Chapter 1

INTRODUCTION

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1.1 ABOUT THE TOPIC
INDUSTRY
Industry is a classification that refers to groups of companies that are related based on their
primary business activities. In modern economies, there are

dozens of industry classifications, which are typically grouped into larger categories called
sectors, with individual companies being classified into an industry based on their largest
sources of revenue.

MANUFACTURING INDUSTRY

Manufacturing industry refers to those industries which involve in the manufacturing and
processing of items and indulge in either creation of new commodities or in value addition.
The manufacturing industry accounts for a significant share of the industrial sector in
developed countries. The final products can either serves as a finished good for sale to
customers or as intermediate goods used in the production process. Manufacturing industries
are the chief wealth producing sectors of an economy. These industries use various
technologies and methods widely known as manufacturing process management.
Manufacturing industries are broadly categorized into engineering industries, construction
industries, electronics industries, chemical industries, energy industries, textile industries,
food and beverage industries, metalworking industries, plastic industries, transport and
telecommunication industries. Manufacturing industries are important for an economy as they
employ a huge share of the labour force and produce materials required by sectors of strategic
importance such as national infrastructure and defence. Manufacturing has emerged as one of
the high growth sectors in India. Prime Minister of India, Mr. Narendra Modi, had launched
the ‘Make in India’ program to place India on the world map as a manufacturing hub and
give global recognition to the Indian economy.

Companies today have strategies for recruiting, retaining and extending products and services
to customers in order to develop customer loyalty and to retain customers for the long-term.
Essentially, we are looking at long-term customer relationship management, and relationship
marketing. Companies may have in the past looked at satisfying the needs of large target
groups or segments, today they look more at marketing to profitable individuals whom they
aim to retain for as long as possible.

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Customer satisfaction measures how well the expectations of a customer concerning a
product or service provided by your company have been met. Customer satisfaction is an
abstract concept and involves such factors as the quality of the product, the quality of the
service provided, the atmosphere of the location where the product or service is purchased,
and the price of the product or service Company meet or surpass a customer's expectation.
Customer satisfaction is important because it provides marketers and business owners with a
metric that they can use to manage and improve their businesses.

So the purpose of marketing centers very much upon creation of value and a long- term
customer relationship. Customer satisfaction is a central concept to this proposal. A
marketing company aims to set a level of expectation at which customers are satisfied that
value is delivered through an exchange process.

Be careful not to set your satisfaction level too low because your customers will go to
competitors. On the other hand, try not to set your satisfaction level too high because if you
don’t achieve that level, then your customers will also go to

competitors. So, the aim is to satisfy customers so that they come back and buy it again.
This is fundamental to relationship marketing and customer relationship management.

Businesses often use customer satisfaction surveys to gauge customer satisfaction. These
surveys are used to gather information about customer satisfaction. Typical areas addressed
in the surveys include:

● Quality of product

● Value of product relative to price - a function of quality and price

• Time issues, such as product availability, availability of sales assistance,

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 time waiting at checkout, and delivery time

• Atmosphere of store, such as cleanliness, organisation, and enjoyable shopping environment

Organisations need to retain existing customers while targeting non- customers.Measuring

customer satisfaction provides an indication of how

successful the organisation is at providing products and/or services to the marketplace.

"Customer satisfaction is measured at the individual level, but it is almost always reported
at an aggregate level. It can be, and often is, measured along various dimensions.

A hotel, for example, might ask customers to rate their experience with its front desk and
check-in service, with the room, with the amenities in the room, with the

restaurants, and so on. Additionally, in a holistic sense, the hotel might ask about overall
satisfaction 'with your stay.'"

1.2 OBJECTIVES OF THE STUDY

The objective of my project is divided into various parts:

•To get an overview of Pinex.

•To know about the products and services offered by Pine Laminates private ltd.

•To understand customers’ perception about Pine Laminates private ltd.

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• To understand strengths & weaknesses of Pine Laminates private ltd.

1.3 REVIEW OF LITERATURE

A considerable body of literature in a range of different disciplines exists on consumption,
consumer behaviour, and consumer decision-making process. Research in economics,
business, marketing, psychology and sociology domains studies consumer behaviour from
different theoretical premises: “for economists, consumption is used to produce utility; for
sociologists, it is a means of stratification; for anthropologists – a matter of ritual and
symbol; for psychologists – the means to satisfy or express physiological and emotional
needs; and for business, it is a way of making money”(Fine 1997).

For more than a decade now, a range of studies that address environmentally sound
consumer behaviour, e.g. car use, waste sorting, minimisation and recycling practices, have
been conducted. However, few studies evaluated consumer acceptance of the PSS concept
– a consumption based on non-ownership of physical products, see, for example, studies on
car sharing schemes (Schrader 1999; Meijkamp 2000), ski rental and washing services
(Hirschl, Konrad et al. 2001).

One reason explaining the lack of studies in the area could be that, there are still not many
PSS schemes in place to serve as test grounds. Another reason could be uniformity of
research focus. Most of consumer research focused on adopter categories, habits, attitudes
and intentions, rather than on actually measuring the satisfaction level with the service. The
reason is probably that PSS ideas have been promoted by researchers from the
environmental management, marketing, design and engineering fields, and to a lesser
extent by sociologists, who hold the banner of research in customer satisfaction.

1.4 RESEARCH METHODOLOGY

I have used both the primary and secondary data to prepare the report. But most of the data
are collected from primary sources. I observed various activities of PINE LAMINATES
PVT LTD. My practical job experience in PINE LAMINATES PVT LTD was a great

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source of information.

PRIMARY DATA
Primary data are those, which were collected afresh & for the first time and thus happen to
be original in character. However, there are many methods of collecting the primary data;
all have not been used for the purpose of this project. The ones that have been used are:

● Informal Interviews
● Observation
● Day to day desk job
● Face to face discussions

SECONDARY DATA
Secondary data is collected from previous researches and literature to fill in the
respective project. The secondary data was collected through:

● Text book
● E-Books
● Websites

1.5 LIMITATIONS OF THE STUDY

I have faced some problems in completing the report.

Those are as follows:

● Time limit to study and to analyse the topic perfectly.

● Confidential matters of the organisation.
● Unwillingness to give information from the officials.
● Restrictions of giving some information about sales policy.

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 Chapter 2
PROFILE OF
ORGANIZATION

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Pine Laminates Pvt. Ltd. is a tried and tested production unit in the field of plywood and
allied products and have launched state of the art laminates of world class standard. These
have a feather like touch and are being manufactured with extremely eye soothing colours .

Pine laminates offers some of India’s finest high pressure and compact laminates. And is a
pioneer of luxury laminates in the country with a very reasonable cost.

INDUSTRY : Plywood

FOUNDED IN: 2002

FOUNDER:Mr. Manoj Agarwal

Mr. Chattar Singh Surana

HEADQUARTERS :Rajasthan ,India

GEOGRAPHIC DISTRIBUTION : Pine laminates products are sold all

across India WEBSITE:www.pinexlam.com

CERTIFICATIONS:The unit is holding ISO:9001 Certification as well the BIS license.

VISION

We believe that we are on the face of the earth to make great products and satisfy our
customers.Our vision is to be earth's most customer centric company; to build place where
people can come to find and discover what they want.

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MISSION

To become the future of laminates.

VALUES

Customer commitment

To develop relationship that make a positive difference in costumer’s life

quality

To make outstanding products that deliver premium value to costumers

integrity

To hold the highest standards of integrity in all actions

Team work

To work together across boundaries, to meet the need of customers and help them win

respect for people

To value our people and encourage their development and reward their performance Good
citizenship

To be good citizens in the community which we live and work

A will to win

To exhibit a strong will to win in the marketplace and every aspect of business 18

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STRATEGY

Our entire product range is cost effective. We believe in quality at an economical price.
We are bond to provide you with qualitative laminates at a reasonable price. This is made
possible with our start of art infrastructure and stringent quality policy.Our customers
never run out of choices in deciding what to go where in giving a lively look to their
dream house or office. Our designs are churned out of vast experience of our interior
designers and architects.We deal every customer with exceptional service in assisting
them choose the best product and answering their multiple questions regarding the
product and other details of manufacturing until they are satisfied. We believe in giving
our customer a pleasant experience.Be it your office or home our products can fit into any
mood or shade virtually any portion of your office or home. Be it your spacious hall,
bedroom, study room, kids rooms CEO cabin, employee desk or any other portion can go
lively with our wide range of designs.

PRODUCTS

PLY

Plywood is a sheet material manufactured from thin layers or "plies" of wood veneer that
are glued together with adjacent layers having their wood grain rotated up to 90 degrees
to one another. It is an engineered wood from the family of manufactured boards which
includes medium-density fibreboard (MDF) and particle board (chipboard).

FILMFACE PLY

Film faced plywood is lightweight, resistant to corrosion attack and water, easily
combined with other materials and easy to clean and cut.

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CHEQERED PLY

It is a multi functional product, which can be used in panelling, flooring & decorative
purpose etc.

DENSIFID PLY

Densified Film Face Plywood is an innovative concept and is ideal for exposed concrete
shuttering and frameworks.

SUNMICA

Sunmica is a popular brand of laminates in India. It is a decorative laminate sheet that is

generally used as an overlay over wooden furniture.

DOOR SKIN

Door skin is the layer of sun mica which we can directly stick on door. It is like wallpapers
are to doors.

PINEX

Pinex Décor which is giving a tough competition to the existing players in the market.
Pinex Décor believes in customer satisfaction and has come up with variety of designs
utilizing latest technology. Customer’s never run out of options choosing the best design
for their dream home or office to look elegant, tranquil and lively. Pinex décor doesn’t
only cater variety of designs, but also focuses on the quality and the durability of the
product making it stand out of the crowd. We are equipped with state of art advance
quality methods paired with robust infrastructure with stringent quality checks enables us
to deliver the superior quality product to the end customer. Our wide range products with
hundreds of design are economical and adaptable to any kind of surfaces. At Pinex we
believe in delivering the best to our customers with qualitative services coupled with
exceptional customer service.

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WHY PINEX

COST EFFECTIVE:

Our entire product range is cost effective. Pinex Décor believes in quality at economical
price. We are bond to provide you with qualitative laminates at reasonable price. This is
made possible with our start of art infrastructure and stringent quality policy.

WIDE RANGE OF CHOICE:

Our customers never run out of choices in deciding what to go where in giving a lively
look to their dream house or office. Our designs are churned out of vast experience of our
interior designers and architects.

UNEQUALLED SERVICE:

We deal every customer with exceptional service in assisting them choose the best product
and answering their multiple questions regarding the product and other details of
manufacturing until they are satisfied. We believe in giving our customer a pleasant
experience.

COMPATIBILITY:

Be it your office or home our products can fit into any mood or shade virtually any portion
of your office or home. Be it your spacious hall, bedroom, study room, kids rooms CEO
cabin, employee desk or any other portion can go lively with our wide range of designs.

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SWOT ANALYSIS

Strength

Capacity leader in plyboards; third-largest capacities in laminates

strong brand, with 10%/30% realisation premium over unorganised players

Strong distribution reach with capacities located across India

Gaining prominence in the affordable segment; outsourcing production to unorganised

players.

New quality and types of designs

Weaknesses

Not a premium player in premium range; realisations lower than century ply,Royal Touche
and Greenply

Opportunities

Can move towards greener options of manufacturing

Can tap in international markets

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 Can increase product range

Threats

Need to cope up with changing technology

MAJOR PINEX PRODUCTS

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 Chapter 3
ANALYSIS
INTERPRETATION
OF DATA

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DEFINITION

A job description typically is a narrative that identifies:

What, where, when and how job tasks are done.

What equipment, machines or tools are used.

Minimum skills and qualifications required to perform the job. Supervision and direction for
the position.

How the job interacts with customers, fellow workers, or others. Job procedures related to the
job.

Communications requirements.

Other information required to appropriately define the job

IMPORTANCE

All employees like to know what is expected of them and how they will be evaluated. Job
descriptions can also be a great value to employers. Creating a job description often results in
a thought process that company determine how critical the job is, how this particular job
relates to others and identify the characteristics needed by a new employee filling the role. A
job description typically outlines the necessary skills, training and education needed by a
potential employee. It will spell out duties and responsibilities of the job. Once a job
description is prepared, it can serve a basis for interviewing candidates, orienting a new
employee and finally in the evaluation of job performance. Using job descriptions is part of
good management. Descriptions of job titles appear in a variety of forms in the workplace.
Recruitment ads, compensation surveys and other benchmarking tools, as well as corporate or
departmental development plans all use some method of describing a job.

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DESCRIPTION OF MY JOB AT PINE LAMINATES PVT LTD.

I have joined Pine Laminates Pvt Ltd. As an Intern in the Marketing department from

4 JULY 2022 to 2 SEPTEMBER 2022 as it was my internship job.

DESCRIPTION OF THE JOB

I was introduced as a Marketing officer in the company and I come across different tasks that
are conducted by the marketing department. There were different types of jobs but I was
responsible for developing, implementing and executing strategic marketing plans in order to
attract potential customers and retain existing ones. Some other tasks were assigned to me as
well. Those were:

a) Market Visit (accompanied by a sales officer).

b) Carry out promotional activities

c) Conduct survey.

d) Prepare proposal a on the following to improve business prospects.

e) Come up with new product ideas to add to the current product line.

JOB DONE AT PINE LAMINATES PVT LTD

In the first week we were given a brief introduction about the whole company, its policies, the
duties and responsibilities that are followed here and also on how we would be getting
evaluated on the basis of that, the INDUCTION PROCESS was held on Google meet.

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I have called a total of 31 people but only 12 people were willing to vote for the poll,the
number is low due to not picking up the call or not being interested in polling.

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This is the group made by me at the company and the interested people were added to the
group. There was a total of 12 interested people

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1. Which of these best describes your job?

INTERPRETATION:

Out of 12 clients there are 50% retailers and equal number of consumers and
distributes (25%). A variety in clients will help

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2. Are you using Pinex products?

INTERPRETATION:

It can be observed that all the clients use Pine products.

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3.From how many years are you using Pinex products?

INTERPRETATION:

People with different no of years of experience with Pines are chosen.

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4.Are you satisfied with Pinex products?

INTERPRETATION:

Mostly people are very satisfied with Pinex products(66%) , 33% are satisfied . There is
no dissatisfaction in people.

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5. How satisfied are you with the quality of Pinex?

INTERPRETATION:

Mostly people are very satisfied with Pinex products quality (66%) , 33% are satisfied.
There is no dissatisfaction in people.

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6. How satisfied are you with the cost of Pinex?

INTERPRETATION:

Mostly people are satisfied with Pinex products cost (66%) , 33% are very satisfied.
There is no dissatisfaction in people.

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7. How satisfied are you with the range of Pinex?

INTERPRETATION:

Mostly people are very satisfied with range of Pinex products (66%), rest are satisfied
(33%) .

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8.How satisfied are you with the additional services of Pinex?

INTERPRETATION:

Mostly people are very satisfied with additional services of Pinex products (66%), rest
are satisfied (33%) .

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9. How satisfied are you with the customer care services of Pinex?

INTERPRETATION:

Mostly people are very satisfied with customer care services of Pinex products (66%),
rest are satisfied (33%) .

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10.Are you satisfied with timely delivery of Pinex?

INTERPRETATION:

Mostly people are very satisfied with timely delivery products cost (50%) , 50% are
satisfied. There is no dissatisfaction in people.

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11. Compared with others would you say that Pinex is.

INTERPRETATION:

Mostly people are very satisfied with of Pinex products compared to others (66%), rest
are satisfied (33%) .

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12. Do you think of leaving Pinex services in future?

INTERPRETATION:

No one is thinking of leaving Pinex services in future

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 CHAPTER 4
CONCLUSION AND
RECOMMENDATIONS

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4.1 CONCLUSION

Pine Laminates Pvt. Ltd. is a tried and tested production unit in the field of plywood and
allied products and have launched state of the art laminates of world class standard. These
have a feather like touch and are being manufactured with extremely eye soothing colours
.

Pine laminates offers some of India’s finest high pressure and compact laminates. And is a
pioneer of luxury laminates in the country with a very reasonable cost.

The Company is growing at a very rapid rate. Its performance is much satisfactory and is
giving a very tough competition to the competitors. It has witnessed a growth not only the
sales but also in the number of clients.

It has low charges on its products with a high quality compared to most of its competitors
and advanced products are given by the company.

Pinex should start online trading as soon as possible in order to compete. It should also
work on its browser so that trading can be done swiftly.

Pinex can look a bit more into the quality with same prices. They must look into the
premium range and increase them as the Demand is more.They must look into the fake
products sold in their name.They must also be more eco friendly in their operations.

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4.2 RECOMMENDATIONS

❖ Pinex should start online trading as soon as possible in order to compete. It should
also work on its browser so that trading can be done swiftly.

❖ Pinex can look a bit more into the quality with same prices.

❖ They must look into the premium range and increase them as the Demand is
more.

❖ They must look into the fake products sold in their name.

❖ They must be more eco friendly in their operations.

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BIBLIOGRAPHY
The following sources have been sought for the preparation of this report:

Websites:
•
http://www.pinexdecor.com
•
https://www.instagram.com/pinexdecor

https://www.homedepot.com/c/ab/types-of-plywood/9ba683603be9fa5395fab909d
37f448

others:

th •
MARKETING MANAGEMENT–10 Edition - Philip Kotler
MARKETING RESEARCH- D.D. Sharma
PAMPHLET AND CATALOGUES OF THE
COMPANY

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