Allison Hyers

Winchester, MA
(781) 507-5647 ● allymhyers@gmail.com ● www.linkedin.com/in/allison-hyers
EDUCATION
James Madison University, Harrisonburg, VA Expected Graduation: May 2024
Bachelor of Business Administration: Marketing Cumulative GPA: 3.426
Concentration in Digital Marketing
Minor in Spanish
President’s List Fall 2020, Dean’s List Spring 2021, Dean’s List Spring 2023

EXPERIENCE
James Madison University Dining Services, Harrisonburg, VA 08-2023 – Present
Peer to Peer Marketing Intern
• Planned, prepared, decorated for, and ran special events
• Increased engagement on social media accounts and attendance at events
• Social media and digital marketing tasks: planning for upcoming weeks, capturing photos for digital use, creating
graphics, assisting with website or digital screen updates

CrowdComfort, Boston, MA 05-2023 – 08-2023

Digital Marketing Intern
• Increased LinkedIn page views by 50.7% and reactions by 218.7% by researching, writing, and publishing on company
social media channels
• Developed K-12 budget benchmarking report, including research, writing and design, email and social promotion, and
creation and collection of additional information for use by sales team
• Improved website and blog traffic by 94.2% through the writing and promotion of workplace experience newsletters,
employee spotlights, and the Occupant Experience Ideabook
• Drove 155 new MQLs and 12 new opportunities through the execution of email, webinar, and social media marketing
campaigns including Summer Cleaning campaign

Student Advisory Council, Harrisonburg, VA 03-2022 – Present

Student Advisory Council Member - Executive Position: Tour Coordinator
• Act as liaison with College of Business Board of Advisors, providing tours to prospective students
• Serve as student ambassador during open house and prospective student events
• In charge of making sure all tours are covered, contacting families who are signed up, and answering additional tour
questions
• Responsible for imputing information of those signed up for tours, updating how many prospective students and families
were actually present

LEADERSHIP AND ACTIVITIES

Sigma Delta Pi 05-2022 – Present
• Member of National Spanish Honor Society
• Required to be in the top 35% of class to be nominated

Mu Kappa Tau 04-2023 – Present

• Member of National Marketing Honor Society
• Required to be in top 10% of class to be nominated

SKILLS AND CERTIFICATIONS

Harvard Excel Spreadsheet Certified Experience using Canva
Digital Marketing Certified Social Media Expertise
Proficient in Microsoft Office Use of HubSpot and SalesForce