Q1. What are the key communication objectives for the website? (List down any 5 areas).

(For example - if Bajaj Auto has a marketing objective of highlighting its technology as a key
USP, then the communication objective for the website would be to have a tab on the
navigation bar named as ‘Technology’).
The key communication objectives for the website would be :
 To showcase its range of energy-efficient electric vehicle with Photos and videos with detailed features on each
separate page. also shows the advantages of the electric vehicle like
• The environment-friendly vehicle
• Better mileage per charge
• Cost-effective compare to petrol vehicles
• Powerful vehicle though being electric vehicle because of technological advancement

 Bajaj is one of the most trusted and the most popular two/three-wheelers manufacturing brands, taking its legacy
further to the electric vehicle with technological advancement by partnering with the world's renowned electric
vehicle manufacturer Triumph Motorcycles with its new brand name called Bajaj Urbanite. With vision to provide
environment friendly and more energy efficient commuting options

This study source was downloaded by 100000831191437 from CourseHero.com on 05-19-2022 05:13:18 GMT -05:00
Q1. What are the key communication objectives for the website? (List down any 5 areas).
(For example - if Bajaj Auto has a marketing objective of highlighting its technology as a key
USP, then the communication objective for the website would be to have a tab on the
navigation bar named as ‘Technology’).
The key communication objectives for the website would be :
 Showcase of all three vehicle (Scooter, Motorcycle and Three wheeler) with detailed features and specification and
advantages like positioning of each vehicle at different price points and for different usage. (360-degree interactive,
Videos and photos of advancement of technology and features can be added to website here)

 Company has tied up with government to install charging pods along major routes which will resolve biggest issue of
charging while traveling. For this maps options will be added on website to show charging pods across the country /
city.

 Strong dealers network for sales and after sales service with selection of city and area to find near by dealers address.
With options to book a test drive CTA button.

This study source was downloaded by 100000831191437 from CourseHero.com on 05-19-2022 05:13:18 GMT -05:00
Q2. Based on the critical areas identified, create an information architecture for the home
page for the Bajaj Electric Vehicle’s website.

Home
Products About Bajaj Near By Show Room
Technology Charging POD
Range Urbanite and Service Center
locator
Locator

Bajaj Triumph
Vision
Legacy Partnershi
Power Cost-effective p Map
and Better Environme (comparison with
performa mileage nt Friendly with petrol Charging
nce vehicle) Service Pod
Showroom Location
Center
State State

City City
Electric Electric Three-
Motorcycle Scooter Wheeler
Area Area

This study source was downloaded by 100000831191437 from CourseHero.com on 05-19-2022 05:13:18 GMT -05:00
Q3. Create a wireframe for the home page. You may use the website - https://wireframe.cc/.
Alternatively, you may draw it using pen and paper and attach a photo of the same. Attach a
screenshot of your wireframe in your submission PDF.

This study source was downloaded by 100000831191437 from CourseHero.com on 05-19-2022 05:13:18 GMT -05:00
Q3. Create a wireframe for the home page. You may use the website - https://wireframe.cc/.
Alternatively, you may draw it using pen and paper and attach a photo of the same. Attach a
screenshot of your wireframe in your submission PDF.

This study source was downloaded by 100000831191437 from CourseHero.com on 05-19-2022 05:13:18 GMT -05:00
 Q3. Create a wireframe for the home page. You may use the website - https://wireframe.cc/.
Alternatively, you may draw it using pen and paper and attach a photo of the same. Attach a
screenshot of your wireframe in your submission PDF.

This study source was downloaded by 100000831191437 from CourseHero.com on 05-19-2022 05:13:18 GMT -05:00
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