Coursework 1 (MKT 703)

"Use the models and frameworks, explored in this module to critique the approach to strategy in an
organisation of your choice".

Your completed individual report OR recorded multi-media presentation should contain the following:

a) Contextual overview - A contextual overview of the organisation, current strategic approaches and
rationale for conducting the analysis and choice of models (20%)

b) Critical Literature review - present the results of your critical literature review into current thinking on
the concept of organisational strategy as well as strategy in a digital world and the different theoretic
frameworks and models and tools (PESTLE, Porters 5 Forces etc) that can be used in an organisational
context (50%)

c) Analysis/Findings - Detailed evidence-based application of relevant models of strategy to the

organisation. Summary of findings. (30%)

1
Table of Contents
Table of Contents........................................................................................................................................2
Introduction.................................................................................................................................................3
Contextual overview....................................................................................................................................4
Critical Literature review.............................................................................................................................5
Analysis/Findings.........................................................................................................................................6
References...................................................................................................................................................7

2
Introduction

3
Contextual overview

4
Critical Literature review

5
Analysis/Findings

6
References