Republic of the Philippines

ZAMBOANGA PENINSULA POLYTECHNIC STATE UNIVERSITY

R.T. Lim Blvd., Baliwasan, Zamboanga City
School of BUSINESS ADMINISTRATION
ENTREPRENEURIAL MIND (GE ELECT 1)
SY 2023 – 2024
MIDTERM EXAMINATION

DATE: NOVEMBER 9, 2023

TEAM: E COURSE/YEAR & SECTION: BSHM – 2B SCORE: ___________

DIRECTIONS:
This is your Midterm Exam. The exam is a team-work activity. In Teams of 4, the team
will do the Written analysis of the Case (WAC). The Case Analysis will serve as application for
the discussions done in the classroom and outlined in the uploaded modules.

In doing the different parts of the WAC, SPECIFIC information must come from the given
case only.

The WAC must be encoded using A4 bond paper, Font Style – Times New Roman, Font size –
12, spacing – 1 1/5.

Print pages 1-3 when you submit your WAC.

WRITTEN ANALYSIS OF THE CASE

Miko Chiong Go, a Magna Cum Laude graduate of BS Hospitality Management, and a graduate
of one of the prestigious universities in Zamboanga City, works as a supervisor in one of the
prestigious corporations in the country – the Abala Corporation. In his stay with the company for
more than 5 years, he worked his way to the position that he has now through hard-work,
dedication, creative mind and innovative thinking as well as a courageous trait of calculated risk-
taking. Over-all, he has the making of a very good entrepreneur – a characteristic that he is well
aware and plans to capitalize. Hence, after a 5-year stay with Abala Corporation, he decided to
resign and put up his own business. This is with the thinking that he can make more money than
being just an employee of another’s company.

With the plan to put up a business, he assessed his resources. A 100 sq. m. of property where an
old restaurant is situated brings a lot of possibilities. However, upon his investigation, he found
out that only very few eats in the restaurant. Moreover, he observed that surrounding the old
restaurant are carenderias, street-food carts, and other eateries. Added to all these observations,
he overlooked the fact that he only has a very small amount of savings in his bank account to start
a business. As a matter of fact, financial management is a weakness that he needs to be more
equipped.

With the foregoing circumstances and situations, Miko Chiong Go tried to figure out what to do.
FORMAT OF THE CASE ANALYSIS:

I. Statement of the Problem

 The “problem” is the GAP between “what is” and “what ought to be”
 The statement of the problem must be very specific.

II. Objectives
 This is the desired future condition/situation from the current.
 Your objectives must be preferably S.M.A.R.T. (Specific, Measurable, Achievable, Relevant,
and Time-Bound)

III. Areas of Consideration

 Make use of the S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats) Analysis Grid

 This is the SWOT Grid

Strengths Weaknesses

Opportunities Threats

IV. Alternative Courses of Action (ACA)

 These are solutions to address the problem and realize the objectives
 Should not be less than three (3)

V. Analysis of each Alternative

 Determine the Advantages and Disadvantages of each Alternative Course of Action
 Must be done within the context of the problem and objectives identified.

VI. Recommendation
 Choice of the “best” Alternative Course of Action
Note: BEST is the extent of how the ACA can solve the problem and accomplish/satisfy or
meet the objectives

VII. Action Plan

 DETAILED STEPS to take when implementing your chosen ACA
 Preparation of a TIMETABLE

Action Taken Person(s) Responsible Time Frame

VIII. Potential Problem Arising
 Outline or identify the unfavorable consequences that a chosen ACA will produce or might
be encountered

Evaluation Rubric: Written Analysis of the Case

CRITERIA RATIN SCORE

G
Identifying and stating the Case Problem.
 The problem is well identified. 10
 The main issue in the case study is well analyzed and understood
Objectives.
 Objectives are specific and follows the SMART principles.
 Objectives intends to provide solution to the identified problem. 10
 At least 3 objectives were provided.
Areas of Consideration.
 The SWOT analysis is well stated and well analyzed based on the 10
given case.
 At least 3 ACAs are identified.
Alternative Courses of Action.
 The ACAs coherently and cohesively stated in relation to the 10
problem statement and objectives.
Analysis of the ACAs. 10
 The Advantages and Disadvantages are insightful and clear.
Recommendation.
 The recommended ACA provides the best solution to the identified
10
problem. It is well supported with logical and practical explanation
(i.e. concepts and principles outlined in the modules).
Action Plan.
10
 The action plan shows clear steps and processes to follow in the
implementation of the recommended ACA.
Potential Problem Arising (PPA).
5
 The identified PPA is/are clear and specific based on the
recommended ACA.
Grammar and Writing Conventions.
 Sentences are grammatically correct and follows writing
conventions. Specified format for papers is followed (e.g. bond 10
paper size, font, margin, font style, etc.), and follows the
prescribed cover-page (see attached sample)
NOTE: Final output must be ENCODED & PRINTED.
Timeliness.
 The paper must be submitted on or before the specified due date. 5
DUE: November 10, 2023 (Friday) until 4:00 P.M.

To t a l 90 Pts.
 Republic of the Philippines
ZAMBOANGA PENINSULA POLYTECHNIC STATE UNIVERSITY
Region IX, Zamboanga Peninsula
R.T. Lim Blvd., Zamboanga City
Tel. No. (062) 993-0023

SCHOOL OF BUSINESS ADMINISTRATION

Bachelor of Science in HOSPITALITY MANAGEMENT

A.Y. 2023-2024, 1ST Semester

WRITTEN ANALYSIS OF THE CASE

ENTREPRENEURIAL MIND
(GE ELECT 1)

Submitted by:
Team E
ISMULA, NUR- RAISA D.

BS HOSPITALITY MANAGEMENT – 2B

Submitted to:

Marita C. Adjarani
Instructor

NOVEMBER 9, 2023
 Date
I. Statement of the Problem
The business case study or business case analysis is sought to answer those questions
about Miko Chiong Go’s New Restaurant Business:
a. What is required for Miko Chiong Go to start a new business after resigning from his
company after more than 5 years?
b. What ought to be his alternatives for him to start his restaurant business? (e.g. Social
Media Platforms)
c. What ought to be the solution for his restaurant business's financial mismanagement?
II. Objectives
The objectives are follow using S.M.A.R.T. principles:
a. He aims to start his own restaurant business by increasing its capital, savings, and
resources;
b. He aims to generate at least 25% increase in revenue from his restaurant business;
c. He aims to promote his own and newly restaurant business through social media;
d. He aims to attract customers who are interested in trying out his new and fascinating
menus in his restaurant business, which will help him increase his profits; and
e. He aims to launch his own restaurant business within three months.

Strengths Weaknesses

 Very Good Entrepreneur, Hard-work, Dedication,  Resigns at his company in order to

Creative mind, Innovative thinking, and start with his own new restaurant
Courageous trait of calculated risk-taking business
 Increasing capital, savings, and resources  Very small amount of savings in his
 Generating at least 25% increase in revenue bank account
 Financial Management

Opportunities Threats

 Can make more money than being just an employee  Very few eats in the restaurant
of another’s company  Tough competition
 Old restaurant is situated brings a lot of possibilities  Supply chain challenges
 Promote his business through social media

III. Areas of Consideration

IV. Alternative Courses of Action

 These are the alternative courses of action that is related to the problem statement and the
objectives with S.M.A.R.T. Principle:
a. Hire part-time workers at his restaurant business, especially if it is more seasonal.
b. Promote and advertise his business on social media through caption and posting
videos.
c. Introduce new and fascinating menus to interested customers who wish to buy.
V. Analysis of Each Alternative
a. Hire part-time workers at his restaurant business, especially if it is more seasonal.
Advantages:
 Bigger and Better Income Generation
 Obtaining Staffs’ Experience
Disadvantages:
 Conflict of Interest - Staff members who want to work for another company
for a better competitive salary
 Experiencing Net Loss
b. Promote and advertise his business on social media through caption and posting
videos.
Advantages:
 Customer Engagement will be expecting to increase - Captions and Videos
Uploaded and Posted on Various Social Media Platforms
 Number of Likes and Positive Feedback will increase
Disadvantages:
 Conflict of Interest – Customers Dislike his Social Media Platform Business
Page.
 Customer Engagement will decrease and Negative Feedback will increase
c. Introduce new and fascinating menus to interested customers who wish to buy.
Advantages:
 Customer Satisfaction
 Positive Reviews Boosted

Disadvantages:

 Customer Dissatisfaction
 Negative feedback will increase and customer engagement will decrease.
VI. Recommendation
 I would like to recommend the best alternative course of action based on the problem
statement and objectives that we satisfy the most is:
A.C.A. #2: Promote and advertise his business on social media through caption and
posting videos.

Action Taken Person(s) Responsible Time Frame

Create, Revise, and Improve his Nur-Raisa D, Ismula November 3-16, 2023 (Two
own Facebook Business Page Weeks)
name as: Miko Chiong Go’s
Seafood and Chicken Inasal

Creating captions and videos Nur-Raisa D, Ismula November 17-December 8,

through Various Social Media 2023 (Three Weeks and a
Platforms entitled “Teaser” Day)

Introducing the new and Nur-Raisa D, Ismula December 11, 2023-January

fascinating menus by creating 28, 2024 (One Month and 18
another captions and videos Days)
through Various Social Media
Platforms

Finalize Everything about the Nur-Raisa D, Ismula February 1-2, 2024 (Two
Advertisement of Miko Chiong Days)
Go’s Seafood and Chicken
Inasal

Launch the new restaurant Nur-Raisa D, Ismula February 3, 2024 (One Day)
business: Miko Chiong Go’s
Seafood and Chicken Inasal

VII. Action Plan

VIII. Potential Problem Arising
Based on what I have chosen, if ever there will be an unfavorable consequence will
produce or might be encountered, I have three unfavorable consequences that I have
identified and outlined:
a. There will be experiencing an internet connectivity problem from the business.
b. Dissatisfaction of the customers, viewers, and commentors in a form of commenting
or posting negative feedbacks either comments or videos through Social Media
Platforms.
c. Customers, Viewers, and Commentors might be reporting our Social Media Business
Pages as a result of Boycotting our Products that may lead to shut down the business.
d. There will be unexpecting Disabled Social Media Business Pages without prior
notice.