Monthly Campaign Report

Nov 1, 2022 - Nov 30, 2022 ▼

​ oalition Technologies Campaign Report for 4 The Greater Good | November

C
2022
​CAMPAIGN OVERVIEW

Traffic Sources*: Revenue & Sessions by Traffic Channel:

Sessions Revenue
Organic 754
18.1% Search Organic Search
$584.35
Direct

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Referral 179
Direct
Social $183.68
(Other) 27
76.2% Referral
Email $87.44
18
Social
$0
*Note: As the number of web users relying on private
browsing technology increases, some Organic traffic may be 10
(Other)
misreported as Direct. Please keep this in mind when $0
reviewing your report.
0 10 50 100 500 1K

​MONTHLY TRAFFIC ANALYTICS*

(November 1, 2022 - November 30, 2022 vs October 1, 2022 - October 31, 2022)

ORGANIC TRAFFIC OVERVIEW**

Sessions New Users Bounce Rate Pages / Session Avg. Session Duration Transactions Revenue
754 566 33.69% 2.44 03:28 10 $584.35
0.80% 0.53% -0.80% 1.30% 26.12% -50.00% -56.93%

Organic Traffic :

Sessions Sessions (previous month)

40

20

0
Nov 1 Nov 4 Nov 7 Nov 10 Nov 13 Nov 16 Nov 19 Nov 22 Nov 25 Nov 28 Dec 1

ALL TRAFFIC OVERVIEW**

Sessions New Users Bounce Rate Pages / Session Avg. Session Duration Transactions Revenue
989 748 36.20% 2.43 03:17 14 $855.47
4.99% 4.47% 4.92% 0.47% 22.71% -44.00% -49.27%

All Traffic :
Sessions Sessions (previous month)
50

25

0
Nov 1 Nov 4 Nov 7 Nov 10 Nov 13 Nov 16 Nov 19 Nov 22 Nov 25 Nov 28 Dec 1

**eCommerce metrics in Google Analytics may vary from the numbers that you see in your CMS; this can be caused by factors such as returns, discounts,
promo codes, etc. that aren’t tracked in Google Analytics.

ADDITIONAL WINS
Last Month (November 2022) vs First Month (May 2022)

ORGANIC TRAFFIC ALL TRAFFIC

Sessions New Users Sessions New Users

754 566 989 748
59.07% 33.81% 39.10% 20.65%

Transactions Revenue Transactions Revenue

10 $584.35 14 $855.47
-9.09% 13.56% -26.32% 3.54%

GOAL OVERVIEW

Goal Completions by Default Channel Grouping:

Default Channel Grouping Goal Completions Completed Transaction Newsletter Subscription

(Goal 1 Completions) (Goal 2 Completions)
▼

Organic Search 10 10 0
Direct 5 3 0
Referral 2 1 0

Grand total 17 14 0

...CONTINUE TO PAGE 2
 Monthly Campaign Report
Nov 1, 2022 - Nov 30, 2022 ▼

BEHAVIOR - SITE CONTENT

Top Pageviews - Organic Traffic: Top Landing Pages - Organic Traffic:

Page Pageviews Avg. Time Bounce Sessions

on Page Rate
▼

/blogs/inspiration/how-
/ 157 00:02:31 14.29% to-purchase-in-bulk-at- 132
whole-foods-bring-yo…
/blogs/inspiration/how-to- 141 00:06:09 25%
purchase-in-bulk-at-whole- / 75
foods-bring-your-own-

egaP gnidnaL
containers /blogs/inspiration/grow-
your-own-food-benefits- 61
/blogs/inspiration/grow- 73 00:10:47 36.07% and-inspiration
your-own-food-benefits-
and-inspiration /blogs/inspiration/
ultimate-eco-friendly- 49
/collections/all 64 00:01:19 0% teacher-gift-guide
/blogs/inspiration/are-
/blogs/inspiration/ultimate- 57 00:02:46 38.78% candles-toxic-guide-to- 36
eco-friendly-teacher-gift- non-toxic-candles
guide
0 50 100 500
/cart 53 00:01:35 0% Sessions

Top Pageviews - All Traffic: Top Landing Pages - All Traffic:

Page Pageviews Avg. Time Bounce Sessions

▼
on Page Rate
/ 302 00:02:24 31.96% / 190

/blogs/inspiration/how-to- 141 00:06:09 25% /blogs/inspiration/how-

purchase-in-bulk-at-whole- to-purchase-in-bulk-at- 132
foods-bring-your-own- whole-foods-bring-you…
egaP gnidnaL

containers /blogs/inspiration/grow-
your-own-food-benefits- 66
/collections/all 94 00:01:13 20% and-inspiration
/blogs/inspiration/
/blogs/inspiration/grow- 78 00:10:17 33.33% ultimate-eco-friendly- 50
your-own-food-benefits- teacher-gift-guide
and-inspiration /blogs/inspiration/are-
candles-toxic-guide-to- 36
/cart 72 00:02:04 0% non-toxic-candles
0 50 100 500
/collections/bath-body-1 65 00:01:42 0%
Sessions
/collections/kitchen 63 00:02:17 30%

E-COMMERCE - PRODUCT PERFORMANCE

Top Selling Products - Organic Traffic:

Product Revenue
Compostable Poop Bags for Dogs - Made
$99.95
in USA - 150 Bag Refill

Yay For Earth Lotion - 2 oz $64

tcu dorP

Yay for Earth Body Oil $40

Meliora All Natural Laundry Powder -

$38
Lavender
Compostable Poop Bags for Dogs - Made $28
in USA - Starter Kit (Including 150 bags)
0 10 20 30 40 50 60 70 80 90 100
Product Revenue

Top Selling Products - All Traffic:

Product Revenue
Compostable Poop Bags for Dogs -
$99.95
Made in USA - 150 Bag Refill
Yay For Earth Lotion - 2 oz $64
tcudorP

At Home Spa Kit - Natural

$62
Ingredients - Zero Waste
Yay for Earth Body Oil $40

Meliora All Natural Laundry

$38
Powder - Lavender
0 10 20 30 40 50 60 70 80 90 100
Product Revenue

EMAIL TRAFFIC OVERVIEW

(Sorted by Sessions)

Email Traffic:

Default
Channel Source Sessions ▼
New Users Users Transactions Revenue ▼

Grouping
Email yotpo 1 0 1 0 $0

Grand total 1 0 1 0 $0

DEMOGRAPHICS & DEVICES

Device:
Gender: Age
female male : 600
Sessions Revenue
Revenue Sessions
80 200

29.3% 60 150 400

sn o isseS
snoisse S

euneveR

40 100
200
20 50
70.7%

0 0 0
18-24 25-34 35-44 45-54 55-64 65+ mobile desktop tablet
Device Category
Age

City Sessions ▼
New Users
New York 45 19

Colombo 33 29

Delhi 26 8

Chicago 24 21

Cleveland 21 9

East Northport 21 3

San Jose 14 8

Indore 13 2
1 93
Ashburn 13 12

NEW vs RETURNING USERS

New vs Returning Users:

User Type Sessions ▼

New Users Users Transactions Revenue
New Visitor 748 748 748 11 $627.93

Returning Visitor 241 0 116 3 $227.54

Grand total 989 748 774 14 $855.47

HOURS WORKED

Total Hours Worked ​Budget Hours Extra Hours Worked

-​ - -
Hours Hours Hours
We achieve these results by doing a massive amount of quality work. Each month we typically go above and beyond the hours allocated for
your campaign.

...CONTINUE TO PAGE 3
Nov 1, 2022 - Nov 30, 2022 ▼

SITE PERFORMANCE - GOOGLE SEARCH CONSOLE

Clicks Impressions Site CTR Average Position

576 73,848 0.78% 39.06

6.7% -6.2% 13.7% 0.7%

Clicks and Impressions Overtime in

Google
40 3K

30
2K
20
1K
10

0 0
Nov 1 Nov 4 Nov 7 Nov 10 Nov 13 Nov 16 Nov 19 Nov 22 Nov 25 Nov 28

Clicks Impressions

KW
TopAverage
Pages byPosition and Clicks
Users (YouTube)

Average Position Clicks

40 60

30
40

20
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20
10 There is no data source associated with this component
See details
0 0
2 2 2 2 2 2 2 2 0 … 0 … 0 … 0 … 0 … 0 … 0 … 0 … 0 … 0 … 0 …
, 20 , 20 , 20 , 20 0 ,2 2 ,2 4 ,2 6 ,2 8 ,2 0 ,2 2 ,2 4 ,2 6 ,2 8 ,2 0 ,2
v2 v4 v6 v8 v1 v1 v1 v1 v1 v2 v2 v2 v2 v2 v3
No No No No No No No No No No No No No No No

NON-BRANDED KEYWORD PERFORMANCE - GOOGLE SEARCH CONSOLE

Query Average Position Clicks ▼

Impressions Site CTR
let's grow our own food e… 6.01 13 147 8.84%

yay for earth 3.87 9 1,152 0.78%

let's grow our own food 6.97 8 126 6.35%

eco friendly teacher gifts 6.14 7 59 11.86%

can you bring your own c… 1.08 5 12 41.67%

officer norman 13.91 4 162 2.47%

yay for earth face lotion 6.1 3 137 2.19%

wool dryer balls made in … 9.21 3 379 0.79%

1 - 100 / 4431 < >

KEYWORD OVERVIEW - SEMRUSH

Avg. Position Avg. Keyword Difficulty Avg. Search Volume Avg. Traffic cost

29.47 33.88 506.6 $0.83

*Note: "Traffic Cost" in SEMRush refers to what an average keyword would cost you to bid on in PPC. This is essentially the money you are saving per keyword
"bid" by having traffic come to your site through Organic channels.

TOP PERFORMING KEYWORDS - SEMRUSH

Organic Keywords Organic Keywords (pos. 1-3) Organic Keywords (pos. 11-20)

1,223 3 See details 123

-9.6% 50.0% -14.6%

Current Position Position

Keyword ▲
Previous position difference Search Volume Traffic cost

yay for earth 3 3 0 720 $10.79

suburban farming 3 3 0 30 $0
definition

beast tumblers 4 4 0 390 $6.81

organic wool dryer 4 4 0 30 $1.7

balls made in usa

yayforearth 4 4 0 210 $0

beast tumbler 5 5 0 210 $3.4

beast cups 5 5 0 140 $1.7

biodegradable dog 5 5 0 30 $1.13

poop bags made in
usa

tumbler handle 6 6 0 1,000 $11.93

paper towel holder 6 6 0 30 $0

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