We represent

your brand
on social media
Prepared for: Malawi Organics
m
It’s beautiful that
M Malawi Organics has a identified a crucial
problem and is providing solution in organic skin care. We
Overview and need to make sure your brand message is one that will
goals resonate with your target skin care market on social media.
Our ultimate goal is to get a consistent traffic of buyers
headed to Malawi Organics website. So we want to make
certain that we are catching your target audience at a time
when they’re likely to buy and make it easy for them to do
so, wherever they are.

Proposed Strategy Content strategy

 Creating at least three weekly trending social media
posts inclusive of videos, reels and photos per week per
platform.
 Posting at the right time will ensure increased visibility
for your brand. From experience, the best time to post on
Instagram is between 10 A.M. & 3 P.M.
 SEO product descriptions and captions. SEO blog posts on
topics related to skin care that highlights the benefit of using
your product on the website and social media pages.
 Highlighting your stories enable you to Increase
interactivity and give your users behind-the-scenes look at your
brand.
 Get personal with your audience by posting a cute Photo
introducing the business owner, video illustrating how to apply
products and behind-the-scenes production videos.
 Reviews – Chats, before and after photos, clients review
videos.
 Local social media Influencers. Finding influencers
within the industry and having them advertise your content
will expose it to a broader audience. For
unique products, influencers
could be sent some products to
review and post.
 Follower’s strategy
 Increase the Number of followers - “steal” followers from competitors by engaging with
them. Following them, liking and commenting on their content.
 Follow for follow refers to following oodles of other pages, in the hopes that lots will
follow back. You can later unfollow those that do not follow.
 Advertise by leaving a comment on blogs with large number of followers.
 Run periodical discount sales, contests and giveaways. You can attract a higher number of
people to your brands page urging the followers to like, share, comment, tag friends and
so on.
 Working with bloggers with skincare content to run adverts will help you reach a wider
audience.

Design Strategy
 Eye-catching graphics go a long way in accompanying content
that you share on social media, which communicates to your
target audience.
 Professional photographs with models holding your product
 Crisp and clear high quality images of all products.

Other Strategies
 Use “locate my business” on google maps for local discovery.
 Email marketing is important for building relationships with prospects, leads,
current customers, and even past customers.
We represent
your brand
on social media
Prepared for: Malawi Organics
m
M
Deliverables, Pricing and packages

 Management of content calendar and scheduling of at least three weekly trending

social media posts per week per platform – for example Facebook and Instagram.
 Production of videos, reels, photos and product descriptions.
 Hashtag strategy, outbound engagement and monthly reporting
 Graphics design
 Email marketing
 SEO blog post for your website and social media pages
 Google “locate my business”

 Three weekly trending social media posts – one (1) social media
page $200
 SEO blog post for your website and social media pages
 Google “locate my business”

 Three weekly trending social media posts – two (2) social media
pages
$300
 SEO blog post for your website and social media pages
 Google “locate my business”

 Three weekly trending social media posts – two (2) social media
pages
 SEO blog post for your website and social media pages $500
 Google “locate my business”
 Email marketing