CEBU INSTITUTE OF TECHNOLOGY – UNIVERSITY

COLLEGE OF ENGINEERING AND ARCHITECTURE

DEPARTMENT OF INDUSTRIAL ENGINEERING

COURSE GUIDE

Course / Section SSP031 CREATIVE THINKING TOOLS, TRENDS & TECHNIQUES Credit Units 3
Term Offered Second Semester AY 2022-2023 Total Hours 54
Instructor Engr. ANTONIETTE M. ALMADEN, MBA, PIE
Pre-Requisite/s None
Co-Requisite/s None
Course Description
This course introduces tools, trends, and techniques in creative thinking towards critically analyzing independently sourced complex information and ideas, and generating solutions
taking into account a range of perspectives. The students are expected to reflect on their thought processes and present their findings considering reasons to support and rationally oppose
their own viewpoints using logical and abstract thinking to evaluate the effectiveness of ideas, products, and performances to achieve desired outcomes.
Course Learning Outcomes
CLO 1. Discuss the creative thinking tools, their methodology, & application areas
CLO 2. Discuss the different trends and techniques, its application, and process
CLO 3. Formulate and solve different quantitative creative thinking tools
CLO 4. Apply appropriate these creative thinking tools/ techniques in design
Topics / Modules and Intended Learning Outcomes
Topic 1: Introduction to Creative Thinking Tools, Trends, and Techniques
LO1: Discuss the definition of Creative Thinking Tools, Trends, and Techniques
LO2: Discuss its purpose, relevance, and uses for future courses.
LO3: Create a mindset that overlays design thinking to ensure that the products are actually relevant and beneficial in the long run.
Topic 2: Design on Kansei Engineering
LO1: Apply the process of Kansei Engineering to design a product.
LO2: Identify how human feelings can relate to the specifications/features of a product.
Topic 3: Design on Pugh Matrix
LO1: Point out selection criteria among a set of alternatives.
LO2: Evaluate a set of alternatives or options in making decisions.
LO3: Decide a solution from a quantitative result.
Topic 4: Design on Quality Function Deployment
LO1: Define the process in Quality Function Deployment Tool
LO2: Prioritize spoken and unspoken customer wants and explain these needs in technical characteristics and specifications.
LO3: Build and deliver a quality product or service by focusing everybody toward customer satisfaction.
Topic 5: Design on Kano Analysis
LO1: Describe the three requirements of Kano Analysis that help understands customer preferences.
LO2: Identify how customers view the different features of a product or service against each other.
Topic 6: Design on TRIZ
LO1: Define the different TRIZ principles.
LO2: Apply the TRIZ Principles in their daily lives.
LO3: Practice creating inventive solutions using the TRIZ principles.
Topic 7: Human-Centered Design Methodology
LO1: Discuss the definition of human-centered design methodology.
LO2: Explain Human-Centered Design Methodology as well as how it will apply in designing human-centered products for end users.
LO3: Apply a human-centered design approach and methodology.
LO4: Practice research skills in designing a product.
LO5: Perform best practices from research to solve for an effective and successful outcome.
Topic 8: Design Thinking Methodology
LO1: Explain the Research Process in the Design Thinking tool.
LO2: Identify the needs of the stakeholders through the user-centric approach.
LO3: Classify and redefine innovation challenges by asking the right inquiries, and not necessarily focusing on the correct answers.
LO4: Create a rapid prototype to bring their thoughts into reality as fast as reasonably expected and obtain feedback.
Topic 9: Design on Problem Definition Tool
LO1: Recite the steps in identifying a problem using the Problem Definition Tool.
LO2: State which key critical issue is each group’s priority based on their given topic.
Topic 10: Design on People Shadowing
LO1: Explain the importance of People Shadowing in conducting project/research.
LO2: Relate from the subject under study by learning and observing their everyday lives.
LO3: Formulate the contextual details that can influence a person’s behavior or motivation.
Topic 11: Design on Question Ladder
LO1: Describe when a question ladder is a useful and appropriate tool.
LO2: Explain the layout of the Question Ladder Template and how it works.
LO3: Select the most relevant questions to challenge the core issues of a problem or opportunity.
LO4: Explain the strengths and weaknesses of a question ladder.
Topic 12: Design on Target Group
LO1: Explain the definition and significance of using Target Group in designing a research/project.
LO2: Relate the steps learned in how to choose and identify the Target Group as well as their needs and wants in the research/project that will be focusing.
LO3: Formulate interrelated ideas to gain better insights that will cater to people’s needs and wants using Target Group.
Topic 13: Design of Personas
LO1: Explain the importance of Personas in conducting project/research.
LO2: Apply personas and identify the intended audience.
LO3: Formulate contextual details in creating a fictional character as a reference point.
Topic 14: Design on Thinking Hats
LO1: Construct a new idea and organize the thinking process in a detailed and cohesive manner.
LO2: Create conscious thoughts for certain aspects of the issues that are being discussed.
Topic 15: Design on Fast Idea Generator
LO1: Generate ideas by looking at a problem or opportunity from a range of perspectives.
LO2: Come up with alternatives that bend, break, and stretch the “normal rules” to generate many surprising ideas.
LO3: Review ideas and select the best that can be a workable innovation.
Topic 16: Design an Experience Map
LO1: Define what Experience Map is.
LO2: Point out the customer’s pain points and feedback.
LO3: Recommend solutions on how the product or service will be improved.
Topic 17: Design on Improvement Triggers
LO1: Apply the seven (7) thinking techniques of Improvement Triggers
LO2: Answer questions about a given product that needs development to come up with ideas for its improvement.
LO3: Present the improved designs of the products created from the ideas gathered.
Topic 18: Design on Prototype Testing
LO1: Explain the purpose and importance of Prototype Testing in designing new products or ideas in project/research.
LO2: Compose hypothesis from the feedback of the end-users to;
LO3: Formulate solutions on products using the Prototype Testing basic guide.

MADE4Learners FRAMEWORK
Approach Distance Blended Distance Online / Online Blended
Technical Requirements o Hardware: PC / laptop, and/or Smartphone capable of text, call, email, FB group & messenger and camera available, PDF reader
o Software: Microsoft Word, Excel, and Powerpoint, Zoom Conferencing App
o Materials, etc: Wifi connection at home / Data connection
Communication Means o MSTeams; group &/or messenger, text, call, email
o Learning Management System: Moodle
Reminders o It is expected that students have the maturity and discipline to do self-directed learning and that the Instructor facilitates the learning through
consultation and/or elaboration of topics.
o The learning activities will be uploaded in both the MS Teams channel and Moodle.
o Submission of output/s is every end of the week preferably Sunday and should be submitted through the designated Google Folders or Moodle if
already available.
o Midterm and Final Product Idea Pitch will be done online via MS Teams.
GRADING SYSTEM
Midterm Grade MG = 75% Formative Assessment + 25% Summative Assessment
Formative Assessment = 5% Summary Report + 5% Case Study Report + 15% Exit Ticket Report #1 + 15% Exit Ticket Report #2 + 15% Exit Ticket
Report #3 + 15% Exit Ticket Report #4 + 15% Exit Ticket Report #5 + 15% Exit Ticket Report #6
Summative Assessment = Midterm Examination
Final Grade Final Grade, FG
= 40% MG + 45% Formative Assessment + 15% Summative Assessment
Formative Assessment = 10% Exit Ticket Report #7 + 10% Exit Ticket Report #8 + 10% Exit Ticket Report #9 + 10% Exit Ticket Report #10 + 10%
Exit Ticket Report #11 + 10% Exit Ticket Report #12 + 10% Exit Ticket Report #13 + 10% Exit Ticket Report #14 + 10% Exit Ticket Report #15 +
10% Exit Ticket Report #16
Summative Assessment = Final Product Idea Pitch
STUDENT SUPPORT SERVICES
Student Success Office For concerns, queries, suggestions, and complaints:
https://www.facebook.com/tatakteknoy/
Guidance Center Online Guidance Consultation / Counseling:
https://bit.ly/NotAlone-eGuidanceIsHereForYou
College Library Online Library Service Request
https://bit.ly/BeyondBorders-eLibraryIsHereForYou
Medical Dental Clinic Online Medical-Dental Consultation
https://bit.ly/StayHealthy-eClinicIsHereForYou
Technical Support Group CIT University Technical Group
https://www.facebook.com/citutsg/
OTHER HELPFUL LINKS
Student Help Kit For information about MADE4Learners Framework, and other resources
https://bit.ly/MADE4Learning-STUDENT-HelpKit
Online Peer Learning Booking an appointment for a peer learning session with a mentor
Program https://bit.ly/PLP-AppointmentForm
COURSE DELIVERY PLAN
Specific Teaching / Learning Output / Formative Assessment
Week Topic Online References
Dates Activities Assessment Tools
1 January 31, Introduction to • Video Sharing on Video Summary Summary Video: https://www.youtube.com/watch?v=ilYwng0sof8
2023 Creative “Introduction to Report Report Rubric
Thinking Tools, Creative Thinking”
Trends, and by IveyDesign
Techniques
2 February 7- Design on • Courseware Case Study Report Case Study • Nagamachi, M. (1995). Kansei Engineering: A new ergonomic
9, 2023 Kansei Learning with Rubric consumer-oriented technology for product development.
Engineering workshop exercise International Journal of Industrial Ergonomics, 15(1), pp.3-11.
by group https://www.sciencedirect.com/science/article/abs/pii/016981419400
• Case Study on 0525
“Kansei • https://www.academia.edu/35303021/Kansei_Engineering_Based_E
Engineering” by J. motional_Product_Design_An_Illustration_by_a_Battery_Drill_Case
Nunez -Study
• http://ojs.kmutnb.ac.th/index.php/ijst/article/view/118
• https://iopscience.iop.org/article/10.1088/1757-899X/105/1/012031
Supplementary:
https://www.youtube.com/watch?v=DB3Oq7wSa0Y&t=387s
3 February Design on Pugh • Courseware Exit Ticket Report #1 Exit Ticket Video: https://www.youtube.com/watch?v=5DeDXsGvA_w&t=53s
14-16, 2023 Matrix Learning with Report Rubric • (n.d.). Pugh Matrix step by step. Retrieved from
workshop exercises https://www.decision-making-confidence.com/pugh-matrix.html
by the group • Saadeddin, D. (n.d.). Continuous Improvement Toolkit. Retrieved
• Video Sharing on from https://citoolkit.com/articles/pugh-matrix/
“Pugh Matrix” by • (2019, July 30). Choose the Right Decision Criteria. Retrieved from
6ixsigmaorg https://netmind.net/choose-the-right-decision-criteria/
• https://www.slideshare.net/dsaadeddin/pugh-matrix-111614257
• https://www.burgehugheswalsh.co.uk/uploaded/1/documents/pugh-
matrix-v1.1.pdf
February
4 PRELIM EXAMINATION
21, 2023
Video: https://www.youtube.com/watch?v=X1KONQw02H8
• Courseware
• Stuart Burge, A Functional Approach to Quality Function
Design on Learning with
February 28 Deployment, 2007:
Quality workshop exercises Exit Ticket
5 – March 2, Exit Ticket Report #2 https://www.burgehugheswalsh.co.uk/uploaded/1/documents/a-
Function by the group Report Rubric
2023 functional-approach-to-quality-function-deployement-v3.pdf
Deployment Video Sharing on
• Richard Denney, An Introduction to Use Cases and Quality Function
“QFD” by LEARN &
Deployment, 2005:
COURSE DELIVERY PLAN
Specific Teaching / Learning Output / Formative Assessment
Week Topic Online References
Dates Activities Assessment Tools
APPLY: Lean and Six http://www.informit.com/articles/article.aspx?p=384463&seqN
Sigma um=2
• JViaenea , Quality function deployment in the chocolate industry,
1998: https://doi.org/10.1016/S0950-3293(99)00007-5
• http://www.npd-solutions.com/featuredworkshops/qfdws
https://vardeman.public.iastate.edu/IE361/s00mini/chen.htm
• Courseware
Learning with
workshop exercises
Video: https://www.youtube.com/watch?v=iuOrEIBVQX4
Design on Kano by the group Exit Ticket
Exit Ticket Report #3 • https://www.kanomodel.com/.
Analysis • Video Sharing on Report Rubric
https://www.mindtools.com/pages/article/newCT_97.htm
“Kano Model” by
Kevolve Product
Management
6 March 7 -9,
2023 • Courseware Video: https://www.youtube.com/watch?v=Pvc-cXc98QA&t=111s
Learning with • Rrl. (n.d.). Retrieved from https://www.aitriz.org/134-
workshop exercises trizcon2012/abstract-12/592-a-workshop-games-activities-and-
by the group practices-for-the-first-time-in-the-40-principles-of-triz
Exit Ticket
Design on TRIZ • Video Sharing on Exit Ticket Report #4 • Herbert Simon, The Sciences of the Artificial (3rd Edition), 1996:
Report Rubric
“TRIZ the Solutions (n.d.). Innovation and Problem-Solving with TRIZ Workshop.
First way to Solve Retrieved from http://www.npd-solutions.com/trizws.html
Problems” by • http://www.triz40.com/aff_Principles_TRIZ.php
TRIZICS https://www.mindtools.com/pages/article/newCT_92.htm
• Courseware Exit Ticket Report #5
Learning with Video: https://www.youtube.com/watch?v=0bxtEqM2TQU
workshop exercises • (2019, July 31). Human Centered Design 101 - A Course by IDEO
Human by the group & Acumen. Retrieved (n.d.). Are.na / madpow_hcd_overview.pdf.
Centered • Video Sharing on Exit Ticket Retrieved
Design “Dev Explains: Report Rubric • https://medium.com/design-club/useful-methods-guides-and-tools-
March 14 –
7 Methodology What is human- to-aid-the-design-process.
16, 2023
centered design — https://bestgraz.org/wp-content/uploads/2015/09/Field-Guide-to-Human-
and why does it Centered-Design_IDEOorg.pdf
matter?” by DevEx
Design • Courseware Exit Ticket Report #6 Video: https://www.youtube.com/watch?v=TPXrheqhTCs
Exit Ticket
Thinking Learning with • Gerd Waloszek, Introduction to Design Thinking, 2012:
Report Rubric
Methodology https://experience.sap.com/skillup/introduction-to-design-thinking/
COURSE DELIVERY PLAN
Specific Teaching / Learning Output / Formative Assessment
Week Topic Online References
Dates Activities Assessment Tools
workshop exercises • Herbert Simon, The Sciences of the Artificial (3rd Edition), 1996:
by the group • https://monoskop.org/images/9/9c/Simon_Herbert_A_The_Sciences
• Video Sharing on _of_the_Artificial_3rd_ed.pdf
“Design Thinking” • https://www.interaction-design.org/literature/article/5-stages-in-the-
by TED talks design-thinking-process
https://careerfoundry.com/en/blog/ux-design/what-is-design-thinking-
everything-you-need-to-know-to-get-started/
March 21 or
8 MIDTERM EXAMINATION
24, 2023
Design on • Courseware Exit Ticket Report #7 Exit Ticket Video: https://www.youtube.com/watch?v=o4dddmOpQ5s
Problem Learning with Report Rubric • https://scholar.lib.vt.edu/ejournals/JTE/v2n1/pdf/mccade.pdf
Definition workshop exercises https://diytoolkit.org/tools/problem-definition-2/
by the group
• Video Sharing on
“Problem
Definition” by DIY
Toolkit
Design on • Courseware Exit Ticket Report #8 Exit Ticket Video: https://www.youtube.com/watch?v=s7vSDdyU7ug
People Learning with Report Rubric • A. Pratitha, “My Journey of People Shadowing: Observing and
Shadowing workshop exercises Learning about Everyday Lives”, Medium, 2019. [Online].
by the group Available: https://medium.com/@pratithayu/my-journey-of-people-
9
March 28 – • Video Sharing on shadowing-observing-and-learning-about-everyday-lives-
30, 2023 “People fc6acd579a07, [Accessed: 03- Sep- 2019].
Shadowing” by • “People Shadowing”, Development Impact and You, 2019. [Online].
DIY Toolkit Available: https://diytoolkit.org/tools/shadowing/. [Accessed: 03-
Sep- 2019].
https://medium.com/@pratithayu/my-journey-of-people-shadowing-
observing-and-learning-about-everyday-lives-fc6acd579a07
Design on • Courseware Exit Ticket Report #9 Exit Ticket Video: https://www.youtube.com/watch?v=K9ix-dA5a5k
Question Ladder Learning with Report Rubric • https://www.open.edu/openlearncreate/mod/oucontent/view.php?id=
workshop exercises 80416
by the group www.doe.mass.edu/edeval/model/.
• Video Sharing on
“Question Ladder”
by DIY Toolkit
COURSE DELIVERY PLAN
Specific Teaching / Learning Output / Formative Assessment
Week Topic Online References
Dates Activities Assessment Tools
Design on • Courseware Exit Ticket Report #10 Exit Ticket Video: https://www.youtube.com/watch?v=dx5eg-1MXVA
Target Group Learning with Report Rubric • http://www.projektmanazer.cz/sites/default/files/dokumenty/novinky/
workshop exercises leden/1-2targetgroupanalysisfortheproject.pdf
by the group • https://diytoolkit.org/search/TARGET+GROUP
• Video Sharing on
“Target Group” by
DIY Toolkit
Design on • Courseware Exit Ticket Report #11 Exit Ticket Video: https://www.youtube.com/watch?v=jGhgA_kUFrA
Personas Learning with Report Rubric • K. Lee, “The Beginner’s Guide to Creating Marketing Personas:
workshop exercises Buffer”, Buffer Marketing Library, 2018. [Online]. Available:
by the group https://buffer.com/library/marketing-personas-beginners-guide,
Video Sharing on [Accessed: 09-Sep-2019]
“Personas” by DIY • “Personas”, Development Impact and You, 2017. [Online].
Toolkit Available:
https://diytoolkit.org/tools/personas/. [Accessed: 09- Sep- 2019].
• https://buffer.com/library/marketing-personas-beginners-guide
https://diytoolkit.org/tools/personas/
10 April 4 – Design on • Courseware Exit Ticket Report #12 Exit Ticket Video: https://www.youtube.com/watch?v=HHti3rxPdFw
20, 2023 Thinking Hats Learning with Report Rubric • “Thinking Hat”, Development Impact and You, 2019. [Online].
workshop exercises Available: https://diytoolkit.org/tools/thinkinghat/, [Accessed: 08-
by the group Sep- 2019].
• Video Sharing on https://iqdoodle.com/six-thinking-hats/
“Thinking Hats” by
DIY Toolkit
Design on Fast • Courseware Exit Ticket Report #13 Exit Ticket Video: https://www.youtube.com/watch?v=t4QPjRckDl4
Idea Generator Learning with Report Rubric • Playing with the Fast Idea Generator for gender equality and social
workshop exercises inclusion, Development Impact and You, 2019. [Online]. Available:
by the group https://diytoolkit.org/casestudies/playing-with-the-fast-idea-
• Video Sharing on generator-for-gender-equality-and-social-inclusion/, [Accessed: 15-
“Fast Idea Sep- 2019].
Generator” by DIY https://diytoolkit.org/tools/fast-idea-generator/
Toolkit
Design on • Courseware Exit Ticket Report #14 Exit Ticket Video: https://www.youtube.com/watch?v=zsgXAzdRcSI
Experience Map Learning with Report Rubric • Schneider J., Stickdorn M., (2010) The Customer Journey Canvas .
workshop exercises In: This is Service Design Thinking. Amsterdam: BIS Publishers.
by the group
COURSE DELIVERY PLAN
Specific Teaching / Learning Output / Formative Assessment
Week Topic Online References
Dates Activities Assessment Tools
• Video Sharing on • http://creativecommons.org/licenses/by-nc/3.0/,444 Castro Street,
“Experience Map” Suite 900, Mountain View, California, 94041, USA.
by DIY Toolkit https://diytoolkit.org/tools/experience-map/
April 27,
11 PRE-FINAL EXAMINATION
2023
Design on • Courseware Exit Ticket Report #15 Exit Ticket Video: https://www.youtube.com/watch?v=im0IOXxXmFU
Improvement Learning with Report Rubric • R. Elmansy. “A Guide to the SCAMPER Technique for Creative
Triggers workshop exercises Thinking.” Internet:
by the group • https://www.designorate.com/a-guide-to-the-scamper-technique-for-
• Video Sharing on creative-thinking/, April 10, 2015 [Sept. 16]
“Improvement • https://www.designorate.com/a-guide-to-the-scamper-technique-for-
Triggers” by DIY creative-thinking/
May 9 -11,
12 Toolkit • https://diytoolkit.org/tools/improvement-triggers/
2023
Design on • Courseware Exit Ticket Report #16 Exit Ticket Video: https://www.youtube.com/watch?v=8DdGU8LIgEg
Prototype Learning with Report Rubric • “Prototype Testing Plan,” Development Impact and You, 03-Sep-
Testing workshop exercises 2014. [Online]. Available: https://diytoolkit.org/tools/prototype-
by the group testing-plan/. [Accessed: 18-Sep-2019].
• Video Sharing on • https://diytoolkit.org/search/prototype+testing
“Prototype Testing”
by DIY Toolkit
13 May 16, 18,
23, and 25, FINAL PRODUCT PITCH PRESENTATION
2023

INSTRUCTOR’S CONTACT INFORMATION:

ENGR. ANTONIETTE M. ALMADEN, MBA, PIE
+63 932 6142880
antoniette.almaden@cit.edu