599137-EPP-1-2018-1-AT-EPPKA1-JMD-MOB Generated on: Oct 11, 2023

Key Action: Learning Mobility of Individuals

Action Type: Erasmus Mundus Joint Master Degrees

Project Title

MSc & MA in Digital Communication Leadership

Project Coordinator

Organisation PARIS-LODRON-UNIVERSITAT SALZBURG

Address KAPITELGASSE 4-6 , 5020 SALZBURG , Salzburg , AT

Project Information

Identifier 599137-EPP-1-2018-1-AT-EPPKA1-JMD-MOB

Start Date Oct 1, 2018

End Date Sep 30, 2024

EC Contribution 3,397,860 EUR

Partners AALBORG UNIVERSITET (DK) , VRIJE UNIVERSITEIT BRUSSEL (BE) ,

WAGENINGEN UNIVERSITY (NL)

The content of this page is published for information purposes only. The project was funded by the European Union. However, the communication about the project
that is published through this page expresses the views of the project beneficiaries only and it does not represent the views of the European Union or the European
Commission. It shall not be deemed to constitute legal or official notice on behalf of the European Union or the European Commission. Neither the European Union
nor the European Commission can be held responsible for this content nor the use thereof made by any third parties. Page 1 of 2
599137-EPP-1-2018-1-AT-EPPKA1-JMD-MOB Generated on: Oct 11, 2023

Project Summary

The Master in Digital Communication Leadership (DCLead) approaches the vast and recent field of digital
communication from an interdisciplinary and international point of view bringing together advanced academic
discussion with practical knowledge and skills. The programme promotes a non-techno-deterministic, social and
ethical reflection on digital communication for future leaders of the field. The leadership-approach of this
curriculum encompasses economic-managerial, technological and media and communication knowledge with
social responsibility and ethical-cultural dimensions of digital communication. The ability to combine these
dimensions, to think together economy and social aspects, technology and culture, individual needs and society
will be an indispensable precondition for future leaders in the field. Content wise, the programme aims at
delivering five core groups of competencies: Digital technologies and their developments; Policy and innovation;
Business and management; Digital communication and culture(s) in Europe, and Ethics and social responsibility.
The core objective of the consortium and its programme is to form reflective future professionals to become
critical and constructive experts in the field of digital communication, which pursue academic-scientific integrity
and are aware of ethical principles and social values. Teaching in the master programme is delivered following
the Problem Based Learning (PBL) method; hence, students do not only learn theoretical concepts, but also the
skills and competencies required for applying this knowledge. Therefore, during the seminars of programme,
students define problems within an area of examination and work with these issues theoretically,
methodologically and empirically. This programme also promotes on a global scale a European approach to
research and teaching communication studies, which emphasizes social values. DCLead is delivered by three
partner Universities in the European Union, with the experts support of the University of California, Los Angeles
(UCLA), United States; Ghana Telecom University College (GTUC), Ghana; Universidade Federal do Recôncavo
da Bahia (UFRB), Brazil; Queensland University of Technology (QUT), Australia; Journalism School at Fudan
University (J-School), China, and the University of Wageningen, in the Netherlands. Many industry partners are
also part of the consortium: they advise the board and host the students for internships.

Link to project card: Show project card

The content of this page is published for information purposes only. The project was funded by the European Union. However, the communication about the project
that is published through this page expresses the views of the project beneficiaries only and it does not represent the views of the European Union or the European
Commission. It shall not be deemed to constitute legal or official notice on behalf of the European Union or the European Commission. Neither the European Union
nor the European Commission can be held responsible for this content nor the use thereof made by any third parties. Page 2 of 2