Amitesh Ajit Mukherjee

MBA – Marketing from IES-MCRC

E: amitesh.mukherjee@gmail.com | Mb: 9833954332

Location – Mumbai

Summary: Possessing over 14 years of seasoned expertise in sales and marketing, I am a results-driven professional with strong
entrepreneurial acumen. My approach is consultative, with a focus on crafting and executing lucrative market development strategies. My
experience spans across including Real Estate verticals Sourcing, Closing, CRM, Loans, Pre-Sales, Market Research, Barter, Finance etc.

Objective: Seeking a challenging position in the real estate sector, leveraging 14 years of sales and marketing expertise to drive growth, foster
client relationships, and contribute to the success of a forward-thinking real estate organization.

Professional Exposure

RESIDENTIAL / COMM SALES CRM / COLLECTIONS MARKET ANALYSIS PRE-SALES MANAGEMENT CHANNEL SALES MANAGEMENT

- WorkedFINANCE
across Central,
Western, SOBO, Thane
and Navi Mumbai
- Team Size Handled: 25+
Members
- Ticket Size: 35-Lacs to
100-Crores and above
- Worked in Launches, Pre-
launches and Sustenance
- Handled both Sourcing
and Closing
- Sign Mandates from Pre-
lease Sellers and Buyers
FINANCE of
- Proper Handover
Customers Booking File by
Sales team to CRM
- Manage Booking MIS and
Ensure Timely Collections
- Ensure Customers Booking
Process is Whole and
Complete
- Resolving Issues in CRM
Process
- Design Strategies for
Faster Collection
- Reduce Gaps in
Communication by Regular
Reviews
- Competition Analysis
- Check Updated CRE
Matrix Reports
- Keep Close Watch on
Competition Payment
Plans, Brokerage Slabs,
Closing Price, Offer etc.
- Tap Competition
Active Channel Partners
- Preparing Exhaustive
Objection Handling FAQ
- Focus on Project USP
- Know Your
Competition
Key Achievements
- Managed 100+ Callers
- Handling Pre-Sales Lead
Management
- Ensure Regular T&D
- Review Performance
- Managing In-bound and
Out-bound Callers
- Data Management
- Track Leads to Walk-in
to Booking Conversion
- Design Caller Incentives
- Attendance Mgnt
- Team Building
- Lead Tagging etc.
- CP Market Allocation
- CP Segregation Amongst SM
- Meeting Key CP’s in Market
- Signing A.O.P with Select CP
- CP Team Performance
Review
- Setting Sales Target
- Organizing CP Meets
- Track Timely Payout to CP’s
- Resolving CP Issues
- Activating New CP’s
- Tap Competition Active CP’s
- Sourcing Team Incentives
- Provide CP With Project
Performance Reports etc.

- Headed Sourcing and Closing for Dynamix Parkwoods Launch in Thane and sold INR 125 Cr inventory
- Heading an entire commercial mall site at Kurla east comprising of retail, office spaces and food court
- Headed Sales and Marketing for a 66-Acres township project by Karnani Builders
o Empanelled 3000+ brokers by launching a digital campaign during lockdown, also took initiative for project fund raising
- Total sales contribution till date would be approximately INR 800 Crores and above
- Closed an INR 100 Crore barter deal for Ozone Group’s Dadar project – The Autograph
- Earned 3rd Rank for getting INR 11.3 Crore revenue in a quarter at Omkar’s Malad project – Alta Monte
- Closed a single highest ticket size deal of worth INR 22 Crore in Omkar’s 1973 project in Worli
- Earned Appreciation certificate in 2017–18 for business contribution and Star Award Certificate in 2016 for outstanding contribution
in business at OMKAR

Key Skills

Team Handling > Channel Sales > Closing > CRM / Collection > Market Research & Analysis > Maintaining PR > Product Launch > Home Loans
Academic Performance
Course / Degree Institute University / Board Year of Passing %age / GPA

PGDM Year II (Marketing) IES MCRC AICTE Approved 2010 3.08/4

PGDM Year I (General) IES MCRC AICTE Approved 2009 2.80/4

B.com(A&F) K.J. Somaiya College of Science & Commerce Mumbai University 2007 71.00%

Extracurricular Activities

- Attending 90 hrs online lecture on Financial Management organized by NPTEL in association with IIT-Roorkee’s Prof. Anil K Sharma
- Organized ZOOM Seminar for estate agents on Digital Marketing Post Covid-19 with Digital Marketing Guru – Mr. Subhobroto
Chakraborty
- Associated with Landmark Education and have successfully completed the curriculum and attended many other programs

For more specific details please continue reading...

I. JUSTO Realfintech Pvt Ltd / ELIXIR Realtech Pvt Ltd – Site Head / AGM – Investor Relations (Aug’ 2022 to Till Date)
 Sourced a 250+ Crore Solapur Mall Project through personal contact generating revenues of INR 10-Crore for the co.
 Site Head: Managing complete end to end planning and execution of commercial project from sourcing, closing, P/L
for the company also ensuring collection of fees from the developer
 Business Development: Meeting new developers, discussing the business terms and conditions for signing new
mandates
 Investor Relations: Meeting top Real Estate Wealth Managers and offering them mandated commercial inventories
for their set of investors
 Dealing in Pre-lease Commercial, Resi/Comm Land, Joint Venture, Redevelopment and Construction Finance proposals

II. The Guardians Advisory Pvt. Ltd. (Site Head)

Key Achievements: (Dec’ 2021 – Aug’ 2022)

 Tapped 2500+ CPs and closed 116 Net Bookings by working as Sourcing and Closing TL for Dynamix Parkwoods project
at Thane, GB Road. Handled 25+ team members
 Handled Goel Ganga Group’s – Commercial project in Kurla East as a Site Head

III. KARNANI BUILDERS SINCE – 1960: (Sales Head – Township Project)

Key Achievements: (Jan’ 2020 – Oct’ 2020)

 Handling a team of 20+ staff across sales and marketing along with other departments like CRM, home loan, pre-sales,
digital marketing etc.
 Took initiative to explore opportunities to raise project funding, barter deal as well as joint venture with few reputed
brands
 Empanelled 3000+ brokers by launching a digital campaign during lockdown

IV. OZONE Group (Sr. Manager - Channel Sales) Amongst top 5 developers in Bengaluru & offices across 5 countries
Closed complete operations in Mumbai and shifted back to Bengaluru

Key Sales & Marketing Achievements: (June’ 2019 till Jan’ 2020)
 Closed a 100 Cr. Barter deal in OZONE’s - The Autograph project located at Dadar within 3 months of joining

V. OMKAR Developers: (Manager – Channel Sales)

Mumbai’s leading S.R.A developer with projects going on across western and SOBO market

Key Sales & Marketing Achievements: (May’ 2016 – June’ 2019)

 Received several appreciation certificates in Omkar Developers for Best Performance in CP Team!
 Ranked 3rd in Q1 – Apr/May/June 2018 for highest revenue contribution
 Total Revenue contribution in 3 years is approximately INR. 180+ Cr. Across all projects

VI. GTSN Consultants Pvt. Ltd.: (Head – Business Development)

Key Achievements: (Nov’ 2011 to March’ 2016)

 Spent 4& ½ years in consultancy business and in this journey I have worked in various projects under various
capacities and took exposure in different aspects of business
 Handled team of more than 30 employees and also took regular training sessions with them
 Implementing sales strategies, Digital marketing campaign, Lead generation, Training & Development, Project &
Brand launch, Business Consultancy, Media Planning & Buying, Web Applications, Corporate Events etc.

VII. STAR NETWORK (Star News, Star Majha & Star Ananda) : India’s No. 1 National and Regional News Channel Network!

Key Sales & Marketing Achievements: (Management Trainee – Advertising Sales)

 I have over achieved my quarterly target by 9%
 Recruited 2 first time advertisers with a higher ER than the channels requirement

PRE – PGDBM

VIII. iflex Solutions Ltd. [Now Oracle Financial Services Ltd.] - World’s Top & One of the largest banking IT firm!
Job Profile: Portfolio Compliance for a P.E firm Blackrock
Work Profile:-
 Check and confirm compliance issues or breaches in the portfolio
 Analyzing and identifying various investment guidelines given by the clients
 Generating timely & error free reports for client’s portfolio based on specific investment guidelines