Audience Profile

Logical Organization
Duration
Word Choice
Grammatical Correctness
•
Knowing your audience specifically
their general age, gender, educational
level, religion, language, culture and
group membership is one of the most
important aspects in developing your
speech.
•
The logical organization or
arrangement of thoughts when it
comes to speech writing can be
defined as all aspects of your writing
that help the reader move smoothly
from one sentence to the next, and
from one paragraph to another.
The logical introduction has three parts:
✓ THE INTRODUCTION
✓ BODY
✓ THE CONCLUSION
The role of introduction and
conclusion is mostly similar in
many speeches, that is, the
introduction presents the main
idea of your speech, while the
conclusion reiterates the main
idea.
The introduction is the most
crucial part of the speech. It
is generally only 10 to 15
percent of the time the
speaker spends speaking.
(1) Should be able to gain audience
attention and interest
(2) States the purpose of your speech
(3) Establishes your credibility
(4) Should provide reasons for your
audience to listen
(5) Your introduction should preview the
main idea of your speech.
The body offers definitions,
examples, or any information
that can help you convey
your intent and clarify the
main concept of your speech.
The body of the speech is the
core part of the speech that
addresses the main ideas
and principles of the speech.
It consists of the main
points.
•
No matter how long the speech
is, always divide it into five
parts.
1. Introduction, the body
(paragraph 2, paragraph 3, and
paragraph 4) and 5. a conclusion.
•
By doing this, you can actually
monitor the time and length of
your speech or the so-called
Duration. Most experts say that
the ideal length of speech is up to
20 minutes. (Gray Grant, 2017).
•
The speaker should carefully use the
correct word in writing the speech. The
USE OF CONVERSATIONAL
LANGUAGE helps put the audience feel
at ease and creates a special bond
between the speaker and the audience.
However, there are things that you
should consider in choosing your words.
Grammatical
Correctness
✓ Grammatical Correctness
Using correct grammar when you give a
speech is important to prevent
misunderstanding and misinterpretation
between you and the audience.
Good command of the language helps
listeners understand you quickly. Grammar
inconsistencies slow down the communication
process and generate negative impressions
for the audience, as your ideas and thoughts
✓ Grammatical Correctness
When writing, it is vital that you check
to see that you have corrected any
grammatical errors. The four (4) areas
to check when checking for
grammatical correctness are spelling
(formation of words with letters
according to the principles underlying
accepted usage)
✓ Grammatical Correctness

punctuation (the use of certain

marks to clarify meaning of written
material by grouping words
grammatically into sentences,
clauses and phrases)
✓ Grammatical Correctness

grammar (in linguistics, the

branch of linguistics that deals
with syntax and morphology and
sometimes also deals with
semantics)
✓ Grammatical Correctness

style (way of expressing ideas

through language).