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    Class Excercise VNM

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    Phuong Huynh Nhat
    For a class exercise on entering the Chinese market, students are asked to: 1) Present the most critical pros and cons of being an early mover versus late comer in market entry timing. 2) Select the market entry mode(s) that would be most suitable for a Vietnamese dairy company's success in China, such as direct exporting, licensing, joint ventures, franchising, mergers and acquisitions, strategic alliances, or greenfield investments. The team will have 20 minutes for discussion and then 3 minutes to present their slide with their conclusions.

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    Class Excercise VNM

    Uploaded by

    Phuong Huynh Nhat
    4 views3 pages
    For a class exercise on entering the Chinese market, students are asked to: 1) Present the most critical pros and cons of being an early mover versus late comer in market entry timing. 2) Select the market entry mode(s) that would be most suitable for a Vietnamese dairy company's success in China, such as direct exporting, licensing, joint ventures, franchising, mergers and acquisitions, strategic alliances, or greenfield investments. The team will have 20 minutes for discussion and then 3 minutes to present their slide with their conclusions.

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    Market Entry - China

    Original Title

    CLASS EXCERCISE VNM

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    For a class exercise on entering the Chinese market, students are asked to: 1) Present the most critical pros and cons of being an early mover versus late comer in market entry timing. 2) Select the market entry mode(s) that would be most suitable for a Vietnamese dairy company's success in China, such as direct exporting, licensing, joint ventures, franchising, mergers and acquisitions, strategic alliances, or greenfield investments. The team will have 20 minutes for discussion and then 3 minutes to present their slide with their conclusions.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    4 views3 pages

    Class Excercise VNM

    Uploaded by

    Phuong Huynh Nhat
    For a class exercise on entering the Chinese market, students are asked to: 1) Present the most critical pros and cons of being an early mover versus late comer in market entry timing. 2) Select the market entry mode(s) that would be most suitable for a Vietnamese dairy company's success in China, such as direct exporting, licensing, joint ventures, franchising, mergers and acquisitions, strategic alliances, or greenfield investments. The team will have 20 minutes for discussion and then 3 minutes to present their slide with their conclusions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 3

    Class Exercise

    For going into China:

    1- Present your view on most critical Pros (1-2) and Cons


    (1-2) of market entry timing (early mover vs late comer).

    2- Select Mode(s) of Market Entry which you think


    VINAMILK can implement for its success?

    - team discussion: 20 mins + 10 mins break


    - team slide – 3mins @ 1 slide (direct/ simple / short / concise)
    • 1. Direct Exporting
    • 2. Licensing https://www.weglot.com/blog/foreign-
    market-entry-strategies

    • 3. Joint Venture
    • 4. Franchising
    • 5. Buying a Company (M&A)
    • 6. Partnering – Strategic
    9 Types of Foreign Alliance
    Market Entry • 7. Greenfield Investment
    Strategies • 8. Turnkey Project
    • 9. Piggybacking
    https://ecampusontario.pressbooks.pub/globalma
    rketing/chapter/6-1-international-entry-modes/

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