Bba 3 Sem Marketing Management 57522 Mar 2021

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ittps://www.mdustudy.com ihttps://www.mdustud RONG © cmon ronson (@) Geographical segmentation “oul No. of Questions: 9] (Tol No. of Pages 3 fo Charaaerisies of a good label 57522 (© Commercialsaion BBA. 3rd Semester @ Fale advertising Examination, March-2021 )Pubiciey ax8=16 (New Scheme 2014-17) MARKETING MANAGEMENT Paper-BBAN-302 ait 2¢ What is meant by Marketing ? Discuss the E Time: Three Hows) [Mein Marks: 80 © diflerence berween markering and seling, = 4.12 = Tine: hee ows) _{ Masia Morb'88 3, what is Marketing Environment ? Explain he z © aoe enwerng the qucsins candidates shold owe tat = E is 2 Be eS dcglc qusim pam «2g fering marine Env ane © Nsom tg i eet asrcamiane, GE Voie z Nae = Anempt fe quesons in al Quetion No. 0s G&What_@ martes stmenaion Discus he E ompolsory All questions cary equal marks. vag of market segmentation an 3 1 Eeplain the following in bref $7 What is Buyer behaviour ? Explain the factors (a) mporance of makeing as business afbcing taper betaviowe an function Unie (©) Uiimate consumers 5: What do you mean by Product ie cycle? What (© Buying. mosives se the various stages in the product lifecycle of 4 otc? an sps02 s150 (1) RD-347_ P10, sr. m RD-347 bups:/Avww.mdustudy.com bups:iAwww.mdustud ihttps://woww.mdustudy.com 7. What are the objectives of pricing ? Explain the factors which affect the pricing decisions. 6.10 Univ 8. What do you understand by channel of istibution 7 Explain the factors determining the choice of a suitable channel of distribution. 4,12 9. Write notes on the following (@) Personal selling z (©) Promotion. mix 88 i i soma (sy Roser bups:/Avww.mdustudy.com

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