STRATEGY :

Liquifresh Purified Water Station continues to place a strong emphasis on word-of-mouth

marketing. Those people living close to the business's site will discuss the recently founded
business. Customers will come in greater numbers through direct communication. However,
Liquifresh purified water stations rely on more than just interpersonal relationships. To reach a
wider audience, we also introduce our product by distributing flyers and posting them to some
areas that can possibly see by passers and an active online presence on social media platforms
like Facebook and Instagram. Lastly, tarpaulins will also be provided by us since some of the
rural areas in Toril doesn’t have stable internet signals.

PROMOTION:
We will do a raffle draw as soon as we open. The first 50 customers will receive a ticket, and the
winner will receive a bag of rice and a grocery pack. We will also choose five customers to
receive consolation prizes. Additionally, there will be an 8+1 water discount promotion.
Customers will receive cards to verify that they purchased water on that particular day.
Depending on who is available, the front desk employee or the technical assistance will mark or
sign the boxes inside the cards each time they purchase water. The customer may choose to
claim their complimentary one-liter water bottle after all eight boxes have been fully signed. The
box meant for the free item will be marked once it has been claimed, preventing the client from
using it for another free item. Only exceptional occasions are eligible for this sales promotion.

LOCATION :
To provide simple accessibility for everyone, the Liquifresh water refilling station will be placed
in rural Toril districts, especially close to terminals, barangays with large populations, public
markets, and high-traffic rural areas. As some of Toril's rural areas can offer a consistent and
predictable supply of high-quality water for our business, a robust supply chain will be built
through strong connections with local water providers.
Tricycles will be available for product delivery to some places that are distant from the station,
and extra multicabs will be available for large or bulk purchases. We wish to maintain and show
that we are committed to offering high quality services.
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PRICING :
Clean, safe, and purified water is what LIQUIFRESH purified water refilling station offers. It was
packed in various kinds and sizes of plastic bottles/gallons to satisfy customer demand.
When consumers reach a certain quantity of orders, they will receive a 30% discount for
bulk orders.

Water Refill Only:

PRODUCT SIZE PRICE (PHP)

PER BOTTLE 350ml 4.50

PER BOTTLE 500ml 7.75

PER BOTTLE 1 LITER

PER BOTTLE 6 LITERS

5 GALLON SLIM TYPE 25.00

5 GALLON ROUND TYPE 25.00

Water with Container:

PRODUCT SIZE PRICE (PHP)

PER BOTTLE 350ml

PER BOTTLE 500ml

PER BOTTLE 1 LITER

PER BOTTLE 6 LITERS

5 GALLON SLIM TYPE

5 GALLON ROUND TYPE

The distance to the delivery location determines the delivery rates.