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ASSIGNMENT NO. 2

Name: Noor Fatima.

Roll No.: BSC-21-4.
Subject: Principles of Marketing.
Assigned by: Dr. Samra Malik.
Topic: Mission & Vision.
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1. ZONG:

Mission:

To provide digital life and excellent service in Pakistan.

Vision:

To lead the digital innovation.

2. McDonald:

Mission:

To improve health and to become a favorite place for the customers.

Vision:

Move to drive growth, better at serving customers and around the world.

3. KHAADI:
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Mission:
To establish stores with global footprint.
Vision:
To revive the ancient craft of the handloom, reinterpreting it within a more
Contemporary and fashion focused context, to suit the high street.

4. KIA:

Mission:

To produce the best vehicles exhibiting superior technology, quality, value

through a spirit of continuous improvement, creativity, teamwork and value-
based relationships they strive for perfection.

Vision:

To blend cultures to become the best and most innovative automotive

company in the world by ensuring customer first and mutual prosperity of
people. They believe they can achieve vision by creating the best in
everything they do every day.

5. UNZE LONDON:

Mission:
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To provide high-quality, fashionable footwear and accessories that enhance

customers' style and confidence, offering a wide range of choices to suit
diverse tastes, and delivering exceptional value and service.
Vision:
To be a globally recognized and preferred brand in the fashion and footwear
industry, known for our commitment to innovation, quality, and customer
satisfaction. We aspire to continually expand our product offerings, reach
new markets, and set trends in the fashion world while maintaining our core
values of integrity and excellence.

6. RARE BEAUTY:

Mission:

To empower individuals to embrace their unique beauty and express

themselves authentically through high-quality cosmetics that are inclusive,
easy to use, and designed to enhance natural features. We believe that
makeup should be a tool for self-expression, not a mask to hide behind.

Vision:

To be a leading force in the beauty industry by redefining beauty standards

and promoting self-confidence and self-love. We aspire to create a diverse
and inclusive community of beauty enthusiasts who celebrate their
individuality and inspire positive change in the world.

7. HONOR:
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Mission:
To improve the health and well-being of those we serve.
Vision:
To be the partner of choice as we transform healthcare of our communities.

8. RANJHA BRAND:

Mission:
To innovate, to lead, to enhance, to provide best-value products and services
to global customers. To make a difference through our branding to stay
ahead of fashion trends, market changes and the latest technology. To
enhance the quality of life for our business partners, customers and
employees.

Vision:
We strive to be a global leader in fashion-knit and fashion outerwear by
empowering innovation and design to provide total customer satisfaction.
We strive to be a caring and well-managed organization for our business
partners, customers and employees, and a responsible corporate citizen to
our society.

9. DUNKIN’:
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Mission:

"Dunkin' mission is to deliver high-quality, fresh products with speed and

efficiency, and provide an excellent customer experience every time."

Vision:

"Dunkin' vision is to be the world's leading coffee and baked goods chain,
serving loyal customers one cup at a time."

10. LOGO:

Mission:

To be the sports brand in the world. Every day, we come to create and sell
the best sports products in the world, and to offer the best service and
consumer experience and to all in a sustainable way.

Vision:

Through sport, we have power to change lives.