GROUP 5.

NAMES

Muziki lrene C22151889T.

Happiness R Mafuta c22150255G

MASIKASIKA Charmaine c22151352C.

Sendi Ratidzai C22152543B

Mukoki Kudzaishe C22152208D

Chinyamunzore Bridget T. C22152385X

TREND AND TRENDS ANALYSIS

Trend is a popular / common way of doing things/ dressing in a certain area

Trend analysis is seeing and looking deeply into how people are dressing/ it’s a technique used to
examine and predict movements of an item based on current and historical data

TREND ANALYSIS

It is studying the past for the future purposes, it helps to navigate the even changing industry, and it
helps in making informed decisions and to stay relevant

It helps in the predictions of the future fashions, colors, fabrics, fabric texture, fabric prints, beauty,
grooming, accessories, footwear, street styles and others that will be presented on the runway and for
the upcoming seasons

TREND ANALYSIS PROCESS

Establishing a problem

Research about the idea

Sketching at least 5 sketches

Select the best alternative/design

Select suitable material

Come up with a sample

Market the sample/ sample testing/ fashion shows/evaluation

Improve collection basing on the comments

Bulk production

Availability in shops

ADVANTAGES

Identify emerging trends

Market research

Consumer engagement

Creative inspiration

Business growth

DISADVANTAGES

Over emphasis

Inaccuracy and unpredictability

High competition

INFORMATION EXCHANGE

It is when designers travel around the exhibitions and runways to gather knowledge, experience and
inspiration to become very innovative

ADVANTAGES

Increase efficiency

Increase productivity

Improved communication

Enhanced decision making

Knowledge sharing

Collaboration and teamwork

Build partnership and relationship

DISADVANTAGES
Biased information

Reduces competitiveness

Risk of privacy and data

WORLD FASHION CENTER

These are cities that have significant influence on the global fashion industry culture and trend

There are often the locations of major fashion events such as fashion weeks, awards, trade shows, and
fashion councils

They are also the home of many famous fashion designers brands and media outlets and institutions,
show rooms, fashion schools, textile manufacturers and trend setters

The big 4 fashion capitals Paris, Milan, London and New York the most famous but there are many other
fashion centers in the world like Tokyo, Berlin, Shanghai, Hong Kong, Sydney among others

PARIS

It is widely regarded as the fashion capital of the world with long rich history of haute couture Pret-a-
porter and luxury fashion

Paris hosts the prestigious Paris fashion week twice a year showcasing the collection of leading French
and international designers

Paris is also headquarters of many fashion houses such as Chanel, Dior, Louis Vuitton, Givenchy and Yves
Saint Lourent

Paris has a vibrant and diverse fashion sence with many museums, galleries, boutiques and schools
dedicated to fashion

Some of the sources of inspiration to Parisian fashion include art, architecture, culture, history and
romance

NEWYORK
It is one of the most influential dynamic fashion centers in the world with strong presence of America
and international designers, brands, media outlets and institutions

New York hosts the New York fashion week twice a year attracting a thousand buyers, journalists,
celebrities and influencers around the world

Its fashion week is held every February and September in Manhattan

It is a home to some famous designers including Calvin Klein, Ralph Lauren, Marc Jacob, Tomford, Donna
Karan and Carolina Herrera

New York is also home to many iconic fashion landmarks such as Fifth Avenue, Madison Avenue, SoHo
and Garment District

Some sources of inspiration for New York fashion include urban life, diversity innovation and creativity

MILAN

It is one of the most influential fashion cities, it is the capital Italian fashion and it’s famous for its
elegance and craftsmanship

Milan is the third city to host a fashion week usually in February and September which is attended by
fashion professionals and celebrities

Milan is the home of many luxury fashion houses such as Armani, Prada, Versace, Gucci and Dolce and
Garb Bana

Milan is also a leader in fashion manufacturing and trade with a strong textile industry and renowned
fashion fair, the Milan fashion week

It is also the home to a number of trade shows like the Saline Del Mobile and Milan furniture fair

LONDON

London style known for its cutting edge fashion and edgy

It is the second city to hold a fashion week usually in February and September where fashion
professionals and celebrities attend

It is known for its creativity and innovation as well as its street style and sub cultures
London has produced influential fashion designers in the world such as Alexander Macqueen, Vivienne
Westwood, Stella McCartney and Burberry

It is also a hub for fashion education with prestigious schools like Central Saint Martins and London
College of Fashion

There are also a number of upcoming fashion centers that are worth mentioning for example
Copenhagen which is rising in the fashion word because of is sustainable and ethical fashion sense

Stockholm is another city on the rise known for its minimalist and scandi-chick-style

Dubai is another city that is quickly becoming a major fashion hub with a focus on high end luxury
fashion

There are also a number of African countries /cities that are gaining prominence in the fashion world
including Johannesburg, Lagos and Nairobi

FASHION SCHOOLS

It is an educational and training in various aspects of fashion design

Fashion marketing

Fashion journalism

The aim is to develop students, creativity, technical skills and industry knowledge to prepare them for
carriers in the fashion industry

ADVANTAGES

Specialized education that focuses on giving deep understanding of the industry

Fosters a creative and innovative environment

International exposure

Enhanced training

DISADVANTAGES

Expensive since the tuition is also high

Pressure and stress

Success on fashion depends on individual dedication, creativity and hard work

SHOWROOMS

A showroom is a room where merchandise is exhibited for sale or where samples are displayed

It enables the possibilities to physically test, try and evaluate products

It functions as a sales channel as well as communication channel in which online based brands lease
space in the public showrooms to display their collection for consumers to test and try

The aim is to increase customer‘s willingness to purchase online fashion products

There are a few key processes involved in a showroom which involves collection, planning, display
design, merchandising, and customer service

Collection planning is an important part of a showroom’s operation as it involves curating the products
that will be displayed in the showroom and selecting the right mix of products to meet the needs of
customers

This process typically starts with market research to understand current trends and customer
preferences

Display design, a well-designed display is essential to successful showrooms

The goal of the display is to showcase the products in an attractive and informative way, while also
making it easy for customers what there are looking for

This requires careful consideration of the layout, lighting and signage

The display should also be designed with the target audience in mind, taking into account the
demographics and interest of the customers

Merchandising is a key aspect of any showroom as it helps to sell the products by highlighting their
features and benefits

Customer service is an essential part of any showroom, as it helps to create a positive experience for
visitors

The customer service team should be knowledgeable about the products

They should also be friendly and approachable, making customers feel welcome and comfortable

ADVANTAGES OF SHOWROOMS
For designers, showrooms provide a centralized location to display their collections, making it easier for
buyers to view and select items

They also allow designers to control the presentation of their collections, ensuring that the overall look
and feel of the showroom reflect their brand

They also provide an opportunity to meet with designers and learn more about the inspiration and story
behind their collection

DISADVANTAGES

It can be expensive to setup and maintain, it can also be difficult to attract the attention of buyers

It can limit the reach of a designer’s collection as buyers can only see the items that are physically
present in the showroom

For buyers showrooms can be overwhelming and time consuming with so many different collections to
see

They may also find it difficult to make a final decision as they have to choose from so many options at
once

WORKSHOP AND SEMINARS

Workshop this is a professional events where fashion industry experts come together to discuss and
analyze upcoming trends in the fashion world

The goal of these workshops is to provide designers and retailers with information about the styles,
colors and fabrics that will be popular in the future

This information can be used to guide decision about product development, marketing and sales

Fashion forecasting workshop typically involve trend presentation, discussions and group activities

They are often held at fashion trade shows, trade shows, fashion schools, or other industry events

Seminar these are events where experts in the fashion industry come together to share their insights
and prediction about upcoming trends

These seminars can be hosted by fashion schools, industry associates/ individual brands

They often include presentation by leading trend forecasters, panel discussions with industry insiders
and group activities to brainstorm and discuss trends

The goal of these seminars is to provide participants with actionable information that they can use to
make better decisions about their fashion business
Fashion forecasting seminars are an excellent opportunity for designers, retailers and other industry
professionals to stay ahead of the curve and stay competitive

ADVANTAGES

- They provide participants with up to date information about the latest trends in the industry, this can
help them make informed decisions about product development, marketing and other aspects of their
business

-They allow participants to network with other professionals in the fashion industry

This can lead to valuable connection and opportunities for collaboration

-They can help participants develop a deeper understanding of the fashion industry and how it operates

This can be especially beneficial for those who are just starting out in the field

-It can inspire new ideas and spark creativity, but seeing the latest trend and hearing from industry
experts, participants can gain new insights and perspectives that they might not have considered before

This can lead to the development of innovative new products and designs

-They can help participants to say motivated and excited about their work in the fashion industry

This is especially important in an industry that is constantly changing and evolving

DISADVANTAGES

- One potential downside is that the information presented may not always be completely
accurate. Forecasting trends is an inherently uncertain process and even the most
knowledgeable experts can be wrong about what will be popular in the future.
- Some participants may feel overwhelmed by the sheer volume of information presented during
these events. It can necessary be difficult to process and absorb all of the information
presented, and it may be necessary to follow up with additional research and study.
- Workshops and seminars can be expensive to attend, which may not be feasible for everyone.

Here are a few examples of successful fashion seminars and workshops

- The Trend Forecasting Workshop hosted by Parson School of Design in New York City
- The Fashion Forecasting seminar , hosted by the International Fashion Academy in Paris , France
- The Fashion Forecasting seminar , hosted by the London College of Fashion in London, UK
- The Fashion Trend Analysis Workshop , hosted by the Fashion Institute of Technology in New
York City
 Here are a few examples of fashion organizations and experts we could invite for a workshop or
seminar:
Organizations
WGSN
Coloro
Trendstop
Fashion Snoops

Experts
Li Edelkoort
Lidewij Edelkoort
Lotta Volkova

REFERENCE LIST.

- "Trends in Global Innovation: Comparing Public and Private Sectors" (World Economic Forum, 2019)

- "Trends and Drivers of Innovation in Europe" (European Commission, 2015)

- "The Ten Types of Innovation" (Doblin, 2015)

- "Trends Driving Business Innovation" (Deloitte, 2016)

: - "The Future of Business: Seven Megatrends Shaping the New Economy" (Forbes, 2019)

- "The Future of Business: How Demographic Trends Are Reshaping the Global Economy" (Bloomberg,
2019)
- "Emerging Megatrends for 2025: Drivers, Forecasts, and Scenarios" (MIT Technology Review, 2017)

- "The 2022 Tech Trends Report: Revolution in Progress" (Deloitte, 2022)

- "The Top 10 Technology Trends for 2020" (Gartner, 2019)