Part 1

Price
They use two pricing strategies,
competitive and skimming. Competitive is
used when rivals like Nike and Puma also
have a similar product and skimming when
it is cutting edge.
Promotion
They spend a lot on promotional campaigns
such as ads on TV, billboards, magazines,
and social media. They also call on
celebrities to put forward they’re products
to target a smaller market.
Product
Manufacturing a wide range of sportswear
and sports equipment but it is most well-
known for its footwear.
Place
They operate both an online store and
stores all over the world. They have 177
active stores in the US with California
having the most with 29 stores but outside
the US they have more than 1200 stores.

Part 2
My new product for Adidas is for them to compete with Nike for self-lacing shoes, on these
shoes are two light up circles on the outside of the shoe that you can change the colour of.
A long with the shoe comes an app for you to change the colour of and also lace the shoes
up and loosen them. Right now, Nike are the only big company with these available, they
are called Nike Adapts and they don’t have a competitor. Nike price their most recent shoe
at $420. They also don’t have any other colour for these shoes other than black, white, and
grey. My idea is to create a shoe that can compete with Nike and make the shoe a bit better
and more appealing to the market. Adidas will create a self-lacing shoe that you can also
change the colour of on the app, the whole shoe will be able to change colour to whatever
colour you want, so you don’t have to get 4-5 pairs of different colours. The target market
will be the basketball community and also people that go on runs. The price of this product
will be $420 because Adidas will be following their competitive pricing strategy as they will
be challenging Nike in the market.

Part 3
My marketing strategy will be advertisements on TV with big basketball players that are
signed with Adidas such as James Harden, Damian Lillard and Derrick Rose, but targeting the
sport channels such as ESPN, Fox Sports, Bein Sports etc. Also, social media but not making
an ad on Instagram or anything, just making heaps of posts about it, on the adidas page and
the adidas basketball page. Billboards as well in major places across the world such as Times
Square, Piccadilly Circus in London, Tokyo etc. This sort of strategy is kind of used by many
big sporting brands already, you see Adidas sometimes using this when they release
something new that is massive.
 Product
Our competition for this product right now
is only Nike, no one else is challenging them
so it would make sense for their biggest
rivals to come in and compete against him.
The difference between our product and
Nikes is that our whole shoe can change
colour through the app not just a few dots
on the Nike shoe.
Place
These shoes will be produced in China,
Vietnam and Indonesia as Adidas owns
multiple giant factories in those countries
and have tens of thousands of workers
working in each factory. Our online
presence will be through our social media
pages promoting the product and also our
online store.
Price
Adidas already have a pricing strategy that
will be used in this situation, as it is the
competitive strategy. This is used when a
rival already has a product in this area, in
this situation Nike do so we would be
pricing our product at $420 which is what
Nike price theirs at.
Promotion
We are going to promote the product in
many different ways, on social media
through our social media pages, on our
website so the first thing you see when you
go onto it is the product, also TV ads with
big basketball player that are signed with
Adidas such as James Harden, Damian
Lillard and Derrick Rose. We will get
attention by all the billboards will we have
in some of the most popular spots in the
world.