Fuerza

Loupz
Treatment &
Pitch

Renata Garza, Natalia Ballivian Viruez, Juan Herrera Gordo, Mariana Ramirez Norena, Pancrazio Scalambrino, Paing Zaw
TABLE OF CONTENTS

Differentiating Factors
Treatment 04
01 Slides 20-25
Slides 3-14

Thank You & Proof of

02 Wardrobe Concept
05
Slides 15 & 16
Slides 26 & 27

03 Symbolism & Themes References

06
Slides 17-19
Slides 28-30
Treatment
 The song "Fuerza" is about seeking strength and
guidance, both from a higher power and from within,
to overcome personal struggles.

This concept of the video, perfectly aligns with the song's themes as it visually explores the
journey of self-discovery, healing through a spiritual connection and the idea that strength
can be found within oneself. The song has a depth that calls for a video of equal profundity.
Concept
Loupz embarks on a
self-discovery journey, with his
younger self symbolizing both
God and his inner child. This
connection provides guidance
which leads him towards
healing and growth while
reminding him that he already
has everything he needs.
 Color Scheme

#2A3A40 #415659 #6D8C87 #EBF9FC #FD3641 #95A672

#BFD9C3 #0D0D0D #FD3641 #F2A679

 Cut cene
S
{ 0:00 - 0:15 }
The video begins with a shot of a child
(young Loupz) in his childhood bedroom,
filled with nostalgic decorations, including
Star Wars posters and beloved childhood
items. The young Loupz stands up and
approaches an old TV, He turns the TV on,
this is where the song begins to play.
 { 0:00 - 1:08 }
The Tv, shows the present-day Loupz lying in a
run-down and abandoned version of his
childhood bedroom. The video cuts to an
overhead shot of him in the bed as he begins
rapping the song's first verse, and the camera
moves closer to him. He looks disheartened
and defeated as he raps, symbolizing his inner
Picture from short film “Making Me and You” by Jack Tew
turmoil.
 { 1:08 - 1:23 }
It occasionally cuts to scenes of the child watching adult
Loupz on the TV. Loupz carves the words "DAME
FUERZA" (Give me strength) into the room’s wall,
emphasizing the song's message. Meanwhile, the child
(young Loupz) reaches for an old phone and dials a
number. The caller ID displays "GOD". Loupz answers the
call, and the video transitions to the second part of the
song.
 { 1:23 - 2:15 }
The child starts rapping the
lyrics to Loupz through the
phone. Loupz looks distressed
as he listens. The video
switches between scenes of
the phone call storyline and
Loupz's lip-sync performance
Loupz's lip-sync
performance features a
dimly lit room featuring a
chair and a messed-up
mirror. During this
performance, he raps in
front of the old broken
mirror, with occasional shots
capturing his silhouette in
the faint room lighting.
 B. Loupz grabs
{ 2:15 - 2:30 } the album and
takes a seat on
the floor beside a “Ya tienes fuerzas, tienes luz,
hasta sin la señal y ya tienes tu
A. During a moment of confusion and mirror in the
corner of his
salud ,yo se que eso es mental,
parte de la juventud.”
frustration, Loupz pushes books off a shelf in room, the viewer
his room, an old photo album tumbles out.
discovers the
child is, in fact,
his younger self.

D. In a pivotal moment, both Loupz

and his younger self rap the lyrics, "You
already have strength, you have light,
even without the signal, and you already

C. As he looks down distressed, the have your health, I know that is mental,
part of your youth."
reflection of his younger self (Young
Loupz) emerges in the mirror, looking at
him concerned.
 { 2:30 - 2:40}
a. The child then extends a hand through
the mirror, shattering the boundaries of
reality. Loupz reaches out and grabs the
child's hand as they simultaneously rap
the lyrics, "I’m immortal, but you are my
pride."

b. As the last instrumental beats, the child (Young

Loupz) forcefully pulls adult Loupz through the
mirror portal, symbolizing the fusion of past and
present—a profound reconnection with his inner
self.
 { 2:40 - end}
Loupz is transported through the mirror
back into his perfect and organized
childhood room. As the last instrumental
part of the song continues to play, a genuine
expression of happiness lights up his face,
symbolizing the reconciliation with his inner
child and, perhaps, with the divine. The
video ends on a hopeful note, conveying the
message that everything will be okay.
Wardrobe
 WARDROBE
Child
Loupz (Young Loupz)
Symbolism &
Themes
 Symbolism and Themes:
● Young Loupz (Child Character): The child character symbolizes both the inner child within Loupz and the
presence of a spiritual or divine connection (God). This character represents the theme of inner strength and
spiritual guidance. We took inspiration from artists like Drake reminiscing his mini self in the "Nothing Was
The Same" Album cover art and Lupe Fiasco, Kanye & Pharrell’s "Us Placers" music video.

"The mini Kanye is

easy to spot in his
polo shirts; The little
"It’s a child doppelgangers take
version of myself their turns on screen
staring at myself rapping the words
now," Drake says. written by their adult
(Edwinortiz, 2023) counterparts."
(Barney, 2023)
 Symbolism and Themes:
● Self-Reflection & mirrors: The use of mirrors throughout the video symbolizes self-reflection and the journey of
self-discovery.

● Silhouettes and lighting: The use of silhouette and lighting, as inspired by Kanye West's iconic live performances,
adds depth to the symbolism and themes of the video. Kanye has artfully employed these elements to convey his
artistic vision.

Kanye West - Jesus Walks (Live at 47th Grammy Awards)

Kanye West’s Intimate Paris Gig, Photographed by Tommy Ton
Differentiating
Factors
Tribute to Christopher Nolan
A Directors Mind Trick

Does it matter
if the items
stops spinning?

Spinning Top
INCEPTION
 LED LIGHTS

Purple Blue White

Lighting should play a

significant role in the
video to accentuate the
transition from darkness
to light, symbolizing his
personal growth.
Gray Pink
 Differentiating Factors

Dual Narrative: By
using inspiration from
Stranger Things, we
utilize the parallel
universe by skillfully
blending two worlds.
 Differentiating Factors

Broad Appeal: The concept's

versatility appeals to viewers of
various beliefs through symbolic
connections to a higher power while
also resonating with those who are
not religious due to its overarching
message of self-discovery and inner
child.
 Differentiating Factors

● Symbolism and Depth: The treatment

incorporates symbolism allowing viewers to
interpret the story in their own unique ways.
The intertwining of two characters, along with
the surprise revelation of their true
connection, adds narrative complexity and
intrigue.
 THANK YOU
For this opportunity to provide you with a
treatment pitch.

Do you have any questions for us?

CREDITS: This presentation template was

created by Slidesgo, including icons by Flaticon,
Project& and
and infographics images Portfolio
by Freepik.3
Proof of
Concept
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