Grade 11 - November 2021 - MEMO

Business Studies Grade 11
In pursuit of excellence
BUSINESS STUDIES
FINAL EXAMINATIONS
29 OCTOBER 2021 TIME: 3 HOURS

GRADE 11 MARKS: 300
MEMORANDUM
PLEASE READ THE FOLLOWING INSTRUCTIONS CAREFULLY
1. This question paper consists of 36 pages. Please check that your question paper is
complete.
2. Read the questions carefully.
3. All questions are COMPULSORY.
4. Answer ALL the questions on the question paper and hand this in at the end of the
examination. Remember to write your name in the space provided on the question
paper.
5. Demonstrate insight, where applicable, when answering the questions. You may refer to
any petrol stations/garages (including food courts and retail outlets associated with
petrol stations) that you have studied this year.
6. You are advised to pay particular attention to the use of language and the allocation of
marks.
7. It is in your interest to write legibly and to present your work neatly.
8. If you run out of space for a question, ask for a folio paper and include it at the end of
the paper. Please clearly indicate the question number of your answer should you use
this extra space.
Allocation of marks
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Total
50 20 0 50 50 50 50 300
November 2021 1|Page

SECTION A
QUESTION 1
Indicate the most correct answer by writing the letter of the alternative you have chosen in the
space provided at the bottom of each page. (25x2=50)
1.1 Which one of the following is not an element of Porter's Forces Model?
A Training and skills development

B The influence of suppliers
C Availability of substitute products
D The power of buyers
1.2 The appearance of the staff, the signage used on the premises and the website of the
business on the internet forms part of the … policy of marketing.
A product
B promotion
C distribution
D physical evidence
1.3 Which of the following would be a good reason for SPAR to use a Laissez-Faire
leadership style?
A The manager is working on a tight deadline

B There is a need for standardisation across products
C There is a crisis such as a fire on the forecourt
D The team is highly skilled and experienced and can manage the task allocated
1.4 An investor who would like a favourable return with minimal risk, should invest in …
A equities.
B a fixed deposit.
C an entrepreneurial venture.
D offshore accounts.
1.5 Which one of the following is an example of assurance?
A Retirement fund
B Road Accident Fund
C Coverage over the damage to property
D Coverage for losses caused by dishonest employees
1.1 1.2 1.3 1.4 1.5

1.6 The staff at a retail store are unhappy and this has increased the staff turnover.
Management has … control over this factor.
A full
B no
C limited
D All the above
1.7 ... will have a positive impact on the performance of the business.
A High staff turnover

B Skills development
C Reduced sales
D Decrease in staff numbers
1.8 Which one of the following would be a good reason for a Checkers manager to use an
autocratic leadership style?
A Extended working hours during the holiday season need to be discussed with
employees at the workplace forum.
B Employees need to be encouraged to attend skills training courses.
C Strict protocols need to be implemented owing to increased numbers of Covid-related
cases.
D The manager wants to explain the concept of teamwork and help employees to
understand the meaning of their work.
1.9 Bottom Line Reporting emphasises that management focus on which stakeholder?
A Shareholders
B Employees
C Government
D Communities
1.10 …… pricing is when the owner of a retail outlet adds a mark-up to the wholesale price of
its products owing to a fuel price increase.
A Emotional
B Penetration
C Cost-plus
D Product
1.6 1.7 1.8 1.9 1.10

1.11 … is a benefit from the community’s point of view being part of CSR.
A Scoring more points on the FTSE/JSE

B Promote responsible business practice in South Africa and beyond
C Tax avoidance
D Feeding schemes makes for better education
1.12 Money and manpower are examples of ____________
A CSR
B Corporate Governance
C Transparency
D Corporate Social Investment
1.13 A tool used to analyse the Micro-environment of any business would be:
A Porters 6 Forces
B PESTLE
C Stakeholder analysis
D SWOT
1.14 Eliminating unfair discrimination based on race, gender, and disabilities is governed by
the ______act.
A Employment Equity
B Basic Conditions of Employment
C Labour Relations
D Broad-Based Black Economic Empowerment
1.15 Which business function looks for suppliers for all departments within a business?
A Finance
B Purchasing
C Administration
D Marketing
1.11 1.12 1.13 1.14 1.15

1.16 Top-level management is responsible for …
A the long-term strategic business plan, including the vision, mission, objectives and
strategies for the overall business.
B tactical plans, which involve the acquisition of resources needed by the departments
they control.
C planning work schedules and programs on a daily basis.
D None of the above.
1.17 Which policy in marketing refers to the operating systems and procedures linked to the
service experience of the customer?
A promotion
B product
C process
D people
1.18 Customers are one of the stakeholders in the CSR programme. How can a retail store
benefit from being involved with this program?
A Improving the life of the employees.

B Other businesses will be more inclined to support the business.
C The standard of living of the community will improve.
D Customers take note of the companies who give back to the community.
1.19 … pricing is when the owner of a food retailer adds a mark-up to the wholesale price of
bread.
A Emotional
B Fuel based
C Cost-plus
D Penetration
1.20 is the identification of a range of events in order to predict changes that present real
or potential challenges to the business.
A Lobbying.
B Franchising.
C Environmental scanning.
D Leasing.
1.16 1.17 1.18 1.19 1.20

1.21 Which one of the following will guide the planning of marketing activities?
A During the planning phase, autocratic decision making is time consuming.

B A marketing plan does not have to be aligned to all marketing activities that follow,
because policies should be adapted only after the implementation of a plan.
C The marketing plan should be changed to accommodate developments in the various
business environments.
D Marketing research is the same as industrial espionage.
1.22 … is management tool that sets out time frames of tasks, indicating the responsibility
of team members and sub-sections of projects.
A Controlling
B Leading
C Organising
D Planning
1.23 It is not possible for a General Food RetaIer to insure against …
A fire
B personal liability
C changes in technology
D bad debts
1.24 Which one of the following would be an appropriate heading for the graph?
A Fixed costs
B Fixed costs per unit
cost
C Variable costs per unit
D Total costs of production
units produced
1.25 A/n _____________investment strategy is used when an investor wants to have no risk
and the focus is on monthly income.
A Growth
B Conservative
C Defensive
D Balance
1.21 1.22 1.23 1.24 1.25

QUESTION 2
Match the concept in COLUMN A with the explanation in COLUMN B. Write only the correct
letter from COLUMN B next to the appropriate question number provided in the space below.
(10x2=20)
COLUMN A COLUMN B
2.1 Selective distribution A A Retail Holding Company franchising their
retail outlets to potential entrepreneurs
2.2 Forward Integration B People, profit, planet
2.3 Producer Services C Only available at specific retailers
2.4 Discovery Vitality reward D An opportunity to expand into unrelated
points are only being markets
available at P’nP
2.5 A rude customer is seen E Opportunity
as a …… within the
SWOT analysis
2.6 Integrated reporting F Joint venture strategy
2.7 Skills Development Act G Insurance against unemployment
2.8 UIF H Protecting owner against claims of negligence
by the public.
2.9 Bull Market I Lacking in clarity of what is expected
2.10 Liability insurance J Assists with economic, social development and
sustainable job growth
K Threat
L Optimistic view of the stock market
M sold to other businesses to use in the day to
day running of the business.
N Assist the business with its daily operations like
insurance.
2.1 2.2 2.3 2.4 2.5

2.6 2.7 2.8 2.9 2.10
QUESTION 3
Write down the correct term in brackets that will make the statement TRUE. (15x2=30)
3.1 (An external audit / an internal audit) looks at the preferences of the target market.

___________________________
3.2 Management on (all levels / top level) in the business has to do planning.
___________________________
3.3 The goals, management philosophy and style of management at BP forms part of the
(market / micro) environment.
____________________________
3.4 The (South African Broadcasting Corporation (SABC) / South African Bureau of
Standards) is responsible for monitoring the quality of products.
_____________________________
3.5 The values and ethics that Shell adheres to are detailed in the (Income Statement /
Mission Statement) of the company.
_____________________________
3.6 A (business plan/marketing plan) is a document setting out a business's future
objectives and the strategies for achieving them.
_____________________________
3.7 A manager (coordinating/delegating) a task tells employees what to do and by when it
has to be done.
_____________________________
3.8 A (laissez-faire / autocratic) leadership style is used when a crisis occurs and there is
insufficient time for discussions.
______________________________
3. 9 An (ultrapreneur / intrapreneur) is found in a business working as an employee who
creates new ideas for the business.
_______________________________

3.10 An entrepreneur assumes (all the risk / no risk) involved in the start-up of a business.
_______________________
3.11 (Corporate Social Investment / Corporate Social Responsibility) is the actual
capital, resources and labour put into community programmes.
________________________
3.12 In an (Oligopolistic market/ Free market) prices of goods are determined by the
interaction of supply and demand.
________________________
3.13 When a product is priced differently based on the circumstances or environment of the
target market, then a (Phycological / Discrimination) pricing strategy is been used.
________________________
3.14 (Natural entity / Legal Persona) refers to the ability of a business to enter into
contracts in its own name.
________________________
3.15 Through a (Feasibility study / Profitability study) elements of the work that needs to
be done for a specific project are analysed, in such a way that resource allocation and
costing is made easier.
________________________
SECTION A
TOTAL 100
QUESTION 4
4.1 Why would Pick ‘n Pay LTD prefer a "company" as a form of ownership to a partnership
based on the following factors? (12)

Taxation:
The progressive tax system applies to individuals in South Africa. This means that the higher the
income, the higher the tax percentage (to a maximum of 45% in 2020/21tax year) that applies.
The owner of a sole trader and the partners in a partnership are taxed on their personal
income/profits from the business and could be taxed up to that maximum of 45%. Therefore, if a
sole trader and the partners receive a substantial amount of profit, they will be taxed more than a
CC and company.
The company as a business pays income tax at a fixed rate of 28% on all profits (2020/21 tax
year). A dividends tax of 15% is charged on distributions to shareholders.
(3)
Formation procedure:
One or more people may start (incorporate) a Profit Company. Incorporation of a new company is
done when Notice to Incorporate (inform the Commission of the intent to register a company) and
the Memorandum of Incorporation – MOI (a detailed document providing all the information that
were included in the Memorandum and Articles of Association under the previous Act
It therefore sets out the rights, duties and responsibilities of all shareholders, directors and any
other relevant officers in relation to the company) are filed with the Commission. Also refer to the
fiduciary duty, duty of care and skill and corporate governance in this respect which complicates
the running of a company.
(6)
Liability for debt:
The Company is a registered legal entity apart from shareholders. Shareholders have limited
liability for the debts of the company.
(3)
4.2 Study the following graph and then answer the questions that follow:
November 2021 10 | P a g e
4.2.1 Describe the purpose of a Checkers franchisor preparing this graph. (4)
Fixed costs
remain the same, irrespective of the output (units produced), namely - when fixed costs include
insurance and rent expense, if a worker is paid a fixed salary irrespective of what the production
is, it is also a fixed cost.
Salaries of workers are usually fixed if they are not directly involved in the production process,
such as the cleaner, manager and secretary
Variable costs
vary according to the output (units produced).
Variable cost will increase when production increases.
Examples of variable costs include Water and Electricity, raw materials used to make the product
and the wages of workers who are paid according to their output
4.2.2 Identify each of the labels on the graph: (4)

A = _SALES____________________________________
B = _VARIABLE COSTS__________________________________________________
C = _FIXED COSTS_________________________
D = _TOTAL COSTS__________________________________________
4.2.3 Describe how the "safety margin" fits into the analysis of the graph. (2)
It is the minimum amount of units to be sold to ensure Checkers do not make a loss..
4.2.4 Explain the steps in the feasibility study (3x5=15)

Step 1: Describe the business or project idea
Write down a detailed description of what it is that will be sold
Will the business manufacture the product? Is there a patent that can be used to protect the
intellectual property?
If the product is bought from a supplier, who will be the supplier? Where is the supplier? Are there
alternative suppliers?
What distribution channels will be used to get the product to the consumer?
Clearly state how the project idea is different from competition, i.e. why will the consumer want to
buy THIS product/service as opposed to that of a competitor?
Describe why this will be more successful than other products/services.
Step 2: Describe the market (by doing market research, if need be… )
Is there a market for the proposed idea? Who is the target market?
Does the market have the potential to absorb another competitor? The business thus has to
assess its potential position in the market.
Is there potential for growth in the market?
Is the market sensitive in terms of price?
Does the target market expect a product/service that sells for less than existing products or should
the product/service be sold at a premium, i.e. more expensive than existing products/services
because it offers more?
Who will be the competitors? What are their strengths and weaknesses?
Step 3: If it is a viable idea, what next?
How much capital is needed to get the business off the ground? How will capital be raised? Is
there enough working capital?.
Where will the business be located? Why that specific location? Advantages and/or disadvantages
of the location? What are the municipal requirements in terms of business zoning?
What special equipment will be required in the business? Can it be sourced? At what cost?
What special skills are needed to proceed? Where will the business get people with these special
skills?
4.3 Shoprite Holdings Limited is listed on the JSE. The following graph depicts the share
price from 18 October 2020 to the 18th of October 2021.
Study the graph and answer the questions below:
4.3.1 What is the price of a Shoprite Holdings Ltd share in ZAR? (1)
R 181,60
4.3.2 Would you identify the period’s market mood of Shoprite Holdings Ltd as a bull or a
bear market? Motivate your answer. (2)
Bull Market – Share prices increase over a period of time.
4.3.3 Evaluate whether investing in Shoprite Holdings Ltd has proved to be a good
investment for shareholders? (2)
Good Investment – Share prices increased with 32% over the past year.
Good Price earning ration of 21.41,
Dividend yield is at 3%
4.4 Explain why Shell would take out insurance to cover themselves against the following
insurable risks at a Shell petrol station: Suggest a strategy SPAR could implement to
reduce the risk of the insurable event from occurring. (8)
Fidelity
insurance
To protect them form dishonesty of their employees.
(2)
Strategy Install cameras,

No cash in tills, managers need to collect cash in tills.
Electronic stock control systems
(2)
Public liability To protect SPAR for claims form public against negligence
(2)
Strategy Put up signs to warn public against any obstacles and dangers.
No wet floors, dry when cleaning floors.
(2)
TOTAL 50
QUESTION 5
Our stakeholders Shoprite maintain relationships with a range of interested parties to

continuously improve the alignment of interests between the Company and its key
stakeholders. The stakeholder groups below have been identified based on the extent to
which they can influence the financial and operational performance, as well as the
strategic direction of the Group.
5.1 Stakeholders demand responsible behaviour from businesses.
(a) Discuss the Economic, Social, and Environmental demands that a community could
place on a General Retail Enterprise like Shoprite.
(b) Also, suggest possible strategies that Shoprite could use to meet each of these
demands. (12)
Community Needs: The demand placed on Shoprite: Strategy to meet the demand:
Shareholders interest in economic Shoprite can open more outlets in

Africa to increase their footprint on
performance demand ROI on
continent, might increase profits to
invest and dividends. pay higher dividends to
shareholders. (2)
Economic Government tax Shoprite 28% on
Shoprite need to pay tax as a law
the profits for the year. abiding corporate citizen not to
avoid paying taxes or evading taxes
Community wants Shoprite to
to be payed.
invest and implement CSR
projects in the community(2)
CSR projects on the community
Training and skills developmement (2)
of their staff.
Employing staff from the local
Social
Community.
Sponsorship of schools, sports
Clubs. (2)
Reduce carbon footprint
CO2 Tax on CO2 emissions (2)
Environmental friendly packaging
(2)
Environmental
5.2 In the 2019 academic year to date we spent R16. 1 million on funding 274 students and
anticipate spending R18. 5 million on bursaries for the full 2019 academic year. And we
currently have 31 trainee chartered accountants completing their articles with
the Shoprite Group.
5.2.1 Use any FOUR arguments against CSR, the shareholders can use to justify their
argument that Shoprite can’t measure the returns and the cost invested in CSR must be
paid in the forms of dividends to the shareholders. (8)
CSR is illegal if not supported by the shareholders -
The Corporate Social Investment need to be recoved by inflating prices.
By providing goods and services that is not harmfull or expensive is already seen as being
responsible to the community.
Bemands and expectations are being created in the community and without the CSR projects the
communities will not be able to survive by themselves. Dependant on the projects.
5.2.2 Explain FOUR implications (benefits) Shoprite will enjoy if they continue to implement
their CSR program. (4)
Shoprite can use it as a marketing strategy or public retation campaign to promote the image of
Shoprite
Could grant Shoprite a competitive advantage as it leads to positive publicity and reputation
May attract experience employees and helping to retain their staff.
Could help Shoprite to attract shareholders based on the JSE SRI Index
5.2.3 Explain what is meant by the term: Triple Bottom Line Reporting. (3)
Economic – profit
Environmental – planet
Social – people
Since our previous in-depth strategy development process in 2012, SPAR has
transformed in the following manner:
 We acquired new businesses in different territories

 We entered new categories, such as pharmaceuticals
 We had leadership changes
 Our markets evolved through heightened competition, economic and political
challenges as well as
 consumer shifts – driven to a large extent by technological advancements.
(Taken from SPAR investor relations 2018)
5.3 Discuss some of the challenges that SPAR Express owners encounter as a
result of the bargaining power of buyers. (6)
The buyer is buying in bulk.

There are many suppliers selling the same or similar products/services.
Only a few buyers exist (seller “has to sell” to this buyer).
It is easy and not expensive for the buyer to switch to another supplier.
When a buyer has the ability to integrate backwards in the distribution channel
5.4 List FOUR possible barriers that could make it difficult for a business like Checkers to
enter the fuel-forecourt business. (4)
The capital required to enter the market is high, i.e. expensive research and development, pricy
equipment, etc.
Existing businesses have strong trademarks or patents protecting their products/services.
There is strict government legislation that makes it difficult to enter the market.
Customer-switching costs to change to a new type of product are high.
There is a high level of customer loyalty.
Economies of scale are not easily achievable.
5.5 Use an example to explain how a challenge that originates in the macro-environment
could have an impact on the micro-environment of a SPAR convenience store.
(4)
Interest rates – Higher interest rates announced by Reserve Bank will result in SPAR having to
pay more interest on loans resulting in less profit for the year,
Any relevant example.
5.6 Explain how the following challenges identified will impact the Micro, Market and Macro
environment of SPAR South Africa.
Challenge Impact on Micro- Impact on Market- Impact on Marco-

environment environment environment
The Will have to close shop, or Customers might decide to Newly elected local
government pay double wages spend time with family result governments results in new
announced the because it is a public in less sales. laws, taxes etc to be paid.
local election holiday.
will take place Staff might feel it is more
on 1 important to vote than to
November come to work.
2021. Need to give staff the time
to go and vote.
(3) (3) (3)
TOTAL 50
QUESTION 6
6.1 Shoprite highlighted its recent success in the premium retail market –
a segment typically dominated by companies such as Woolworths.The
group said that its strategy in South Africa of focusing on establishing
a ‘fresh food theatre’ for its customer base continues to improve year
on year.“The success of the launch of the Xtra Savings Rewards
Programme during the previous financial year in the Checkers chain
has gained traction, and the 7.6 million Xtra Savings Rewards
Programme customers as of 4 July 2021 contributed to the
achievement of the record market share for the brands.”Checkers,

inclusive of Checkers
Checkers has unveiled a new premium range called Forage & Feast,
which is being endorsed by South Africa’s first Michelin star chef, Jan
Hendrik van der Westhuizen. This unique range includes some of the
very best foods which have, until now, typically only been found at
speciality delis and food emporiums. Forage & Feast is available
exclusively from Checkers and Checkers Hyper, and consists of only
the finest products to deliver uncompromised indulgence. Sourced
from the best suppliers and artisans, each Forage & Feast product is
made with top quality ingredients. Provenance played an important
role, and the range is sourced responsibly, keeping seasonality in
mind.
6.1.1 Explain how Checkers implemented the Product-orientated approach
to marketing (4)
When a Product-orientated approach is followed, the business concentrates on the skills, knowledge
and systems needed to produce a specific product.
When research is conducted, the focus is on the product and the characteristics of the product.
6.1.2 Identify THREE possible aims the Checkers could have set to achieve
with the new Forage and Feast range?
(3x2=6)
Creating and maintaining a competitive advantage for the business which will help to increase the
market share.
Developing new products/services or improving the current offering may help to broaden the target
market.
Identifying new markets for the business (locally and/or globally) will ensure the business has the
opportunity to grow and improve profitability.
6.1.3 When Checkers developed the Forage and Feast range, they identified
4 factors that will make the product successful. Use examples to
explain the FOUR factors of a successful product.
(4x2=8)
The business must ensure that the product/service satisfies the needs and wants of the consumer.
This process, however, does not stop once the needs/wants have been met. The business has
to continue to monitor needs/wants in order to change or reinvent the offering if there is a
change in consumer taste or when trends in the market segment changes.
The design of the product not only refers to the quality, consistency, performance and the appearance
of the product, but also to the brand image of the overall business. It is important that the target
market looks at the product design which must create or cultivate a desire by the consumer to
own the product.
It is important that the product should be differentiated from the offering of competitors and/or
substitute products. This will help the customer to identify the product amongst other similar
products. A product that is unique will help the business to create and build a competitive
advantage.
Cost is an important factor to consider when the product is produced or when the service is rendered,
because not only does the business want to recover costs, it also has to make a profit.
Consumers will expect to pay more for certain products and less for others. It is, however, not only the
price of the product that will influence the decision to buy the offering, but
also opportunity cost when the purchase is made.
Opportunity cost refers to the fact that the consumer will have to sacrifice another item if the product is
purchased
6.2 Provide the labels for product life cycle graph:

(4)
6.2.1 A ___introductiong___________
B____growth____________
C____Maturity____________
D____decline / withdrawl____________
6.3 Explain any THREE Pricing objectives Checkers had in mind when determining the
price for the products under the Forage and Feast range. (3x2=6)
Manufacturers may have one or more of the following objectives in mind when determining prices:
# to maintain his market share
# to increase his market share
# to eliminate competition
# to maximise profits and increase profitability
# to reap the benefits of mass production (produce and sell in large quantities)
6.4 How could Checkers use the psychological pricing strategy to introduce the products to
the market? (3x2=6)
Psychological pricing – Play with emotions
Odd even pricing – sense of costing les
Customary pricing – customer gets used to a certain price – instead of increasing price manufacturer
decrease the content
Prestige prices – price indicates the quality and status – you buy item because of the name
6.5 List the steps in the planning of an advertising campaign. (5)
6.6 Describe why Checkers will make use of the following sales promotion techniques to
promote the Forage and Feast products.
Price (5)
Point-of-sale display (3)
Competitions. (3)
TOTAL 50
SECTION B
TOTAL 150
SECTION C ESSAY
The following aspects will be considered when marks are allocated in this section:
 Format:
- The CORRECT format must be used, i.e. business report.
- Where applicable, include an introduction and conclusion.
- Use headings and sub-headings where appropriate.
 Terminology: Correct Business terminology should be used.
 Content: Must be sufficient to cover all aspects of the question.
 Substantiation: Justification for statements made.
 Application to case study / context.
 Creative problem solving rather than just giving theoretical facts.  Synthesis and
appropriate sequencing.
QUESTION 7
SUPER SPAR Knysna aims to generate value for its owners, customers and other
stakeholders. It must decide how to combine valuable resources – typically buildings and
equipment, materials, people and knowledge – in such a way that the value of the output
exceeds the costs of the input.
Detecting, monitoring and evaluating risk is a very important element of this process.
Management accountants use their accounting know-how to factor risk into decisions to help
senior managers make realistic plans. The effectiveness of this depends on good
communication. Even the best information has little value if not received by the right staff in
the right format at the right time.
REQUIRED
You have been approached to write a report in which you give advice about the importance of
management and entrepreneurship to SUPER SPAR franchises owners across South Africa.
Discuss how, management and leadership skills, different management styles, and
creative thinking and problem solving could be used to ensure that SPAR franchises
remain competitive and innovative in the South African retail environment. Recommend
possible solutions to the challenges identified in PESTLE analysis from SUPER SPAR.
TOTAL 50
__________________
__________________
__________________
Introduction
1. Importance of management in the success of Boxer Superstores
2. Levels of management
3. 4 Tasks of Management
3.1 Planning
3.1.1 Importance of planning
Steps in the planning process
3.2 Organising
3.2.1 Advantages of proper organization
3.3 Leading
3.3.1 Leadership and management styles
4. Using the SCAMPER to develop and improve on their SPAR

Golden Corn Flakes breakfast cereal.
Substitute
Combine
Adapt
Modify
Put to new use
Eliminate
What about eating Corn Flakes for Supper?

Reverse SPAR has decided to release a SPAR Golden Corn Flakes crumb
range that could be used to prepare
golden crispy chicken
or pork chops made
at home
5. PESTLE ANALYSIS
Challenge Possible solution
The food and

non-alcoholic
beverages
product group
was the second-
largest
contributor to
the annual
inflation rate in
August,
recording an
increase of
6.9%.
A total of 184
SPAR South Africa
Group stores were
impacted. At that time,
38 of the looted stores
had been cleaned,
restocked and
reopened, while 112
stores remain closed
as repair and clean-up
operations continue.
Conclusion
____________________________
____________________________
BUSINESS STUDIES PAPER II: LOWER ORDER THINKING RUBRIC (60% WEIGHTING)
CRITERIA 0 1 2 Question
Format Not meeting the correct standard Partially correct format Correct format
0 1 2 3
Outstanding use of business
No use of business Isolated / limited use of Good use of business
Terminology terminology business terminology terminology
terminology
Content (number Maximum 50 facts. Divide by 2 to get mark out of 25. Marks are inter alia given for mentioning the fact,
of relevant facts) explanations of facts or statements, relevant examples; expansion of acronyms. NOTE: Listed facts that are not
explained = max 4 marks (8 facts
Sub-Total: (30 marks) 2A
BUSINESS STUDIES PAPER II - HIGHER ORDER THINKING RUBRIC (40% WEIGHTING)
CRITER 4 Question
0 1 2 3
IA
Substantiati The majority of the
on statements are
Less than half of the The majority of the
(justification No attempt at Very limited thoroughly
statements are statements are
for Substantiation. Substantiation. substantiated showing
substantiated. substantiated.
statements breadth and / or depth
made) of understanding.
0 1 2 3 4
Examples are relevant Examples are relevant

Superficial reference
to the case study / to the case study /
based on the case Continuous reference is
Continuous reference is context given and fully context given and fully
study / context given made to the case
Application made to the case integrated into the integrated into the
(Just keep mentioning study / context given
to context/ study / context given response showing response showing
the name of the with several examples
industry with some applicable understanding of the understanding of the
business repeatedly that are fully integrated
examples given. issues at hand. issues at hand. Current
without relevant into the answer.
Reference is made to affairs is fully integrated
examples)
current affairs. into the response.
0 1 2 3 4 5 6
Good insight and
Good insight and
Good insight and understanding of
Good insight and understanding of
understanding of the holistic
understanding of the holistic
the majority of problem with
half the problem problem with
Creative No Identification of Identification of the problem(s) solutions offered
with solutions solutions offered
Problem understanding of the problem and the problem with with solutions which are fully
offered showing which are fully
Solving the problem and an incorrect/poor breadth but no offered showing discussed,
depth of discussed,
no solution solution depth depth of showing
understanding showing breadth
given. suggested. (superficial). understanding understanding
OR less than half and depth of
OR half in on all aspects
in breadth and understanding
breadth and OR the majority
depth
depth. in breadth and
depth.
0 1 2 3 4 5 6
None of the At least one of All six of the
Any two of the Any three of the Any four of the Any five of the
Synthesis criteria as listed the criteria criteria are
criteria fulfilled criteria fulfilled criteria fulfilled criteria fulfilled
below are met fulfilled fulfilled
1 Introduction – don’t just re-write question, but
shows an understanding of the “link” between the
topics
2 Conclusion – this should be a logical affirmation of
the points raised
3 Flow of thought, i.e. paragraphs leading into one
another
4 Integration of topics given in the question
5 Integration of question with other Business related
topics to enhance the quality of the answer
6 Arguments are developed
Sub-Total: (20 marks)

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Business Studies Grade 11

29 OCTOBER 2021 TIME: 3 HOURS

2. Read the questions carefully.

3. All questions are COMPULSORY.

7. It is in your interest to write legibly and to present your work neatly.

November 2021 1|Page

A Training and skills development

A The manager is working on a tight deadline

1.5 Which one of the following is an example of assurance?

1.1 1.2 1.3 1.4 1.5

November 2021 2|Page

A High staff turnover

1.6 1.7 1.8 1.9 1.10

November 2021 3|Page

A Scoring more points on the FTSE/JSE

1.12 Money and manpower are examples of ____________

1.11 1.12 1.13 1.14 1.15

November 2021 4|Page

1.16 Top-level management is responsible for …

A Improving the life of the employees.

1.16 1.17 1.18 1.19 1.20

November 2021 5|Page

A During the planning phase, autocratic decision making is time consuming.

1.23 It is not possible for a General Food RetaIer to insure against …

1.21 1.22 1.23 1.24 1.25

November 2021 6|Page

2.1 2.2 2.3 2.4 2.5

November 2021 7|Page

November 2021 8|Page

November 2021 9|Page

Liability for debt:

4.2.2 Identify each of the labels on the graph: (4)

4.2.4 Explain the steps in the feasibility study (3x5=15)

Strategy Install cameras,

Our stakeholders Shoprite maintain relationships with a range of interested parties to

5.1 Stakeholders demand responsible behaviour from businesses.

Shareholders interest in economic Shoprite can open more outlets in

CSR is illegal if not supported by the shareholders -

The Corporate Social Investment need to be recoved by inflating prices.

May attract experience employees and helping to retain their staff.

 We acquired new businesses in different territories

(Taken from SPAR investor relations 2018)

The buyer is buying in bulk.

Any relevant example.

Challenge Impact on Micro- Impact on Market- Impact on Marco-

(3) (3) (3)

achievement of the record market share for the brands.”Checkers,

6.2 Provide the labels for product life cycle graph:

6.5 List the steps in the planning of an advertising campaign. (5)

Point-of-sale display (3)

1. Importance of management in the success of Boxer Superstores

Steps in the planning process

4. Using the SCAMPER to develop and improve on their SPAR

Put to new use

What about eating Corn Flakes for Supper?

Challenge Possible solution

The food and

Examples are relevant Examples are relevant