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Test Bank For Preface To Marketing Management 12 Edition J Paul Peter
Test Bank For Preface To Marketing Management 12 Edition J Paul Peter
1(1)
PART A INTRODUCTION
1(26)
2(25)
2(1)
What is Marketing?
3(1)
4(10)
4(1)
5(9)
14(1)
14(5)
Situation Analysis
14(3)
Marketing Planning
17(1)
18(1)
19(1)
The Strategic Plan, the Marketing Plan, and Other Functional Area Plans
19(1)
19(1)
Conclusion
20(7)
Portfolio Models
23(4)
27(50)
28(12)
28(1)
The Marketing Research Process
29(9)
29(1)
30(5)
35(1)
35(1)
36(1)
36(2)
38(1)
Conclusion
39(1)
Consumer Behavior
40(13)
41(2)
Culture and Subculture
41(1)
Social Class
42(1)
43(1)
43(2)
Product Influences
43(1)
Price Influences
43(1)
Promotion Influences
44(1)
Place Influences
44(1)
45(1)
45(1)
Product Knowledge
45(1)
Product Involvement
46(1)
46(6)
Need Recognition
47(1)
Alternative Search
48(1)
Alternative Evaluation
49(1)
Purchase Decision
49(1)
Postpurchase Evaluation
50(2)
Conclusion
52(1)
53(11)
53(1)
Producers
53(1)
Intermediaries
54(1)
Government Agencies
54(1)
Other Institutions
54(1)
54(1)
55(1)
Straight Rebuy
55(1)
Modified Rebuy
55(1)
55(1)
56(2)
Purchasing Roles
56(1)
Organization-Specific Factors
57(1)
Purchasing Policies and Procedures
57(1)
58(2)
Personal Motivations
58(1)
Role Perceptions
58(2)
60(3)
Organizational Need
61(1)
Vendor Analysis
61(1)
Purchase Activities
61(1)
Postpurchase Evaluation
61(2)
Conclusion
63(1)
Market Segmentation
64(13)
Delineate the Firm's Current Situation
64(1)
65(1)
65(8)
66(1)
66(1)
67(6)
73(1)
74(1)
75(1)
Conclusion
76(1)
77(94)
Product and Brand Strategy
78(18)
78(10)
Product Definition
78(1)
Product Classification
79(1)
80(1)
81(1)
82(4)
Packaging
86(2)
88(3)
91(1)
91(2)
Deletions
91(2)
Product Improvement
93(1)
93(2)
Conclusion
95(1)
96(14)
97(2)
99(6)
Idea Generation
99(2)
Idea Screening
101(1)
Project Planning
102(1)
Product Development
103(1)
Test Marketing
103(1)
Commercialization
104(1)
104(1)
105(2)
Quality Level
105(1)
Product Features
106(1)
Product Design
106(1)
Product Safety
107(1)
107(2)
107(2)
Conclusion
109(1)
Integrated Marketing Communications
110(20)
110(1)
Create Awareness
110(1)
110(1)
Identify Prospects
110(1)
111(1)
Retain Customers
111(1)
111(1)
112(2)
114(1)
Objectives of Advertising
114(1)
Advertising Decisions
114(8)
115(3)
118(4)
Sales Promotion
122(4)
122(1)
123(1)
Consumer Promotions
124(1)
124(2)
Public Relations
126(1)
Direct Marketing
126(1)
Conclusion
127(3)
Major Federal Agencies Involved in Control of Advertising
129(1)
130(16)
130(1)
131(8)
131(1)
132(6)
138(1)
139(5)
139(1)
140(4)
144(1)
Conclusion
144(2)
Distribution Strategy
146(15)
146(1)
146(2)
Channels of Distribution
148(1)
149(3)
Specific Considerations
149(3)
152(3)
152(1)
152(3)
Wholesaling
155(1)
Store and Nonstore Retailing
156(4)
Store Retailing
156(1)
Nonstore Retailing
157(3)
Conclusion
160(1)
Pricing Strategy
161(10)
161(2)
Demographic Factors
161(1)
Psychological Factors
161(1)
Price Elasticity
162(1)
163(3)
Pricing Objectives
163(1)
Cost Considerations in Pricing
163(2)
165(1)
166(1)
Competition
166(1)
Government Regulations
166(1)
167(3)
167(1)
167(1)
168(1)
169(1)
169(1)
Change Price as Needed
170(1)
Conclusion
170(1)
171(34)
172(16)
174(4)
Intangibility
174(1)
Inseparability
175(1)
176(1)
Client Relationship
176(1)
Customer Effort
177(1)
Uniformity
178(1)
Providing Quality Services
178(4)
180(1)
180(2)
182(2)
182(1)
Limited Competition
182(1)
Noncreative Management
183(1)
No Obsolescence
183(1)
184(3)
Banking
184(1)
Health Care
184(1)
Insurance
185(1)
Travel
185(1)
186(1)
Conclusion
187(1)
Global Marketing
188(17)
189(1)
190(5)
190(3)
193(2)
195(5)
195(3)
Global Product Strategy
198(1)
198(1)
199(1)
199(1)
200(3)
Conclusion
203(2)
205(14)
206(7)
207(4)
211(1)
212(1)
Select and Record the Chosen Alternative and Implementation Details
213(1)
213(3)
216(2)
216(2)
218(1)
Conclusion
218(1)
219(10)
Financial Analysis
220(8)
Break-Even Analysis
220(2)
222(2)
Ratio Analysis
224(4)
Conclusion
228(1)
229(12)
230(9)
Title Page
231(1)
Executive Summary
231(1)
Table of Contents
232(1)
Introduction
232(1)
Situational Analysis
232(1)
Marketing Planning
232(2)
234(2)
Summary
236(1)
Financial Analysis
236(3)
References
239(1)
Conclusion
239(2)
Chapter Notes
241(7)
Index
248