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1. Think first, then write.

2. Get to the point.

3. Use familiar words.


Complex Common
indisposed ill
monumental big
endeavor try
summon call
procure get
3. Use familiar words.

Complex Common
indisposed ill
monumental big
endeavor try
summon call
procure get
4. Omit verbal deadwood.

for the reason that because


at the present time now
tendered his resignation resigned

affixed his signature signed

told his listeners said

united in holy matrimony married


held a conference met
was able to make his escape escaped
4. Omit verbal deadwood.
advance prediction
fatal killing
definite decision
The other alternative
free gift
For a period of two weeks
past history
dead body
final conclusion
5. Keep your sentences short.

The reader absorbs the idea faster.

Very easy 8 or less


Easy 11
Fairly easy 14 or less
Standard 17
Fairly difficult 21
Difficult 25
Very Difficult 29 or more
6. Shorten your paragraph.
Short paragraphs are better for three reasons:

1. Easy on the eye

2. Act as a brake on the writer

3. Signal a new development of the


subject
7. Use specific, concrete language

Three rules for good writing:

1. Be concrete, 2. be concrete, 3. be concrete

Community collision,
fire,
deed
suit
Jaycees,
wedding?
explosion,
for
salary?
oftown?
damages?
asale?
Catholic
fallbribe?
from
barrio?
record?
mass?
drowning,
Action,
criminal
areward?
building,
city?
award?
certificate?
cave-in?
YMCA?
case?
slip?
7. Use specific, concrete language

Three rules for good writing:

1. Be concrete, 2. be concrete, 3. be concrete

Monetary collision,
fire,
deed
suit
Jaycees,
wedding?
explosion,
for
salary?
of damages?
asale?
Catholic
fallbribe?
from
record?
mass?
drowning,
Action,
criminal
areward?
building,
award?
certificate?
cave-in?
YMCA?
case?
slip?
consideration
7. Use specific, concrete language

Three rules for good writing:

1. Be concrete, 2. be concrete, 3. be concrete

document
Ceremony collision,
fire,
deed
suit
Jaycees,
wedding?
explosion,
for
of damages?
asale?
Catholic
fall from
record?
mass?
drowning,
Action,
criminal
a building,
award?
certificate?
cave-in?
YMCA?
case?
slip?
7. Use specific, concrete language

Three rules for good writing:

1. Be concrete, 2. be concrete, 3. be concrete

Legal
Ceremony
Accident
Tragedy
Action collision,
fire,
suit
Jaycees,
wedding?
explosion,
for damages?
aCatholic
fall from
mass?
drowning,
Action,
criminal
a building,
award?
cave-in?
YMCA?
case?
slip?
7. Use specific, concrete language

Three rules for good writing:

1. Be concrete, 2. be concrete, 3. be concrete

Ceremony collision,
fire,
Jaycees,
wedding?
explosion,
aCatholic
fall from
mass?
drowning,
Action,
a building,
award?
cave-in?
YMCA?slip?
7. Use specific, concrete language

Three rules for good writing:

1. Be concrete, 2. be concrete, 3. be concrete

Organization
Accident
Tragedy collision,
fire,
Jaycees,
explosion,
aCatholic
fall from
drowning,
Action,
a building,
cave-in?
YMCA?slip?
7. Use specific, concrete language

Three rules for good writing:

1. Be concrete, 2. be concrete, 3. be concrete

Accident
Tragedy collision,
fire, explosion,
a fall from
drowning,
a building,
cave-in?
slip?
Precision pays.

His head was injured by a blunt instrument. vague


Precision pays.

His head was injured by a blunt instrument. vague

His skull was fractured with a hammer. Precise


Precision pays.

Officers remove a gun from his clothing. Vague


Precision pays.

Officers remove a gun from his clothing. Vague

Police took a .32 caliber automatic from his Precise


hip pocket.
Precision pays.

A large number assembled for the meeting. Vague


Precision pays.

A large number assembled for the meeting. Vague

Some five hundred attended the caucus. Precise


Precision pays.

He spoke in disparaging terms about the


radical element.
Vague
Precision pays.

He spoke in disparaging terms about the


radical element. Vague

He denounced the Communists. Precise


8. Prefer the simple to the complex

Prefer the simple words to the


complicated ones.

Prefer the simple sentence to the


complex sentence.

Prefer the simple paragraph to


involved readers.
9. Use the Active voice
Write your sentences like this:

somebody does something


and
watch your writing comes to life

S–V-O

The
Someresignation
senators demanded
of the Pressthe
Secretary
resignation
was
demanded
of the Press
by some
Secretary.
senators.
10. Write as you talk

We use plain words in talking.

Conversational tone makes for


readable writing.

It increases interest.

It helps understanding, too.


11. Use adjectives sparingly
Avoid sugar-coated words.

12. Revise and sharpen


It allows you to spot a libelous word or an unfair
adjective.

A good test to any kind of writing is to


read it aloud.
13. Write to express, not to impress

Somewhere, we lost the real idea in writing.

That is our purpose.

14. Odds and Ends

“The right Honorable Member is guilty


of a terminological inexactitude.”

“You are lying.


They were developed by Dr. Ernest Brennecke of Columbia University.

Only I hit him in the eye yesterday.


I only hit him in the eye yesterday.
I hit only him in the eye yesterday.
I hit him only in the eye yesterday.
I hit him in only the eye yesterday.
I hit him in the only eye yesterday.
I hit him in the eye only yesterday.
I hit him in the eye yesterday only.

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