Global Media 6.

Surveillance
- Most people got their daily dose of - Collection and distribution of
information through accessing Mass information both within and outside
Media a society.
- The main source of information for 7. Socialization and Education
the people - The transmission of social heritage
- It is the connection and communication to the audience.
outside of our country, that gives easy 8. Propaganda
access to information from different parts - Present the “Facts”
of the world. 9. Mainstreaming
- Communications Media are institutions - Common outlook and set of values
that specialize in communication that exposure to television tends to
information, images, and values about cultivate.
ourselves, our communities, and our 10. Entertainment
society. - Providing entertainment for
Mass Media viewers.
- Also referred to as mass communication. 11. Advertising
- A special kind characterized by a unique - The fundamental economic
audience, communication experience, and purpose of mass media.
communicator - The process of selling of
- It is a certain media that has a target audience to advertisers
demographic. Mass Media Ethics and Standards
Media - Professional communicators recognize the
- Came from a Latin word that value of fundamental standards of ethical
means Middle. behavior
Gutenberg print press - Media audiences have come to expect
- First form of mass media in 1450. certain fundamental ethical standards.
Functions of Mass Media 1. Accuracy
1. Warning - Reporting of information in a
- Ability to warn of impending context that allows people to
danger. understand and comprehend the
- Gives Guidance truth.
2. Companionship 2. Objectivity
- The media Friend - Reporting facts without bias or
3. Status Conferral prejudice.
- Confer status on those individuals 3. Fairness and Balance
who are given high visibility - Providing equal coverage of
- The other side of those various POVs in a controversy.
conferred individuals. 4. Truth
4. Agenda Setting - To be truthful and to avoid lying
- Cultural agenda for what is 5. Ethical Principles
important. - Code of Ethics
5. Reality Construction EG.
- Focuses on the interpretation and - A journalist who accepts a
meaning of a media event. stolen document and poses
- Presentation of what is as a police investigator to
really out there. get private records.