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    Digital marketing exam questions were provided for two sets of students. Set A included questions about defining digital marketing, differentiating it from traditional marketing, defining brand-based marketing, and creating a digital promotion poster for an audit firm. Set B included questions about community-based marketing, defining search engine optimization and its advantages, creating a digital marketing poster for a food delivery service, and describing two social media channels with their pros and cons.

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    Digital marketing exam questions were provided for two sets of students. Set A included questions about defining digital marketing, differentiating it from traditional marketing, defining brand-based marketing, and creating a digital promotion poster for an audit firm. Set B included questions about community-based marketing, defining search engine optimization and its advantages, creating a digital marketing poster for a food delivery service, and describing two social media channels with their pros and cons.

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    3 views1 page

    DM Test

    Uploaded by

    hemachaudhary22a
    Digital marketing exam questions were provided for two sets of students. Set A included questions about defining digital marketing, differentiating it from traditional marketing, defining brand-based marketing, and creating a digital promotion poster for an audit firm. Set B included questions about community-based marketing, defining search engine optimization and its advantages, creating a digital marketing poster for a food delivery service, and describing two social media channels with their pros and cons.

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    of 1

    DEEN DAYAL UPADHYAYA COLLEGE

    SUB: Digital Marketing

    SET A

    Instruction: Attempt any three Duration: 1 hour

    1. What is digital marketing? why we need digital marketing. (4 marks)


    2. Differentiate between traditional marketing and digital marketing. (4 marks)
    3. What is brand-based marketing? (4 marks)
    4. You are the brand manager of Satyam Ltd. Which is an audit firm, create a poster for digital
    promotion. (8 marks)

    DEEN DAYAL UPADHYAYA COLLEGE


    SUB: Digital Marketing
    SET B

    Instruction: Attempt any three Duration: 1 hour

    1. What is community-based marketing? (4 marks)


    2. What is SEO? describe any two advantages of SEO. (4 marks)
    3. You are the brand manager of Shyam Enterprises which provide food delivery services, make
    a poster for digital marketing. (8 marks)
    4. Write a short note on any two social media channels and also describe their advantages and
    disadvantages. (4 marks)

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