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Presentation Lecture 2 External Analysis - Analyzing Opportunities and Threats
Presentation Lecture 2 External Analysis - Analyzing Opportunities and Threats
Presentation Lecture 2 External Analysis - Analyzing Opportunities and Threats
MGT489 SmM4
Lecture 2
External Analysis:
Identification of
Opportunities and Threats
[Hill. 2013]
MGT489 SmM4
Overview of Lecture
• Basic Terms
• Macro-environment
MGT489 SmM4
Basic Terms
• Industry
• Sector
MGT489 SmM4
Porter’s Competitive Forces Model/
Porter’s Five Forces
MGT489 SmM4
Porter’s Competitive Forces Model/
Porter’s Five Forces
1. Threat of New Entrants
Economies of Scale
Brand Loyalty
Switching Cost
Government Regulations
MGT489 SmM4
Porter’s Competitive Forces Model/
Porter’s Five Forces
MGT489 SmM4
Porter’s Competitive Forces Model/
Porter’s Five Forces
3. Bargaining Power of Buyers
Power of Choice
Switching Cost
Bulk Purchase
MGT489 SmM4
Porter’s Competitive Forces Model/
Porter’s Five Forces
5. Threat of Substitutes
MGT489 SmM4
Industry Life-Cycle Analysis
MGT489 SmM4
Industry Life-Cycle Analysis
• Embryonic Stage
• Growth Stage
• Shakeout Stage
• Mature Stage
• Decline Stage
MGT489 SmM4
The Macroenvironment
MGT489 SmM4
Lecture Takeaways
• Definitions of Industry, Sector and Market Segments
MGT489 SmM4