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Suggested Outline For Brand Building Strategy 2023
Suggested Outline For Brand Building Strategy 2023
1. Salience (Brand Identity: category, brand elements including brand name, logo,
slogan/tagline, product lines & product description, functions, attributes, POP,
POD, USP, product design, package design, house style, uniform,etc.), Brand
meaning, Brand Feelings, Brand Position
2. Target market & Target Customer
3. Pricing strategy
4. Channel Strategy (what channels to sell products)
5. Objectives of brand building campaign
6. Marketing strategies and action plan for launching and building the brand in 6
months (make sure it can reflect Brand Image, Feelings)
7. Budget