REPORT OF SUMMER TRAINING CONDUCTED AT

MAKE MY TRIP PVT LTD

Submitted in partial fulfillment of the requirements for the award of the

degree of

Bachelor of Business Administration (BBA)

To

Guru Gobind Singh Indraprastha University, Delhi

GUIDE SUBMITTED BY
DR.GAURAV JINDAL ESHA SRIVASTAVA
PROFESSOR 04519101719

GITARATTAN INTERNATIONAL BUSINESS SCHOOL

NEW DELHI -110085
BATCH 2019-22

1
 CERTIFICATE

I, Mr./Ms. _ESHA SRIVASTAVA , Roll No. _04519101719_ certify that the Project
Report/Dissertation (BBA-311) entitled “ SUMMER TRAINING REPORT ” is
completed by me and it is an authentic work carried out by me at _MAKE MY TRIP PVT
LTD_. The matter embodied in this project work has not been submitted earlier for the award
of any degree or diploma to the best of my knowledge and belief.
Signature of the Student :
Dhruv sharma
Date: 28 OCTOBER 2021

Certified that the Project Report/Dissertation (BBA-311) entitled “ ”

done by Mr./Ms. , Roll No. , is
completed under my guidance.

Signature of the Guide

Date:
Name of the Guide:
Designation:

Countersigned

Director/Summer Training Coordinator

2
CERTIFICATE

3
LETTER OF RECOMMENDATION

4
 ACKNOWLEDGEMENT
I must first take the opportunity to thank Make My Trip Limited Commonly known as MMT
for giving me the opportunity to complete my internship in such a reputed organization. The
internship opportunity I had with Make My Trip was a great chance for learning and
professional development. I have been provided with great opportunities. I am also grateful
for having a chance to meet so many wonderful people and professionals who led me though
this internship period.
I am using this opportunity to express my gratitude and thanks to my Company Guide ARTI
SIKARWAR, my external guide who despite being busy with her duties, took time out to
hear, guide and keep me on the correct path and allowing me to carry out my project at their
esteemed organization.
I would like to express my gratitude towards our esteemed director DR. B.S.HOTHI and my
internal mentor DR. GAURAV JINDAL for guiding me with all the rules and regulations of
internships and clearing the doubts whenever required. I choose this moment to acknowledge
their help gratefully.
It is my radiant sentiment to place on records my best regards and deepest sense of gratitude
to the constant support I have received from my Family, Friends and Co-workers during the
Internship period.
I perceive this opportunity a milestone in my career development. I will strive to use
gained skills and knowledge in the best possible way, and I will continue to work on their
improvement to attain desired career objectives.
Hope to continue cooperation with all of you in the future.

ESHA SRIVASTAVA
04519101719
2019-2022

5
 INDEX
S.NO. TOPIC PAGE NO.
1 EXECUTIVE SUMMARY 7
2 CHAPTER 1 : 8-12
INTRODUCTION
1.1 MAKE MY TRIP
1.2 OBJECTIVES OF STUDY
1.3 SCOPE OF STUDY
1.4 METHODOLODY
3 CHAPTER 2 : 13-23
ENVIRONMENTAL
ANALYSIS
2.1 SWOT ANALYSIS
2.2 FAMOUS LOYALTY
PROGRAM BY MMT
2.3 HOLIDAY AMBASSADOR
2.4 BENEFITS AND
PAYOUTS TO CUSTOMER
UNDER PROGRAM
2.5 PROMOTION OF
HOLIDAY AMBASSADOR
2.6 MARKETING MIX
2.7 MISSION
2.8 VISION
2.9 VALUE
2.10 CORPORATE SOCIAL
RESPONSIBILITY
2.11 DIFFERENT
FUNCTIONAL AREAS
2.12 DIFFERENT WORKING
AREAS OF HR MANAGER
4 CHAPTER 3 : DATA 24-28
PRESENTATION AND
ANALYSIS
3.1 DATA ANALYSIS
5 CHAPTER 4 : SUMMARY 29-30
AND CONCLUSIONS
4.1 LIMITATIONS OF STUDY
4.2 FINDINGS
4.3 RECOMMENDATIONS
4.4 CONCLUSION
6 BIBLIOGRAPHY 31
7 APPENDICES 32-33

6
 EXECUTIVE SUMMARY
This project report mainly focuses on HR Responsibilities in Make My Trip Pvt Ltd..Various
responsibilities were allocated to the interns in all the verticals through which everyone
learned all the responsibilities of a Human Resource Manager.

Verticals were- On boarding process, payroll process , miscellaneous activities and yearly
activities where everyone was assigned different roles and responsibilities.

 ONBOARDING PROCESS - Onboarding is a human resources industry term

referring to the process of introducing a newly hired employee into an organization.
Also known as organizational socialization, onboarding is an important part of
helping employees understand their new position and job requirements.

 PAYROLL PROCESS - Payroll is defined as the process of paying salary to a

company’s employees. It starts with preparing a list of employees to be paid and
ends with recording those expenses.

 MISCELLANEOUS ACTIVITIES - Shall cover activities which are apart from

above processes

 YEARLY ACTIVITIES - Group insurance policy renewal process , Payroll activities

, Leave management activities , Annual health checkup program , Audits applicable.

7
 CHAPTER 1 : INTRODUCTION
1.1 ABOUT THE COMPANY
Spark International is an IS0 9001:2008 certified firm, embarked on its journey in the year
2008. Environmental Conditioning and Structural Rehabilitation are some of the qualities
that have helped them to become a pioneer Manufacturer, Trader, and Supplier of the
furniture industry.

Spark international manufacturer all kinds of office furniture with specialization in office
chairs.

1. BIFMA, MSME, IS0 9001:2015, IS0 14001:2015 certified firm, Embarked its Journey
in the year 2008.
2.In very short span of time, it has established good Reputation in the market.
3. whole range of Modular furniture is known for its comfort, exquisite designs,
mesmerizing colors, notable artwork and durable shine.
4. They have executed many prestigious projects to the entire satisfaction of our valued
customers which include manufacturing & supplying office chairs and other furniture and
turnkey projects.

Spark international is one of the trusted manufacturers and suppliers of all kinds of Office
Furniture, which includes Office Chairs, Office Sofas, Auditorium Chairs, Workstations,
Computer Chairs, and Computer Table. There range is manufactured using superior
quality wood procured from the trusted vendors of the industry. They have a state-of-the-
art infrastructure that is well equipped with all the advanced and latest tools & machinery,
which helps them in carrying out pre-treatment procedures like De-rusting, De-greasing,
Phosphating, and Passivating, thus ensuring that a flawless range is manufactured

Spark international manufacture best quality products with various extraordinary features
like elevated durability, economic viability, attractive designs of modular furniture, long-
lasting shine, light in weight, sturdy construction etc.

1.1 OBJECTIVES OF STUDY

 The objective of the study is to have a practical bright of the working of the
organization, its decision, its brief historical background and its future prospects.
The following can be said to be the major objectives of the study.
 To examine the customer need.
 To search the market for the consumer by which the customer can get the
services easily from the company
 To identify the areas of concern where the company lack in promoting the
customers perception
 To find out the corrective measures taken up by the company to enhance its business
with respect to customers perception

1.2 SCOPE OF STUDY

8
  It gives information to prospective customer.
 Help us gain independent knowledge about the customer perception of the
complete travel online company.
 The studies help companies to get additional research information.
 It facilities evaluation of brand names and customers satisfaction.

1.3 METHODOLOGY
Methodology is "'a contextual framework' for research, a coherent and logical scheme based
on views, beliefs, and values, that guides the choices researchers make".

9
 1.3.1 NEED OF STUDY
• To understand the need of analysing the customer’s perceptions of various
resource management organization.
• To assess the industry’s progress through the customers perception point of view of
company.
• To understand the assessment of the company based on the survey customer.
• To understand the psychology of market observers behind the customers
perceptions analysis of MakeMyTrip.

1.3.2 METHOD OF DATA COLLECTION

The research contains Primary Data collection and analysis. The data have been used for
understanding the customer’s mindset and requirement against the product.

1.3.3 COLLECTING THE INFORMATION

The information was collected from customer by personally asking them question and filling
the questionnaire. The data collected is based on my interaction and feedback shared by the
customer.

1.3.4 ANALYSING
The Information available is analysed in the form of questionnaire.

1.3.5 PRESENTATION OF FINDINGS

Presentation of research in the company is on the basis of findings and suggestions.

10
 CHAPTER 2 : ENVIRONMENTAL ANALYSIS
2.1 SWOT ANALYSIS

SWOT analysis is a strategic planning technique used to help a person or organization

identify strengths, weaknesses, opportunities, and threats related to business competition or
project planning.

2.1.1 STRENGTH
• One of the earliest market entrants.
• Presence in the international business scenario..
• Attractive brand name and convenient website navigation.
• The furniture company likely has strengths such as a diverse product range, skilled craftsmen,
established brand reputation, and possibly efficient supply chain management.
2.1.2 WEAKNESS
• Potential weaknesses could include reliance on specific suppliers, vulnerability to
economic downturns, challenges in keeping up with design trends, or issues related to
production scalability.

2.1.3 OPPURTUNITIES
• Opportunities may arise from expanding into new markets, introducing innovative designs, leveraging e-
commerce for sales, or incorporating sustainable practices to meet growing consumer demands.
2.1.4 THREATS
• Threats might include intense competition, fluctuations in raw material prices, economic
uncertainties affecting consumer spending, or changes in regulations impacting manufacturing
processes.

2.2 PROMOTION OF HOLIDAY AMBASSADOR

2.2.1 TELE MARKETING

Tele Marketing Telemarketing (sometimes known as inside sales or telesales in the UK and
Ireland) is a method of direct marketing in which a salesperson solicits prospective
customers to buy products or services, either over the phone or through a subsequent face to
face or Web conferencing appointment scheduled during the call.
Telemarketing can also include recorded sales pitches programmed to be played over the
phone via automatic dialling.
In initial four weeks of my internship i was assigned with a role of Telemarketer where I
made calls to the potential Holiday Ambassador users and address them about the benefits.
We brief them about the deals and manage the records for their feedback

2.2.2 SOCIAL MEDIA MARKETING

Social Media Marketing Social media itself is a catch-all term for sites that may provide
radically different social actions. For instance, Twitter is a social site designed to let people
share short messages or “updates” with others. Facebook, in contrast is a full-blown social
networking site that allows for sharing updates, photos, joining events and a variety of other
activities Social media marketing is the use of social media platforms and websites to
11
promote a product or service.

2.2.3 MARKET RESEARCH

Marketing research is a primary step in marketing a product. Once you identify your target
market in terms of demographics such as income, age, family structure and hobbies, you can
proceed with developing a product line, selecting a location for a restaurant or branding your
company. Marketing research answers such questions as “who my potential customer is,”
“what my customer will be willing to pay for my products,” “what factors my customer

12
considers when buying a product like mine” and “how often my customer will buy.”
Researchers use a variety of techniques to gather information for marketing
research.

2.3 MARKETING MIX

2.3.1 PRODUCT
Make My Trip is one of the leading travels booking website in India, offering variety of
services to its users. Offering travel and tour packages which include domestic and
international destinations form the main business services of Make My Trip. The products in
its marketing mix include airline, bus and rail tickets for different places offered by different
vendors. Make My Trip acts as platform which connects the users with different
transportation service providers. The online portals also offer a one-point connection for
different hotels in terms of their availability, reviews and description for the users. Make My
Trip also provides the consumers with rental taxi services in different cities across the
country. The main business model is to offer consumers variety of packages at different rates
and features and provide them with optimum offerings as per their requirements. The services
are accessed through apps or internet which provides the ease to consumers by providing one
stop for all travelling needs.

2.3.2 PRICE
Make My Trip has to compete with several other travel portals to keep its leadership position
in India. The main pricing model adopted by Make My Trip is to provide the users with best
offer deals provided by various tour operators and travel service facilitators. This provides the
customers a wide range of options to choose depending on his preference and budget. The
main motive of Make My Trip is to get large customer base and thereby increase its revenue
through economies of scale. The customers also get added benefits for some of the
destinations also there can be discounts in terms of early bookings. There has been rising
competition in terms of rising number of portals providing such services and in terms of
staying ahead it is necessary to incentivise the customers in terms of reduction in price or
offering combo packages. The companies tie ups with various service providers also enable it
to provide such offers.

2.3.3 PLACE
Make My Trip is known to people mainly through its online presence in form of internet
website and mobile application platform. Also, the features on this platform are user friendly
wherein the customers can avail the services and view wide variety of offers. This also
enables to provide 24*7 service to the users and can be accessed anywhere across the globe.
Make My Trip also has offline presence in form of 65 retail stores across 50 different cities in
India along with New York and Sydney.

2.3.4 PROMOTION
Make My Trip has a strong brand presence owing to its great marketing exercises. Major
share of the promotion of is done through digital marketing online utilizing its platform and
through social media like other travel portals. Through platforms like face book, Twitter and
13
YouTube it has been able to convey its brand to the online masses. Some of the television
commercials and newspaper advertisement have been undertaken to reach wider range of
people. Make My Trip also makes use of its promotional offers in terms of discounts and
special services to premium users to make better brand awareness. It has been stated that
almost 1 million routes in India is covered by the network of Make My Trip. Associations
with financial institutions like banks to generate more offers are also being undertaken to
reduce competition.

2.3.5 PEOPLE
Being an online portal there is lower level of physical interaction between the employee of
Make My Trip and users registered in it. People factor plays a major role in such kind of
services since it is the other major evaluating factor for customers in terms of service
offered. Make My Trip offers customer service through its executives meeting every
requirement made by the users. The senior management team and its employees have helped
in creating a brand name right from designing deals and offering varied services enabling it
to remain in forefront in the competitive travel portal service sector.

2.3.6 PROCESS
The entire operation for the Make My Trip booking process takes place through electronic
platform. For the customer end after registering in Make My Trip application or website he
is able to view different offers in terms of travelling options through flight, rail and bus or
hotel services offered by different companies. After selecting the required services from the
portal, the user makes online payment including the fare and service charges. At the backend
the Make My Trip is connected to different hotels, airline companies, bus service providers,
IRCTC, tour operators, car rental operators etc. who display their service information and
price that is made available through this platform. The payment is then transferred to the
sellers by Make My Trip after user has made the payment. This provides a seamless
integration among different service provider and customers through single platform of Make
My Trip.

2.3.7 PHYSICAL EVIDENCE

Make My Trip has been successful in providing customized needs of the user by
understanding the pattern of booking and provides them with repeated notification of
available similar deals. There has been ease in the terms of availing services and cancelling
the services including receiving refund immediately. Make My Trip website, app, offices etc
are the leading examples of its physical evidence. There have been major changes in terms
of services provided right from the stage o its inception to provide better customer services.
Reduced hassle and comfortable booking of journey has been the major motive of the online
portal and it has highly succeeded in providing it. This completes the Make My Trip
marketing mix.

2.4 MISSION

Mission is to provide customers a one stop shop for all their travel needs. We aim to give the
best possible user experience across their entire travel journey, which includes effective

14
planning resources, superior booking experience across all channels and in journey 24x7 live
customer support.

2.5 VISION

Vision is to make travel simple and fun for all, and our core values guide us in making this
possible. These core values can be seen in the projects that we undertake, and the way in
which we solve problems for our customers. They are a representation of OUR BEING &
OUR DOING. Each member of the GO-MMT family is guided by them, each and every day.

2.6 VALUE

 The state of existing, the most important part of a person’s mind or self.
 The act of making something happen through action.

2.7 CORPORATE SOCIAL RESPONSIBILITY

MakeMyTrip as an organization has always endeavored to contribute in every possible way

to fulfill its commitment as a responsible corporate resident of India. Through this Corporate
Social Responsibility (CSR) Policy we are trying to support our constant endeavor to bring
about positive difference to communities where we exist. We sincerely believe that behind
the success of our business growth is the strong sense of shared values of Integrity, Customer
Orientation and Future Mindedness. The main objective of this Policy is to establish focused
and sustainable contribution towards the growth of the community vide various initiatives
and programmes through Company’s personnel or through external implementing agencies or
through its own dedicated foundation

2.8 BUSINESS MODEL

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2.9 DIFFERENT FUNCTIONAL AREAS

2.9.1 MARKETING ANALYSIS - A market analysis studies the attractiveness and the
dynamics of a special market within a special industry. It is part of the industry analysis and
thus in turn of the global environmental analysis. Through all of these analyses, the strengths,
weaknesses, opportunities and threats of a company can be identified.

2.9.2 HR ANALYSIS - Human Resource Analysis is defined as the area in the field of
analytics that deals with people analysis and applying analytical process to the human
capital within the organization to improve employee performance and improving employee
retention.

2.9.3 FINANCIAL ANALYSIS - Financial analysis refers to an assessment of the viability,

stability, and profitability of a business, sub-business or project. It is performed by
professionals who prepare reports using ratios and other techniques, that make use of
information taken from financial statements and other reports.

2.10 DIFFERENT WORKING AREAS OF HUMAN RESOURCE DEPARTMENT

2.10.1 ONBOARDING PROCESS

The complete on-boarding process shall be a cluster of practices at three levels:

PRE - JOINING PROCESS

ONBOARDING PROCESS DAY OF JOINING PROCESS

POST - JOINING
PROCESS

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Pre-Joining Process - Shall cover activities that are required to be undertaken prior to the
day of joining to achieve an appreciable joining experience for new hires.

STEPS LIST OF ACTIVITIES FPR

Data Consolidation Consolidation of new joiner TA & HR Ops
inputs
Login Creation Login creation process IT Support
Logistics Arrangement System arrangement i.e. IT Support & HR Ops
Desktop/ Laptop/ Mac (as
per IT policy & role
requirement).
Facility, IT Support & HR
Share inputs for arranging Ops
visiting, LMS access,
building access, flower
delivery for all new joiner
Joining Document Creation Creation of joining set (forms HR Ops
& policy document)

Day Of Joining Process - Shall cover activities of joining process & induction

ACTIVITIES LIST OF ACTIVITIES FPR

Induction Induction happens on day Induction Facilitator
one
Documentation Joining documentation HR Ops
Joining Logistics Logistics distribution (laptop, HR Ops
visiting card, building access
& floor access cards)
Attendance And Deactivation De-activation of login HR Ops
credentials for Non-boarded
resources.
Sharing of attendance with
database team for data
updation

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POST-JOINING PROCESS

POST-JOINING PROCESS

EMPLOYEE FILE
FILE CREATION
DIGITALIZATI ON PROCESS BACKGROUN D
DATABASE CREATION VERIFICA
TIO
N PROCESS

INTERNAL FILING
EXTERNAL
PROCESS
FILING PROCESS
PHASE 1 PHASE 2

21
2.10.2 PAYROLL PROCESS

PAYROLL PROCESS

HR PLATFORM PROCESS
PAYROLL ATTENDANC
PREPARATIO N OF PAYROLL
FULL AND
CALENDER E FINAL
FINALISATIO N MANAGEME NT PROCESS SETTLEMEN T
LMS DATA RUN
COLLATE OF
PAYROLL INPUTS

SHARE
LWP INPUT WITH PAYROLL
CALCULATIO N PARTNER
CONTINUOUVALIDATE SOUTPUT AND
ABSENTEEISFINALISE MPAYROLL

SALARY DISBURSEME NT

CLOSURE AND STATUTORY

EXPENSE BOOKING

PREPARATIO
N OF MIS

2.10.3 MISCELLANEOUS ACTIVITIES

Miscellaneous Activities : Shall cover activities which are apart from above processes.

 Ex- employee verification process.

 AskYourHR portal - Query resolution process.
 Restricted Stock Unit (RSU) grants process.
 Payout process - Professional Fee (Intern/ Retainer/ Consultant/ Trainees).
 Miscellaneous Payments (Salary advance payout/ processing of salary hold/ marriage
cheque etc.
 Offroll employee’s payout process.
 Statutory bonus process.
 PF withdrawal/ transfer process.

22
  Car lease process.

2.10.4 YEARLY ACTIVITIES

 Group Insurance policy renewal process.

 Payroll activities.
 Leave management activities.
 Annual health checkup Program.
 Audits applicable.

23
 CHAPTER 3 : DATA PRESENTATION AND ANALYSIS

3.1 DATA ANALYSIS

Data analysis is a process of inspecting, cleansing, transforming, and modelling data with the
goal of discovering useful information, informing conclusions, and supporting decision-
making.

3.1.1 Gender Of The Respondents

INTERPRETATION
From the above data, it is clear that the majority of people who preferred to fill survey are
female. So, it is clearly shown 60% of respondents were female and 40% of them were male.

3.1.2 Age Group Of Respondents

INTERPRETATION
From the above figures it is clearly shown that the majority of respondents from whom I
managed to get the questionnaire filled were between the age group of 20-25 and the least I
get from the person of age group 25 and above.

24
3.1.3 Occupation Of The Respondents?

INTERPRETATION
From the above data shown in the chart it is clearly shown majority of people are student.

3.1.4 Do You Like Going On Holidays?

INTERPRETATION
From the above table and chart, it is clearly shown that almost every induvial surveyed like
going on Holidays.

25
3.1.5 How do you prefer to book holiday packages?

INTERPRETATION
From the above chart it is clearly shown that 80% Respondents use online mode, 10% go
with offline, 10% go with local Travel Agents to make their holiday bookings

3.1.6 How Frequently do you plan your Holidays?

INTERPRETATION
From the above chart it is clearly shown that :-
50% people plan their holidays once in two years
50% people plan their holidays Twice a year
0% people plan their holidays once in every 3 Months.

26
3.1.7 Brand (Travel Agency) is an important factor while buying a holiday package.
Do you agree?

INTERPRETATION
From the above chart it is clearly shown that all of respondents agree upon that, Brand
(Travel Agency) is an important factor while buying a holiday package.

3.1.8 Would you choose MakeMyTrip over other online travel portals for your holiday
booking?

INTERPRETATION
From the above chart it is clearly shown that majority of people agree upon choosing Make
My Trip for booking their holidays.

27
3.1.9 Advice from family or friend plays an important role in planning a holiday. Do
you agree with the statement?

INTERPRETATION
From the above chart it is clearly shown that majority of people strongly agree on that Family
advice play an important role in planning a Holiday.

3.1.10 In past few years, Holiday trend has changed. Travelers increasingly look for
getaways and Holidays. Do you agree with the statement?

INTERPRETATION
From the above chart it is shown that 50% people neither agree nor disagree with that the
holidays trend has been changed and 50% people strongly agree that holiday trend has been
changed.

28
 CHAPTER 4 : SUMMARY AND CONCLUSIONS
4.1 LIMITATIONS OF STUDY
Follow set of limitations were encountered by research during the research process

 The research process may have been biased of the content of the source is not
authenticated, as it is generally perceived.
 The research has an objective of suggesting an alternative marketing strategy to
creatures to access the present market trends and position of radicalization in the state.
 However, the primary data research process had little to offer on the current market
operation of the company and thus the researcher has relied upon the secondary
data available for preparing questionnaire and to know the industry.
 Research was confined to the city of Delhi NCR only.
 Response from customer may be a biased one.

4.2 FINDINGS

Customers are satisfied with the various travel offers of MakeMyTrip, because it
produces low cost and it produces offers for middle class people.

 Television is important source for effective sales promotion.

 Customers are using MakeMyTrip packages for travel features.

 Customer generally buys offers for best package and cost.

 Customers are satisfied with on line assistance of MakeMyTrip and

Holiday Ambassador which related with post-delivery.

 Generally, customers prefer to buy holiday packages on the time of occasion

because at that time they provide cash discount and various offers.

 People were satisfied on the benefit they were getting on enrolling with the
new referral program by MakeMyTrip.

4.3 RECOMMENDATION

 The finance through loan facility should be given to the middleclass people.
 The Promotion interior design should change to make customer attractive.
 The promotions should be made according to customer’s perception.
 The promotional strategy should help in changing consumer’s mind and attracting
them towards the products.
 On line assistance should be given and there should be a 24 * 7 Helpline.

29
  E commerce depends largely on a reputable, accessible online presence. To be
recognized, businesses must take themselves available to those who are most likely to
notice. Identify the demographic characteristics of consumers who will benefit from
relevant products and service and base marketing strategies on these details.
 As they are into mobile site, they should have more responsive, click to call tools,
maps oriented and real time notifications systems.

4.4 CONCLUSION

My research in MakeMyTrip was a wonderful experience in the field. I observed the

employee’s dedication to work and everyone were booming in right spirit. Every small step
is pre-planned well with good team effort and guidance from higher authorities. The
employees are trained well by experienced officials leading towards the success of
organization.
The study majority focusing towards customers, so far that the showroom and the service
station has taken initiative steps to satisfy them by giving more offers discount, etc., also the
salesperson has to treat them as a valuable asset by rendering proper service.

From the whole analysis this has been concluded that various people have car and most of the
people use to take cars from MakeMyTrip on line travel company. The people are satisfied
with the availability of products and also happy with the sales promotion strategy of
MakeMyTrip on line travel company. The perception of people is very much positive. So, it
is clear that the customer’s perception towards the sales promotion strategy of MakeMyTrip
on line travel company is very much positive, and whatever suggestions are provided by
customers if dealer will implement than companies as well as dealer will get a lot of profit.

30
BIBLIOGRAPHY

A.Sivakumar. (n.d.). Retail Marketing. Excel Book’s Publication.

Holiday Ambassdar. (2018, April). Delhi.
Make My Trip. (2000). Retrieved from Make My Trip: www.makemytrip.com
Perreault, W. D. (n.d.). Basic Marketing. E.J Erom e. Mccarthy.
Philipkotler. (n.d.). The Principles of Marketing. Hill Publishing.
Wikipedia. (2018, July). MakeMyTrip. Retrieved from Wikipedia.com:
https://en.wikipedia.org/wiki/MakeMyTrip
(India Brand Equity Foundation , 2017)

31
APPENDICES

1. Gender of the Respondents?

□ Male
□ Female
□ Transgender
□ Prefer Not To Say

2. Age Group of Respondents?

□ Below 20
□ 20-25
□ 25-30
□ 30-35
□ Above 35

3. Occupation of the Respondents?

□ Student
□ Job

4. Do you like going on Holidays?

□ Yes
□ No

5. How do you prefer to book holiday packages?

□ Online
□ Offline
□ Travel Agents

6. How Frequently do you plan your Holidays?

□ Every 3 Months
□ Twice A Year
□ Once In 2 Years

7. Brand (Travel Agency) is an important factor while buying a holiday package. Do

you agree?
□ Agree
□ Disagree

8. Would you choose MakeMyTrip over other online travel portals for your holiday
booking?
□ Yes
□ No
□ Maybe

32
9. Advice from family or friend plays an important role in planning a holiday. Do you
agree with the statement?
□ Agree
□ Disagree

10. In past few years, Holiday trend has changed. Travelers increasingly look for
getaways and Holidays. Do you agree with the statement?
□ Strongly Agree
□ Strongly Disagree
□ Neutral

33
34