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  • Social Marketing

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    The document discusses social marketing and its key aspects. Social marketing applies marketing principles and techniques to influence behaviors that benefit society, such as public health, safety, and the environment. It differs from commercial marketing in that it aims to benefit the customer rather than stakeholders. Social marketing campaigns also require more commitment and longer timeframes to change behaviors compared to typical marketing. The document outlines the key features and phases of social marketing and provides examples of social marketing campaigns related to road safety and health issues.

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    Social Marketing PPT

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    The document discusses social marketing and its key aspects. Social marketing applies marketing principles and techniques to influence behaviors that benefit society, such as public health, safety, and the environment. It differs from commercial marketing in that it aims to benefit the customer rather than stakeholders. Social marketing campaigns also require more commitment and longer timeframes to change behaviors compared to typical marketing. The document outlines the key features and phases of social marketing and provides examples of social marketing campaigns related to road safety and health issues.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    4 views17 pages

    Social Marketing

    Uploaded by

    vivaanaadhithya2634
    The document discusses social marketing and its key aspects. Social marketing applies marketing principles and techniques to influence behaviors that benefit society, such as public health, safety, and the environment. It differs from commercial marketing in that it aims to benefit the customer rather than stakeholders. Social marketing campaigns also require more commitment and longer timeframes to change behaviors compared to typical marketing. The document outlines the key features and phases of social marketing and provides examples of social marketing campaigns related to road safety and health issues.

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    © All Rights Reserved
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    of 17

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    Career Development Centre


    SRMIST – kattankulathur
    SOCIAL MARKETING
    “Why Don’t We Sell Our Brotherhood”

    Career Development Centre


    SRMIST – kattankulathur
    Social Marketing
    • Social Marketing is a process that applies marketing principles and
    techniques to create, communicate and deliver value in order to
    influence target audience behaviour that benefits society(public
    health, safety, the environment and communities) as well as the
    target audience
    -Philip Kotler

    Career Development Centre


    SRMIST – kattankulathur
    Commercial marketing Social marketing
    It is the stakeholder that benefits It is the customer that benefits
    The level of commitment is much lower The level of commitment is much higher

    Business with similar goals compete Organizations with similar goals cooperate

    Short time needed to sell a product Campaigns take longer time to change
    behavior
    Research is not much hard as compared to Should have a deeper knowledge to do
    social marketing research

    Career Development Centre


    SRMIST – kattankulathur
    What Is social marketing What is not Social Marketing
    A social or behavior change strategy Just advertising
    Most effective when it activates people A clever slogan or messaging strategy
    Targeted to those who have reason to Reaching everyone through media
    care and who are ready for change
    Strategic, and requires efficient use of An image campaign
    resources
    Integrated and works on the “Instalment A quick process
    Plan”

    Career Development Centre


    SRMIST – kattankulathur
    SOCIETAL MARKETING
    Societal marketing is a marketing concept that holds that a company should make marketing
    decisions not only by considering consumers' wants, the company's requirements, but also
    society's long-term interests.

    Career Development Centre


    SRMIST – kattankulathur
    Features Of Social Marketing

    Career Development Centre


    SRMIST – kattankulathur
    Phases Of Social Marketing

    Career Development Centre


    SRMIST – kattankulathur
    Key Takeaways

    Social Marketing is marketing designed to encourage social change


    rather than selling a product, it sells a behaviour that benefits society.
    Well executed social marketing uses creativity and evokes emotions to
    motivate action , through visuals and catchy slogans.
    We can see few social marketing campaign in the next slides…..

    Career Development Centre


    SRMIST – kattankulathur
    -

    Career Development Centre


    SRMIST – kattankulathur
    Career Development Centre
    SRMIST – kattankulathur
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    Career Development Centre


    SRMIST – kattankulathur
    Career Development Centre
    SRMIST – kattankulathur
    Career Development Centre
    SRMIST – kattankulathur
    Career Development Centre
    SRMIST – kattankulathur
    Career Development Centre
    SRMIST – kattankulathur

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