Digital Marketing Online Courses [Free + Paid] To Learn

Digital Skills

Shiksha Online
Updated on Aug 12, 2021 10:06 IST

While digital marketing is a very hands-on function unlike many theoretical

management functions, getting an overview of the field and channels is the first
step one should take if planning to learn digital marketing and starting a career in
this exciting domain. That’s where taking up a top-rated online digital marketing
training program from Google, HubSpot, or picking up dedicated digital marketing
online courses on popular MOOCs like Coursera, Udemy, edX, works best. These
leading platforms offer popular free and paid online digital marketing certification

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programs that help you in becoming a digital expert.

Why Go f or a Digital Marketing Online Courses and Training?

Yes, digital marketing is no longer a sidelined part of the marketing strategy, it is the most
important component of the marketing strategy f or most f irms. Marketers in the 90s and
early 2000s used to f ocus on consumer research and brand management to grow in their
careers. T oday, most marketers are starting out as digital marketers and helping build rocket
ship technology businesses through growth marketing, product marketing, and social media
marketing. Further, the f ollowing f acts highlight the promising results of digital marketing:

Digital marketing will bag in 75% of the total marketing budget – Salesf orce

82% of consumer internet traf f ic will be video by 2021 – Cisco

Inf luencer marketing on Instagram is a $1B (and growing) industry – Mediakix

T he average attention span of the consumer is 8 seconds (one second less than
goldf ish) – T ime dot com

YouT ube is better in terms of engagement than T witter and Facebook – anonymous

Who Should Take Up Digital Marketing Online Courses?

From marketing professionals, communication experts, to entrepreneurs and

business owners everyone should at least have a basic understanding of what is
digital marketing because sooner or later businesses are and will keep on moving
online.

Which are The Top Digital Marketing Online Course Providers?

Google – Free to take and some of f er a certif ication

SEMRUSH Academy – Free to take and of f ers certif ication

HubSpot Academy Courses – Free to take and of f ers certif ication

Udemy – Paid courses but have a heavy discount

Coursera Courses – Mostly f ree to audit with paid certif ication

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Check out the list of best [f ree and paid (near to f ree)] digital marketing online courses which
will help you to successf ully kick start in this emerging f ield and accomplish all the marketing
skills which modern-day companies demand.

One important thing to note here is that we expect you to understand the basics of
marketing and consumer behavior if you want to unlock the value of digital marketing
concepts.

For your ease, we have bif urcat ed t he list of f ree and paid digit al market ing
online courses and cert if icat ions based on:

Fundamental of digital marketing

Social media marketing

Content marketing

SEO marketing

PPC, SEM, and Digital Advertising

Along with the digital marketing online courses, we have also listed the top skills in the
domain along with a list of leading inf luencers whom you can f ollow to learn what the latest
is happening in the digital marketing industry.

Let’s Dive In!

Digital Marketing Online Courses

Top Skills:

Digital marketing channels (SEO, PPC, Email, Content, SEM)

Data analytics

Customer handling and management

Collaboration

Digit al Market ing Inf luencer:

Matt Bailey

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 Jay Baer

Rand Fishkin

Popular Courses:

1. Fundamentals of digital marketing from Google – Free

Duration – 40 hours
Modules – 26

Key Learnings-

Analytics and data insights

Digital marketing techniques f or SEO, SMM, content, email, website, SEM, local marketing,
social media

2. Digital Marketing Specialization by Coursera Offered By the University of Illinois at

Urbana-Champaign on Coursera – Free to enroll

Duration – 8 months
Modules – 7 courses in the specialization

Key Learnings

Digital marketing and analytics

Digital technologies and marketing communication

Versatile marketing strategy f ormulation and implementation

Capstone Project on digital marketing

3. Digital Marketing Masterclass – 23 Courses in 1 on Udemy – Paid

Duration –32.5 hours

Modules – 323 lectures

Key Learnings

Def ining the target audience

Email marketing

Blogging and copywriting

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 Social media and Quora marketing

Google Adwords

Podcasting

4. Make sure customers find you online from Google – Free

Duration – 3 hours

Modules – 4

Key Learnings

Analytics and data insights

SEM

SEO

Web Optimisation

5. Digital Marketing For Hoteliers on FutureLearn by Swiss Education Group – Paid

Duration – 4 weeks

Key Learnings

Digital Marketing terminology

Online T ravel Agencies

Online Advertising

Social Media

6. Basics of Digital Marketing on NPT EL – Free enrollment

Duration – 12 weeks

Key Learnings

Consumer Behaviour

SEO

SEM

Online reputation management

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 Email marketing

Inf luencer marketing

Digital marketing strategies

Digital analytics

Social Media Marketing Courses

Top Skills:

Copywriting

Designing

Customer handling/ community engagement

Analytical mind and creative approach

Project management

Social Media Inf luencer:

Jef f Bullas

Madalyn Sklar (T witter expert)

Mari Smith (Facebook expert)

Mike Allton

Popular Courses:

7. Powerful Social Media Marketing for Beginners on Skillshare – Paid

Duration – 9h 45m
Modules – 82

Key Learnings

Basics of social media marketing

Social media strategy

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 Social media post content creation strategy

8. Social Media Marketing: T op T ips for Growing Your Followers & Going Viral on
Skillshare – Paid
Duration – 1h 6m
Modules – 11 lessons

Key Learnings

How to increase social media f ollowers

Everything about hashtags

Social media analytics

9. Social Media Marketing Masterclass – 7 Courses in 1 on Skillshare – Paid

Duration – 15h 24m

Modules – 155 lessons

Key Learnings

How to become an inf luencer

Drive more sales f rom social media

Learn social media marketing f or FB marketing, FB ads, LinkedIn, Instagram, Pinterest,

Quora

10. What is Social? A part of Social Media Marketing Specialization By Northwestern

University on Coursera – Free to audit

Duration – 8 hours
Modules – NA

Key Learnings

How to f ormulate a social strategy to grow a business

How to increase social media engagement

11. Social Media Marketing MAST ERY | Learn Ads on 10+ Platforms Bestseller course
on Udemy – Paid

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Duration – 8 hours
Modules – 38 articles

Key Learnings

Everything about social media marketing

Ways to monetize social platf orms

Concepts on YouT ube marketing, T witter marketing, LinkedIn, Facebook ads, Instagram
marketing

T ips f or local business owners to expand the reach

12. Social Media Marketing Certification Course on Udemy – Free

Duration – 7.5 hours

Modules – 46 lectures

Key Learnings

Learn to build a social media strategy

Get equipped with social monitoring tools

Live demonstration of Radian6 to calculate ROI of social media activities

13. Social Media Marketing Certification Course on Hubspot Academy – Free

Duration – 4 hours
Modules – 9 lessons + 29 quiz

Key Learnings

Develop social media strategy and social media content strategy

Ways to maximize social media reach

Everything about social media advertising

Steps to measure social media ROI

14. T witter Marketing and Advertising on Simplilearn – Paid

Duration – 6 months run time

Modules – 9 lessons + 29 quiz

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Key Learnings:

Create eye-catching tweets

Increase brand awareness

Keyword to be used on T witter f or better reach

15. Facebook Social Media Marketing Professional Certificate on Coursera – Free

enrollment

Duration – 5 – 7 months (Self Paced)

Modules – 6

Key Learnings

Basics of social media marketing

Creating ef f ective posts on Facebook and Instagram

Ads optimisation with Facebook Ads Manager

16. Social Marketing T raining on Hootsuite Academy – Paid certification

Duration – 6 hours

Modules – 6

Key Learnings

Social Media Prof ile Optimisation

Social Media Strategy

Growing relevant f ollowing and making a larger community

Basics of Social Advertising

Basics of Social Media Marketing

17. Strategic Social Media Marketing on edX – Free enrollment

Duration – 6 weeks

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Key Learnings

Aligning social media marketing strategies with business goals

Engaging customers on dif f erent social media channels

Creating engaging content

Social Media Listening

Evaluating metrics f or social media activities

Content Marketing Courses

Top Skills:

SEO and marketing skills

Copywriting

Editing and proof reading

Marketing automation

Basic coding

Social media

Cont ent market ing Inf luencer:

Joe Pulizzi

Neil Patel

Ann Handley

Joe Pulizzi

Michael Brenner

Popular Courses

18. Content Marketing Certification on HubSpot Academy- Free

Duration – 6 hours
Modules- – 14 lessons

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Key Learnings

Know everything about Content Marketing and steps to produce ef f ective content

How to repurpose content

Storytelling

Content clusters

Measuring content

19. HubSpot High Impact Writing Course on HubSpot Academy- Free

Duration – 6 hours
Modules – 3 lessons

Key Learnings

Measuring content perf ormance

Improve writing style

Outline a better content structure

Editing and proof reading skill

20. Promote a business with content from Google – Free

Duration – 3 hours
Modules – 4

Key Learnings

Basic of content marketing

Creating engaging content f or videos, blogs, social media,

How to write dedicated content f or the target audience

Learn to measure the content’s result

21. Become a Better Blogger: Content Planning on SkillShare – Paid

Duration – 1 hour
Modules – 12 lessons

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Key Learnings

Know about content strategy and content pillars

Learn how to write branding content, guest posts, interviews, etc.

Content tracking

22. T he Strategy of Content Marketing Certification Course by the University of

California (Coursera) – Free

Duration – 17 hours
Modules – 10

Key Learnings

Structure of a dedicated content marketing strategy and content pillars

Build a prof essional brand and increase the authority

Improve content writing skills

23. Ultimate Web Content Writing Masterclass+Power words eBook on Udemy [Best
seller course] – Paid

Duration – 4.5 hours

Modules – 45 lectures

Key Learnings

Content and copy-writing basics

Create content that increases conversions

Detailed lesson on how to conduct keyword research

24. Content Marketing for B2B Enterprises on Udemy – Free tutorial

Duration – 37 min of on-demand video

Modules – 19 video lessons

Key Learnings

Content marketing process with respect to the B2B market

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 Focused on conversion f rom content and drive sales

25. Copywriting Basics for Successful Sales: T ime-T ested T actics that Prompt Action
on Skillshare – Free

Duration – 1 hour 22 min

Modules – 13 video lessons and 17 projects

Key Learnings

Copywriting basics

Structured writing f rameworks

Writing clickbait headlines

Short and long-f orm content

26. Writing T ools & Hacks: Copywriting/Blogging/Content Writing on Udemy (T aught

by Udemy Best-Selling Instructor) – Paid

Duration – 1 hour 30 min

Modules – 33 lectures

Key Learnings – Learn Tools for

Identif ying viral content ideas

Keyword research

Organizing content

Proof reading and polishing content

Writing excellent marketing copy and headlines

SEO Marketing Courses

Top Skills:

HT ML and basic programming skills

Clear digital marketing concepts

Analytical mindset

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 MS excel

SEO market ing Inf luencer:

Gary Illyes (webmaster trend analyst)

Danny Sulliva (public liaison of search)

Nathan Johns (search quality analyst)

John Mueller (senior webmaster trends analyst)

Popular Courses:

27. SEO Fundamentals Certification Course on SEMRush Academy with Greg Gifford
– Free

Duration – 4 hours
Modules – 31 lectures

Key Learnings

SEO f undamentals

T echnical SEO (HT T PS, site speed, URLs, rel=’canonical’, site audit, etc)

Backlinks (anchor text, link analysis, link building, etc.)

On-page optimization (keyword research, content optimization)

Local SEO practices and international SEO practices

Mobile SEO practices

28. SEO T oolkit Course on SEMrush – Free

Duration – 4 hours
Modules – 31 lectures

Key Learnings

T ools to optimize SEO campaigns

T ools to measure SEO campaigns

T ools to manage marketing campaigns

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29. SEO 2020: Complete SEO T raining + SEO for WordPress Websites on Udemy
[Best- selling course] – Paid

Duration – 10 hours
Modules – 128 lectures

Key Learnings

Keyword research (longtail and primary keywords)

SEO competitor analysis using tools

Keyword optimization f or content (keyword density, SEO parameters, link building)

T echnical SEO (tags, description, search volume, URL length, etc.)

User experience in SEO

30. SEO T raining Course by Moz on Udemy – Free

Duration – 3.5 hours

Modules – 7 lectures

Key Learnings

SEO strategy

SEO auditing

Keyword research

Featured snippets

SEO reporting

31. Drive T raffic to Your Website With Search Engine Optimization (SEO) on
OpenClassrooms – Free

Duration – 10 hours
Modules – 5

Key Learnings

SEO marketing strategy

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 Keyword research

Website optimization

SEO reporting and measuring

32. Search Engine Optimization Fundamentals Of f ered By University of Calif ornia, Davis on
Coursera – Free to enroll

Duration – 30 hours
Modules – 4

Key Learnings

On-page SEO and Of f -page SEO

T echnical SEO

Keyword Research

33. Advanced Search Engine Optimization Strategies Offered By University of

California, Davis on Coursera – Free to enroll

Duration – 25 hours

Key Learnings

Comparing perf ormance analysis tools

Improving site structure

Employing localisation f or global presence

App Store Optimisation f or mobile-f riendliness

Resolving data analysis errors

34 . Advanced Content and Social T actics to Optimize SEO on Coursera – Free

enrollment

Duration – 4 Weeks

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Key Learnings

Building brand reputation online through a content marketing campaign

Creating social media engagement

Inf luencer marketing

Content Marketing Market Data

35. Make sure customers find you online on Google

Duration – 3 hours
Modules – 4

Key Learnings

Basic of search engine

Paid and organic search

Google search console

Web page optimization

SEO process & goals

Local SEO

PPC, SEM, and Digital Advertising Courses

Top PPC Skills:

Internet programming

Search engine marketing

PPC ad platf orms

Analytical mind

Content

PPC Influencers

Elizabeth Marsten

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 Adam Proehl

Daniel Gilbert

Frederick Vallaeys

Popular Courses:

37. Understand customers needs and online behaviors from Google – Free

Duration – 1 hour
Modules – 3

Key Learnings

Web analytics

Goal tracking

SEM tools

Understanding data

Data presentation

38. How to enhance and protect your online campaign by Google – Free

Duration – 7 hours
Modules – 12

Key Learnings

Search engine basics

Understanding of keywords

Understanding of Mobile web apps

Social media basics

Advertising on social media platf orms

Web analytics

Data handling

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39. Google Ads Search by Skillshop – Free

Duration – 2.5 hours

Modules – 9

Key Learnings

Create and customize Google Search campaigns

Keyword and bidding strategies

T ext ads

Create a marketing plan with Google Search strategy

Google Ad auction

Learn how to increase perf ormance

40. Google Ads Display by Skillshop – Free

Duration – 1.4 hours

Modules – 6

Key Learnings

Everything about the campaign

Google Display strategy

41. Google Ads – Measurement by Skillshop – Free

Duration – 3.5 hours
Modules – 8

Key Learnings

Everything about digital ads perf ormance

Learn the strategy to maximize the perf ormance of Google ads

Learn to implement conversion tracking

42. Ultimate Google Ads T raining 2020: Profit with Pay Per Click by Udemy –
Bestseller Course – Paid

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Duration – 25..5 hours
Modules – 137 chapters

Key Learnings

Google Ad master and setting up Google Ad accounts

Google Ad content

Creating an ad group in a campaign

AdWords auction

Conversion tracking

Bidding strategy

Adword optimization

43. Get a business online by Google – Free

Duration – 3 hours
Modules – 5

Key Learnings

Display ads

Retargeting concepts

Email marketing and campaign management

Search engine marketing (SEM)

Keyword f inding

All the best!

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