Audience - The group of consumers for whom a media message was constructed as well

Codes - Are systems of signs, which create meaning

Convention - Refers to a standard or norm that acts as a rule governing behaviour.
Genre - A particular type or category of literature and art.
Language - technical and symbolic ingredients or codes and conventions that media and
information professionals may select and use
Media Languages - Codes, conventions, formats, symbols and narrative structures that indicate
the meaning of media messages to an audience.
Messages - The information sent from a source to a receiver.
Other stakeholders - Libraries, archives, museums, internet and other relevant information
providers.
Producers - People engaged in the process of creating and putting together media content to
make a finished media product.
Symbolic Codes - Show what is beneath the surface of what we see.
Technical Codes - Ways in which equipment is used to tell the story.
Written Codes - Use of language style and textual layout (headlines, captions, speech bubbles,
language style, etc. )
Basic Camera Shots Advance Camera Shots Camera Angles

Extreme Wide Shot Two Shot Eye-Level

Wide Shot Cut Away High Angle
Medium Shot Over the Shoulder Low Angle
Medium Close- up Point of View Bird's Eye View
Close- up Selective Focus Worm’s Eye View
Extreme Close- up Arc Shot Slanted (canted)

TECHNIQUES CODES SYMBOLIC CODES WRITTEN CODES

CAMERA ANGLES COSTUME HEADLINES

eye-level, high & low clothing, hair & make-up title of story in large type

SHOT SIZES SETTING TITLES

close-up, long shot shows time & place the name of a book, film…

LIGHTING OBJECTS CAPTIONS

creates a mood convey meaning appear below an image

CAMERA MOVEMENTS COLOUR SPEECH BUBBLES

track, pan, zoom Suggests a mood Used in comics, cartoons…

BODY LANGUAGE
emotion & movement