STRENGHT

Coca-Cola is a globally recognized brand, present in more than 200

countries.

An individual owns a collection of over 80 different beverages spanning

across 20 different brands. The collection includes various types of drinks
such as carbonated beverages, water, herbal teas, juices, and sports drinks.
Some notable brands in the collection are Smart Water, Honest Kids, and
Minute Maid

One of the most recognized brands in the world and a leading brand in the
industry.

Greatest brand association and customer loyalty – Coca-Cola is considered

one of US’s most emotionally-connected brands. This valuable brand is
associated with ‘happiness’ and has strong customer loyalty. Customers can
quickly identify their particular taste. Finding its substitutes is difficult for
them. Moreover, Coca-Cola and Fanta have a huge fan following than other
beverage names in the industry.

$35 billion in revenue in 2017.

$27.4 billion in cash reserves in offshore accounts.

The large number of social media followers with more than 106 million
people on Facebook is Coca Cola's advantage in terms of connection between
businesses and customers.

1. Acquisitions – Coca-Cola has a long list of strategic and profitable

acquisitions including Costa coffee chain, Fairlife (Milk Products),
Fuze Tea, AdeS, and many more. Through these acquisitions, Coca-
Cola expanded its ready-to-drink beverage portfolio. [2]
2. Repositioning portfolio – Coca-Cola Company has repositioned and
reduced the numbers of its global brands from 400 to 200 brands in 5
major categories such as :
 Coca Cola
 Sparkling Flavors
 Nutrition, Juice, Dairy & Plant
 Hydration, Sports, Tea & Coffee
 Emerging
WEAKNESS

Strong competition from rival PEPSI: is Coca Cola's biggest competitor.

Environmentally Destructive
In the 2020 TearFund report, Coca-Cola was identified as one of the leading
global consumer brands responsible for significant contributions to global
warming and carbon emissions. The report specifically highlighted Coca-
Cola's use of throwaway plastic bottles as a major concern in terms of
environmentally destructive packaging.

[5] TearFund. (2020). The Burning Question: Will Companies Reduce

Carbon Emissions in Time? Retrieved from https://www.tearfund.org/''

Health concerns –Carbonated drinks are one of the major sources of sugar
intake. It results in two grave health issues – obesity and diabetes. Coca-Cola
is the biggest manufacturer of carbonated beverages. Many health experts
have prohibited the use of these soft drinks. It is a controversial issue for the
company.

- product diversification
Coca-Cola and PepsiCo have taken different approaches. While Coca-Cola
focuses primarily on developing its beverages, paying close attention to
factors such as taste and appearance, PepsiCo has already established
connections with other food brands like Lays. Coca-Cola has chosen to
concentrate its efforts solely on the beverage industry, prioritizing the quality
and innovation of its drinks. This difference in strategy reflects the distinct
business models and objectives of these two global beverage giants. While
Coca-Cola aims to be a leader in the beverage industry, PepsiCo has
expanded its reach into the consumer packaged goods market, leveraging its
existing partnerships to offer a broader range of products to consumers.

OPPOTURNITY

Introduce new products and reduce added sugar

Coca-Cola's ownership of multiple packaged drinking water brands, such as
Kinley, indicates promising growth opportunities in this market segment. By
expanding their presence in this field, Coca-Cola can capitalize on a valuable
chance to introduce a diverse range of nourishing beverages, effectively
addressing any consumer concerns.

Expanding through acquisitions

For companies seeking growth in various sectors, original content can pose
both challenges and rewards. Coca-Cola has effectively implemented this
strategy by acquiring brands like Costa Coffee and Aha sparkling water,
which have significantly contributed to its recent growth. With its robust
financial capabilities, Coca-Cola has the potential to sustain this momentum
by acquiring startups or small and medium-sized businesses in emerging
markets