BUSINESS

PRESENTATION
Presented by:

Saladdin Nurreffin Ayub IDE22010008

Zebedee Franky Peter IQM22010039

Alqiemi Bin Agos MTM22010040

Muhamad Izamuddin bin Mohd Asri CPT22010036

Aiman Haqeem Bin Mohd Sani PIC21010003

TTO: Ms Fairuz Muhamad Mustafa

 Saladdin

Group leader

Aiman Zebedee Izamuddin Alqiemi

Group member Group member Group member Group member

BUSINESS NAME: SALASHAKE
What do we sell? We are in the business of making and selling
beverages which are called milkshakes.
We have 4 signature flavours: vanilla,
chocolate, banana and oreo.

LOGO:
We sell them at an
affordable price and
are made with good
quality, fresh and
original ingredients.
RESOURCES:
Ingriedients:
01 ICE

02 MILK
Ice will be an important part of the milkshake as it gives
03 VANILLA ICE CREAM the milkshake texture and the coldness. Every milkshake
is made with ice.

04 CHOCOLATEICE CREAM
Milk is another part of the milkshake and it is within the
name itself, all milkshakes contain milk and is a vital part
of what makes a milkshake.

05 BANANA Ice cream is a very important ingredient as it is a factor

that gives it flavour and coldness as well and also to
make the milkshake texture thicker.

06 OREO Oreo and Bananas are required to produce the banana

and Oreo variants of our product and are directly made
with them for their flavour and texture as well.
 Utilities:

01 BLENDER

The blender is the most important part of what

makes the milkshake. Without it, there will be nothing
Packaging: to make. it blends all the ingredients together into
the final product.

01 PLASTIC CUPS The plastic cups are what the milkshakes are poured
into and given to the customers in 2 sizes regular
02 PLASTIC STRAWS and large. The straws are a necessary part as
customers prefer to have straws when drinking
milkshakes.
 WHAT MAKES OUR
UNIQUESNESS: PRODUCTS DIFFERENT?

1 2
Recipe
The recipe when making these
milkshakes is highly confidential
and only taught to the members of
the group. The recipe was tried and
tested by many people and was
given very good feedback. This
makes the taste more unique
compared to other competitor’s
bland and common flavours.
Authentic
The ingredients we are using are
from well-known brands such as
Dutch Lady, nestle, Oreo and
Dole. Most competitors just use
the cheapest of ingredients to
elevate profit without thinking of
the quality of their products.
These ingredients will make the
final product taste much better.
3
Cheap
Most customers when they are
thinking of buying a milkshake,
they always associate it with a
high price worth around RM15
like other brands such as boost.
But we make our product prices
at RM8 MAX and RM 6 MIN so
that everyone can enjoy them.
TARGET MARKET

GMI STAFF

The staff in GMI who come down during

lunch time to the cafeteria after
teaching students will also may be
tempted to buy the milkshakes

GMI STUDENT

The students in GMI may buy these

milkshakes as they are cheap and
convenient at break time at the
cafeteria area. they could also order
from their hostel and will be delivered
by our members.
 CUSTOMER RELATIONSHIPS
How we attract and maintain
customer relationships:

Open to
Promotional pricing: Unique selling point: feedback and
First 15 customers get free enquires:
toppings of their choosing Good
Recipe If any customer has
an enquiry or
question they can
message us directly
Authentic and we will respond
ASAP and we will
listen to any

Cheap
feedback given by
them.
Producer Consumer

We are the manufacturers/ producers of our product and we make

these milkshakes right in front of our customers by blending and
mixing the ingredients in front of them. And after we make these
milkshakes we hand them the drinks or deliver to their hostel
doorstep the very next moment.
This product does not go through wholesaler, agent,retailer or any
middlemen
 MINIMUM COST STRUCTURE:
(6 months)
Operation cost: Marketing cost:
social media advertising
Project implementation cost RM10
RM100

Transportation
RM 20

Equipment
RM 250 Ingriedients
RM 682.40

Banner
RM50

Total: RM1128 Total: RM60

MINIMUM REVENUE STREAM:
Cups sold per day (Average RM7 each): 7 CUPS

Sales per day: RM48.75

Sales per month: RM390

6 months sales target: RM2340

6 month direct operational costs: RM1128

Gross profit: RM1212

6 month Indirect marketing cost: RM60

Targeted net profit after 6 months: RM1152