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    The document lists 10 industries including education, F&B, retail, and technology. It then lists 10 marketing techniques such as brand storytelling, guerrilla advertising, and influencer marketing that businesses in the listed industries could use. Students are asked to choose a business from the industries, analyze campaigns using at least 3 techniques, and discuss the effectiveness on brand awareness, exposure, reliability, loyalty or sales.

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    The document lists 10 industries including education, F&B, retail, and technology. It then lists 10 marketing techniques such as brand storytelling, guerrilla advertising, and influencer marketing that businesses in the listed industries could use. Students are asked to choose a business from the industries, analyze campaigns using at least 3 techniques, and discuss the effectiveness on brand awareness, exposure, reliability, loyalty or sales.

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    6 views1 page

    MKT304 - Review Session

    Uploaded by

    nghivnxss180839
    The document lists 10 industries including education, F&B, retail, and technology. It then lists 10 marketing techniques such as brand storytelling, guerrilla advertising, and influencer marketing that businesses in the listed industries could use. Students are asked to choose a business from the industries, analyze campaigns using at least 3 techniques, and discuss the effectiveness on brand awareness, exposure, reliability, loyalty or sales.

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    © All Rights Reserved
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    of 1

    MKT304 – INTEGRATED MARKETING COMMUNICATION

    REVIEW SESSION
    List of industries
    1. Education
    2. F&B
    3. Hospitality
    4. Retail
    5. FMCG
    6. Fashion
    7. E-commerce
    8. Technology
    9. Health and Beauty
    10. Entertainment

    Marketing techniques
    1. Brand storytelling
    2. Gruellia advertising
    3. Creative advertisements (DOOH media, mobile billboards, etc)
    4. WOM
    5. Influencer Marketing
    6. UGC
    7. Viral Marketing
    8. Public Relations
    9. Sales Promotion
    10. Affiliate Marketing

    Question:
    ➢ Choose businesses operating in industries from the list above that you prefer
    Please note that: Your chosen business has done some campaigns using at least three marketing
    techniques mentioned above
    ➢ Analyse the effectiveness of using such techniques to increase their brand awareness/ brand
    exposure/ brand reliability/ brand loyalty or sales

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