BL INSURANCE AGENCY

Brand Avatar Report

About Us — Who Are We
 BL INSURANCE is one of the largest independent health insurance agencies in the United
States and is licensed to market and sell health insurance in 35 states in the US.
 Agency makes it easy get the right medical coverage at the best price for you. Our
nationwide plans are customized to meet the individual need and budgets of each
individual or organization.
 At BL Insurance Agency, we help individuals, families, and businesses obtain affordable
health insurance options. We offer medical, dental, vision, disability, and life insurance
plans. We also offer travel and global plan.
 It doesn’t cost any more to have a personal, independent health insurance agent…it
pays!

Who We Serve
 Whether you are looking to understand health insurance concepts like premiums and
deductibles or you need more information on your health insurance options, BL
Insurance Agency has everything you’ll need to navigate the world of individual and
family health plans.
 We’ve helped thousands of individuals, families, and businesses achieve peace of mind
by listening to their concerns and tailoring health insurance programs that are both
affordable and sensible.
 A single phone call opens the door to your health insurance concerns being resolved. If
you prefer experienced, personal and professional attention, call today for a one-on-one
conversation… you’ll be glad you took the time to do it right.

About the Brand Owner

Joyce Marendes is an Independent Health Benefits Advisor, she has over 15 years of experience
in benefits administration. As a licensed agent, she has extensive experience in this area and
assists small businesses, churches, individuals, and families in obtaining affordable Health and
Life Insurance Benefits.
Joyce also worked as Human Resources Specialist at Memorial Hermann Healthcare System. In
2018, she decided to change her focus to helping small businesses and individuals in obtaining
affordable coverage. Joyce has a lot of expertise in plan design, has worked with health

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insurance companies, processed claims, and assisted companies in providing benefits that were
in line with the company’s mission and goals.
“I started the health insurance agency because I saw the need that smallest business owners
were struggling in understanding the process of obtaining health insurance because they are
not in a position to afford an HR department.”
— Joyce Marendes

Target Audience — AVATAR: Joyce Marendes

We transmit inspiration through our engagement with our clients, asking about their medical
needs, and preferences with amplification of best practices is a combination that helps BL
INSURANCE easily attract, engage, and convert its target audience.
GOALS: (WITHIN THE NEXT 6-12 MONTHS)
 Personal experience Finding Great Health Insurance
 Deep understanding of Health Insurance Policies
 Feel more Confident and empowered
 Help them to select the BEST health insurance plan
SOURCE OF INFORMATION:
- Social Media (Instagram, Tiktok, and Facebook)
- Client’s referrals
- Online workshops
CHALLENGES:
 Unable to find a better health insurance agent/agency
 Commitment or trust issues
 Lack of understanding of health insurance concepts
 Arguments or unresolved health conflict
 Unaffordability of Health Insurance Plans
THE BENEFITS/SOLUTIONS:
 Personal health experience,
 Hearts to Help families & Individuals,
 Professionally certified and licensed,
 We are the product of the process we present,
 We provide a proven and repeatable solution,
 You can enjoy our insurance plan at your pace,

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What motivates Joyce Marendes?
“As a Licensed Health Insurance Agent, my single goal is to serve your health needs. Your
health and the health of your family is a primary concern. Finding affordable health insurance
for you or your family can be a time-consuming and confusing task. It’s important that your
health insurance agent handle all of the little details that lead to the betterment of your
health.”
— Joyce Marendes

Joyce Marendes believes…

No one plans to fall ill or get hurt but eventually, as you grow old, you will face some medical
condition and might need medical care at that point in time. Accidents and emergencies don't
announce themselves before coming. Hospital bills for very small to considerably large ailments
are a pain.
It isn’t easy to meet such costs on our own without burning a hole in our savings. BL insurance
helps pay for your health care. If you have health insurance, you are able to get the health care
you need, when you need it. You won’t have to wait until your medical issues are really serious
to seek treatment.

BL Insurance Agency Core Values

DIVERSITY AND INCLUSION
Our workforce is our greatest strength. We come from different places and cultures and have a
variety of experiences, skills, and talents. At BL Insurance, we embrace these differences to
work as a team treating each other with integrity and respect. We believe encouraging diversity
and inclusion among our colleagues leads us to superior business results.

Mission
BL Insurance Agency's mission is to empower individuals, families, and small businesses in
obtaining customized health insurance options that better fit their needs and budget. We
empower them to get a better understanding of health insurance and how to select a health
insurance plan.

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Vision
Our vision is to be the leading health insurance company that is making a difference in people’s
lives — in their homes, in their communities, and in their world. We strive to help people make
informed decisions about insurance products that can help protect their health and financial
well-being.

Brand Message / Brand Philosophy

We are passionate about fostering a culture where our differences and similarities are
celebrated and every person has an equal opportunity to contribute and advance their careers.
Our colleagues represent the communities we serve and bring unique ideas, experiences, and
skills that are necessary to fulfill our purpose: bringing our hearts to every moment of your
health.

Our BIG Promise

 We have lots of health insurance policies that provide a lot of great options for you
 Not all people have a financially stable background, our policy is affordable
 The client’s interest is our priority
 Easy to reach clients, returns call and voicemails promptly, outstanding customer
services
 Friendly communication with authentic knowledge of medicine and disease
 Expedient and Expert Customer Service
 Personal consultation before buying our health insurance services
 Saving money on medication, hospital admission, and ambulance costs

Brand Tone & Voice / Brand Vibe

Confident – Friendly – Inspiring
The tone is confident and friendly, your friend next door but definitely an expert in the health
insurance field. Your best friend, a straight-forward person in front who helps you to get a
better understanding of health insurance, helps you make informed decisions about insurance
plans that can help protect your health and financial well-being.

Adjectives that describe BL Insurance

 CONFIDENT
 BOLD

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 COMMITTED
 FRIENDLY
 LICENCED
 TRUSTWORTHY
 EXPERTS
 PERSONALIZED
 CERTIFIED
 PROUD
 INSPIRATIONAL