TIMA’ADE UNIVERSITY

BACHELOR OF ICT

GANAF ONLINE MARKET

BUSINESS PLAN –START UP

Course Name / Code

Entrepreneurship Course

Semester9

NO NAMES STUDENT ID#

1 Aamiin Abdi Farah
2 Abdirahman Mohamed Ahmed
3 Abdiqani Abdirashid Maxamed
4 Mubarik Yuusuf Xuseen
5 Abdirahman Dayib Aw Ahmed
Submission Date : August 2023

August 2023 PREPARED FOR (Lecturer)-SIR-Abdifataah Mohamed Ahmed

TABLE OF CONTENTS

INDEX-TITLE PAGE NO
1 INTRODUCTION TO THE COMPANY—SECTION (1)
1.0 Executive Summary
1.1 Brief Information About your Business Entity (Company Background)
1.2 Objectives of the Business
1.3 Vision
1.4 Mission
1.5 Purpose and Factors in selecting of the Business
1.6 Nature of Business
1.7 Location of Business
1.8 Legal business Description
2 EMPLOYMENT OF KNOWLEDGE WORKERS-SECTION (2)
2.1 Management team
2.2 Organizational Chart
2.3 Human Resource Plan
2.4 Administrative Budget (Compensation )
2.5 Job Descrition
3 PRODUCT OR SERVICE DEVELOPMENT SECTION (3)
3.1 Product or Service Overview
3.2 Benefits and Customer Value
4 MARKETING PROGRAM SECTION (4)
4.1 Marketing Overview
4.2 Marketing Budget
4.3 Marketing Analysis
5 OPERATIONAL PLAN SECTION (5)
5.1 Operational setup
5.2 Operational Budget
6. FINANCIAL PLANNING SECTION (6)
6.1 Assumption
6.2 Capital Requirement
6.3 Projected Financial Statement
6.4 Income
6.5 Cash Flow
6.6 Financial Analysis
X Conclusion
Xi APPENDIX
XII TABLES
INTRODUCTION - SECTION

1.0. Executive Summary

Today’s online shopping is increasing well. Ganaf Online Market has been a very popular market
for the past year. Our current business plan is Ganaf Online Market. This includes all stocks,
supply, electronics and foods. We will sell our products online as our business is online.it is very
basically new idea to Hargeisa and it is a very demandable business as everything in a now a days
has become computerized.

Our Mission is to provide a high quality of products at the best price possible for the customers.in
order to fulfill our mission statement, we need to provide good and quality products to our
customers and we are very keen to do that.

With an emphasis on customer service Ganaf Online Market will differentiate itself from others by
establishing a welcoming friendly atmosphere for the consumers in our target market. We can’t just
sell our products we must deliver those products with a focus on excellent. We have to satisfy our
customers by our service in order to become successful and our home delivery system.
1.1. Company Background

This online system has made it possible to approach any world’s market easily. You can go online
market or other countries easily via the internet. Ganaf Online Market (GOM) is market you can
order from wherever you are and wherever you are and get whatever products you need. The
Owners of the Ganaf Online Market ( GOM )is Abdirahman Mohamed , Aamiin Abdi Faarax ,
Mubarik , Abdiqani Abdirashid Abdirahman Dayib , therefore he decided to operate a business in
the name of Ganaf Online Market ( GOM )which is located in the heart of Hargeisa

Ganaf online shopping is an ecommerce company assisting sellers and buyers in digital shopping
and selling of goods from/to Hargeisa and all the Somaliland states. The Founding Idea of Ganaf
online is to offer to both sellers and buyers complete, reliable and easy to use e commerce solution.

This is in order to facilitate supplying goods to all the areas in the city.

Created in 2023 and the in a spirit of complementary. Ganaf Online Shopping brings together
among its founders companies and individuals who have proven already their skills in various
sectors including ICT, transport, logistics and finance.
Company Summary
Profile

Name of the Business /Brand Name Ganaf Online Market ( GOM )

Business Address (office ) Ganaf Online Market (GOM), Near Fooqa
Tiyaatarka, Hargeisa Somaliland,

Website/Blog www.ganaf online market

E-mail/Login ganafonlinemarket@gmail.com
Telephone Number 065-3003047
Name of Bank Dahabshiil International Bank
Date of Registration 15 july 2023

Main Activity
Geographical Preference
Year of Establishment
Number of Staffs
Type of Business
Social Media /Facebook Page
Password of the E-mail
Hargeisa/Marodi Jeh-Somaliland
2023
5
Online Service Business
We Use Ganaf online market #,in
Website , sytem e-commerce , instagram and
also ganaf online market FB
PGE IN FACEBOOK
ganafonlinemarket@gmail.com,
Password:ganaf123
 Logo/Trademark of the Business

1.2 Objectives of the Business

A. Lower Cost

B. Customer Satisfaction

C. To Increase online Sales shopping in Somaliland

D. Reaching more customer demographics

E. To Improve digital markets

1.3. Vision of the Business

As a global e-commerce and Online shopping in Somaliland we aim to consider the values of our
customers and help to establish a bond between your brand and our consumers, to reach consumers
all over the world and create a positive value for our customers.

1.4 Mission of the Business

By connecting people and products from both multinational suppliers and small local businesses,
we strive to deliver opportunities for all people, regardless of their location, from the remotes
settlements to the capital, without technology, logistics, and innovation. We strengthen connections
between customers and local businesses
1.5. Location of Business
For businesses, whether big or small, location is crucially important. Because location not only
affects company’s costs and revenue as well as its ability to serve its customers. Ganaf online
Market is located in the heart and center of the Hargeisa City especially Theatre Building in
Hargeisa.

1.6. Legal/Status business Description and Ownership

One of the Primary aspects of starting a business enterprise is registering the Business. Primarily,
the Registration of business is filed with the state in which the business operates, our Ganaf online
market is online market that related the internet , there all transaction in internet like payment ,
customers and then delivery products to the customers.

1.7. Keep Partnership (if any)/Ownership

Aamiin Abdi Farah

Abdirahman Mohamed Ahmed
Abdiqani Abdirashid
Mubarik
Abdirahman Dayib Ahmed
EMPLOYMENT OF KNOWLEDGE WORKERS - SECTION
2.1 Management Team
The management team of Ganaf Online Market (GOM) embodies a diverse set of skills,
experiences, and perspectives crucial for driving the market online success. The CEO, with a
proven track record in business leadership, sets the overarching strategic vision. The CTO,
backed by years of technical expertise, ensures that the software products remain innovative,
scalable, and aligned with emerging technologies. The CFO, armed with financial acumen,
maintains the financial health of the company, overseeing budget allocation, cost
management, and financial planning. The COO, a dynamic operational strategist, manages
day-to-day functions, optimizes workflows, and ensures seamless interdepartmental
coordination.

2.2 Organizational chart

CEO (Abdirahman Caabi ): Abdirahman Caabi is the Chief Executive Officer and the top-
level decision-maker in the Ganaf Online Market (GOM). As the CEO, Abdirahman Caabi is
responsible for setting the overall strategic direction of the business, ensuring its growth and
success.

CTO (Aamiin Abdi Farah ): Aamiin Abdi Farah holds the position of Chief Technology
Officer. Aamiin Abdi Farah is responsible for overseeing the technological aspects of the
business, including software development processes, infrastructure, and technology strategies.
As the CTO, Aamiin Abdi Farah plays a crucial role in driving innovation and ensuring the
technical excellence of the Ganaf Online Market (GOM) products.

CFO (Mubarik Yuusuf Xuseen ): Mubarik Yuusuf Xuseen serves as the Chief Financial Officer.
Mubarik Yuusuf Xuseen primary responsibility is managing the financial operations of the
company. This includes financial planning, budgeting, financial reporting, and ensuring the
company's financial health and compliance.
Development Team (Abdikani Abdirashid): Abdikani Abdirashid , leads the Development
Team, which is responsible for designing, coding, and maintaining software products. The
team consists of software developers, engineers, and other technical professionals who
collaborate to create high-quality software solutions based on customer requirements and
industry best practices.

Finance Team: This team, led by Mubarik Yuusuf Xuseen , handles financial matters such as
budgeting, accounting, financial analysis, and financial reporting. They ensure the company's
financial stability, monitor expenses, and support decision-making processes by providing
accurate financial information.

Human Resources Team (Abdirahman Dayib ): Abdirahman Dayib leads the Human
Resources (HR) Team, which focuses on managing employee-related matters. The HR
Team is responsible for talent acquisition, onboarding, training and development,
performance management, employee relations, and ensuring compliance with employment
laws and regulations.

Backend Development Team (Aamiin Abdi Farah): Aamiin Abdi Farah leads the Backend
Development Team, which specializes in server-side development. This team works on
handling data, server infrastructure, and backend logic to ensure the smooth functioning
of software applications.

Frontend Development Team (Abdikani Abdirashid): Abdikani Abdirashid leads the

Frontend Development Team, responsible for creating user interfaces and client-side
development. This team focuses on designing and implementing the visual and interactive
elements of the software to enhance user experience.
Accounting Team (Mubarik Yuusuf Xuseen): Mubarik Yuusuf Xuseen is part of the
Finance Team and leads the Accounting Team. This team is responsible for managing
financial transactions, maintaining accurate financial records, and ensuring compliance with
accounting principles and regulations.

Payroll Team (Mubarik Yuusuf Xuseen): Mubarik Yuusuf Xuseen is also part
of the Finance Team and leads the Payroll Team. This team is responsible for
processing employee salaries, benefits, and ensuring accurate and timely payroll
management.
Recruitment Team (Abdirahman Dayib): Abdirahman Dayib is part of the Human Resources Team
and leads the

Recruitment Team. This team is responsible for attracting and selecting qualified candidates for
job openings within the company, ensuring a smooth recruitment process.

This organizational chart outlines the hierarchical structure and various functional teams
within the software development business plan. Each role and team has specific
responsibilities, contributing to the overall success and operation of the Ganaf Online
Market (GOM) company.
 ORGANIZATION CHART

CEO
Abdirahman Caabi

CFO

CTO HR
Mubarik
OOYuusuf
Aamiin Abdi MM
M
Abdirahman D
Dayib
OO

Abdikani
Development
i
Caasha
Mohamed Manager Ahmed
Security Farxan
Manager Manager

Employee Employee Employee Employee

Employee

Employee Employee Employee Employee

Employee

Employee Employee
Employee
2.3 Human Resource Plan

An online Employment Marketplace are a unique tool to grow your organization. Recruiting is a
consistently evolving machine and recruiting the top talent in a candidate driven market place can
be every HR manager’s largest headache. The evolution of the Career Site has occurred rapidly over
the last decade or so. Online Employment Marketplaces are no longer just static job pages of years
gone by linked together by a single homepage. A good functional Employment Marketplace can
really act as your recruiting hub for engaging and interacting with candidates about your company
and employment opportunities.

The human resource plan of Ganaf Online Market (GOM) demonstrates a commitment to
cultivating a highly skilled and motivated workforce. Recruitment strategies include targeted job
postings, resume screenings, and rigorous interview processes that assess not only technical skills
but also cultural fit. Onboarding new employees is a comprehensive process, encompassing
mentorship, orientation, and thorough integration into the company culture. The professional
development program involves continuous training, attendance at industry conferences, and
certification opportunities. Performance evaluations are conducted regularly, fostering a culture of
growth and recognizing employees' contributions.

We’re going to walk you through how to navigate the buy-in process so you can get the internal
green light to optimally use an online employment marketplace for your organization. Before you
head into the meeting, it’s essential you know what to expect and what roadblocks will most likely
arise.

Any business in the growth process is faced with the need to attract additional labor. At the time of
launching the online store, you can usually deal with the main processes yourself, but at some point
success does not allow to continue working alone. There are more orders, new suppliers appear,
competition requires expanding the range, improving the service, reaching a new level of
communication with customers, etc. Did you feel that you need a professional team to further
develop the online store? We congratulate and tell what employees are needed to work on a larger
online trading project, how to interact with them and where it is better to look for specialists.
 2.4 Administrative Budget (Compensation)
Ganaf Online Market (GOM) recognizes the importance of compensating its employees
competitively to attract and retain top talent. The administrative budget for compensation is
strategically allocated to ensure that our team members are fairly rewarded for their contributions,
fostering a motivated and dedicated workforce. The following components outline how
compensation resources are distributed within the organization:

1. Employee Salaries:

 Base Salaries: An essential portion of the budget is designated for competitive base salaries,
reflecting the skills, experience, and responsibilities of each role.

 Salary Bands: Defined salary bands ensure that compensation remains aligned with industry
standards and job hierarchies.

2. Performance-Based Bonuses

 Performance Incentives: A percentage of the budget is reserved for performance-based bonuses,

which are tied to individual and team achievements.

 Metrics and Criteria: Clear performance metrics, such as project milestones, customer satisfaction,
and contribution to innovation, determine bonus eligibility.
3. Benefits and Perks

 Health and Wellness: A significant portion of the budget is dedicated to comprehensive health
insurance coverage for employees and their dependents, promoting their well-being.

 Retirement Plans: Resources are allocated to retirement savings plans, including a 401(k) option, to
help employees secure their financial future.

 Paid Time Off: Provision for paid vacation days, sick leave, and public holidays, supporting a
healthy work-life balance.
 Flexible Work Arrangements: Funding is set aside to accommodate flexible work arrangements,
including remote work options, when feasible.

4. Professional Development

 Training and Skill Enhancement: A portion of the budget is dedicated to training programs,
workshops, and courses that enhance employees' skills and expertise.

 Skill Building: Employees are encouraged to pursue certifications, attend industry conferences, and
engage in continuous learning.

5. Employee Wellness

 Wellness Programs: Resources are allocated to wellness initiatives such as fitness memberships,
wellness challenges, and mental health support services.

 Employee Assistance Program: A part of the budget is designated for confidential counseling
services, prioritizing employees' mental well-being.

6. Recognition and Rewards

 Employee Recognition: A portion of the budget is set aside for recognition programs that
acknowledge outstanding employees on a regular basis.

 Spot Awards: Immediate rewards are allocated for exceptional performance, fostering a culture of
continuous excellence.
7. Compensation Reviews:

 Regular Assessments: Resources are allocated for periodic compensation reviews to ensure
alignment with market trends and industry benchmarks.

 Market Analysis: Budget is set aside for benchmarking studies to maintain competitive
compensation packages.

8. Total Compensation Communication

 Communication Initiatives: A portion of the budget is designated for transparent communication
about the comprehensive benefits and perks offered by Technosoft Solutionss.

 Employee Value Proposition: Resources are allocated to highlight the overall value of the
compensation package, promoting employee satisfaction and loyalty.

The administrative budget for compensation reflects our commitment to valuing our employees and
providing them with a rewarding and fulfilling work experience. This allocation ensures that
compensation is competitive, comprehensive, and aligned with our company's values and
objectives.

2.5 Job Descriptions

Job descriptions at Ganaf Online Market (GOM) provide a clear delineation of roles and
responsibilities. For instance, the software developer's role includes collaborating with design teams
to create userfriendly interfaces, coding software based on project requirements, conducting
thorough testing to ensure functionality and security, and contributing to ongoing code
optimization. The QA specialist, on the other hand, meticulously examines software for defects,
creates test cases, performs rigorous testing procedures, and collaborates with development teams
to rectify any issues. These welldefined job descriptions foster accountability, collaboration, and
efficient task execution.
PRODUCT OR SERVICE DEVELOPMENT SECTION

3.1 Product or Service Overview

Marketing your product online isn’t what it used to be. In fact, it has gotten a whole lot more
difficult to get consumers to notice your business among all the competition. Without a sound
marketing strategy to guide you, you’re certain to face an uphill battle simply to establish long-
term customer relationships. Yet, hope is not all lost when it comes to reaching your target
audience. There are still a few tips and tricks that could help you connect with consumers. Here
are a few ways you can effectively market your product.

Online shopping is becoming increasingly popular for variety of reasons. There are certainly
outside factors such as increasing gas prices, difficulty in getting to traditional stores
and hassles often associated with shopping malls and other traditional stores to contribute to the
increased interest in online shopping. Consumers can get full information about the product
with its reviews being passed by the existing users. If one wants to buy a product he/she is no
longer limited to asking the friends and families because there are many products reviews on
the web which gives opinions of the existing users of the product.Online shopping sites contain
wide variety of goods both high quality and mild quality keeping in mind the level of people.

Ganaf Online Market (GOM) Marketing your product online isn’t what it used to be. In fact, it has
gotten a whole lot more difficult to get consumers to notice your business among all the
competition. Without a sound marketing strategy to guide you, you’re certain to face an uphill
battle simply to establish long-term customer relationships. Yet, hope is not all lost when it comes
to reaching your target audience. There are still a few tips and tricks that could help you connect
with consumers. Here are a few ways you can effectively market your product.

A product is a tangible item that is put on the market for acquisition, attention, or consumption,
while a service is an intangible item, which arises from the output of one or more individuals.
Although it seems like the main distinction between the two concepts is founded on their
tangibility, that is not always the case. In most cases services are intangible, but products are not
always tangible.

are a few ways you can effectively market your product.

Category of Products
1 Clothes
2 Perfumes
3 Electronics
4 Shoes

3.2 Benefits and Customer Value

The Ganaf Online Market (GOM) yield tangible benefits for clients. Online shopping is convenient
and offers a variety of products you may not be able to find at your local stores.

It's easier to comparison shop online, where you can access prices, reviews, and product details
with a click.

1. Convenience. The convenience is the biggest perk. Where else can you comfortably shop at
midnight while in your pajamas? There are no lines to wait in or shop assistants to wait on to help
you with your purchases, and you can do your shopping in minutes. Online shops give us the
opportunity to shop 24/7, and also reward us with a ‘no pollution’ shopping experience. There is no
better place to buy informational products like e-books, which are available to you instantly, as
soon as the payment goes through. Downloadable items purchased online eliminate the need for any
kind of material goods at all, as well, which helps the environment!.

2.Better prices. Cheap deals and better prices are available online, because products come to you
direct from the manufacturer or seller without middleman being involved. Many online shops offer
discount coupons and rebates as well. Apart from this, online shops are only required to collect a
sales tax if they have a physical location in our state, even if we buy from a store across the world.
3. More variety: The choices online are amazing. One can get several brands and products from
different sellers all in one place. You can get in on the latest international trends without spending
money on airfare. You can shop from retailers in other parts of the country, or even the world, all
without being limited by geography. A far greater selection of colors and sizes than you will find
locally are at your disposal. Apart from that, the stock is much more plentiful. Some online shops
even provisions in place to accept orders for items out of stock and ship it when the stock becomes
available. You also have the option of taking your business to another online store where the
product is available.

4. You can send gifts more easily. Sending gifts to relatives and friends is easy, no matter where
they are. Now, there is no need to make distance an excuse for not sending a gift on occasions like
birthdays, weddings, anniversaries, Valentine's Day, Mother's Day, Father's Day, and so forth.

5. Price comparisons. Comparing and researching products and their prices is so much easier
online. Also, we have the ability to share information and reviews with other shoppers who have
firsthand experience with a product or retailer.

3.3 Technical Specifications and Innovation

The technical specifications of Ganaf Online Market (GOM) online market Ganaf Online Market
(GOM) Marketing your product online isn’t what it used to be. In fact, it has gotten a whole lot
more difficult to get consumers to notice your business among all the competition. Without a sound
marketing strategy to guide you, you’re certain to face an uphill battle simply to establish long-term
customer relationships. Yet, hope is not all lost when it comes to reaching your target audience.
There are still a few tips and tricks that could help you connect with consumers. Here are a few
ways you can effectively market your product by technology.

3.4 Quality Assurance and User-Centered Design

At Ganaf Online Market (GOM), we prioritize delivering online market that not only meet the
highest quality standards but also provide exceptional user experiences. Our approach encompasses
robust quality assurance practices and a strong focus on user-centered design to ensure that our
products are reliable, secure, and user-friendly.

4.1 Quality Assurance

Rigorous Testing Protocols:

We adhere to a comprehensive testing framework that covers all aspects of software functionality.
Our quality assurance team meticulously examines software components, features, and integrations
to identify and rectify any issues or vulnerabilities.

Automated Testing:

To enhance efficiency and accuracy, we leverage automated testing tools that streamline repetitive
testing procedures. This approach accelerates the testing process and ensures consistent results.

Security Audits:

Data security is paramount. We conduct thorough security audits, including vulnerability

assessments and penetration testing, to identify potential risks and safeguard sensitive information.

Performance Optimization:

Our quality assurance process includes performance testing to assess software responsiveness,
scalability, and stability under various conditions.

This ensures that our software performs optimally even during peak usage.

4.2 User-Centered Design:

User Research:

We begin our design process by understanding the needs and preferences of our target users.
Through surveys, interviews, and usability testing, we gather valuable insights to inform the design
direction.
Persona Development:

Based on user research, we create user personas that represent different segments of our audience.

This helps us tailor our designs to specific user behaviors, goals, and pain points.
Prototyping:

We develop interactive prototypes that simulate the user experience.

This allows us to gather user feedback early in the design process, leading to iterative
improvements and a more intuitive interface.

4.3 Availability 24/7

The one constant between off-line and online stores is ensuring that there is an adequate supply of
products available to meet consumer demand. But many online stores carry far less inventory than
their traditional brick-and-mortar counterparts increasing the likelihood of lost revenue due to
products not being in stock. With the growing importance of the ecommerce channel for consumer
goods manufacturers, understanding and improving product availability in online stores is critical.

Watch the on-demand version of Strategically Managing Product Availability and Assortment in
Online Stores and learn:

Why brands must consistently track the availability of their products across online retailers

How out-of-stock items are listed in major online retail stores

How the numerous fulfillment options across online retailers effect inventory considerations for
manufacturers and retailers

Brands can no longer take a passive approach to the ecommerce channel. Learn the critical factors
which enable brands to enhance availability in online stores and reduce the risk of lost revenue.
Usability Testing:

Before finalizing designs, we conduct usability testing with real users to identify any usability
issues or obstacles.

This iterative approach ensures that the end product aligns with user expectations.

Accessibility:

We ensure that our designs follow accessibility standards, making our software usable by
individuals with disabilities.

This commitment reflects our dedication to inclusivity and user-centric design.

4.3 Continuous Improvement

Feedback Loop

We maintain an open feedback loop with both clients and end-users. Client feedback and user
suggestions are invaluable in guiding our iterative design and development process.

Monitoring and Updates:

After software deployment, we continue to monitor performance and gather user feedback. Regular
updates and enhancements are based on real-world usage and evolving user needs.

Collaborative Approach:

Our quality assurance and design teams collaborate closely with development teams to address
issues in real-time, ensuring seamless integration of quality and user-centric design principles.
 4. MARKETING PROGRAM SECTION

4.1 Marketing Overview

The marketing program of Ganaf Online Market (GOM) is designed to effectively promote our
software development services and establish a strong presence in the construction industry. Through
a combination of strategic initiatives and innovative approaches, we aim to connect with our target
audience, communicate our unique value proposition, and drive business growth.
4.2 Marketing Budget

Our marketing budget is allocated to various activities that encompass both online and offline
strategies. We recognize the importance of investing in marketing to achieve our business goals.

The budget breakdown is as follows:

- Digital Marketing (50%): This includes online advertising, search engine optimization (SEO),
social media marketing, and content creation for our website and blog.

- Events and Sponsorships (10%): We plan to participate in industry-related events, workshops,

and conferences to showcase our services and build valuable connections.

- Print Collateral and Branding (10%): Developing brochures, business cards, and other print
materials to enhance our brand identity.
- Website Development and Maintenance (20%): Ensuring our website is user-friendly, up-to-date,
and optimized for lead generation and conversion.

- Miscellaneous (10%): Reserving a portion of the budget for unforeseen opportunities or

emerging marketing trends.

4.3 Marketing Analysis

Our marketing analysis is based on comprehensive market research and insights from industry
trends. We understand that the construction industry is rapidly evolving, with a growing demand for
innovative online market . By analyzing customer needs, preferences, and competitors' strategies,
we can tailor our marketing efforts to address specific pain points and position ourselves effectively.

SWOT Analysis:

- Strengths: Ganaf Online Market (GOM) has a skilled development team and a commitment to
high-quality software. Our emphasis on customer satisfaction and technological innovation sets
us apart.

- Weaknesses: As a new entrant, building brand recognition and credibility could be a challenge.
Limited resources might also impact the scale of our marketing campaigns.

- Opportunities: The online market is embracing technological advancements. There is a strong

potential to capture a significant market share by delivering online market

- Threats: Competition from established software providers and rapidly changing technology
trends could impact our market positioning.

Target Audience:

Our primary target audience consists of construction companies, builders, and subcontractors who
are looking to streamline their operations, enhance project management, and improve collaboration
through innovative Ganaf Online Market (GOM) and customer needs . Additionally, we aim to
attract large corporate users seeking premium services for their construction projects.

Positioning:

Ganaf Online Market (GOM) positions itself as a comprehensive online market. provider that
bridges the gap between Ganaf Online Market (GOM) and the Customer . Our "referral plus" service
approach emphasizes collaboration and relationships, making us an essential hub for builders and
subcontractors to interact and achieve their project goals more efficiently.
 5. OPERATIONAL PLAN SECTION

An operating plan, also known as an operational plan, is a detailed document that clearly outlines
the projects and activities of Ganaf Online Market (GOM) online to ensure that it achieves its set
goals and objectives. This plan considers the overall goals and objectives of the company, but it
usually focuses on a particular department or team. An operational plan describes the priority of the
department for a defined period, typically a year. These plans are essential in determining the daily
and monthly tasks for the various teams in the company. Operational plans also ensure that team
members are aware of their responsibilities.

5.1 Objectives of the Business

Lower Cost : Small businesses often have a tight marketing budget to work with, which can make
promoting your business a challenge. The good news is, there are plenty of ways for you to market
yourself to your customers without spending any (or much) money.

Now as a business owner, you probably don’t have the time to research and identify these free
marketing ideas, so we’ve taken care of that for you.

In this post, you’ll find a ton of free and low-budget ways to market your business

.Delivery: Meeting project deadlines is crucial, and we prioritize effective project management to
ensure projects are completed on time and milestones are achieved as planned.

Customer Satisfaction: Establishing long-term customer relationships is a priority.

Skilled Development Team: Human Skills Development e-learning is flexible, cost-effective, and
delivers what managers and staff need.
Goals of our company
The best things in life aren’t planned. In the business world, however, the lack of a plan is not a
success factor. On the contrary.

1.Those who fail to think about...

2.who their customers are

3.which products are selling well

4.how to advertise

5.how to inspire customers

...are very unlikely to have a business in the black.

That's why every company, big or small, should set goals and develop plans to achieve them.

Be aware of your marketing goals. This way, you won’t be sailing the seas of business aimlessly,
but on course to success.

But what goals should you focus on? Although this varies from company to company, the following
goals are (almost) always to be prioritised.

Take your time to think thoroughly about what your goals are.

“I want to sell more” is definitely too vague.

To achieve this goal you would need just one more sale a year. Unless you are selling something
with a gigantic profit margin, it can be assumed that only one sale wouldn’t have a noticeable effect,
though.

The more specific your goal is, the more likely it is for you to achieve it.Only after you’ve set
yourself the goal of increasing sales by 150% can you think about how to achieve it.
 5.1 operational setup

1. E-commerce platforms are available

Ecommerce website builders can simplify store setup and management.

To make the optimal choice, consider your business goals, operational model and vertical, as well
as technical requirements for your online market .

2. Pick the Right Products

Selecting the right products to sell is essential to the ultimate success of your online store.
While it may seem like an obvious step, it is often anything but.
Too often, online businesses find themselves faltering because they have selected products that are
oversaturated in their market or simply too available.
Similar to finding your niche, when selecting your products, it is important to find something
unique and in limited supply elsewhere. Remember, you’re competing with the likes of eBay,
Amazon and Etsy. Any edge you can find on the market can go a long way.

3. Design Your Online Market

Website design is a complex, but critical aspect of launching your online store. The wrong design
or template used can alienate or distract your customers, reducing sales and limiting your online
market growth.

4. Establish Payment Options

Before launching your online store, it is critical that you have established a diverse set of online
payment options for your potential customers. The payment methods you have available at the point
of sale (POS) can determine how large your customer base will be and save you from future hassle.
Most ecommerce website builders provide a method of connecting you to multiple payment
options, including processors like Paypal, Apple Pay, Stripe and major credit cards.
The most popular way of adding payments to your online store include:
Payment gateway packages.
Credit card payment processing.
Payment gateways and merchant accounts.
Make sure to understand any potential transaction fees that may occur.
 5. Finalize Shipping Strategies and Policies

You will need to figure out how new products will reach owners. Effective ecommerce shipping
strategy is critically important because 56% of consumers will not buy from a retailer after a bad
delivery experience.
Furthermore, a shipping policy sets the right expectation among new customers. It needs to
communicate the step-by-step costs, terms and any limitations of your delivery.

6. Security and Data Protection: The Company will prioritize the security and protection of
customer

7. Customer Support: The Company will provide exceptional customer support to address
client inquiries, resolve issues, and provide ongoing assistance. A dedicated customer
support team will be available to handle customer queries, provide technical assistance, and
ensure customer satisfaction. Communication channels such as email, phone, and online
ticketing systems will be established for efficient support.

8. Continuous Improvement: The Company will foster a culture of continuous improvement

and innovation. Regular performance evaluations, feedback sessions, and knowledge-sharing
activities will be conducted to identify areas for improvement and enhance skills. Employees
will be encouraged to stay updated with the latest industry trends and technologies through
training programs and professional development opportunities.

Marketing Strategy

1. Social Media

Think managing your social media is as easy as posting content once a day? It’s not. When
it comes to social media, your marketing strategy shouldn’t be to just do it. You need to come
up with a plan… and one that works.
Every social platform has a specific target audience. If you’re an online fashion retailer, you
probably won’t get most of your sales from LinkedIn, which serves more of a B2B (business
to business) audience. Instead, you’ll focus on visual platforms like Instagram, Facebook,
and Pinterest. Your best engagement will likely be on Instagram. Your best performing ads
will likely come from Facebook.

2. SEO

What’s more powerful at driving traffic to a website than social media? SEO. It won’t bring
you results on day one. But marketing strategies aren’t about short-term plays. It’s about
planning for the future growth.
Most online retailers focus on immediate gratification when it comes to building their online
stores so they’ll run Facebook ads and call it a day. But if you really want to keep your
acquisition costs low, SEO is your best bet.

3. Content Marketing

One of the most popular marketing strategies right now is content marketing. It helps keep
acquisition costs low. But it’s also great at “warming up” leads. What does that mean? It
means not everyone will be ready to buy from you the first time they visit your website.
However, your content can act as a relationship builder. The more of your content someone
sees, the more familiar the potential customer becomes with your brand. Eventually, that
familiarity can result in cold, hard cash. Like SEO, it’s a bit of a long-term play. But it pays
off.

4. Public Relations

The realm of public relations (PR) covers everything from media coverage to branding to
content marketing. PR is about maintaining a positive public image and increasing brand
awareness. On the one hand, PR is about preventing and putting out fires that can harm a
brand’s reputation. And on the other it’s about showcasing the good things your brand does
such as corporate social responsibility.
5. Collaborations

Brand collaborations or partnerships can help skyrocket your business. Marketing strategies
like collaboration or co-marketing allow you to elevate your business by tapping into another
brand’s audience. Most view brands in similar niches as competitors but they can be allies.
If two brands serve the same audience but carry different product lines, they can help each
other grow by co-creating content, hosting a contest, or launching a joint product together.
By leveraging another brand’s audience your marketing campaign can reach a bigger
audience, making it an even greater success.

6. Email Marketing

For many online retailers, email marketing drives the fastest immediate results in terms of
webpage traffic and sales. You can build your email list by asking customers to opt into your
marketing when they check out. Or you can add an opt-in form to your blog, homepage, and
other popular pages of your website.
The real magic in email marketing comes from the ability to continue to remarket to your
audience on an asset you have 100% ownership of. Think of social media followers as rented.
Whereas, your entire email list can be moved to another email provider anytime. So you’ll
always own your complete list.

7. Advertising

Advertising is one of the main marketing strategies used for growth. While advertising
requires you to pay to drive sales, it’s one of the most effective methods for growing a
business financially.

Pricing
E-commerce is at the heart of online buying. It's called "online shopping" when
you buy anything through a website. Despite the rise of internet purchasing,
brick-and-mortar stores continue to dominate the market. Controversy exists as
to which is better, and this researcher has not yet found evidence of it. There is
 still a lot of focus on the merits and negatives of online purchasing, the dangers
of e-commerce, and the advantages of e-commerce over conventional shopping.
Brick-and-mortar, catalogue, and internet shops are more common in today's
increasingly complicated retail landscape.

Operational Budget:

Personnel Expenses:

Salaries and wages for employees, including developers, designers, quality assurance
engineers, project managers, and administrative staff.

Employee benefits such as health insurance, retirement plans, and paid time off.

Training and professional development programs.

Infrastructure and Equipment:

Office space rent or mortgage payments.

Utilities, including electricity, water, and internet.

Maintenance and repairs for office facilities.

Purchase or lease of technology infrastructure, including servers, networking equipment,

and software licenses.

Computers, laptops, monitors, and other hardware for employees.

Software and development tools.

Marketing and Sales:

Advertising and promotional expenses to market the company's services.

Website development and maintenance.

Participation in industry conferences and events.

Sales team salaries and

commissions. Marketing materials

and collateral.

Professional Services:

Legal fees for contracts, intellectual property protection, and compliance.

Accounting and bookkeeping services.

Consultancy services for specialized expertise or advice.

Travel and Transportation:

Business travel expenses, including flights, accommodations, and meals.

Transportation costs for client meetings, conferences, and team outings.

Communication and Utilities:

Phone services and mobile devices for employees.

Internet and communication services.

Software subscriptions and licenses.

Miscellaneous Expenses:

Office supplies and stationery.

Employee perks, incentives, and team-building activities.

Insurance premiums.

Miscellaneous expenses not covered in other categories.

Revenue:

Projected revenue from software development projects, consulting services, or other sources.

Client contracts and agreements.

The operational budget should reflect the company's financial goals and take into account
factors such as market conditions, growth projections, and historical data. It should be
reviewed and adjusted periodically to ensure it remains aligned with the company's
objectives and financial health.

The table below outlines the sales forecast and cost of goods sold. The forecast is based
on reasonable sales projections within this very large market. Sales Forecast