STES’s

Sinhgad College of Commerce

Kondhwa (Bk.), Pune – 48
A Project
On

‘’A study of market potential for GPS based vehicle tracking system’’
Submitted to
Department of BBA
By
Mr. “Omkar jamdade“
of T.Y.B.B.A.
Under the guidance of
Asst Prof. Avinash Patil

(BA,LLB gen,MBA Marketing)

Department of Business Administration (BBA) 2022-2023

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STES’S
SINHGAD COLLEGE OF COMMERCE

CERTIFICATE
This is to certify that a project report on " A study of market
potential for GPS based vehicle tracking system " is a Bonafide
work carried by "Mr. Omkar pradeep jamdade" of T.Y.B.B.A [Roll
No.10] for partial fulfillment of Savitribai Phule Pune University.
He has collected relevant data and completed project report under
our guidance and direction Mr. Avinash Patil in all report. His work
is found to satisfactory.

Project Guide HOD Principal

Date:
Place: Pune

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Manyatech India,Pune PVT.LTD.

Regus World Trade Center, Unit No. 801, 8th Floor,Eon It Park, Free Zone,
Kharadi, Pune-411014.Pune (Maharashtra) PH – 020-66482069.
https://www.manyatech.net/

Date: 19/11/2022
TO WHOM IT MAY CONCERN

This is to certify that Mr. Omkar Pradeep Jamdade, pursing Degree Bachelor of Business
Administration (BBA) from Sinhgad College of Commerce Kondhwa (Bk.) Pune- 48 has
successfully completed project in the field of Marketing Management on the topic ‘’A study of
market potential for GPS based vehicle tracking system’’
” from 14 OCT to 13 NOV under the guidance of “ kunal modak”
During the period of his Project, he had been exposed to different processes and was found
diligent, hardworking and inquisitive.
We wish him every success in his life and career.

Manyatech India,Pune PVT.LTD

Authorized Signature

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DECLARATION

I am omkar pradeep jamdade Bonafide student of Sinhgad college of

commerce, Pune hereby declare that the project report entitled ' A study of
market potential for GPS based vehicle tracking system ' written and
submitted by me to Savitribai Phule Pune University, in partial fulfillment of
the drawn therein are based on information collection by myself. I would
also like to declare that findings, suggestions and conclusion of this are the
actual facts that have been0 discovered during the study. There is no
partiality in making this report and it is true to the best of my belief and
knowledge.

Date: Signature of Student

Place: Pune

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ACKNOWLEDGEMENT

It was a rare opportunity to prepare a report of companies and that are well
known for their core corporate value and practices that it imbibes into all
individuals who, no matter even for a short duration enter the premises of
different industries. I am grateful to our principal Dr. M. S. Wazal and my
guide Asst. Prof. Avinash Patil whose thorough guidance and direction has
helped to me accomplish the project with maximum. I would like to express
my gratitude towards all of them who have given their earnest support,
directly or indirectly for this report.

Omkar pradeep jamdade

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INDEX
SR.NO CONTENTS PAG NO.

1 CHAPTER 1 7

INTODUCTION TO STUDY & METHODOLOGY

1.1 INTODUCTION OF THE TOPIC 7

1.2 OBJECTIVES AND IMPORTANCE OF STUDY 7

1.3 SCOPE &LIMITATIONS OF STUDY 9

1.4 RESEARCH METHODOLOGY 10

2 CHAPTER 2 11

THEORETICAL BACKGROUND

2.1 MARKET & MARKETING CONCEPT 14

2.2 CUSTOMER ,NEED & BUYING BEHAVIOR OF CUSTOMER 15

2.3 4 P’S OF MARKETING 16

2.4 PRODUCT & PRODUCT MIX IN MARKETING 17

2.5 PRODUCT STRATEGY 20

2.6 PRODUCT LAUNCHIMG PROCESS 21

3 CHAPTER 3 23

INTRODUCTION OF ORGANIZATION

3.1 NAME OF THE UNIT 23

3.2 LOCATION OR ADDRESS OF THE UNIT 23

3.3 HISTORY OF THE UNIT AND PRESENT POSITION 23

3.4 FINANCIAL POSITION 29

3.5 ORGANIZATION CHART 30

4 CHAPTER 4 48

ANALYSIS OR INTERPRETATION OF DADA

5 FINDINGS 49

6 SUGGESTION 50

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7 CONCLUSION 51

8 APPENDIX 52

9 BIBLIOGRAPHY 55

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CHAPTER 1

INTODUCTION TO STUDY & METHODOLOGY

1.1 INTRODUCTION OF THE TOPIC

The purpose of this research was to have practical experience of working within the
organization, in the field of marketing and to have exposure to the important management
practices in field of marketing.
While writing been logical and has coherent outline. The main motto of the project
work was this report the language has keep simple and the entire discussion has A
STUDY OFMARKET POTENTIAL FOR GPS BASED VEHICLE TRACKING SYSTEAM,

IN PUNE CITY. It includes through market Research in Pune Region. It includes

consumer buying behavior analysis, by surveying number of customers and dealers. The
project report is divided into two parts, first part consists market research for finding out
the factor affect consumer buying behavior and second consumer potential for GPS based
tracking system at Pune.

1.2 OBJECTIVES AND IMPORTANCE OF STUDY

I. OBJECTIVES

1. To find potential customers for GPS device in Pune.

2. To find out Product awareness of Vehicle Tracking System.
3. To find out needs of customers.
4. To analytical study of Manyatech India’s product & its strategies.
5. To give suggestion & Recommendations to the organization.

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II. IMPORTANCE OF STUDY

1. Identifying problem and opportunities in the market

2. Formulating market strategies
3. Determining consumer needs and wants
4. Improving selling activities
5. For sales forecasting
6. To facilitate smooth introduction of new products
7. Managerial decision-making

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1.3 SCOPE & LIMITATIONS OF STUDY

I. SCOPE

The study can help in analyzing the problems faced by the commercial vehicle
owners, awareness of the GPS based vehicle tracking system, analyzing the competitors,
buying behavior of customers in Pune city.

II. LIMITATIONS OF STUDY

In spite of working under the banner of such magnificent company and also under
the guidance of highly matured, capable, and understanding people certain constraints did
play the role of hindrance in the way of accomplishing the assigned task. I would definitely
like to share those aspects too which are as follows:

1. Analysis was done on the presumption that the information collected from
the respondent was true and correct.
2. Due to nature of questions the respondents were reluctant to part with
certain information or could not give accurate information.
3. A limited time frame, due to which I was not able to reach that destination
which I wish I could.
4. I cannot say that the data taken for our study is fully adequate to get the
desired or accurate result.
5. Data was collected from the different areas of Pune City which may not
represent the true picture of country as a whole.

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1.4 RESEARCH METHODOLOGY

“Market research is defined as the systematic and objective search for and analysis of
information relevant to the identification and solution of any problem in field of marketing”.

According to American Marketing Association (AMA) marketing research isdefined

as “the systematic gathering, recording and analyzing of data about problems relating to the
marketing of goods and services”.

Marketing research is the function which links the consumer, customer, and public to the
marketer through information which is used to identify and define marketing opportunities
and problems, generate, refine, and evaluate marketing actions, monitor marketing performance
and improve understanding of marketing as a process.

In this project both primary as well as secondary research are used. The research is
descriptive in nature. Objective of the study is to study the potential customer for GPS based
vehicle tracking system for Manyatech India. Survey was subjective as well as convenient in
nature. Accordingly, a survey was made based on the questionnaire. Secondary Data and the
information regarding the GPS based tracking system have been drawn from various published
sources. They include Professional business Journals, Magazines, newspapers, besides the
Internet.

I. RESEARCH OBJECTIVES

A research objective is a clear, concise, declarative statement which provides

direction to investigate the variables. Research objective are the result sought by the researcher
at the end of the research process, i.e. what the researcher will be able to achieve at the end of the
research study. The objectives of the research projects are-

1. Finding potential customers for GPS device in Pune.

2. To find out Product awareness of Vehicle Tracking System.

3. Comparison of Manyatech India’s product with its competitors in the market

and understanding their strategies.

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II. RESEARCH DESIGN

The Researcher has a number of designs available to him for investigating the research
objectives. The research design classification that is universally followed and simple to
comprehend is the one based upon the objectives or purpose of the study.

Research design is broadly classified in to two categories

 Exploratory Research Design

 Descriptive or Conclusive Research Design

III. RESEARCH TOOL

Any instrument used by the researcher to collect the information or data is called
Research tools. Schedule and questionnaire are used to collect the information. Hence, these are
tools, we can also use interview, recall, focus group study and others as a research tools for
data collection.

In this research I have used a structured questionnaire to collect the primary

information; hence questionnaire is a research tool for this particular research.

IV. TYPE OF RESEARCH

1. Descriptive research:

Descriptive research attempts to describe systematically a situation, problem,

phenomenon, service or programmed, or provides information about say, living condition of
a community, or describes attitudes towards an issue.

2. Exploratory research:

Exploratory research is undertaken to explore an area where little is known or to

investigate the possibilities of undertaking a particular research study. Generally, any research
process is a combination of all these objectives and so is the research done by me.

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V. DATA

1. Primary Data
Primary data is the data designed and obtained by the researcher for the purpose
of solving the research problem. For quantitative research, the data was gathered by
survey in questionnaire format. The data was collected through face to face interviews.

A. Questionnaire Design
Questionnaire is used in order to provide comparable results. The questionnaire
will be designed for the convenience of the respondents to answer with minimizing
the response errors. For this research a comprehensive questionnaire is prepared which
will cover the all the questions required to be answered to satisfy all the objectives of
the research.

B. Questionnaire Format
A structured questionnaire is used to collect the primary information. In my research,
the inquiry mode used by me structured approach. The questionnaire and other data
collection sheets are enclosed in the annexure

2. Secondary Data
Secondary data is used for background information collection with general
purpose rather than using it to solve problem directly at hand. Plenty of literatures were
reviewed to gain more idea of the determinants which played vital role in satisfying
end-user needs, which in turn helped in formulating an appropriate research design.
The types of literatures include journals, textbooks and internet.

VI. SAMPLING

1. Sampling Design
Sampling may be defined as the selection of some part of an aggregate on the basis
of which a judgment or inference about the total is made. Sampling design is the process
of obtaining information about the population by examining the part of it.

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2. Sampling Technique and Method

Non-Probability sampling technique is used in this study. In this technique, each and
every sample unit has equal chance of being selected. Judgment and Convenience
sampling method is used.

3. Sample Selection
It defines the target population that will be sampled. It is answer who is to besampled.
It answers who is to be surveyed. In this study, the sample selected wereend user of
GPS based tracking system.

4. Sample Size
It indicates the number of people to be surveyed. Large sample gives more reliable
results than small sample. But in this study, the sample size is not so large. The sample
size is 60 customers from Pune region.

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CHAPTER 2

THEORETICAL BACKGROUND

2.1 Market & Marketing Concept:

 Market:
Definition: A market is defined as the sum total of all the buyers and sellers in the
area or region under consideration. The area may be the earth, or countries, regions,
states, or cities.

 Marketing

:
Definitions
:

1) The management process through which goods and services move from concept to
the customer.
2) Marketing is the management process for identifying, anticipating and satisfying
customer requirements profitably.
3) Marketing is the social process by which individuals and organizations obtain
what they need and want through creating and exchanging value with others.

Marketing is based on thinking about the business in terms of customer needs and
their satisfaction. Marketing differs from selling because (in the words of Harvard
Business School's retired professor of marketing Theodore C. Levitt) "Selling
concerns itself with the tricks and techniques of getting people to exchange their cash
for your product. It is not concerned with the values that the exchange is all about.
And it does not, as marketing invariable does, view the entire business process as
consisting of a tightly integrated effort to discover, create, arouse and satisfy customer
needs." In other words, marketing has less to do with getting customers to pay for
your product as it does developing a demand for that product and fulfilling the

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2.2 Customer, Needs & Buying Behavior of Customers:

 Customer:
A party that receives or consumes products (goods or services) and has the ability to
choose between different products and suppliers.

Entity within a firm who establishes the requirement of a process (accounting,

for example) and receives the output of that process (a financial statement, for
example)from one or more internal or external suppliers.

 Needs:
A need is a consumer's desire for a product's or services specific benefit, whether that
be functional or emotional. A want is the desire for products or services that are not
necessary, but which consumers wish for.

The Six Basic Needs of Customers:

1. The Six Basic Needs of Customers.

2. Friendliness. Friendliness is the most basic of all customer needs, usually
associated with being greeted graciously and with warmth.
3. Understanding and empathy.
4. Fairness.
5. Control.
6. Options and alternatives.
7. Information.

 Buying Behavior of Customers:

Buying Behavior is the decision processes and acts of people involved in buying and
using products

Consumer buying behavior is the sum total of a consumer's attitudes, preferences,

intentions, and decisions regarding the consumer's behavior in the marketplace when
purchasing a product or service. The study of consumer behavior draws upon social
science disciplines of anthropology, psychology, sociology, and economics.
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2.3 4 P’S of Marketing:

The marketing mix is a crucial tool to help understand what the product or service can
offer and how to plan for a successful product offering. The marketing mix is most
commonly executed through the 4 P's of marketing.

Fig. 4 P’s of Marketing

1. Product:
The first of the Four Ps of marketing is product. A product can be either a tangible
good or an intangible service that fulfills a need or want of consumers. Whether you
sell custom pallets and wood products or provide luxury accommodations, it’s
imperative that you have a clear grasp of exactly what your product is and what
makes it unique before you can successfully market it.

2. Price:
Once a concrete understanding of the product offering is established, we can start
making some pricing decisions. Price determinations will impact profit margins,
supply, demand and marketing strategy. Similar (in concept) products and brands may
need to be positioned differently based on varying price points, while price elasticity
considerations may influence our next two Ps.

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 3. Promotion:
We’ve got a product and a price now it’s time to promote it. Promotion looks at the
many ways marketing agencies disseminate relevant product information to
consumers and differentiate a particular product or service. Promotion includes
elements like: advertising, public relations, social media marketing, email marketing,
search engine marketing, video marketing and more. Each touch point must be
supported by a well positioned brand to truly maximize return on investment.

4. Place:
Often you will hear marketers saying that marketing is about putting the right product,
at the right price, at the right place, at the right time. It’s critical then, to evaluate what
the ideal locations are to convert potential clients into actual clients. Today, even in
situations where the actual transaction doesn’t happen on the web, the initial place
potential clients are engaged and converted is online.

2.4 Product & Product Mix in Marketing:

 Product:
A product is the item offered for sale. A product can be a service or an item. It can be
physical or in virtual or cyber form. Every product is made at a cost and each is sold
at a price. The price that can be charged depends on the market, the quality,
the marketing and the segment that is targeted.

Marketing Pull is generated because of superior products which helps in success of

the brand. Innovation helps to get new products with features which customers would
like. Example of Product Concept: Apple is one company which works highly on
product concept to get the best products to their consumers.

 Product MixinMarketing:

Product mix, also known as product assortment, is the total number of product lines
that a company offers to its customers. The product lines may range from one to many
and the company may have many products under the same product line as well. All of
these product lines when grouped together form the product mix of the company.

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 The product mix has the following dimensions:
1. Width:
The width of the mix refers to the number of product lines the company has to
offer. For e.g., If a company produce only soft drinks and juices, this means its
mix is two products wide. Coca-Cola deals in juices, soft drinks, and mineral
water and hence the product mix of Coca-Cola is three products wide.

2. Length:
Length of the product mix refers to the total number of products in the mix. That
is if a company has 5 product lines and 10 products each under those product
lines, the length of the mix will be 50 [5 x 10].

3. Depth:

The depth of the product mix refers to the total number of products within a
product line. There can be variations in the products of the same product line. For
e.g. Colgate has different variants under the same product line like Colgate
advanced, Colgate active salt, etc.

4. Consistency:

Product mix consistency refers to how closely products are linked to each other.
Less the variation among products more is the consistency. For example, a
company dealing in just dairy products has more consistency than a company
dealing in all types of electronics.

Product Mix depends on many factors like:

 Company Age
 Financial Standing
 Area of Operation
 Brand identity, etc.

Many new companies start with a limited width, length, depth and high consistency of
the product mix, while companies with good financial standing have wide, long, deep
 and less consistency of the product mix. Area of operation and brand identity also
affects its product mix.

 Product Mix with Customer Satisfaction:

Customer satisfaction is a perception. It is also a question of degree. Providing quality

products and services is all about meeting customer requirements. Customer
satisfaction, a business term, is a measure of how products and services supplied by a
company meet or surpass customer expectation. It is seen as a key performance
indicator within business and is part of the four perspectives of a Balanced Scorecard.

In a competitive marketplace where businesses compete for customers, customer

satisfaction is seen as a key differentiator and increasingly has become a key element
of business strategy. The four key steps for successful marketing are identified as
understanding the customer, making value for customer, communicating the value to
target market, and making it easy for the customer to buy.

 Measuring Customer Satisfaction:

Organizations are increasingly interested in retaining existing customers while

targeting non-customers; measuring customer satisfaction provides an indication of
how successful the organization is at providing products and/or services to the
marketplace. Customer satisfaction is an ambiguous and abstract concept and the
actual manifestation of the state of satisfaction will vary from person to person and
product/service to product/service. The state of satisfaction depends on a number of
both psychological and physical variables which correlate with satisfaction behaviors
such as return and recommend rate. The level of satisfaction can also vary depending
on other options the customer may have and other products against which the
customer can compare the organization's products. Because satisfaction is basically a
psychological state, care should be taken in the effort of quantitative measurement,
although a large quantity of research in this area has recently been develop. Customer
satisfaction is a perception. It is also a question of degree. Providing quality products
and services is all about meeting customer requirements. Customer satisfaction, a
business term, is a measure of how products and services supplied by a company meet
 or surpass customer expectation. It is seen as a key performance indicator within
business and is part of the four perspectives of a Balanced Scorecard.

In a competitive marketplace where businesses compete for customers, customer

satisfaction is seen as a key differentiator and increasingly has become a key element
of business strategy. The four key steps for successful marketing are identified as
understanding the customer, making value for customer, communicating the value to
target market, and making it easy for the customer to buy.

2.5 Product Strategy:

All great products start with a clear strategy that is customer and market-driven. Your
strategy defines the direction of your product and what you want to achieve. Establishing
this first aligns the organization and keeps everyone focused on the work that matters the
most. It tells the team where the product is headed and what needs to be done to get there.

The main purpose of a strategy is to align executives and other key stakeholders around
how the product will achieve the high-level business objectives. It also provides the
product manager with a clear direction to guide the team through implementation and to
communicate the value of the product to cross-functional teams, such as sales, marketing,
and support.

A product strategy is the foundation for the entire product lifecycle. As product leaders
develop and adjust their product strategy, they zero in on target audiences and define the
key product and customer attributes necessary to achieve success.

Strategy is comprised of three parts: vision, goals, and initiatives.

1) Vision:

Your vision includes details on the market opportunity, target customers,

positioning, a competitive analysis, and the Go-to-Market plan. It describes who
the customers are, what they need, and how you plan to deliver a unique offering.
 2) Goals:

Goals are measurable, time-bound objectives that have clearly defined success
metrics associated with them. They help you set what you want to achieve in the
next quarter, year, or 18 months. Here are a few examples:

 Increase revenue by 30%

 Expand into 5 new countries
 Increase mobile adoption by 100%
 Reduce the number of support tickets by 15%

3) Initiatives:

Initiatives are the high-level efforts or big themes that need to be implemented to
achieve your goals. Here are some examples:

 Performance improvements
 UI improvements
 Better reporting
 Expand into China
A great strategy starts with a clear product plan, a vision, and a canvas that explains
how customer and market forces shape the product's direction. The first step is to have
a north star that tells you where your product is headed.

2.6 Product Launching Process:

A decade ago, the practice of product launch was not even recognized. Companies
somehow got their products to market, but no one really knew how they did it. Today,
companies must be smarter. If products aren't properly launched, companies can't
generate revenues, grow, or even survive. With today's dynamic economy and the
pressures to be more competitive and profitable, solid launch processes are even more
critical.

Product launch is not well understood. Some people think of 'launch' as a one-time
announcement. In fact, the practice of product launch includes all of the work done
during the three months before a product is made available to the market.
management groups. Because businesses are in such a hurry to get to market, product launch may be
done by whoever is available, and with no documented processes to follow. In the case of startups or
entrepreneurs, the problem is worse because there arefewer resources and no business processes.
Successful launches require a solid mix of project management and marketing skills, and a simple,
realistic process to follow.

There are three main phases of the process, each with several steps:

1. Data Gathering and Analysis Phase:

 Product Definition
 Strategic Objectives
 The Customer
 Market Analysis
 Competition
 Distribution Plan

2. Market Strategy and Programs Phase:

 Market Strategy
 Message Development
 External Marketing
 PR and Advertising
 Internal Marketing
 Marketing Plan

3. Launch Planning and Implementation Phase:

 Planning Process
 Launch Team
 Launch Schedule
 Launch Budget
 Launch Plan
 Launch Implementation
 CHAPTER 3

INTRODUCTION OF ORGANIZATION

3.1 Name of the Unit:

“Manyatech India, Pune.”

3.2 Location or Address of the unit:

Regus World Trade Center, Unit No. 801, 8th Floor,

Eon It Park, Free Zone, Kharadi, Pune-411014.
Pune (Maharashtra) PH – 020-66482069.

3.3. History of the Unit and Present Position:

I. COMPANY PROFILE

About Manyatech

Manyatech India has its headquarters in Pune. It was established in 2007. Manyatech
India is promoted by well-known young technocrats having diversified experience in the field
of software development, maintenance and product development. Manyatech India provides a
complete end-to-end solution to address all the industrial needs of all businesses. At
Manyatech India, focus is to deliver solutions to customer, which will help them to increase
shareholders wealth. Its aim is to provide a bridge between customer processes & latest
technology.

Manyatech India provides a solution that allows real time positioning and tracking
of single or multiple vehicles, accurately displaying their locations on digital maps along with
the routes travelled and its detailed historical analysis.

Manyatech is committed to providing a unique package of cost-effective solutions,

quality service and complete satisfaction to customers by continuous innovation and R&D
and focusing on end user needs.
II. BUSINESS SOLUTIONS OFFERED BY MANYATECH

A. 24X7 Vehicle Tracking

In today’s world when the competition is cut throat and every company is looking for cost
cutting methods to minimize losses in the field of fleet operation, the lack of driver and vehicle
visibility is a great disadvantage unsuccessful fleet management. At Manyatech India, we
provide a solution that allows real-time positioning and tracking of single or multiple vehicles,
accurately displaying their locations on digital maps along with the routes travelled and its
detailed historical analysis.

Pre- scheduled intervals (usually every 10 ec, in case of public transport every 8 seconds,
etc.) or instantly, when a vehicle- and driver-related event occurs. In case of tracking the
information is obtained in real time and forwarded immediately. All information acquired
and recorded by our System is linked with its position and time information.

B. Vehicle/Fleet Management

Fleet Management system uses satellite technology to provide real-time vehicle location
and record historical vehicle activity. Our highly skilled team of professional technicians will
provide you vehicle tracking unit which can be installed in each of your vehicles. The vehicle
tracking units transmit data to our servers via GPRS wireless networks. This information can
then be accessed 24 hours a day through any internet connection around the world. The
following benefits helps in managing the fleet in a better way.

1. Increased Productivity
2. Reduced Overtime
3. Lower Fuel Cost
4. Reduced Private Use
5. Faster Response
6. Time Reduced Communication
7. Cost Custom Reports
C. Arrival /Departure Management

For transport and logistics fleet operators, the lack of reliable and timely fleet
information is a common problem. Driver performance may vary and loading crews often
operate below their optimal capacities. In addition, unauthorized vehicle usage, irregular driving
patterns and unplanned stops along the route are all common events when operating with a
large-scale vehicle fleet. Furthermore, drivers are often unnecessarily preoccupied with manual
paperwork resulting in hindered performance. All of these problems result ina single effect
– loss of profits. Our Arrival and Departure Management solution is aimed at resolving exactly
those issues. With the use of Geo-fencing and Event Notification functionalities, the accurate
times of arriving to and departing from geo-fenced locations are automatically recorded,
providing accurate electronic information enabling management to precisely determine the
cause and responsibility for excessive detention.

D. Asset Safety and Security

This tiny device can be easily placed or hidden in a vehicle or other assets. Programmed
for easy and automatic updates, the Global Asset Tracker allows access for every day to receive
needed information. If the asset or vehicle is stolen or lost, it can be easily traced, have
control to an extent like switching off the ignition, cutting the fuel supply and likewise, it
can also be used to give limited use of AC/Fuel/ and area to be driven inside over internet with
our asset tracking solutions. In addition, the device is compatible with SATCOP's cutting-edge
GPS tracking software, which allows users to access readily-available satellite mapping
technology or incorporate their own customized maps from anywhere on Earth. GPS devices
are often credited for the quick recovery of stolen or missing goods, because they allow
business owners and law enforcement officialsto track and pinpoint the exact location of stolen
items.

E. Business Intelligence

Companies of all sizes invest a lot of time, energy and focus into solutions and
technologies used to gather and analyze data and produce easy-to-understand information about
their operations. Business intelligence brings companies more comprehensive and up- to-date
knowledge, providing vital information for successful long-term strategic decision- making
Combined with data mining.
F. Customer Information Services

In order for companies to provide their customers with unparalleled service and support
Manyatech India offers a set of solutions that improve customer satisfaction and company's
public image. It was designed for companies that wish to empower their customers and offer
simple and user-friendly access to information while the helpdesk personnel can provide them
with more accurate information and assure better customer care. Line track on Manyatech
India Fleet Centre containing essential information that the dispatcher can forward to a
customer. Manyatech India offers unique opportunities for direct customer access to
information. Customers can automatically receive required information on cell phones, PDAs
and e-mail alerts or can be much quickly informed through customer service center regarding
shipment movement, package delivery Estimated Time of Arrival (ETA) and other
information.

G. Employees tracking solutions

To meet marketing & sales objectives of an organization in increasingly competitive

markets, an effective and efficient sales force is inevitable. The marketing & sales /service
executives comprising this team travel extensively and report to office only EOD timings. Some
of the common problems encountered by organizations with regard to sales team working
pattern are: Misguiding the organization by reporting fake client visitsand making fake reports.
Misusing company’s valuable time by doing other activities during sales visit. Such behavior
results in huge opportunity loss to the company as well as increased burden of travelling,
accommodation and food allowances extended towards them. Above issues can now be
overcome by tracking the work routine of such workforce through Satsop’s Online Tracking
Solution.

H. Work hours Management

Online tracking from anywhere anytime. Employee status reports like Distance
travelled, Location visited, Start/Stop points, Location travelled history, location travelled &
spent time etc. Monthly/weekly/daily customized report reporting above details as desired by
client can be provided. The following information not only keeps the sales and service force
on toes but also gathers all the vital information which is used by the company to review the
employee performance.
III. PRODUCT AND FEATURES

Manyatech tracker is product from MANYATECH which provides location-based

solutions and services that track or monitor moving objects such as trucks, luxury bus,
containers, ambulances, fire brigade units etc. using Global Positioning System (GPS) and
GPRS (General Pack Radio Service) Manyatech tracker is an integrated hardware/software
wireless solution designed to track and monitor mobile clients such as security vehicles,
commercial trucks and field service vehicles. GT enables for online/offline tracking of vehicles
and store, represent, display data of moving objects which is then transmitted to the vehicle
tracking server via wireless networks. MANYATECH INDIA’s Vehicle Tracking System
provides near to real-time services for tracking vehicle through desktop based and dynamic
web-based indexing for moving objects. It consists of two major components – Vehicle tracking
unit (receiver) and Vehicle tracking system portal which will be maintained at the control
room.

Manyatech tracker shall provide online web enabled real time tracking of client’s vehicles.
It will provide full visibility of all vehicles on single screens, which will helpclient to utilize
the resources in efficient and cost-effective way. It will also help in preventing the unwanted
movement and late delivery/dispatch of critical supplies from client.

IV. GPS Web Based Tracking System:

Manyatech India provides consulting and IT services to clients nationally - as partners

to conceptualize and realize technology driven business transformation initiatives. We use a
low-risk Global Delivery Model (GDM) to accelerate schedules with a high degree of time
and cost predictability.

Manyatech India services include: business and technology consulting, application

development, systems integration, product engineering, custom software development,
maintenance, re-engineering, independent testing and validation services, IT infrastructure
management services and business process outsourcing

It will enable an improvement in quality of services with reduction in overall cost of

ownership. Client can foresee savings with help of accurate and flawless billing for
leased vehicles. A reconciliation report generated by Manyatech tracker of kilometer run
by each vehicle can be used for leased billing.

V. Benefits of Using VTS:

A. Operational benefit: -

 Easily track and trace the actual location.

 Owner can guide location to driver through Google map
 Avoid misuse to vehicle which is generally do by driver
 Safety and security of goods with the help of device through actual
location
 All vehicles can be easily control at one center only.
B. Commercial benefit: -

 With the help of device owner can reduce extra costing.

 Easily prepare monthly expenses on word, excel sheet with the help of
device.
 Stores data on monthly basis which help in preparation of balance sheet.
 Easily calculate total consumption of fuel which raise serious problem
of transporter.
 Reduce mobile and telephone expenses after installing this device.
C. Business benefit: -

 Easily calculate yearly financial sheet which will help in actual business
turn over
 Reduce malpractice of goods which will help in business purpose.
 Easily make list of profitable things and easily replace unprofitable things.
 After installing the device, business runs smoothly and successful
without any burden.

D. Customer benefit: -

 Build long term relationship with customer through help of device

 Reduce theft and mal practice of customer goods through locate vehicle
 Establish mutual understanding by reducing late delivery of goods to
the customer.
  Customer can also make trust on transporter which will help in future
business.

E. Pro-active action: -

 Easily track actual location of theft vehicle.

 Save theft of fuel which is doing by driver.

3.4 Financial Position:

Following points indicate the financial conditions of “A study of Lead generation for GPS
based tracking system at Manyatech India, Pune city”.

A. Shares:

Authorized Capital Shares 3.25cr.

Paid-up Capital Shares 4.30 cr.

B. Turnover:

At 31/03/2018 (2017-18) the turnover of this company is 65cr.

EBITDA: Earning before interest Tax, Depreciation & Ammonization 25crs.10lc.

C. Profit: 45 lacks.

Company total assets value: 7.15cr assets.

Company is always in profit, there is no any

loss.Loans are taken from Bank of

Maharashtra.
3.5 Organization Chart:

CHAIRMAN

MANAGING DIRECTOR

GENERAL MANAGERS

PROCESS PURCHASE MAINTANANCE SECURITY

 MANPOWER OF MANYATECH INDIA, PUNE.

DEPARTMENT NAME TOTAL WORKER

ADMIN 2

ACCOUNT 5

OFFICE 25

QUALITY 31

PROCESS 35

PRODUCTION 65

PURCHASE 28

MAINTANANCE 30

MARKETING 32

SECURITY 20

HELPER 45

TOTAL MANPAWER 318

 CHAPTER 4

ANALYSIS OR INTERPRETATION OF DATA

4.1 ANALYSIS OF DISTRIBUTION OF CUSTOMERS IN PUNE REGION

Table 4.1 Distribution of customers in Pune city

Sr. No. Type No. of Customers Percentage

1 Deal closed 10 17%
2 Hot customers 8 13%
3 Cold customers 29 48%
4 Already have GPS 13 22%
Total 60 100%

Graph 4.1 Distribution of customers in Pune city

Distribution of customers in Pune city

Interpretation-

Out of the 60 customers visited, only 10 deals were closed, thus the rate of
acceptance of VTS by customers is too low. Maximum numbers of customers are
cold, i.e. they are not interested in VTS.
4.2 ANALYSIS OF COMMERCIAL VEHICLES USED BY THE CUSTOMER

Table 4.2 Commercial vehicles used by the customers

Sr. No. No. of vehicles No. of Customers Percentage

1 More than 10 7 12%

2 6-10 16 27%

3 3-5 25 41%

4 Less than 3 12 20%

Total 60 100%

Graph 4.2 Commercial vehicles used by the customers

COMMERCIAL VEHICLES USED BY THE

Interpretation-

Commercial Vehicles used by the Customers generally lies between 3 to 10.

In my survey about 80% (n=48) customers own more than 3 vehicles.

4.3 ANALYSIS OF AWARENESS OF GPS BASED TRACKER IN CUSTOMER

Table 4.3 Awareness about GPS tracking system among customers

Sr. No. Aware about GPS based tracker No. of Customers Percentage
1 Yes 19 32%
2 No 41 68%
Total 60 100%

Graph 4.3 Awareness about GPS tracking system among customers

Aware about GPS based tracker

Interpretation-

As 68% (n=41) of the customers were not aware of the GPS based tracker, lot of
promotion should be done targeting particular customer.

4.4 ANALYSIS OF CUSTOMERS ALREADY USING VEHICLE TRACKINGDEVIC

Table 4.4 Customers already using GPS tracking device

Sr. No. Customers using GPS device No. of customers Percentage

1 Yes 13 22%
2 No 47 78%
Total 60 100%

Graph 4.4 Customers already using GPS tracking device

Customers using GPS device

Interpretation-

About 22% (n=13 out of 60) customers using VTD which means people are not
aware of and have no knowledge about such kind of product.
 4.5 ANALYSIS OF CUSTOMERS KNOW ABOUT MANYATECH INDIA & ITS

VEHICLE TRACKING DEVICE

Table 4.5 Customer’s awareness about Manyatech GPS based track

 Sr. No. Customer’s awareness about No. of customers Percentage
Manyatech GPS
1 Yes 15 25%
2 No 45 75%
Total 60 100%

Graph 4.5 Customer’s awareness about Manyatech GPS based tracker

Awareness about Manyatech GPS

Interpretation-

Only 25% (n=15) of companies know about Manyatech & its VTD that companies
should make more awareness about the product.

4.6 ANALYSIS OF PEOPLE WHO LIKED THE LATEST MOBILE APP

Table 4.6 Analysis of people who liked the latest mobile app
 .

Sr. No. People who liked the latest mobile app No. of customers Percentage
1 Yes 45 75%
2 No 15 25%
Total 60 100

Graph 4.6 Analysis of people who liked the latest mobile app

People who liked the latest mobile app

Interpretation-

About 75% (n=40) of people were very happy with Mobile App. As now-a-days
everybody is having smart phone which is easy to carry.

4.7 ANALYSIS OF VEHICLE TRACKING DEVICE IMPACT ON COMPANY

BUSINESS

Table 4.7 Customer’s View on The Impact of VTD On Their Business

 Sr. No. Impact No. of customers Percentage
1 High 13 22%
2 Medium 25 42%
3 Low 8 13%
4 No impact 14 23%
Total 60 100%

Graph 4.7 Customer’s View on The Impact of VTD on Their Business

Impact of VTD on Business

Interpretation-

64% (n=38) of customers think that GPS tracking device have more or medium
impact on business as compare to 13% (n=8) & 23% (n=14) customers which thinks
low impact & no impact respectively.

4.8 ANALYSIS OF COMPETITORS OF MANYATECH IN PUNE

Table 4.8 No. of customers using competitor’s VTD

Sr. No. Competitors No. of customers Percentage
 1 Autocop
2 Map my India
3 Aditi tracker
4 Other
Total
4 31%
6 46%
2 15%
1 8%
13 100

Graph 4.8 No. of customers using competitor’s VTD

No. of customers using competitor’s VTD

Interpretation-

Out of 13 customers not interest to buy Manyatech VTD, 6 of them were already
using Map my India & 4 of them were using Autocop tracker.

4.9 ANALYSIS OF CUSTOMERS WHO ARE SATISFIED WITH THE OTHER VTD

COMPANIES

Table 4.9 No of Customers Satisfied with the Other VTD Companies

 Sr. No. Satisfaction with other VTD No. of customers Percentage
Companies
1 Yes 9 69%
2 No 4 31%
Total 13 100%

Graph 4.9 No of Customers Satisfied with the Other VTD Companies

Customers Satisfication with the Other VTD

Interpretation-

About 69% (n=9) customers using other company’s VTD,4 were not satisfied and
want to change.
4.10 ANALYSIS OF CUSTOMERS USING OTHER COMPANY’S BUT DONE

DEMO OF MANYATECH VTD

Table 4.10 No. of customers using other VTDs but done demo of Manyatech VTD
 Sr. No. Customers using other VTDs but done No. of customers Percentage
demo of Manyatech VTD
1 Yes 9 69%
2 No 4 31%
Total 13 100%

Graph 4.10 No. of customers using other VTDs but done demo of Manyatech VTD

customers using other VTDs but done demo

Interpretation-

About 69% (n=9 out of 13) customers were done with the demo of Manyatech VTD.

4.11 ANALYSIS OF CUSTOMERS RATING OF THE MANYATECH VTD ON THE

BASIS OF DEMO

Table 4.11 Customers rating of the Manyatech VTD on basis of demo

 Sr. No. Ratings No. of customers Percentage
1 5 Star 10 17%
2 4 Star 38 63%
3 3 Star 6 10%
4 2 Star 4 7%
5 1 Star 2 3%
Total 60 100%

Graph 4.11 Customers rating of the Manyatech VTD on basis of demo

Customers rating of the Manyatech VTD on

basis of demo

Interpretation-

Out of 60 customers 80% (n=48) customers are giving the high ratings to Manyatech
VTD on the basis of demo. Only 20% (n=12) customers rates 3 or less than 3.

4.12 COMPARING OUR PRODUCT WITH ITS COMPETITORS

 Auto Cop Map my India Manyatech India
E-commerce No Yes No
Service Airtel Idea Airtel
provider
Data plan 200 MB plan and Less than 1 GB 3G data Unlimited 3G and
450 SMS for RS. with 150 SMS for Rs. 50 SMS for Rs.
100/month 200/month 500/month with
service tax
Time taken for 2 minutes 1 minute 30 seconds
updating the
map
Sale of Yes Yes No
hardware only
Service facility Yes Yes No
pan India

No. of Models 5 Wide variety 1

Mobile app Android, IOS, Windows, Android, IOS, Only android
availability Blackberry Blackberry
Warranty 1 year 1 year 2 years
Water proof Yes Yes No
Website Yes Yes No
4.13 COMPETITORS ANALYSIS

Auto Cop:

1. This firm has started supplying its products to car showrooms like Maruti Suzuki, Mahindra,
Tata and Renault

2. After two years they have separated from the car showrooms and started selling through
their sales executives and dealers who are mostly car décor shops.

3. Now they have more than 4 Sales executive, 10 dealers and service engineers all over the state
with an area service manager who sits in Pune monitoring service deliveries all over the state.

Map My India:

1. This firm was established in 1992, Delhi as its Head office offering both owner and driver
assist devices.

2. Map My India hardware is provided by HP and its software is given by IBM and back end
data is enabled with API (Application Program Interface).

3. It has Sales executives in every major city with a superior dealer strength gives this firm a
Pan India presence

4. With a Buyer friendly website and presence in Snap deal this company’s products score
high in availability.
 FINDINGS
1. Out of the 60 customers visited, few deals were closed, thus the rate of acceptance of
VTS by customers is too low. Maximum numbers of customers are cold, i.e. they are
not interested in VTS. From this we can interpret that the customers are not willing
to buy the product.
2. Commercial Vehicles used by the Customers generally lies between 3 to10. In my
survey maximum numbers of customers own more than 3 vehicles. From this we can
interpret that the market size for GPS based VTD is huge.
3. As large numbers of the customers were not aware of the GPS based tracker, lot of
promotion should be done targeting particular customer segment.
4. Minimum numbers of customers using VTD which means people are not aware of
and have no knowledge about such kind of product. From this we can interpret that
market awareness about VTD is low.
5. Only few companies know about Manyatech & its VTD that companies should make
more awareness about the product. From this we can interpret that company should
focus more on promotions.
6. Most of people were very happy with Mobile App. As now-a-days everybody is
having smart phone which is easy to carry. From this we can interpret that customers
are adapting new technology.
7. Most of customers think that GPS tracking device have more or medium impact on
business as compare to numbers of customers which thinks low impact & no impact
respectively. From this we can interpret that there is significant market size for GPS
based vehicle tracking system.
8. Out of 13 customers not interest to buy Manyatech VTD, 6 of them were already
using Map my India & 4 of them were using Aditi tracker. From this we can interpret
that Manyatech India have competition from Map my India and Auto Cop in this
sector.
 SUGGESTIONS
I would like to recommend that,

1. Company should develop and maintain website which should have whole
description of product.

2. The product should be made available through e-commerce also.

3. Customization of software should be faster and easier for hospital and hotel
industries as demanded.

4. Company should make available the Mobile App in IOS and Black-Berry.

5. Company should find some Car-Decors as Dealers.

6. Company should launch driver assistance tracking device.

 CONCLUSION

From the study I can conclude that, Manyatech India should go for more
promotion and develop new distribution channels across pan India. The potential
market size for GPS based VTD is huge.

Awareness about the Manyatech India and its product is less and that’s why
customers are not willing to buy the product. From the acceptance of latest mobile
app we can interpret that customers are adopting new technology so there is hug
target market for Manyatech India.

Though there is competition from Map my India and Auto Cop, Manyatech
India’s Flanking strategy will help them in getting desired market share.
 APPENDIX

Questionnaire:

Name of Transport Company: …………………………………………..

Employee Name: ………………………………………………………..

Designation: ……………………………………………………………..

Period of Times in Current Position ……………. Years ............... Months.

ANNEXURE – 1

1. How many commercial vehicles you have in your company?

1) Less than 3 2) 3 to 5
3) 6 to 10 4) More than 10

2. Are you aware about Vehicle Tracking Device?

1) Yes 2) No

3. How you comes to know about Vehicle Tracking Device?

1) Advertisement 2) By Friends

3) Moth Publicity 4) Demo

4. Do you think Vehicle Tracking Device impact your business?

1) High 2) Medium
3) Low 4) No impact
5) Don’t know
5. Do you think that vehicle tracking device will solve your problem?

1) Strongly agree 2) Agree

3) Disagree 4) Strongly disagree
5) Don’t know

6. Are you using any Vehicle Tracking Device?

1) Yes 2) No

7. If yes then which company’s tracking system?

1) Manyatech 2) Auto cop

3) Map my India 4) Aditi tracker
5) Other

8. Since you use Vehicle Tracking Device?

1) From 6 Months 2) From 1 Year

3) From 2 Years 4) From More Than 2 Years

9. Which mobile handset you are using? (Operating System)

1) Android 2) IOS
3) Blackberry 4) Other

10. Are you aware about Manyatech India and its Vehicle Tracking Device?

1) Yes 2) No

11. Are you willing to see the demo of Manyatech GPS tracker?

1) Yes 2) No
12. Do you like the Mobile App.?

1) Yes 2) No

13. Rate the Manyatech vehicle tracking device on the basis of demo (On scale of 1 to 5)

1) 5 2) 4
3) 3 4) 2
5) 1

Place:

Date: Signature.
Savitribai Phule Pune University
BBA
BIBLIOGRAPHY

 Books:
1. Research Methodology Concepts and Cases by Deepak Chawla andNeenaSondhi.
2. Marketing Management by Philip Kotler.

 Research Papers:
1. Sowjanya kotte & Hima Bindhu Yanamadala ―Advanced Vehicle Tracking Systemon Google
Earth Using GPS and GSM‖, International Journal of Computer Trends and Technology
(IJCTT)‖ – volume 6 number3– Dec 2013
2. The Adoption of Vehicle Tracking Systems by Digicore Ltd.
l
3. Market Guide to Fleet Telematics Services by Tammy E. Trimble
Darrell S.Bowman

 Internet:
1. http://mycoordinates.org/gps-navigation-in-india-interesting-times-ahead/
2. http://www.businesswire.com/news/home/20130530005735/en/ Research- Markets-
Indian-Vehicle-Tracking-Fleet- Management#.VZzF2_lViko
3. http://www.manyatech.net/

 Reference Material: - Company Pamphlet.

Sinhgad College Of Commerce Page 57

 Savitribai Phule Pune University
BBA
In the beginning of the semester course teacher and students should plan
their project timeline.

A) Proforma for project timeline card

(Students should strictly follow the dates as mentioned below)

Name of the student

Specialization Roll No: Mobile no:

Name of the Company and contact person, if any:

Project Title -

Sr Task to complete Last Date Review date Student’s Teacher’s

No And remark sign Sign
1 Selection of a Topic / Area in
which the Study to be done
2 Identify the objectives and
Methodology of the study. (Theory
and material collection )
3 Questionnaire design , (Based on
Primary data or Secondary data )
Collection of data and information
about company (If applicable )
4 Analysis of data – interpretation etc

5 Submission of summary of findings

and Listing down findings
,suggestions
and conclusions
6 Finalization of the entire project
Report
7 Spiral Bound Copy submission and
internal ( Mock- Viva voce)

Sinhgad College Of Commerce Page 58

Savitribai Phule Pune University
BBA
8 Hard Bound Copies last
Submission date

If Student fails to follow the date, then He / She will not be allowed to submit Project Report.

Name of the guide and Signature:

Sinhgad College Of Commerce Page 59

 This is to certify that

Mr. / Ms. _____Of________Roll no. having specialization in

has successfully completed

his / her project titled

as per the norms of

Savitribai Phule Pune Univeristy under the guidance (Name of the Course Teacher ) for the academic
year .

Internal Guide External Guide HOD

