PREFACE

PREFACE

TVS Motor Company Ltd (TVS Motor), member of the TVS Group, is the
largest company of the group in terms of size and turnover, with more than 3
crore (30 million) customers riding a TVS bike.

TVS Motor Company is the third largest two-wheeler manufacturer in India,

with a revenue of over 20,000 Cr ($3 billion) in 2021-22. It is the flagship
company of the Rs. 71,000 Cr ($8.5 billion, in 2021) TVS Group. The company
has annual sales of 3 million units and an annual capacity of over 4 million
vehicles. TVS Motor Company is also the 2nd largest exporter in India with
exports to over 60 Countries.
TABLE OF CONTENT

Serial No. Contents Page No.

1. Company Profile

2. Introduction to topic

3. Objective of the Study

4. Scope of the Study

5. SWOT Analysis of company

6. Stages of the Study

7. Research Methodology

8. Data analysis and interpretation

9. Findings

10. Suggestions

11. Limitations

12 Conclusion

13 Bibliography
14 Annexure
COMPANY PROFILE
 Type Public company

Traded as BSE: 532343, NSE: TVSMOTOR

Industry Automotive

Founded 1978

Founder T. V. Sundaram Iyengar

Headquarters Chennai , Tamil Nadu, India

Key people Venu Srinivasan

(Chairman & Managing Director) , Sudarshan
Venu (Joint Managing Director)

Products Motorcycles, scooters, three-wheeler vehicles and spare parts

Revenue 20,000 CR INR (2016)

Operating income 4.44 billion (US$69 million) (2022)

Profit 3.28 billion (US$51 million) (2022)

Total assets 49.22 billion (US$770 million) (2022)
Total equity 15.83 billion (US$250 million) (2022)

Sundaram - Clayton Limited

Parent
TVS Motor Company is the third largest two-wheeler manufacturer in India,
with a revenue of over 13,000 Cr ($2 billion) in 2016-17. It is the flagship
company of the Rs. 40,000 Cr ($6 billion, in 2014-15) TVS Group. The
company has annual sales of 3 million units and an annual capacity of over 4
million vehicles. TVS Motor Company is also the 2nd largest exporter in India
with exports to over 60 Countries.

TVS Motor Company Ltd (TVS Motor), member of the TVS Group, is the
largest company of the group in terms of size and turnover, with more than 3
crore (30 million) customers riding a TVS bike.

TVS was established by Mr. T.V. Sundaram Iyengar. He began with Delhi first
bus service in 1911 and founded T.V. Sundaram Iyengar and Sons Limited, a
company in the transportation business with a large fleet of trucks and buses
under the name of Southern Roadways Limited. When he died in 1955, his sons
took the company ahead with several forays in the automobile sector, including
finance, insurance, manufacture of two-wheelers, tyres, and components. The
group has managed to run 97 companies that account for a combined turnover
of nearly $6 billion.

Early years 100

Sundaram Clayton was founded in 1962 in collaboration with Clayton

Dewandre Holdings, United Kingdom. It manufactured brakes, exhausts,
compressors, and various other automotive parts. The company set up a plant at
Hosur in 1978, to manufacture mopeds as part of their new division. In 1980,
TVS 50, India's first two-seater moped rolled out of the factory at Hosur in
Tamil Nadu, Southern India. A technical collaboration with the Japanese auto
giant Suzuki Ltd. resulted in the joint-venture between Sundaram Clayton Ltd
and Suzuki Motor Corporation, in 1982. Commercial production of motorcycles
began in 1984.
Suzuki relationship

TVS and Suzuki shared a 19-year-long relationship that was aimed at

technology transfer, to enable design and manufacture of two-wheelers
specifically for the Indian market. Re-christened TVS-Suzuki, the company
brought out several models such as the Suzuki Supra, Suzuki Samurai, Suzuki
Shogun and Suzuki Shaolin. In 2001, after separating ways with Suzuki, the
company was renamed TVS Motor, relinquishing its rights to use the Suzuki
name. There was also a 30-month moratorium period during which Suzuki
promised not to enter the Indian market with competing two-wheelers.

Recent

TVS also competes in the 3 Wheeler segment

Recent Launches include RTR 200, TVS Victor and TVS XL 100. TVS has
recently won 4 top awards at J.D. Power Asia Pacific Awards 2016, 3 top
awards at J.D. Power Asia Pacific Awards 2015 & Two-Wheeler Manufacturer
of the Year at NDTV Car & Bike Awards (2014–15)

In early 2015, TVS Racing became the first Indian factory team to take part in
the Dakar Rally, which is the longest and most dangerous rally in the world.
TVS Racing partnered with French motorcycle manufacturer Sherco for the
Dakar rally and named the team Sherco TVS Rally Factory Team. TVS
Racing also won the Raid de Himalaya and the FOX Hill Super Cross held at
Sri Lanka. In three decades of its racing history, the team has won more than
90% of the races.

In 2016 TVS started manufacturing the BMW G310R, a model co-developed

with BMW Motorrad.
Characteristics of TVS Motor
TVS Motor was the first Indian company to deploy a catalytic converter in a
100cc motorcycle and the first to indigenously produce a four stroke 150cc
motorcycle. The list of firsts from TVS: "India’s first 2-seater moped – TVS
50", "India’s first indigenous scooterette - TVS Scooty", "India’s first Digital
Ignition - TVS Champ", "India’s first fully indigenous motorcycle - Victor",
"First Indian company to launch ABS in a motorcycle - Apache RTR Series",
"The first scooter with Body-Balance Technology – Wego”, The clutch less
motorcycle=Jive", "Indonesia’s first dual-tone exhaust noise technology –
Tormax" & "India's first oil-cooled chamber construct with Ram- Air assist-
TVS Apache RTR 200 4V". TVS have gone through extensive quality
improvement programs thus producing world class two-wheelers.

Manufacturing Capability

TVS Motor has a production capacity of over 3 million Vehicles a year. The
company has four state of the art manufacturing plants - three located in India
(Hosur, Tamil Nadu; Mysore, Karnataka and Nagaland, Himachal Pradesh) and
one in Indonesia (Karawang).

Distribution

Today, TVS Motor functions through a nationwide network of more than 4000
touch points across all the states in India.

Awards

TVS Motor won prestigious the Deming Application Prize in 2002.

In the same year, the work done for the TVS Victor motorcycle won TVS
Motor the National Award for successful commercialization of indigenous
technology from the Technology Development Board, Ministry of Science &
Technology, Government of India. In 2004, TVS Scooty Pep won the
'Outstanding Design Excellence Award' from Business World magazine and
the National Institute of Design, Ahmedabad.

The effective implementation of Total Productivity Maintenance practices won

TVS Motor the TPM Excellence Award given by the Japan Institute of Plant
Maintenance in 2008.

TVS Motor has won several management awards, notable among them being
the Emerging Corporate Giant in the Private Sector awarded by The Economic
Times and the Harvard Business School Association of India. Business Today
magazine awarded TVS Motor the Best Managed Company and the Most
Investor Friendly Company awards. Its advertising practices won it the Good
Advertising Award by Auto India Best Brand Awards, 2009.

The University of Warwick, United Kingdom, gave him an honorary Doctorate

of Science degree. while the Government of India honored him with the Padma
Shri, one of India's highest civilian distinctions.

Innovative implementation of Information Technology has won TVS Motor the

Ace Award for Most Innovative NetWeaver Implementation in 2007, awarded
by technology major SAP AG and the Team Tech 2007 Award of Excellence
for Integrated use of Computer-aided engineering Technologies.

Himalayan Highs, an initiative launched by TVS Motor Company has been

included in the India Book of Records when Anam Hashim became the first
woman on a 110cc scooter to complete the trip to Khardung La, the world’s
highest motorable stretch.
TVS GROUP:
TVS Group was established in 1911 by Shri. T.V. Sundaram Iyengar. As one of
India’s largest industrial entities it epitomizes Trust, Value and Service.

TVS Motor Company Limited, the third largest two-wheeler manufacturer. In

India and among the top ten in the world, with an annual turnover of over USD
650 million.
The year 1980 is one to be remembered for the Indian two-wheeler industry,
with the roll out of TVS 50, India’s first two-seater moped that ushered in an
era of affordable personal transportation. For the Indian Automobile sector, it
was a breakthrough to be etched in history.

TVS Motor Company is the first two-wheeler manufacture in the world to be

honored with the hallmark of Japanese Quality –The Deming Prize for Total
Quality Management.

TVS Motor Company Limited is one of the largest two-wheeler manufacturers

and among the fastest growing companies in the country. It is the largest
manufacturer of sub 100cc (50cc, 60cc & 70cc category) 2-wheeler in the
world.

It has the unique distinction of having sold nearly 4 million the highest ever in
India. It exports its range of products to 17 countries worldwide. Its unrelenting
pursuit of customer satisfaction in all aspects if manufacturing of 2-wheeler is
reflected in over 6 million satisfied owners of mopeds, motorcycles, and
scooters. Its 4000 highly motivated employees manufacture high quality
vehicles from two manufacturing plants in Hosur and Mysore, with a wide
dealer network of around 410.
Products:

Two Wheelers in India was set up as a joint venture between TVS and Dunlop,
UK in 1960. The company supplies wheels as Original Equipment to all major
vehicle manufacturers in the country. Wheels India is entering into
collaboration with Titan, the world leader in off-highway vehicle wheels
relating to earthmoving, construction, and agricultural equipment.
Manufacturing Plants are located at Chennai, Tamil Nadu, Rampur, UP and
Ranjangaon, Maharashtra. Wheels India has a workforce of 100.

Products and Service

Wheels for commercial vehicles, cars, jeeps, tractors construction equipment /

earth mover and defense vehicle, wire wheels for export and air suspension
systems for commercial vehicle.
Subsidiaries of TVS Group:

TV Sundaram Iyengar and Sons Limited operates through the three following
divisions:

TVS Sundaram Motors Madras Auto Service

1. TVS and Sons distribute Heavy duty Commercial Vehicles, Jeeps and
Cars. It represents premier automotive companies like Ashok Leyland,
Mahindra and Mahindra ltd. Fiat and Honda. It also distributes
automotive spare parts for several leading manufacturers.

2. TVS & Sons has grown into a leading logistics solution provider and has
set up state-of-the-art warehouses all over the country. It has also
diversified into distributing Garage equipment that ranges from paint
booths to engine analyses and industrial products.

3. Sundaram Brake Linings Limited- First Indian company to manufacture

asbestos-free brake linings, woven clutch facings and disc pads for
automotive applications.

4. Sundaram Fasteners Limited- India’s largest manufacturer of radiator

caps to GM in USA.

5. Sundaram Finance Limited – Leading consumer finance company in

India.
6. Sundaram Industries Limited - with a reputation built over five decades,
comprises several divisions: custom molded rubber products, tyre service
and coach building. Also specializes in refrigerated trucks and bunk beds.
7. Sundaram Clayton Limited - Sundaram Clayton Limited was established
in 1962 in collaboration with Clayton Dewandre Holdings Plc. (WABCO
Automotive) pioneering the manufacture of air brake systems in India.
SCL enjoys a major share of the Indian OEM market as well as the
domestic aftermarket, which it caters to through a strong and well spread-
out distribution network SCL-Brakes division is the first company in
India and fourth company outside Japan to win the Deming award for
achieving distinctive performance improvements through TQM.

8. Sundaram Motors – Major dealer for Indian and foreign cars in South
India and foreign cars in South India. Established in 1966, Sundaram
Fasteners Limited (SFL) is today the largest manufacturer of high tensile
fasteners in India. SFL is also the principal supplier of radiator caps to
General Motors, North America. Powder metal parts include rotors &
gears, shock absorber components, value train components, structural
components, and bushes. Cold extruded parts include gear blanks
transmission parts, cams, starter sleeves & pinions and CV joint parts.
The radiator caps range includes oil filter caps and fuel filter caps, both
metallic and plastic.
Branched off into three divisions:

The Rubber Division started in 1962, manufactures molded rubber products for
the export and inland markets.
Coach Division, started in 1960, has its main plant in Madurai with two
branches. Its employees are about 900 people.
Tyre Service Division, with 28 branches and a workforce of 600: Sundaram
Finance and associate companies promote Trans energy Limited. It was
incorporated in 1981 in technical collaboration with deltec Fuel System BV,
Holland, internationally fuel charging systems for Internal Combustion Engines
using Gaseous Fuels as LPG (Liquefied Petroleum Gas) and CNG (Compressed
Natural Gas). The factory and R&D Unit are located at Chennai.
A JV established in 1995 by T V Sundaram Iyengar & Sons Limited, Asia
Match Company Limited, Ashok Leyland Holdings Limited, Ashok Leyland
investments.
Limited from India with Worldwide Enterprises Pvt. Ltd of Sri Lanka. The
commercial operations commenced in 1997 and the Company has established a
vast network of over 60 dealers across the length & breadth of the Country.
Initially the focus was on distribution of genuine replacement parts from Ashok
Leyland and Tata commercial vehicles from Quality auto component
manufacturers from India, the JV is now looking at expanding the scope of
distribution to cover distribution of spare parts for Japanese vehicles also. The
core strength of the company is its large supplier base from India and vast
network of dealers.

TVS Interconnect System Limited was incorporated in the year 1999. The
company has its manufacturing facility located in Madurai. The Business
Development and Marketing Factions are headquarters in Bangalore. The
regional marketing offices are in Bangalore, Hyderabad, Mumbai, and Delhi.
Manufacture and assembly of electronic connectors, Rf Coax Product, Cable
Assemblies, Fiber optic Products and accessories.

Company Network:

TVS Motor Company has one of the most extensive networks with over
500 dealers and 2500 Customer touch points.

We are the first in the two-wheeler industry to measure customer satisfaction,

audited by external consultants of international repute.

We have taken care to standardize facilities across all customer touch points.
Up gradation of faculties and continuous improvement in all processes is given
importance. The company also takes an active part in imparting training and
capability building in all areas including sales, service, and business
management. All our dealers are connected through the extended network of
SAP, ensuring operational efficiency.
Supply Chain Management

Forming the inner of the extended TVS family, our suppliers are involved at
every stage of product development.

We extend core values and best practices to all our suppliers. Through
continuous training forums we impart TPM (Total Productivity Maintenance)
and JIT (Just in Time) practices.

TVS suppliers are committed to quality through continuous improvement and

up gradation of processes. This has helped them obtain prestigious international
certifications like ISO 9000, QS 9000 & TS 16949.

The TVS Motor Company R&D team has a strong pool of technical talent
supported by state-of-the-art infrastructure capable of developing new and
innovative designs. Currently, more than 400 engineers work on developing
radically new products and cutting-edge engine technologies. Our R&D team
has developed the revolutionary Variable Timing Intelligent (VT-i) Engines,
one of the most innovative technologies developed in the two-wheeler industry.

TVS R&D Engineers have published multiple technical papers in international

conferences on engine and vehicle technologies. They also have a few patents
to their credit.
Quality is the way of life.

At TVS Motor Company, every department works in tandem to produce quality

products. The people from the pillars of support, strengthening the overall
quality standards and moving towards total customer satisfaction.

In our quest to achieve world-class levels in quality as well as improvements in

design and processes, the company has formed special task forces to monitor
quality-related performance. The basis tents of TQM, including daily work
management, Policy management, Kaizen (continuous improvement), training
and standardization are followed across our organization.

Acknowledges by the Japanese for Quality. We at TVS Motor Company are

proud to have been awarded the prestigious and coveted Deming Prize,
instituted by JUSE (Union of Japanese Scientists and Engineers). TVS Motor
Company is the only 2-wheeler company in the world to have received this
award.

TVS Motor Company was also awarded the prestigious “TPM Excellence
award First category” by Japan Institute of Plant Maintenance (JIPM), rated as
the benchmark in TPM excellence in India.

Social responsibility

This extended arm of the company believes in social responsibility and has
involved itself in several community development initiatives that have
significantly improved the standard of living of the people in 51 villages across
the country.
Economic development

The program enables people below the poverty line in these adopted villages
to earn their livelihood by involving them in activities that generate income.

Health

Health is one of the focus areas of the Srinivasan Service Trust. Dental care
camps: eye camps, health check-up and nutrition programs are conducted. The
initiative also focuses on primary health, maternal health, child-care, and
leprosy eradication.

Infrastructure Development

The Company is actively in the community development of the villages by

providing infrastructure facilities such as housing, sanitation, roads drains, bus
shelters, medical centers, and natural resources management.

Rebuilding Quake Hit Villages

Suppurated by Rural Research & Development Society and Kutch Nav Nirman
Abhiyan, the Company has rebuilt “Goyersama” a village in the District of
Gujarat, which was hit by an earthquake of unprecedented scale and magnitude
on 26th Jan 2001.
Education and literacy

In addition to providing infrastructure facilities like new buildings for school,

the Company helps establish computer education programs for school children.
The Srinivasan Service Trust has successfully achieved 98% primary school
enrollment in the adopted villages.

Awards:

TVS APACHE bags 5 coveted awards by leading Auto Magazines

“Bike of the Year”
CNBC-TC18 AUTOCAR AWARDS 2006

“Bike of the Year”

OVERDRIVE Awards 2006
“Bike of the Year”

Business Standard Motoring Awards 2006

“Indigenous design of the year”
OVERDRIVE Awards 2006

“Design of the year 2006-Two-wheeler”

BBC Top Gear design awards 2006
 SCOOTY PEP PLUS

“Scooter of the year” OVERDRIVE

Awards 2006
ISOTOPE 200 (CONCEPT BIKE FROM TVS motor Company)

“Design of the Year- Concept Vehicles”

Top Gear design awards 2006

Strategy:

CONSOLIDATION is the current theme at TVS Motor. In the intervening

period, that is, before new models are rolled out – the company seems to be
trying to refocus and offer potential customers more choice with the launch of
new variants under the existing badges.

The new variants have been fine-tuned based on customer feedback. They will
attempt to offer more value to the customer, even as competitors have been
nibbling away at the company’s market share.

The new variants are basically spruced up versions of bikes that have either
been performing below expectations or attracting customers only in specific
markets.
SWOT ANALYSIS
SWOT ANALYSIS

Strengths in the SWOT Analysis of TVS:

Multiple brands across portfolio: TVS offers mopeds, motorcycles, scooters and
three wheelers and has popular brands amongst all the categories. For example,
motorcycles include popular brands like Apache RTR and Star City etc. whereas
scooters include TVS Jupiter and Scooty pep+ etc.

Strong financial performance: TVS has experienced strong financial

performance in recent years. It recorded growth in revenues (12.3%) and operating
margin (4.8%) in FY2016. Thus, the company has improved its financial
conditions which enhance shareholder’s value and supports growth plans.

Strong R&D capabilities: TVS has set up a strong research and development
department which allows constant innovation in its product design and include
newer technologies in its products. This provides a competitive advantage to TVS.
Weaknesses in the SWOT Analysis of TVS:

Lack of Scale: Although TVS has experienced the increase in revenues in the
recent past, it still doesn’t stand tall when compared to large companies like Bajaj
Auto and hero MotoCorp. These companies have the capital advantage over TVS.

Overdependence on domestic market: India is TVS motor’s primary market

contributing over 75 percent of its revenues. TVS has limited geographical
diversity and hence is over dependent on the Indian market. Any vulnerability in
the Indian market will affect the company’s finances.
Opportunities in the SWOT Analysis of TVS:

Growing Indian 2-Wheeler market: India has witnessed rapid growth in the 2-
wheeler market which is expected to continue in the near future. India is the
second fastest growing market in the two-wheeler industry. This presents an
opportunity for TVS to encapsulate the demand created.

Growth in three-wheeler market: The three-wheeler passenger as well as load

carrier market is growing in India. The three-wheeler industry has grown with a
CAGR of 4.4% from the period 2005-2015. This also creates and opportunity for
TVS.

Optimistic outlook for global motorcycle industry: TVS must look forward to
expanding operations globally in order to tap the positive outlook for the global
motorcycle industry which is expected to grow at a CAGR of 6.3% till 2019.
 Threats in the SWOT Analysis of TVS:

Intense competition: The Indian two-wheeler industry is highly competitive with

the presence of various multinational and national brands such as Yamaha, Bajaj
Auto, Honda, and hero Motor Corp etc. TVS being subjected to such competition
must constantly innovate in order grow in such intense competitive atmosphere.

Environmental regulations: The Company is subjected to various stringent

environmental regulations which are constantly upgraded and hence the compliance costs
increase.
 Structure:

Structure is the basis for a specialization and coordination influenced primarily by

strategy and by organization activities are divided grouped and coordinated the
relationship between the personnel in the organization is the formalized intentional
structure of roles and positions in the organization.

It refers to hierarchical flow within the organization. It tells about the authoritative power
in the Organization. The design of organizational structure is a critical task of the top
management of an organization. It is the skeleton of the whole organizational once.
Organizational structure refers to the relatively more durable organizational arrangement
& relationships.

Organization Structure:
 Fig 3.3. Structure of Sa1es & Service Departments

Functions of Sales and Service Departments:

 Improved customer satisfaction
 Customer relation Management
 Build the TVS Brand
 Improve channel Management.
 Expand dealer network.

(B) Finance Department

Role of Finance Department
Commitment to produce a quality accounting system which will ensure safeguarding of
the company finance & availability of timely & accurate information to the satisfaction of
internal & external customers, achieving business by effective cost management through
total employee involvement & continuous improvement of processes.
 Senior Vice President

(C) Materials department

Selecting global suppliers who will support the companies’ internal growth.
Expectations by achieving the production & new product targets in quality, cost &
Delivery by horizontal deployment of the best practices of the company at suppliers
Factories.
"Quality is like yoga you have to practice it every day to keep fit."
Venu Srinivasan

(D) Operations department

Supplying products of required quality & quantity on time. through the most efficient
use of resources & by promoting continuous improvement. Some of its functions are
material procurement, production, quality control, engineering, plant maintenance,
painting, machining, plating, assembling, Spare parts servicing, etc.
(E) Marketing department
To establish 'TVS" as a dominant brand the powered two wheelers in India within 3
years.
Functions
 Sales
 Service
 Spare Parts
 Product Management
 Training
 Exports
 Dealer Management
 SURVEY
AND INTERPRETATION
 Survey and Interpretation

Q1- Do You Know About TVS Bike?

YES NO
50 0

Interpretation: -By this survey all the 50 people out of 50 know about the
TVS bike

no 0%

Yes 100%
Q2- Do You Have any TVS Bike?

YES NO
40 10

Interpretation: -There are 40 people are found out of 50 who have TVS
Bike and rest 10 people don’t have TVS Bike out of 50

No (10)
20%

Yes ( 40 ) 80%
Q3 -From how many years do you own the bike?

4 and above 2-4 years 1-2 years 0-1 years

30 10 5 5

Interpretation: -Here 30 people found that they are using bike more
than 4 years, 10 people between 2to 4 years, 5 people between 1 to 2
years and 5 people are found that they are using bike from one years and
less out of 50
Q4 -Which is the best feature of the bike?

Milage Look Engine Other Stability

15 10 15 5 5

Interpretation: -out of 50 Here 15 person like mileage of the bike, 10

person like look, 15 person like engine, 5 people like other features and 5
like stability

Stability ( 5) Othe
10% r ( 5)
10%
Milage ( 15 )
30%

Engine ( 15 )
30%
Look ( 10 )
20%
Q5- Are you satisfied with the range of TVS Bike?

YES NO
35 15

Interpretation: -out of 50 Most 35 customers are satisfied with the range of

the TVS Bike and rest 15 are not satisfied.

No ( 15)
30%

Yes ( 35 ) 70%
Q6-What do you say about the prices of TVS Bike?

Very high High Average

10 10 30

Interpretation: - Out of 50 10 people consider that price is very High, 10

people think High and the rest 30 people suppose average price.
Q7-Are you satisfied with TVS Bike?

Yes No
30 20

Interpretation: -30 people are satisfied with TVS Bike and 20 people are
not satisfied with TVS bike out of 50

no ( 20 ) 40%

yes ( 30 ) 60%
Q8- Are you satisfied with the Service of TVS Bike?

Yes No
35 15

Interpretation: -Out of 50, 35 people are satisfied with the service of TVS
Bike and 15 people are not satisfied.

no ( 15 ) 30%

Yes ( 35 )
70%
Q9-From your point of view who is the closest competitor of TVS Bike?

Hero Honda Bajaj Yamaha

25 15 5 5

Interpretation: -Among 50 people 25 people think that Hero is the most

competitor of TVS, 15 people think that Honda, 5 people Bajaj and 5
people think that Yamaha.

yamaha
10%

Hero (25 )-
Honda ( 15 )
50%
30%

Bajaj ( 5 )
10%
Q10-Are you satisfied with the prices of TVS Bike by comparing with other
companies?

Yes No
30 20

Interpretation: -30 people are satisfied with the price by comparing with
other companies TVS Bike and 20 people are not satisfied with price by
comparing with other companies TVS bike out of 50

70

60

50

40

30

20

10

Yes ( 30 ) No ( 20 )

Sales
Q11-Are you Satisfied with the Bike looking for new inventions right now?

Yes No
40 10

Interpretation: -40 people are satisfied with the Bike looking for new
inventions right now and 10 people are not satisfied with the Bike looking for
new inventions right now.

no 20%

Yes 80%
Q12-How do you rate the service performance TVS Bike.

Excellent Very Good Average Bad

20 10 10 10

Interpretation: -20 people rate that service performance is excellent, 10 are

very good, 10 says average and 10 says very bad service performance.

excellentvery goodgoodbad

20%
40%

20%

20%
FINDINGS
FINDINGS

 Most of the customers are very much satisfied with TVS Bike.

 Average advertisement is done for the product by the company.

 Company is giving much attention to their Bike by
comparing to their other products.
 Agency needs very much motivation (such as schemes or
other benefits) from the company so to increase the sales.

 Hero And Honda are the Close Competitor for this bike.

 Apache Bikes are very much satisfactory in the TVS Bike.

 Most of the respondents are satisfied with the service of the

salesman and least number of respondents are not satisfied.

 Most of respondents rate the service performance as Yes (70%)

And No (30%)
CONCLUSION
 CONCLUSION

From the overall study of the research, it is concluded that the company is working
effectively and efficiently.

The company is regularly trying to do new inventions to attract customers.

All the customers who are using TVS are very much satisfied with this invention, but
some are looking for new inventions
BIBLIOGRAPHY
BIBLIOGRAPHY

• www.tvsmotor.in
• www.wikipedia.com
• www.google.com
• Maurya TVS Agency data
• www.zigwheels.com
• www.automax.com

• www.bikewala.com