Organizational Communication

-By Christian Jade M. Pulong-

Organizational Communication
- Covers all communication employed by a company
and its representatives
- This includes communication between staff as well as
outward-facing communication
- Companies often strive to have a unified message
behind formal communications, with all messages
following a larger communication plan.
Member of Organizations and their Roles
● CEO and Senior Management
- Responsible for setting the tone and establishing organizational
culture.
● Human Resources Team
- Set an example for others and create the guidelines and documents
for other staff members.
● Managers and Team Leaders
- Guide routes for effective communication, lead meetings and actively
listen to employees’ concerns.
● Employees
- Should be encouraged to voice their concerns and provide feedback
when possible.
 1. Formal and Informal
2. Directional
Types of 3. Oral and Written
4. Internal and External
Organizational
Communication
Formal and
Informal
Communications
● Formal Communication
- Covers any official company acts that share information
- This can include communications such as a staff meeting
to introduce a new product, a company handbook
explaining standard operating procedures around an
office or a press release distributed to the public.
- A company can still present a formal action more
casually, such as through posts on their social media
account.
● Informal Communication
- Informal communication is any interaction outside of an
official communication structure.
- For example, two employees having a conversation over
lunch are participating in informal discussions.
- Informal communication is a key component of any
company's organized communication structure.
Directional
Communications
● Upward Communication
- Indicates how staff communicate with
higher-ranking officials, such as an
employee speaking with their manager.
- It's important for employees to
understand the company's policies on
addressing senior staff, and for the
company to provide staff with methods
of sharing any concerns or suggestions
they have with higher-ranking members
of the company.
● Downward Communication
- Occurs when an employee is
communicating with staff below them in
the organizational structure.
- The goal of downward communication is
usually to ensure the best work ethic for
employees of every level, so it's important
that the manager or senior official
communicates respectfully with the
employees for whom they're responsible..
● Horizontal Communication
- Occurs between two employees on the same level of the company hierarchy.
- This is often the most common form of communication in a business, with
staff interacting with their peers and fellow team members throughout the
day.
- Communication between staff members helps to build team morale, and it
makes employees feel more comfortable offering or requesting help when
needed.
Oral and Writren
Communication
● Oral Communication
- Gives you the opportunity to inflect
while you speak, which makes for
more dynamic interactions.
- With oral communication, however,
it's especially important to make sure
that the speaker communicates clearly
to avoid any miscommunication.
● Written Communication
- The most important distinction is the
inability to present with tone.
- This can remove some nuance or
subtlety from communications, making
it more important that you choose your
words carefully.
- Written communication often benefits
from brevity , with shorter paragraphs
and sentences better suited to
maintaining the reader's interest.
External and
Internal
Communication
● Internal Communication
- Integral to helping employees interact
as effectively as possible, and they may
also include more candid observations
than public messaging.
- This practice allows you to provide
employees with information without
sharing any private or potentially
negative information.
● External Communication
- Essential to building a clientele and
maintaining it.
- A business may have more stringent
rules in place for external
communication in order to help them
maintain a more positive public image.
Ways to manage
Organizational
Communication
1. Top-Down Organization
- A company’s senior management should set the tone for the
company’s methods of communication.
2. Training
- Employees should be trained in company communication
policies and know how to communicate via team messaging
apps and video calls.
3. Employee Handbook
- Every employee should be able to reference a handbook that
includes a code of ethics, guidelines on internal and external
communication and a clear social media policy.
4. Gathering Feedback
- An organization can use performance reviews, surveys and
team meetings to solicit feedback from employees.
5. Measuring Results
- Organizations use metrics to measure quantitative and
qualitative data such as employee performance and retention
to create a more effective and enjoyable work environment.
Collected results should be used to create plans of action.
 Importance of
Organizational
Communication
It helps to create company brands
It's important for a business to have an established
brand. Branding strategies create familiarity for
customers so that they know what to expect from your
company. Having an established brand also makes it
easier to develop customer loyalty, which is an excellent
tool for maintaining customers and increasing sales.
It allows managers to set staff policies
Creating internal policies for staff allows employees to
know what their employer expects of them in a broad
variety of work situations. When creating a policy, it's
important for a company to develop techniques to
effectively communicate its policies. Managers may teach
staff policies in a variety of media, including an employee
handbook, internal memos or staff meetings to describe
new policies and procedures.
It makes it easier to respond to unforeseen
events
While businesses aim to be prepared for all situations,
sometimes you might face unexpected events. These can include
events specific to the company, or they might be larger changes
that require widespread adaptation across many businesses and
industries. When circumstances arise that the company has not
planned for, effective organized communication allows for an
efficient and effective response to return to optimal operations
as quickly as possible by clearly communicating new plans to
everyone in the company.
It keeps all staff focused on the same goals
When working on a project that requires collaboration,
organized communication allows everyone in the company
to work together to ensure all tasks work toward the same
final product. Effective organized communication of goals
is a complex process, ranging from formal meetings or
memos laying out each staff member or team's
responsibilities to informal conversations between
employees.
It improves your company's public image
Public relations are an important part of maintaining a positive
public image. During a period or event of poor press coverage for
a company, for example, a public relations strategy allows the
company to control the messaging around its public relations
troubles in order to maintain a more positive reputation. Public
messaging is also an effective strategy for creating positive
associations with a company, such as calling attention to a
charitable donation, or the positive effects that a product or
service the company provides is having on a community.
It facilitates change and growth
A successful company that operates for many years
or decades often goes through several changes to the
way it functions. As the market that a business
serves changes, it's important for the company to
adjust along with it. Effective organizational
communication is a vital part of staying up to date
with modern best practices.