Hue E-Sports

Hue E-Sports
Brand
On-point. On-trend.
Guidelines
BRAND GUIDELINES 2025
 Hue E-Sports

HOW WE STARTED
Brief Vermilion Dragons is an e-sports
History team in the Overwatch, known for
their dominant gameplay and
strategic approach. To capitalize on
this fame, an e-sports shop named
Hue E-Sports was created to sell
their team shirts and merchs.

BRAND GUIDELINES 2025

Table of Contents Hue E-Sports

Front Page 01
Brief History 02
Table of Contents 03
Brand Logo 04
Logo Variations 05
Color Palette 06
Font Overview 07
Proper Imagery 08
Resource Page 09
BRAND GUIDELINES 2025
 Hue E-Sports Main Logo Elements

Logo Mark
Our e-sports team brand logo is a unique and striking
design that features a vermilion-colored dragon head.
The dragon symbol represents strength, ferocity, and
courage, while the minimalist design elements reflect
our focus on quality, simplicity, and efficiency. Our
simple but powerful logo is instantly recognizable and
sets us apart from other e-sports teams. With our
unique and distinctive branding, we aim to stand out in
BRAND GUIDELINES 2025 the crowded e-sports market and become a well-known
and respected brand within the industry.
 Logo Variations
Two Types
Main Logo
Our brand logo is a bold and striking vermilion colored
dragon head with minimalist design elements. It is
designed to convey power, strength, and ferocity,
matching the energy and spirit of the Vermilion
Dragons. The white text below the dragon head reads
'Vermilion Dragons', further establishing the brand's
identity and providing a clear and easy-to-read label.
BRAND GUIDELINES 2025
Secondary Logo
The dragon's eyes are dark, almost black, with a gleam that gives
off a mysterious and powerful aura. The text 'Vermilion Dragons' is
placed on the side of the dragon's head, in bold white letters
against a dark background. The logo exudes a sense of power and
ferocity, making it clear that our team is a force to be reckoned
with in the gaming world. The minimalist design elements make
the dragon's head stand out and give the logo a modern and sleek
feel, while the vermilion color gives it an iconic and vibrant look.
Color Palette Hue E-Sports

Corporate Colors
The color used in our brand is #A62E29, which is a vibrant shade of vermilion. It is a bold and
striking color that captures the audience's attention and communicates power, strength, and
ferocity, which are attributes that align with our brand's image as an e-sports team. Additionally,
the use of such a vibrant color creates a unique look that stands out from the crowd and makes our
brand easily recognizable and memorable.

HEX CODE HEX CODE HEX CODE

#A62E29 #000000 #FFFFFF

CMYK CMYK CMYK

0% 47% 49% 35% 0% 0% 0% 100% 0% 0% 0% 0%

RGB RGB RGB

166, 46, 41, 255 0, 0, 0 255, 255, 255

BRAND GUIDELINES 2025

 Hue E-Sports
Font Overview
This font is a modern and sophisticated typeface that exudes a
sense of power, determination, and elegance. The use of this font
for our brand logo adds a distinctive element to our visual identity,
making it stand out from the crowd and adding credibility to our e-
sports team.

Title Hammersmith One

SUBTITLE Clear Sans (All Caps)

Description
Clear Sans

BRAND GUIDELINES 2025

Proper
Imagery
Connect with audiences

Hue E-Sports

BRAND GUIDELINES 2025

Resource
Page

These icons will be used inside all

of our websites and social media to
remain similar.