Mauricio David García Buestán

ID:00427963

Integrator Project Instructions (Part 1)

1. Company Information:
 Company Name: MexiFlavors
 Vision: To bring the authentic and diverse flavors of Mexico to the United States,
providing high quality and culturally rich food products.
 Mission: To create a bridge of culinary experiences between Mexico and the United
States, fostering appreciation for Mexican cuisine and culture through our
authentic products.
2. Products or Services:
 MexiFlavors will offer a range of Mexican food products, including:
 Authentic salsas and sauces
 Tortillas and corn products
 Traditional spices and seasonings
 Mexican snacks and candies
 Unique beverages such as aguas frescas
3. Company Departments:
 Production: Responsible for manufacturing and quality control of food products.
 Finance: Manages financial aspects including budgeting and financial analysis.
 Marketing: Develops marketing strategies, branding, and promotions.
 Sales: Responsible for negotiations, market research, and customer relations.
4. Target Market:
 Mexican Consumers: MexiFlavors aims to serve the Mexican community in the
United States, providing them with a taste of home and familiar flavors.
 Foreign Consumers: Targeting food enthusiasts, individuals interested in
international cuisine, and people looking to explore Mexican flavors.
5. Negotiation Modes:
 Negotiation Mode with the Mexican Team: MexiFlavors should prepare for
negotiations characterized by relationship building, indirect communication, and a
strong emphasis on personal connections and trust. It's important to show respect
for Mexican culture, use polite language, and be patient during discussions.
 Negotiation Mode with the United States: Given the information about the United
States, negotiations will likely involve a more direct and business focused approach.
Prepare for straightforward communication, data driven discussions, and a focus on
 the bottom line. Ensure that the presentation is professional and that the value of
the products is emphasized.
Team Roles:
 Production Team: Responsible for ensuring product quality, consistency, and
compliance with regulations for export.
 Finance Team: Manages financial aspects, including budgeting for international
expansion and cost analysis.
 Marketing Team: Develops marketing strategies tailored to both Mexican and
foreign consumers, emphasizing the cultural authenticity of the products.
 Sales Team: The sales team will be at the forefront of negotiations, so they need to
understand both negotiation styles and cultural nuances in order to establish
successful business relationships.