Job Code

KEY PERFORMANCE
Date Prepared March 1, 2021
INDICATIOR
Date Revised

Job Summary
Job Title Sales Manager

Job Grade TBC

Sector (1) Retail – Jeddah Food Company (JFC)

Division (2) Private Label and Import / Export

Department (3) Sales

Section (4)

Unit (5) TBC

Reports to: (Job Title) Direct Reports: (Number)

TBC
Reporting
Relationships CEO (Chief Executive Officer) Indirect Reports: (Number)
TBC

Sales Manager KPIs

List of KPIs:

1. Monthly Sales Growth

This sales KPI measures the increase (or decrease) of the sales revenue month-over-month. Using monthly sales
growth as a sales KPI gives actionable insights that can be used to optimize sales processes, strategies, and
product priorities.

2. Calls and Email per Sales Rep (daily, weekly, monthly)

This sales KPI tracks the volume of calls and emails the Sales Team is making over days, weeks, and months. Not
only does this sales KPI will tell how active the Sales Reps are, but it also can indicate when something’s wrong in
the sales funnel.

3. Sales Opportunities Created

This sales KPI tracks the opportunities The Sales Reps are creating to forecast future sales and potentially
determine which opportunities are most worth pursuing. By tracking this sales KPI, your sales team gains
invaluable insights into their sales process

4. Pipeline Value
This sales KPI tracks the expected revenue from all active sales opportunities in a given timeframe. It gives the
“best case scenario” look at deals being negotiated to see if we’re on track to hit the sales targets.

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 Job Code
KEY PERFORMANCE
Date Prepared March 1, 2021
INDICATIOR
Date Revised

5. Monthly Onboarding and Demo Calls Booked

This sales KPI is critical for closing deals. Leads who make it this far down the sales funnel are in a much better
place to convert. Seeing how this metric changes month-on-month is a powerful way to track the health of the
sales funnel.

6. Sales by Contact Method

This sales KPI measures which contact methods are most successful for generating sales. Why it’s so important to
track sales by contact method: There’s nothing more powerful than a great first impression. By giving the Sales
Reps the tools to understand which method of outreach is most likely to generate a sale, they are in the right
place from the start.

7. Average Conversion Time

This sales KPI gives the insight into the productivity of the sales funnel to make better decisions about how much
effort has been put into closing a prospect.

8. Sales Targets
This sales KPI compares closed deals over different periods of time and is a great way to motivate the Sales Reps
and rally the Sales Team. This sales KPI gives historical data to use to set attainable future goals that properly
motivate the Sales Team. This is also used by Sales Reps to track their productivity and progress each month.

9. Sales by Region
This sales KPI tracks the opportunities The Sales Reps are creating to forecast future sales and potentially
determine which opportunities are most worth pursuing. By tracking this sales KPI, your sales team gains
invaluable insights into their sales process

10. Average Purchase Value

This sales KPI tracks the opportunities The Sales Reps are creating to forecast future sales and potentially
determine which opportunities are most worth pursuing. By tracking this sales KPI, your sales team gains
invaluable insights into their sales process

11. Product Performance

This sales KPI tracks the opportunities The Sales Reps are creating to forecast future sales and potentially
determine which opportunities are most worth pursuing. By tracking this sales KPI, your sales team gains
invaluable insights into their sales process

12. Sales Rep Productivity Leaderboard

This sales KPI tracks the opportunities The Sales Reps are creating to forecast future sales and potentially
determine which opportunities are most worth pursuing. By tracking this sales KPI, your sales team gains
invaluable insights into their sales process

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