Apurva Singh

Mobile: +918800677092
E-Mail: apurvasingh99@gmail.com

I am looking for an opportunity to drive and manage Digital marketing campaigns that gives me scope to leverage on
my skills, gives deeper insights into domain knowledge, and help to be build newer skill sets to be able to contribute
towards larger organization Success.

PROFILE SUMMARY
 Professional Experience of 9+ years and expertise in Salesforce Marketing Cloud.
 Skilled in setting up end to end Email Campaigns in Salesforce Marketing Cloud.
 Expertise in developing the Adds Campaign in Social Studio and Ads Business Manager.
 Experience in Web Content Development, Digital Marketing, Event Webpage Creation Management, Market
Strategy and Reporting.
 My strengths are hardworking, innovative thinking and Positive Attitude.

ORGANISATIONAL EXPERIENCE

Mindtree ltd Bangalore Since June’2021- Present

Role: Associate Technical Lead

Main activities and Responsibilities:

 Working on setting up end to end campaign in salesforce marketing cloud.

 Involves in Deployments and go-live for campaigns.
 Understanding the requirement from the clients and implementation of new programs.
 Involves with the team in resolving the issues and fixes if any in ongoing journeys and setup.

Accenture Bangalore since April’2018 – May’2021

Role: Application Development Analyst

Main activities and Responsibilities:

 Worked on Migration Project from Oracle to Salesforce Marketing Cloud.

 Worked on Salesforce Social Marketing Studio and Facebook, LinkedIn & Twitter Business Manager to create
Add campaigns and analysis reports.
 Part of a team handling Email Marketing project in Salesforce Marketing Cloud
 Good hands on experience in Email Studio, A/B Testing, Journey Builder, Automations, Web Studio, Data
Segmentation, Activities, Triggered Sends and Reporting and SMS Campaigns.
 Email Dynamic Content, Ampscript, Testing and Debugging the issues in the Production.
 SQL Queries for Data Segmentation and List pulls as per the requirement.
 Worked on end to end Campaign Journeys setup and Monitoring.

Wunderman International since Oct’2014 – March’ 2018

Role: Senior Email Campaign Specialist

Main activities and Responsibilities:

 Good knowledge of automation tool like Exact Target, Marketo, ON24 & Certain for sending emails and
setting up the live and in person events.
 A/B Testing, Dynamic Emails, WWE Events, Signup form creation, social sharing and Email Alignments,
Handling templates, Logos, Images. Responsible for creating & managing assets templates for emails and
landing pages. Work with team in building email campaigns, HTML presentation and quality assurance of all
email campaigns.
 Also includes Microsoft Customer Data analysis, developing & implementing business rules, Campaign
Management, Campaign Reporting and Data Manipulation.
 Encouraging adoption of e-mail tactics such as personalization, dynamic content, tracking, targeting for
better result.
 This role also involved communication with stakeholders (i.e. Microsoft) through virtual conference calls. The
communication entails requirement gathering, setting expectations, overall process improvement etc.

Samsung India Electronics Ltd – CS Process Innovation Team Since March’2013 – Oct’2014

Role: Web Content Developer for http : //www.samsung.com/in/support.

Main activities and Responsibilities:

 To create support contents to the latest products for the Samsung Official Website using HTML, CSS, CSS3
and editing software.
 To constantly review Samsung websites and search for modification.
 To be in constant touch with Samsung Support Team, review their knowledge and their interaction with
customers.
 To updates websites in compliance to the latest developments.

Ienergizer – Samsung Customer Care Centre Since Sept’2012- Feb’2013

Role: Technical Associate

Project: Samsung Handheld Project

Responsibility:

 Troubleshooting and assisting in resolving issues in Samsung handheld devices.

TRAINING AND CERITIFICATIONS

 Salesforce Certified Marketing Cloud Email Specialist.

 Salesforce Certified Marketing Platform Developer 1.
 Salesforce Certified Marketing Cloud Developer.
 Salesforce Certified Marketing Cloud Administrator.
 65 Salesforce Badges on Salesforce Trailhead.

ACADEMIC ACHIEVEMENTS
Graduation B.E. (73.5%) Uttar Pradesh Technical University
Senior Secondary (XII) 69.3% in Aggregate I.S.C
Secondary (X) 67.5% Aggregate I.C.S.E

PERSONAL DETAILS

Date of Birth : 9th August, 1989

Address: Bangalore, Karnataka
Languages Known: English & Hindi