CHAPTER I INTRODUCTION

1.1 INDUSTRY PROFILE INFORMATION TECHNOLOGY IN INDIA The Indian Information Technology industry accounts for a 5.19% of the country's GDP and export earnings as of 2009, while providing employment to a significant number of its tertiary sector workforce. More than 2.5 million people are employed in the sector either directly or indirectly, making it one of the biggest job creators in India and a mainstay of the national economy. In 2010-11, annual revenues from IT-BPO sector is estimated to have grown over US$76 billion compared to China with $35.76 billion and Philippines with $8.85 billion. India's outsourcing industry is expected to increase to US$225 billion by 2020. The most prominent IT hub is IT capital Bangalore. The other emerging destinations are Chennai, Hyderabad, Trichy, Coimbatore, Kolkata, Pune, Mumbai, Ahmedabad, NCR and Kochi. Technically proficient immigrants from India sought jobs in the western world from the 1950s onwards as India's education system produced more engineers than its industry could absorb. India's growing stature in the Information Age enabled it to form close ties with both the United States of America and the European Union. However, the recent global financial crises has deeply impacted the Indian IT companies as well as global companies. As a result hiring has dropped sharply and employees are looking at different sectors like the financial service, telecommunications, and manufacturing industries, which have been growing phenomenally over the last few years. India's IT Services industry was born in Mumbai in 1967 with the establishment of Tata Group in partnership with Burroughs. The first software export zone SEEPZ was set up here way back in 1973, the old avatar of the modern day IT park. More than 80 percent of the country's software exports happened out of SEEPZ, Mumbai in 80s.

Growth Each year India produces roughly 500,000 engineers in the country, out of them only 25% to 30% possessed both technical competency and English language skills, although 12% of India's population can speak in English. India developed a number of outsourcing companies specializing in customer support via Internet or telephone connections. By 2009, India also has a total of 37,160,000 telephone lines in use, a total of 506,040,000 mobile phone connections, a total of 81,000,000 Internet users comprising 7.0% of the country's population, and 7,570,000 people in the country have access to broadband Internet making it the 12th largest country in the world in terms of broadband Internet users. Total fixed-line and wireless subscribers reached 543.20 million as of November, 2009. The economic effect of the technologically inclined services sector in India accounting for 40% of the country's GDP and 30% of export earnings as of 2006, while employing only 25% of its workforce is summarized by Sharma (2006). Today, Bangalore is known as the Silicon Valley of India and contributes 33% of Indian IT Exports. India's second and third largest software companies are head-quartered in Bangalore, as are many of the global SEI-CMM Level 5 Companies.Next to Bangalore Hyderabad plays an important role in IT. Lot of companies were developed in Hyderabad, in the last few years. Top Nine IT Hubs in India Ranking City 1 2 Bangalore Chennai Description Popularly known as the capital of the Silicon Valley of India is currently leading in Information Technology Industries in India. Famously known as "Gateway of South India", it is the second largest exporter of Software.[20] Hyderabad which has good infrastructure and good government

3 4

Hyderabad support is also a good technology base in India. NCR The National Capital Region of India comprising Delhi, Gurgaon, Faridabad, Noida, Greater Noida and Ghaziabad are having 2

ambitious projects and are trying to do every possible thing for this 5 6 Pune Kolkata purpose. Pune, a major industrial point in India. Kolkata is a major IT hub in eastern India. All major IT companies are present here. The city has tremendous potential for growth in this sector with upcoming areas like Rajarhat. Popularly known as the commercial, entertainment, financial capital 7 Mumbai of India, This is one city that has seen tremendous growth in IT and BPO industry, it recorded 63% growth in 2008.[21] TCS, Patni, LnT Infotech, I-Flex WNS and other companies are headquartered here. This rapidly growing industrial hub houses a lot of IT/ITES and BPO giants. Genpact, Connexions IT services, Deutsche Bank and 8 Jaipur EXL BPO, Infosyss, Tech Mahindra, and Wipro are here. There are plans to build the largest IT SEZ in India by Mahindra under the 9 Mahindra World City. Ahmedabad Fastest growing center of IT/IT-enabled services, BPO & KPO.

SOFTWARE INDUSTRY IN INDIA The software industry includes businesses involved in the development, maintenance and publication of computer software using any business model. The industry also includes software services, such as training, documentation, and consulting. History The word "software" had been coined as a prank by at least 1953, but did not appear in print until the 1960s. Before this time, computers were programmed either by customers, or the few commercial computer vendors of the time, such as UNIVAC and IBM. The first company founded to provide software products and services was Computer Usage Company in 1955. The software industry expanded in the early 1960s, almost immediately after computers were first sold in mass-produced quantities. Universities, government, and business customers created a demand for software. Many of these programs were written in-house by full-time staff programmers. Some were distributed freely between users of a particular machine for no charge. Others were done 3

on a commercial basis, and other firms such as Computer Sciences Corporation (founded in 1959) started to grow. The computer-makers started bundling operating systems software and programming environments with their machines. When Digital Equipment Corporation brought a relatively low-priced micro-computer to market, it brought computing within reach of many more companies and universities worldwide, and it spawned great innovation in terms of new, powerful programming languages and methodologies. New software was built for micro-computers, and others, including IBM, followed DECs example quickly, resulting in the IBM AS400 amongst others. The industry expanded greatly with the rise of the personal computer in the mid-1970s, which brought computing to the desktop of the office worker. In subsequent years, it also created a growing market for games, applications, and utilities. DOS, Microsoft's first operating system product, was the dominant operating system at the time. In the early years of the 21st century, another successful business model has arisen for hosted software, called software as a service, or SaaS; this was at least the third time this model had been attempted. SaaS reduces the concerns about software piracy, since it can only be accessed through the Web, and by definition no client software is loaded onto the end user's PC. Software sectors There are several types of businesses in the software industry. Infrastructure software, including operating systems, middleware and databases, is made by companies such as Microsoft, IBM, Sybase, EMC, Oracle and VMWare. Enterprise software, the software that automates business processes in finance, production, logistics, sales and marketing, is made by Oracle, SAP AG , Sage and Infor. Security software is made by the likes of Symantec, Trend Micro and Kaspersky. Several industry-specific software makers are also among the largest software companies in the world: SunGard, making software for banks, BlackBoard making software for schools, and companies like Qualcomm or CyberVision making software for telecom companies. 4

Other companies do contract programming to develop unique software for one particular client company, or focus on configuring and customizing suites from large vendors such as SAP or Oracle.

1.2 COMPANY PROFILE Googolsoft Technologies is a software development and a soft skills training company which offers world class application development services and an unparalleled training in recruitment and soft skills. Our comprehensive portfolio of services includes

Technology Staffing, Training in Recruitment, Employment skills Training, Presentation skills training, Soft skills training, Web Designing, Web Development and Web Hosting. Our company pioneered the concept of providing a certification course in recruitment to the MBA HR students. Real time recruitment specialists train the students on the basics and the core recruitment techniques to make them ready for employment. During this course, job seekers are given special training on how to conduct the interviews and how to face the interviews. All our industry endorsed training materials are tailor-made to create employable students. Googolsoft training division has crafted a first of its kind employment skills training program for the job seekers. This offers a unique combination of personality development skills and interview preparation skills training to the students. Our employment oriented training covers the entire gamut of skills needed to get the employment. With our expertise developed through the profound experience, we help the businesses to bridge the gap between their business and information technology driven goals. Periodical workshops offer soft skills training programmes to the corporate executives. As a web development and web designing company, we have been redefining the market standards with utmost consistency. Googolsoft Technologies is powered by skill professionals and driven by its mission to create values to all its clients. Our forte is the well qualified trainers and the innovative methodologies used to provide training of international standards. SERVICES: 1. SOFTWARE DEVELOPMENT 2. WEB DEVELOPMENT 3. WEB DESIGNING 4. WEB HOSTING 5. TECHNOLOGY STAFFING 6. CERTIFICATION IN RECRUITMENT 7. SOFT SKILLS TRAINING 8. JOB SKILLS TRAINING

1. SOFTWARE DEVELOPMENT: Googolsoft creates custom software applications for the clients to meet their specific business needs. Clients leverage our experience and knowledge base to improve their businesses with the latest technologies. Our development team works with them to identify inefficiencies and bottlenecks in their workflow processes, and create custom IT tools to address their needs. At Googolsoft, our Java application development team takes full responsibility and ownership of the entire project. Our expert team identifies the clients application development needs and then delivers ready-to-use solutions. Java Application Development Googolsoft has a dedicated Java application development team with good proficiency across various industry verticals. Our company offers a wide range of Java Development Services which includes Java Application Development, Java Software Development, Java Portal Development. Java Application Development Expertise Googolsofts Java application development team develops world-class Java applications which run across different platforms, adding value to our customers products and organizations. As a Java development company, we help our clients realize the potential and benefits of J2EE and J2ME applications and related technologies including Enterprise Java Application Development, Web Portal Development and Mobile Application Development. Web Development, J2ME application Development, J2EE Application Development, Java Mobile Application Development and Java Enterprise

Our Java Development expertise includes:

Enterprise Software Application Development 7

SAAS Application Development Web Portal Development Java Software Development J2ME Mobile Application Development Migration, Enhancement, and Integration of Java Applications Java Application Maintenance Java Application Testing

Technology Expertise: Googolsofts Java application development team is well experienced in technologies and tools necessary to design, develop, and test a robust and scalable Java application: J2EE Application EJB, Servlets, JSP, JDBC, JNDI, RMI/IIOP, JTA/JTS, JMS, JavaMail, JSF, Struts, Spring, Hibernate HTML/XHTML, JavaScript, J2ME, J2SE, SWING, SWT, Macromedia Flex, ActiveX Web/Application Servers Web Services Java Application Development Databases IDEs Oracle, PostgreSQL, MS SQL Server, MySQL Eclipse, Netbeans, JCreator, JBuilder Our company follows CASE tools software methodology which leads to effective execution of Java application development plans. Our Java development plans are geared towards flexible, secure and portable Java application development. Mobile J2ME, Blackberry, Android

development

Client/Desktop

Apache, Tomcat, JBoss, IBM WebSphere WSDL, SOAP

Development Methodologies:

Our technical Java software development team strives to do more than just application 8

programming. We make efforts to take complete ownership of your Java application development project, to be your technology partner for Java development. Our Java application development approach is a world-class experience for business in the following ways: Our expert team focuses on a secure and scalable application architecture Experienced professionals use the latest cutting-edge technology for Java application development Our analytical approach looks at the broader picture of your business objectives for Java software development Our priority is on overall security of the system Unique development process and a global delivery model enable us to address your most pressing technology needs 2. WEB DEVELOPMENT Googolsoft specializes in various web technologies like PHP, ASP.NET, LAMP, Joomla and back-end databases including MySQL and SQL Server. We generally follow the agile method for project management. The entire project is first split up into several small milestones with deliverables and time frame defined. Our team works on each milestone and the progress report is sent on a daily basis. Modules once completed are uploaded to our test server for client feedback. The project manager assigned communicates with the client and sends the status reports. An experienced web project manager is assigned for each project and holds the below responsibilities: Act as a single point of contact between the client and the project team. Monitor the design and the development activities. Communicate the project updates and delivery milestones to the client regularly and participate in project discussions. 9

Update the internal project monitoring software on a daily basis Track all the bug reports in Mantis and update the Mantis accordingly communicate with client for overall feedback and post launch support

3. WEB DESIGNING Googolsoft has one of the best web design teams in South India, a dedicated design team to create professional Web2.0 designs for our clients. Our designs are targeted to the end users who will use the website. We are creative, experimental and at the same time address the functional specifications of the website. We believe that a great design is the key to making a successful websites. We study the client requirements and research other websites in terms of usability and popularity. Based on outcome of the study, we prepare the design mockups which are sent to the client for approval. Once the home page is approved by the client, we design the inner sections based on the basic theme. 4. WEB HOSTING Googolsoft offers affordable and cheap web hosting plans to all its clients. It includes all the basics and the flexibility to customize with options tailored to your needs. Our hosting services are perfect for small static websites to big dynamic portals. All this comes in an affordable price that is packed with power features. Our company provides Linux & Windows based hosting plans.

5. TECHNOLOGY STAFFING Googolsoft specializes in providing the technology staffing services to all its IT clients on any fixed duration basis. Our technology staffing services extends across all the verticals in the IT sector. Clients leverage on our experience and knowledge base in the Information technology sector to avail the best staffing resources with the least turn around time. 10

Our company strongly believes that human assets play a crucial part in the growth of an organization. In this dynamic market, competitive advantage of every company depends upon the competent and committed employees. Depending on the needs of our clients, we provide skilled manpower on a temporary or contract basis. Technology staffing ensures Just-in time recruitment for short-term or critical projects without the overheads associated with a full time employee. It enables our clients to manage their head count with ease. Technology staffing acts as a flexible, cost effective and a quick solution for all our IT clients. Contract staffing service also provides an opportunity for our clients to evaluate the on the job performance of a temporary staff and rewarding the good performance with a permanent job. All of our professionals are guaranteed to meet or exceed our clients expectations. BENEFITS OF OUR STAFFING SERVICES: Our expertise in developing complex software applications enable us to understand the IT staffing requirements and provide pre-screened candidates that best fit our clients technology staffing needs. Googolsoft possesses a unique combination of time tested processes and innovative recruitment techniques with the state of the art infrastructure Technology professionals who match both the job profile and the culture of the clients organization are only suggested. Our team of highly qualified recruiters with strong experience and expertise in recruitment across all the domains acts as an extended partner for our clients. Flexibility for our clients to get temporary staffing of qualified professionals on any fixed duration basis. Contract duration of our professionals can also be extended based on the demand of the projects 6. CERTIFICATION IN RECRUITMENT First time in India, an organization has stepped up to provide the Training in Recruitment skills to MBA HR students. Researches conducted across India have confirmed that majority (60%) of the jobs available in HR field are basically in recruitment. With the phenomenal growth of IT and Telecom sectors in the last decade, there is a big need for the employable MBA HR students in the recruitment arena. 11

During this training, students are empowered with the world class manpower staffing processes and the industry endorsed techniques. In addition, the secrets of core recruitment practices are also shared to the young budding HR students. Students are given a practical chance to do the real time recruitment. State of the art classroom provides extra support to the practice sessions. Course covers a wide array of hot topics of recruitment including: Decoding of Human Psychology How to face interviews and how to conduct interviews. Basics of recruitment and core recruitment process. Time tested ways to frame hiring plan strategies and make market analysis. Methods to source the right candidates using Job portals, Networking, Innovative Reference building methods, Headhunting, Job ads in Naukri, Recruitment drives etc Tips for screening the profiles based on Technical skills, Attitude, Communication, CTC, Offers, and so on. Scheduling and co-ordination methods for technical and HR interviews. Offer negotiation and offer discussion styles. Job offer to On-board joining ratio conversion techniques. Real life Candidate Relationship Management (CRM). This certification course enables a job seeker to have an edge over others during the campus interviews. It also provides a good opportunity to earn lakhs of money through the highly paid freelancer or part-time jobs in recruitment industry. 7. SOFT SKILLS TRAINING:

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Soft skills are the interpersonal skills and the associated non-technical skills that help individuals deal with everyday challenges at the work place effectively. In this regard, soft skills play a crucial role to increase the employment and growth opportunities in the competitive global environment. Every human being is pre-programmed with a set of interpersonal behavioral patterns. People acquire them over a period of time through their own experience. During the soft skills training sessions, the old programs in the brain are replaced with a new set of programs. Success of training depends on the amount of permanent changes made to the behavioral patterns. To make this happen, frequent reinforcement of concepts backed with encouragement, feedback and guidance is mandatory. In the current global business environment, it is essential for everybody to have the right skills to reach the point of self actualization. Backed by experienced trainers, our company offers interactive personality development sessions in the following areas: Stress management Time Management Team Management Email etiquettes and Telephone etiquettes Presentation skills Public Speaking skills Vision Setting Confidence Boosters Human Relations Management Business games Motivation Googolsoft training division is committed to the task of producing efficient professionals. Our training solutions are customized based on the need of the corporate sectors. 13

8. JOB SKILLS TRAINING: Googolsoft training division has crafted a first of its kind training program for the job seekers. Employment skills training offer a unique combination of personality development skills and interview preparation skills training to the students. Our practice oriented training covers the entire gamut of skills needed to get the employment. Job seekers are empowered with the innovative job search method techniques to widen their job opportunities. Tips to improve the vocabulary and communication are given to make them an effective communicator. Our training module has been framed on the basis of the research conducted to identify the root cause of the interview failure. Voice recording and video taping of practice sessions produces a dramatic improvement in employment skills among the job seekers. Our training process has four different stages. At the first stage, the inner desire for the dream career has been identified and counseled accordingly. Plan for the career and the interview is drafted at the second stage. Necessary self belief on the career plan is provided at the third stage to facilitate a gradual lead up to the last stage. In the last stage, job-seekers are trained in the core interview skills and the presentation skills necessary for success in the interviews. Stage 1 (Self Awareness): Self-Analysis sessions Ice breaker games One to one Career Counseling Stage 2 (Planning) Vision & Goal Setting Plan of action Visualization techniques Stage 3 (Confidence Boosters) Self- Confidence Enhancement Presentation Skills 14

 Vocabulary building tools

Stage 4 (Interview skills): Resume Preparation Group Discussion skills Interview questions handling Interview preparation Mock Interviews Innovative Job Search techniques CLIENTS: A partial list of our IT clients : HCL Technologies (CMMI Level 5) Mascon Global Limited (CMMI Level 5) CSC India (Fortune 500 company) Calsoft Labs (CMM Level 5) BahwanCybertek (CMMI Level 5) Ness Technologies (CMM Level 5) Cybernet Slash Support (CMM Level 5) Sword Global (CMM Level 5) GAVS Technologies (CMM Level 5)

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 Aspire Systems (CMMI Level 4) Kumaran Systems (CMMI Level 3) Photon Infotech (CMM Level 3)

1.3 NEED OF THE STUDY It is necessary to understand the user experience of viewing advertisement in

Internet and how they feel about Internet Advertisement. It is to identify among the different type of online advertisement which type of

advertisement is comfortable for users. It is also necessary to find effectiveness of Advertisement towards the users.

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1.4 SCOPE OF THE STUDY This research was conducted with an aim to help the company to increase users for its client web sites. This study will help to understand the user experience and expectation towards Internet Advertisement. The information gathered through this research can be used by the company to improve its services and became more user friendly. This can increase the goodwill of the company and its overall performance. It helps the organization to understand the user psychology on viewing the webpage so that easily the product can be positioned.

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1.5 OBJECTIVES PRIMARY OBJECTIVE To study is to determine the users expectation of Advertisement in Internet. SECONDARY OBJECTIVE To identify user experience of viewing advertisement in Internet. To find out how they feel about Internet Advertisement. To determine the effectiveness of Advertisement towards the users. To find out the type of Advertisement comfortable for users. To give suggestion to improve the advertisement in Internet.

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1.6 LIMITATIONS OF THE STUDY Every research has its own limitation. It is not possible that a research is accomplished without having bounding and limitation. There are always some short comings which come into the way of accomplishment of a particular research study. It is almost impossible for research to get away from it. Following are the some limitations which I face during the dissertation, Most of the consumers did not spend more time in the questionnaire, so it might Due to shortage of time we did not meet more respondents. The shortage of time was another constraint for the study. Human error is unavoidable.

affect the quality of the data collected.

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1.7 LITERATURE REVIEW Advertisement is used to publicize a product, service, or theme. Several types of adverts are acquirable for the aim of establishing brand consciousness and expanding product sales. Advertisement is ever-present in nearly all facets of day-to-day living. ONLINE ADVERTISING Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. The effects of media context experiences on advertising effectiveness

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Author: Malthouse, Edward C, Calder, Bobby J Source : Journal of Advertising, September 22, 2007 The effectiveness of advertising depends on both the quality of the product being advertised and the quality of the ad itself. A third factor is equally obvious, but receives relatively less attention. Response to Internet Advertising Among Malaysian Young Consumers Author: Yet-Mee Lim, Teck-Chai Lau Source: Journal of Marketing Research,1987 This study examines how young consumers perceive the Internet as an advertising medium. It explores their Internet usage, attitudes toward Internet advertising, beliefs about Internet advertising, Internet advertising effectiveness, online purchasing patterns, and their preference between Internet and traditional advertising. Business-to-business advertising effectiveness and mediating factors in the Web Author: Kiani, Gholamreza With the birth of the World Wide Web, the current decade has witnessed tremendous evolution in the media environment, which indicates that electronic commerce, defined as the electronic exchange of information, goods, services, and payments, has finally come of age. Despite the fast growing popularity of electronic commerce and the presence of many companies on the virtual market, the rules of the game in this new environment are still unknown Post Impressions: Internet Advertising without Click-Through Authors: Ursula Grandcolas, Charles McNeil This research compared the factors affecting the click-through and post impression rates of internet banner advertising. The data analysed included over 7 million impressions, with 739 placements, and covered 12 different campaigns. Post-impressions were correlated with click-throughs; the average click-through was 0.44% which compared to 0.13% for post-impressions. 21

Value-based advertising on the Internet Authors: Nabil Y. Razzouk, Victoria Seitz The Internet has attracted companies in different industries to market products and services. However, many companies have become disenchanted with the Internet, as they have not achieved the commercial potential anticipated. Internet Advertising Formats and Effectiveness Authors: Hairong Li, John D. Leckenby The issue of internet advertising effectiveness is part of the broader question about the effectiveness of advertising in general. As a result, internet advertising effectiveness should be examined in a similar fashion as traditional advertising A new model of Online advertizing effectiveness on customer responsiveness: A case of laptop companies in Malaysia Authors: Ghajarzadeh, Navid Sahebjamnia, Khosro Sahaleh, Alireza Chavosh Source: Journal of Business and Policy Research Volume 5. Number 2. December 2010 Since the emergence of internet in the world, companies found out flexibility, effectiveness, lower cost and advantages of using the internet to transfer and receive huge amount of information. Moreover, the internet as a medium plays an important role in attracting customers.

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1.8 RESEARCH METHODOLOGY This project titled A Study on Advertisment Effectiveness in Internet is a descriptive research as it aims to study the magnitude of the user experience in internet advertisement furnishing in the town of Chennai. 1.8.1 RESEARCH DESIGN Research Design is needed because it facilitates the smooth sailing of the various research operations, thereby making research as efficiently as possible yielding maximal information with minimal expenditure of effort, time and money. Research design stands for the advanced planning of the methods to be adopted for collection of relevant data. The approach identified for this research is survey approach. This is best suited for descriptive research studies. Here a survey on the user experience and expectation of Internet advertisement and getting suggestion to improve it. 1.8.2 RESEARCH INSTRUMENT A questionnaire was used as the instrument to collect the primary data from the respondents. The questionnaire used was a well structured questionnaire consisting mostly

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of closed ended questions like dichotomous questions, multiple choice questions. The questionnaire also included open ended questions. 1.8.3 SAMPLING TECHNIQUE Sampling is the selection of some part of an aggregate or totality on the basis of which a judgment about the aggregate or totality is made. It refers to the technique or the procedure, the researcher would adopt in selecting some sampling units from which inferences about the population is drawn, Sampling design is determined before any data are collected. 1.8.4 SAMPLING UNIT The target respondents were users of Internet in the Chennai. Customers above 18 years of age of different income group and professions were chosen for the survey. 1.8.5 AREA OF THE STUDY The area of the study was Chennai. 1.8.6 DATA COLLECTION

The following two sources primary data and secondary data was used in the study. 1.8.7 PRIMARY DATA The primary data for the study on Advertising effectiveness in Internet collected through primary data collection method. Based on a discussion interview with the Managing director of Googolsoft Technologies. Questionnaire was prepared, debugged and pilot tested in the market. 1.8.8 SECONDARY DATA This provided the starting point for the research study. It offered the advantage of low cost and ready availability. Senior manager provided induction information about Googolsoft Technologies services and strategies to sustain clients. 1.8.9 TOOLS FOR ANALYSIS

Percentage method 24

 Chi-square test Correlation SAMPLE SIZE: The sample size decided for the study was 100 respondents. SAMPLING TECHNIQUE: Simple Random sampling was chosen. PERCENTAGE METHOD In this project Percentage method test was used. The percentage method is used to know the accurate percentages of the data we took, it is easy to graph out through the percentages. The following are the formula Percentage of Respondent = No of Respondent Total no. of Respondents From the above formula, we can get percentages of the data given by the respondents. CHI-SQUARE ANALYSIS In this project chi-square test was used. This is an analysis of technique which analyzed the stated data in the project. It analysis the assumed data and calculated in the study. The Chi-square test is an important test amongst the several tests of significant developed by statistical. Chi-square, symbolically written as x2 (Pronounce as Ki-Spare), is a statistical measure used in the context of sampling analysis for comparing a variance to a theoretical variance. FORMULA 2 = (O-E) 2 E O E = = Observed frequency Expected frequency x 100

CORRELATION

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Correlation analysis deals with the association between two or more variables. It does not tell anything about cause and effect relationship. Correlation is classified in two types as Positive and Negative correlation. SPEARMAN Correlation method, it also can be said as Rank Correlation. It is defined by the symbol r FORMULA r = 1- 6 di n (n-1) Correlation value shall always lie between +1 and-1. When r =1, it shows there is perfect positive correlation between variables. When r = 0, There is no correlation

CHAPTER-II DATA ANALYSIS & INTERPRETATION

TABLE 2.1 Classification of respondent based on usage of Internet Factors Yes No Total Sources: Primary data INFERENCE From the above table it is inferred that 100 % of the respondents are using Internet. CHART 2.1 26 No. of respondents 100 0 100 Percentage (%) 100 0 100

Classification of respondent based on usage of Internet

TABLE 2.2 Classification of respondents based on time using for Internet Factors Morning Afternoon Evening Night Total Sources: Primary data No. of respondents 18 30 12 40 100 18 30 12 40 100 Percentage (%)

INFERENCE From the above table it is inferred that, 18% of the respondents are using internet in morning, 30% in afternoon, 12% in evening and 40% in night.

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CHART 2.2 Classification of respondents based on time using Internet

TABLE 2.3 Classification of the Respondents based on hours spending for Internet Hours Less than 5 hrs 5-10 hrs 10-15 hrs Dont know Total Sources: Primary data INFERENCE From the above table it is inferred that 28 % of respondents are using less than 5 hrs, 42% using 5-10 hrs, 20% using 10-15 hrs and 8% of respondents do not know about hours spending for internet. . CHART 2.3 Classification of the Respondents based on hours spending for Internet 28 No. of respondents 28 42 20 8 100 Percentage (%) 28 42 20 8 100

TABLE 2.4 Respondents choice of location for using Internet Places No. of respondents Office 38 College 18 Home 20 Net Centres 24 Total 100 Sources: Primary data INFERENCE The above table infers that 38% choose the Office, 18% choose College, 20% choose home and 24 % choose net centers as their locations for browsing Internet. CHART 2.4 Respondents choice of location for using Internet Percentage (%) 38 18 20 24 100

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TABLE 2.5 Respondents choice of search engine

Search engine Google Yahoo Others Total Sources: Primary data

No. of respondents 63 30 7 100

Percentage (%) 63 30 7 100

INFERENCE The above table 63 % of respondents is using Google, 30 % of respondents are using Yahoo and 7% of respondents are using other search engines.

CHART 2.5 Respondents choice of search engine 30

TABLE 2.6 Places where respondents see advertisement in Internet

Locations Search engine Social network Web portals Others Total Sources: Primary data

No. of respondents 16 44 27 13 100

Percentage (%) 16 44 27 13 100

INFERENCE The above table indicates that 16 % of respondents see advertisement in Search engine, 44 % seeing in social network, 27 % of respondents in web portals, 13 % of respondents are chosen other locations where they see advertisement in Internet.

CHART 2.6 31

Places where respondents see advertisement in Internet

TABLE 2.7 Getting Advertisement regarding product or service Factors Yes No Sometimes Total Sources: Primary data INFERENCE The above table indicates that 20% of respondents getting advertisement and 48% of respondents are not getting and 32% are sometimes getting advertisement regarding product or service in internet. No. of respondents 20 48 32 100 Percentage (%) 20 48 32 100

CHART 2.7

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Getting Advertisement regarding product or service

TABLE 2.8 Felling the effectiveness of Advertisement

Effectiveness Yes No Total Sources: Primary data

No. of respondents 37 63 100

Percentage (%) 37 63 100

INFERENCE The above table 26 % of respondents are strongly agree, 74 % of respondents are agree, none of respondents are disagree nor strongly disagree.

CHART 2.8 Felling the effectiveness of Advertisement

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TABLE 2.9 Satisfaction level of advertisement

Level of satisfaction Highly satisfied Satisfied Neutral Highly dissatisfied Dissatisfied Total Sources: Primary data INFERENCE

No. of respondents 9 15 12 30 34 100

Percentage (%) 9 15 12 30 34 100

From the above table it is inferred that 9% of the respondents are highly satisfied, 15% of the respondents are satisfied, 12% of the respondents are neutral, 30% of the respondents

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are highly dissatisfied and 34% of the respondents are dissatisfied with the advertisements displaying in Internet. CHART 2.9 Satisfaction level of advertisement

TABLE 2.10 Classification of respondents based on clicking of pop-up advertisement

Factors Yes No Sometimes Total Sources Primary data INFERENCE

No. of respondents 28 50 22 100

Percentage (%) 28 72 22 100

The above table show that 28% of respondents will click pop-up advertisement and 50% will not click pop-up advertisement and 22% will click pop-up sometimes.

CHART 2.10 35

Classification of respondents based on clicking of pop-up advertisement

TABLE 2.11 Advertisements disturbs browsing .

Level of agree Strongly agree Agree Disagree Strongly disagree Total Sources: Primary data INFERENCE

No. of respondents 54 21 15 10 100

Percentage (%) 54 21 15 10 100

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The above table indicates that, 54% of the respondents strongly agree, 22% of the respondents agree, 15% of respondents disagree and 10% of the respondents strongly disagree regarding disturbance of advertisement while browsing. CHART 2.11 Advertisements disturbs browsing

TABLE 2.12 Opinion about Search engine advertisement

Opinion Excellent Good Better Bad Total Sources: Primary data INFERENCE

No. of respondents 30 38 19 13 100

Percentage (%) 30 38 19 13 100

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The above table indicates that, 30% says search engine advertisement as excellent and 38% of respondents says as good and 19% says as better and 13% of respondents says bad as their opinion about search engine advertisement. CHART 2.12 Opinion about Search engine advertisement

TABLE 213 Kind of Advertisement easy to follow

Advertisement Pop-ups Classifieds E-mail Banner Total Sources: Primary data INFERENCE

No. of respondents 7 22 18 53 100

Percentage (%) 7 22 18 53 100

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The above table indicates that 7% of the respondents are easy to follow pop-ups, 22% follow classifields, 18% follow E-mail and 53% follow Banner advertisements. CHART 2.13 Kind of Advertisement easy to follow

TABLE 2.14 Credits given for clicking advertisements

Factors Interested Very much interested Not interested Total Sources: Primary data INFERENCE

No. of respondents 33 40 27 100

Percentage (%) 33 40 27 100

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The above table indicates 33% are interested, 40% are very much interested and 27% are not interested to get credits for clicking advertisements. CHART 2.14 Credits given for clicking advertisements

TABLE 2.15 Advertisement seeing frequently

Advertisement Films Matrimony Education institutions Products Others Total Sources: Primary data

No. of respondents 27 18 13 30 12 100

Percentage (%) 27 18 13 30 12 100

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INFERENCE The above table indicates that 27% of the respondents seeing films, 18% are seeing matrimony, 13% are seeing educational institutions, 30% are seeing products and 12% are seeing other advertisements frequently. CHART 2.15 Advertisement seeing frequently

TABLE 2.16 COMPUTATION OF CHI-SQUARE ( 2) Search engine and seeing advertisement in Internet Null Hypothesis There is no significant difference in the variable for using search engine and place of seeing advertisement in internet. OBSERVED COUNT Factors Google Yahoo Search engine 12 7 Social network 8 11 Web portals 13 4 Others 10 2 Total 43 24

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Others Total

18 37

6 25

8 25

1 13

33 100

EXPECTED COUNT Search engine Social network Web portals Factors Google Yahoo Others Total 11.7 8.5 17.2 37 8.2 10.0 7.12 25 12 5.12 7.8 25 10.2 1.20 2.1 13 43 24 33 100 Others Total

FORMULA (O-E) 2 2= O E = = O 12 8 13 10 7 11 4 2 18 6 Observed frequency Expected frequency E 11.7 8.2 12 10.2 8.5 10.0 5.12 1.20 17.2 7.12 (O-E) 0.3 -0.2 1 -0.2 -1.5 1 -1.12 0.8 0.8 1.12 (O-E)2 0.09 0.04 1 0.04 2.25 1 1.25 0.64 0.64 1.25 (O-E)2/E 0.0076 0.0048 0.0833 0.0039 0.2647 0.1 0.2441 0.5333 0.0372 0.1755 E

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8 1 Source: Primary Data 2 = (O-E) 2 E

7.8 2.1

0.2 -1.1

0.04 1.21

0.0051 0.5761

R2 = 1.1268 The calculated value = 2.3904 Degree of freedom = (R-1) (C-1) = (2-1) (4-1) =3 Table value of x2 for three DOF 5 Percentages a level of significance = 7.815 C.V < T.V ACCEPTED. INFERENCE Thus chi square test infers that there is no significant difference in the variable for using search engine and place of seeing advertisement in internet.

TABLE 2.17 ANALYSIS OF USER INTERNET LOCATION AND ADVERTISEMENT EASY TO FOLLOW ANOVA TABLE Advertisement-> Location Office College Home Netcentres Pop-up 1 10 5 2 Classifields 12 30 20 6 E-mail 11 12 8 1 Banner 1 23 7 1

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Ho-Respondents using Internet are independent to various attributes H1-Respondents are dependent to various attributes X1 1 10 5 2 X=18 (X1)2 1 100 25 4 X=130 X2 (X2)2 X3 12 144 11 30 900 12 20 400 8 6 36 1 X2=68 X=1480 X3=32 (X3)2 121 144 64 1 X=330 X4 1 23 7 1 X4=32 (X4)2 1 529 49 1 X=580

Here, N=Total no.of items N=16 Total sum of all the items=X+X2+X3+X4 =18+68+32+32 T=150 Correction factor=T2/N = (150)2/16 =1406.25

Total sum of square= (X12+X22+X32+X42)-C.F =(130+1480+330+580)-1406.25 =2520-1406.25 =1113.75 Sum of square between user location of internet =(X12/N+X22/N+X32/N+X42/N)-C.F =182/4+682/4+322/4+322/4-1406.25 =81+1156+256+256-1406.25 =1749-1406.25 =342.75

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No. of square within user location of internet =(Total sum of square)-(Sum of the square between interpersonal relationships) =1113.75-342.75 =771 Analysis of variance Source of variance Sum of squares Between location of342.75 internet Within location internet From this table, F=Variance between interpersonal relationships/Variance within interpersonal relationships =114.25/64.25 Calculated value=1.77 Tabulated value F for 3/12 degree of freedom is 5% level significant is 3.49 INFERENCE The calculated value is 1.77 of F is less than the table value 3.49, hence we accept the null Hypothesis Ho at 5% level of significant and conclude that there is no relationship between user location of using Internet and advertisement easy to follow. TABLE 2.18 ANALYSIS USING CORRELATION Getting advertisement and viewing pop-up advertisement Let X be the respondent getting advertisement regarding product or service Let Y be the respondent click and viewing pop-up advertisement X Y Rx Ry (Rx-Ry) of771 Degree of freedom 4-1=3 16-4=12 Variance 342.75/3=114.25 771/12=64.25

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20

28

48 32

50 22

3 2

2 3

1 1

1-6 di Formula r = 1N (n-1) = 1- 6*2 3(32-1) = 0.429 INFERENCE The positive correlation between two variables getting advertisement regarding product and clicking pop-up advertisement.

CHAPTER III SUMMARY OF FINDINGS

3.1 FINDINGS All the respondents are using Internet. 40 % of the respondents are using internet at night. 5-10 hrs is spend by 42% of the respondents for internet. 38% of the respondents are using internet in office. In social network, 44% of the respondents seeing advertisements. 48 % of the respondents getting advertisement regarding products or services. 63 % of the respondents are not felling the effectiveness of internet advertisement. 34 % of the respondents are dissatisfied with the advertisement displaying in Pop-up advertisement are clicked and viewed by 72% of the respondents. 46

internet

54% of the respondents strongly agree that the advertisement disturbs browsing. Search engine advertisement as good opinion by 38% of the respondents. Banner advertisements are easy to follow by 53% of the respondents. 40% of the respondents are very much interested of getting credits for clicking 30% of the respondents are frequently seeing advertisements related to products. From the chi- square analysis it is inferred that there is no significance difference in From the correlation analysis it is inferred that the positive correlation between two

advertisements.

the variable for using search engine and place of seeing advertisement in internet. variables getting advertisement regarding product and clicking pop-up advertisement.

3.2 SUGGESTIONS These suggestions help the organization in designing the website for their clients and advertising it to reach the maximum users. Googolsoft Technologies has to understand the client requirements completely

before designing the website and advertisement. Googolsoft Technologies has to make survey among few users after releasing

advertisements in websites. Advertisements should contain proper and attractive words. Animations and audio can be avoided in advertisement to reduce the loading time of

webpage. This gives the comfortable browsing for user. Banner advertisements are suggested for websites. 47

To increase the user for advertisements, credits can be given to encourage the users. Search engine optimization can be adopted to make the website as popular. Websites related to matrimony, job portal can be advertised in Social networks.

3.3 CONCLUSION Googolsoft Technologies, a firm that has been able to prove its strength in the web designing industry. The company has been to cover all types of clients. Now, the services of Googolsoft are showing enormous growth in webdesign. Advertisements in Internet are more attractive for users. Organizations use this opportunity to promote their products. User expecting the advertisement should have less animation; this helps the page to load faster and makes the browsing comfortable. Banner advertisements can be followed to reach the advertisements among more users. Nowadays social networks are famous among students and employees. Social network can be utilized for advertisement. This project helps the organization to know the user expectation towards internet advertisement.

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APPENDIX
QUESTIONNAIRE NAME AGE GENDER _____________________ ______________________ ______________________

1) Do you use Internet? Yes No

2) Which time will you use Internet? Morning Afternoon Evening Night 3) How many hours you use internet in a day?

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less than 5 hrs

5-10 hrs

10-15 hrs

dont know

4) Where will you use Internet? Office College Home Net centers 5) Which search engine are you using? Google Yahoo Others

6) Where did you see advertisement in Internet? Search engine social network Web portals Others

7) Did you get any advertisements regarding product or service? Yes No 8) Did you fell the effectiveness of advertisement in Internet? Yes No 9) Are you satisfied with the advertisement displaying in Internet? Highly satisfied Satisfied Neutral Highly dissatisfied Dissatisfied

10) Did you click and view pop-up advertisement? Yes No Sometimes 11) Advertisements disturbing your browsing Strongly agree agree disagree Strongly disagree

12) What is your opinion about Search engine advertisement? Excellent Good Better Bad

13) What kind of advertisement are you easy to follow? Pop-up Classifieds e-mail Banner 50

14) Are you interested if you get any credits for clicking advertisement? Interested very much interested Not interested

15) Which advertisement are you seeing frequently? films Matrimony Educational institutions Products Others

16) Give you are Suggestions for improving advertisement in Internet

_________________________________________________________________

BIBLIOGRAPHY
BOOKS Kothari, C.R., Research Methodology-Methods & Techniques, New Delhi, New Gupta, S.P., Statistical Methods, New Delhi, Sultan Chand & Sons Publishers, Philip Kotlar, Marketing Management III Edition. Age international (P) Ltd., Publishers, Second Edition, 2004. Thirty Fourth Edition, 2005.

WEBSITES www.answers/topic/internet advertisement www.geocites.com /tutor19US/advertisement.html www.managamentorg.com www.wikipedia.org 51

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