Organisation Study On Tvs

Organisation Study Of TVS Motor Company MBA
Chapter
Introduction
The TVS Group is one of India's largest industrial conglomerates. TV Sundram Iyengar and Sons
Limited, established in 1911, is the parent and holding company of the TVS Group.
TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in
the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of
the USD 4 billion TVS Group. With a workforce of over 5000, the company has 4 plants - located at
Hosur and Mysore in South India, in Himachal Pradesh, North India and one at Indonesia.
The company has a production capacity of 300 thousand units a year.
TVS and Sons also distribute Heavy Duty Commercial Vehicles, Jeeps and Cars. It represents premier
automotive companies like Ashok Leyland, Mahindra and Mahindra Ltd., Fiat and Honda. It
also distributes automotive spare parts for several leading manufacturers.
TVS & Sons has grown into a leading logistics solution provider and has set up state-of-the-art
warehouses all over the country. It has also diversified into distributing Garage equipment that ranges
from paint booths to engine analyzers and industrial equipment products.
Sharnbasva University Page 1

History of TVS Motor Company
TVS Motor Company is an Indian multinational motorcycle manufacturer based in Chennai, India. The
company has a rich history that spans several decades. Here's an overview of the key milestones in the
history of TVS Motor:
 1978: Establishment of Sundaram Clayton Ltd:
TVS Motor Company traces its origins to Sundaram Clayton Ltd, which was established in 1978 as a
joint venture between the TVS Group and Clayton Dewandre Holdings Limited, UK.
 1980: Entry into Two-Wheeler Industry:
In 1980, TVS Group entered the two-wheeler industry by establishing a division for the manufacture of
mopeds.
 1982: Launch of TVS 50:
TVS Motor Company introduced its first two-wheeler, the TVS 50, a moped that quickly gained
popularity in the Indian market.
 1984: Collaboration with Suzuki:
In 1984, TVS entered into a technical collaboration with Suzuki Motor Corporation, Japan, to bring the
latest technology and expertise to the Indian two-wheeler market.
 1985: Introduction of Suzuki Supra:
- The collaboration with Suzuki led to the launch of the Suzuki Supra, the first joint product of the TVS-
Suzuki partnership.
 2001: Demerger from Sundaram Clayton Ltd:
In 2001, TVS Motor Company demerged from Sundaram Clayton Ltd, becoming a separate entity. The
demerger marked the beginning of TVS Motor Company as an independent player in the two-wheeler
industry.

 2002: Launch of TVS Victor:
TVS Motor Company launched the TVS Victor, a popular motorcycle that received positive reviews for
its performance and fuel efficiency.
 2004: Introduction of TVS Apache Series:
The TVS Apache series was introduced, targeting the performance-oriented motorcycle segment. The
Apache series has since become one of the key offerings from TVS.
 2007: TVS Racing Division:
- TVS established its racing division in 2007, reflecting the company's commitment to motorsports and
enhancing the performance aspect of its products.
 2012: Launch of TVS Jupiter:
TVS Motor Company entered the scooter segment with the launch of the TVS Jupiter, which became a
successful and popular model in the Indian market.
 2014: TVS-BMW Partnership:
TVS Motor Company entered into a long-term partnership with BMW Motorrad to develop and
manufacture a new series of motorcycles.
 2015: TVS Apache RTR 200 4V:
The TVS Apache RTR 200 4V was launched, showcasing TVS's commitment to the sporty and
performance-oriented motorcycle segment.
 2021: TVS Raider 125
TVS introduced the Raider 125, a commuter motorcycle designed to cater to the 125cc segment in the
Indian market.
Throughout its history, TVS Motor Company has been known for its commitment to innovation,
technology, and performance, making it a prominent player in the Indian two-wheeler market. The
company continues to evolve its product lineup and expand its presence both domestically and
internationally.

Importance
An organizational study of TVS Motor Company, like any comprehensive examination of a company's
structure and operations, holds several important benefits:
1. Strategic Insight:
Understanding the organization's structure, processes, and culture provides strategic insights. This
information is crucial for decision-makers within the company to formulate effective strategies for
growth and competitiveness.
2. Operational Efficiency:
An organizational study helps identify areas for improvement in operational processes. Streamlining
operations can enhance efficiency, reduce costs, and improve overall productivity.
3. Resource Allocation:
By studying the organization, management can better allocate resources, both human and financial.
This ensures that resources are utilized effectively to support the company's objectives.
4. Employee Engagement:
Understanding the company's human resources practices and organizational culture is vital for
maintaining a motivated and engaged workforce. Employee satisfaction and productivity are often
linked to a positive organizational environment.
5. Risk Management:
An organizational study may reveal potential risks and challenges that the company faces. Identifying
these risks early allows for proactive measures to mitigate them, reducing the impact on the business.
6. Market Positioning:
A study of TVS Motor Company's products, market presence, and competitive positioning helps in
understanding how the company is positioned in the market. This information is crucial for
developing marketing strategies and staying competitive.
7. Investor Confidence:
Investors and stakeholders often conduct or rely on organizational studies to assess the company's
health and potential for growth. A well-structured and efficiently operating organization is more
likely to attract investor confidence.
8. Continuous Improvement:
Organizations evolve, and an organizational study helps identify areas for continuous improvement.
By regularly assessing its structure and processes, TVS Motor Company can adapt to changes in the
business environment and industry trends.
9. Compliance and Governance:

Understanding the organization's structure and processes is essential for ensuring compliance with
regulations and adherence to corporate governance principles. This is particularly important for
maintaining the company's reputation and avoiding legal issues.
10. Customer Satisfaction:
Efficient organizational processes often contribute to better product development, quality, and
customer service. Understanding the organization allows for improvements in customer satisfaction
and loyalty.
11. Succession Planning:
Knowledge about the organizational structure and key personnel is crucial for succession planning.
Identifying and developing future leaders within the organization ensures continuity in leadership.
Objectives
An organizational study of TVS Motor Company, like any other similar analysis, typically aims to
achieve several objectives. These objectives can include:
1. Understanding Organizational Structure:

To examine and understand the formal structure of TVS Motor Company, including departments,
reporting relationships, and how various units interact.
2. Company Background:
To gather information about the history, evolution, and growth of TVS Motor Company, including
key milestones, acquisitions, and partnerships.
3. Products and Services:
To gain insights into the range of products and services offered by TVS Motor Company, including
details about different models, technologies, and market positioning.
4. Operational Processes:
To study the manufacturing and operational processes employed by TVS Motor Company, including
supply chain management, production methods, and quality control measures.
5. Market Presence:
To analyze TVS Motor Company's market presence, market share, and competitive positioning
within the automotive industry.
6. Financial Performance:
To evaluate the financial health of the company by analyzing financial statements, key performance
indicators, and other relevant financial data.

7. Human Resources:
To understand the workforce structure, employee policies, and HR practices of TVS Motor
Company.
8. Corporate Culture:
To explore the organizational culture and values at TVS Motor Company, understanding how they
impact decision-making, innovation, and employee engagement.
9. Social and Environmental Responsibility:
To examine the company's commitment to social and environmental responsibility, including any
sustainability initiatives or corporate social responsibility (CSR) programs.
10. Challenges and Opportunities:
To identify challenges and opportunities faced by TVS Motor Company in its industry and market,
helping to inform strategic planning.
11. Future Outlook:
To project the future trajectory of the company, considering industry trends, technological
advancements, and potential challenges.
Scope
The scope of an organizational study of TVS Motor Company is broad and multifaceted, covering various
aspects of the company's structure, processes, and operations. Here are some key areas that can be
included in the scope of an organizational study for TVS Motor Company:
1. Organizational Structure:
Analyze the formal and informal structure of the company, including hierarchical levels, reporting
relationships, and communication channels.
2. Corporate History and Evolution:
Explore the historical background of TVS Motor Company, including its founding, milestones,
mergers, acquisitions, and key events that have shaped its development.
3. Products and Services:
Examine the entire range of products and services offered by TVS Motor Company, including details
about different models, features, and market positioning.
4. Operational Processes:
Study the manufacturing processes, supply chain management, and quality control measures
employed by the company to produce its vehicles.
5. Financial Performance:

Evaluate the company's financial health by analyzing financial statements, key financial ratios, and
performance indicators.
6. Human Resources:
Examine the company's human resource policies, recruitment and retention strategies, training and
development programs, and employee engagement initiatives.
7. Marketing and Sales Strategies:
Investigate the company's marketing and sales approaches, distribution channels, and efforts to reach
target markets and consumers.
8. Technology and Innovation:
Explore the company's commitment to technological advancements and innovation in product
development, manufacturing, and other aspects of the business.
9. Corporate Social Responsibility (CSR):
Assess TVS Motor Company's engagement in CSR activities, including initiatives related to
community development, environmental sustainability, and social responsibility.
10. Corporate Culture:
Study the organizational culture at TVS Motor Company, including values, norms, and practices that
influence behavior within the company.
11. Legal and Regulatory Compliance:
Ensure that the company adheres to relevant laws and regulations governing its industry and
operations.
12. Competitive Analysis:
Evaluate the company's competitive position in the market, identifying key competitors and
understanding the strategies that contribute to its competitiveness.
13. SWOT Analysis:
Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify internal and
external factors influencing the company's performance.
14. Future Outlook and Challenges:
Consider the future prospects of TVS Motor Company, taking into account industry trends,
challenges, and opportunities.
15.Vision:
To transform the quality of life of people across the world by providing mobility solutions that are
exciting, responsible, sustainable and safe.

16.Mission:
To be one of the leading companies globally in our chosen business segments, providing the most
compelling mobility solutions through
The scope of the organizational study can be tailored based on the specific objectives, resources available,
and the depth of analysis desired by the stakeholders involved in the study. A comprehensive
organizational study helps stakeholders, including management, investors, and employees, gain a holistic
understanding of the company and informs strategic decision-making.

Industry Overview
As of my last knowledge update in January 2022,
TVS Motor Company operates in the two-wheeler industry, which is a significant segment of the
automotive sector. The two-wheeler industry in India is known for its diverse product offerings, ranging
from scooters and mopeds to motorcycles. It plays a crucial role in the country's transportation sector,
providing affordable and fuel-efficient options for a wide range of consumers.
Key Aspects of TVS Motor Company's Industry Profile:
 Market Presence:
TVS Motor Company is a prominent player in the Indian two-wheeler market. It competes with other
major domestic and international manufacturers.
 Product Portfolio:
TVS offers a diverse range of two-wheelers, including scooters, mopeds, and motorcycles. The
company caters to various consumer segments, from commuters to enthusiasts, and has models in
different engine capacities.
 Innovation and Technology:
TVS Motor Company has been recognized for its focus on innovation and technology. Collaborations
with international partners, such as the partnership with BMW Motorrad, highlight the company's
commitment to bringing advanced technology to its products.
 Racing and Motorsports:
TVS has a strong presence in motorsports and racing. The company actively participates in racing
events and has a dedicated racing division. Participation in motorsports contributes to the development of
high-performance technologies and enhances the brand's image.
 Sustainability and Environmental Concerns:
The industry, including TVS Motor Company, has been increasingly focused on sustainability and
environmental concerns. This includes the development of fuel-efficient and environmentally friendly
technologies.

 Global Expansion:
TVS Motor Company has expanded its presence beyond the domestic market and exports its products
to various countries. International markets play a crucial role in the company's growth strategy.
 Strategic Partnerships:
The company has entered into strategic partnerships with global players, such as Suzuki Motor
Corporation and BMW Motorrad, to enhance its product offerings and technological capabilities.
 Customer Base:
TVS Motor Company caters to a diverse customer base, including individuals seeking economical and
practical transportation solutions as well as enthusiasts looking for performance-oriented motorcycles.
 After-Sales Service:
- After-sales service and customer support are crucial aspects of the industry. TVS Motor Company,
like other players, emphasizes providing a strong network of service centers and ensuring customer
satisfaction post-purchase.
 Regulatory Compliance
The industry is subject to various regulations related to safety, emissions, and other standards.
Compliance with these regulations is essential for manufacturers like TVS Motor Company.
It's important to check for the latest industry updates and company reports for the most current
information on TVS Motor Company and the two-wheeler industry as a whole. Additionally, changes in
government policies, market dynamics, and consumer preferences can impact the industry landscape.

Board of directors and office bearers:
Board of Directors (As of January 2022):
1. Venu Srinivasan - Chairman & Managing Director:
Chairman Emeritus, TVS Motor Company Padma Bhushan, PadmaShri

Former President of Confederation of Indian Industry (CII) (2009)
Venu Srinivasan is an engineer and an MBA from Purdue University (USA) and took over as the CEO of
Sundaram-Clayton, the holding Company of TVS Motor, in 1979. In the same year, TVS Motor
Company was born and under Venu Srinivasan's persistent and diligent work grew to be the third largest
two-wheeler manufacturing unit in India. He is currently the Chairman Emeritus of the Company.
Hard work, persistence and self-belief maketh the man Venu Srinivasan. He began his career as a
mechanic in his own garage during vacations and put in long, gruelling hours of preparation for his task
ahead. With the success of TVS, he has demonstrated that an Indian company can grow to be a company
of global quality and recognition and manufacture products which would match or even exceed the best in
the world by adopting the right work ethos and successful work culture. A perfectionist and a visionary,
Venu Srinivasan pioneered the TQM (Total Quality Management) concept based on the Japanese model,
long before most enterprises in India did. His obsession with excellence and quality bore rich dividends
with Sundaram Clayton and TVS Motor Company winning the global quality benchmark - the Deming
Application Prize in 2002. Venu Srinivasan, is the first Industrialist from India to be conferred with the
Deming ‘Distinguished Service Award for Dissemination and Promotion Overseas’ in the year 2019, for
his contributions in the field of Total Quality Management (TQM). The Deming Prize is the highest
award for TQM in the world. Deming ‘Distinguished Service Award for Dissemination and Promotion
Overseas’ is given to individuals who have made outstanding contributions in the dissemination and
promotion of Total Quality Management (TQM) and is sponsored by Japanese Union of Scientists and
Engineers (JUSE).
In 2014, Venu Srinivasan was felicitated by the President of the Republic of Korea, His Excellency Lee
Myung-Bak with a distinguished civilian honour 'Order of Diplomatic Service Merit' in recognition of his
valuable contribution in promoting Korea-India bilateral relations. This award is conferred for meritorious
service to the extension of national prestige overseas and to the promotion of friendship with other
nations.Venu Srinivasan, was conferred with the prestigious JRD Tata Corporate Leadership Award in the
year 2004, by the All-India Management Association (AIMA)
The University of Warwick, Coventry, Warwick shire honoured Venu Srinivasan with a Doctorate
Degree in Science in 2004, recognition of his excellence in manufacturing and contribution in the field of
Technology and Research & Development. The honour comes in recognition of the pivotal role played by
Venu Srinivasan in elevating TVS Motor Company to the position of a leading manufacturer of two-
wheelers in the world and making it on par with global two-wheeler giants. This he achieved by adopting
a work culture that matches the best in the world and by carrying out his vision through persistence, hard
work, and self-belief.
2. Prof Sir Ralf Dieter Speth –Chairman, TVS Motor Company

Prof Sir Ralf Dieter Speth –Chairman, TVS Motor Company
Prof Sir Ralf Dieter Speth, holds a Dipl. Wirt. Ing (FH) from the University of Rosenheim and a
Doctorate in Engineering from the University of Warwick.
He began his career in BMW and did his PhD at Warwick Manufacturing Group, University of Warwick.
Later, he joined Ford Motor Company's Premier Automotive Group (PAG) where he was responsible for
product planning and quality. He then moved to the chemical giant Linde where he ran global operations.
An outstanding engineer with exemplary experience from some of the highest echelons of the Global
Automotive industry. He has served as the Chief Executive Officer of Jaguar Land Rover (JLR). During
his stint at JLR, he developed strategies, designs, styling, and products making it one of the most
respected automotive and luxury brands in the world. Sir Ralf is widely acclaimed for his tremendous
leadership at JLR and for transforming it into the global marquee it is today. He continues to serve on the
board of JLR as Vice Chairman.
In early 2010, he became a member of the Tata Motors board and in 2016, Ratan Tata appointed him to
the Supervisory Board of Tata Sons Ltd. The Royal Academy of Engineering invited Sir Speth in 2014 to
join its Fellowship. In 2018, Sir Ralf was awarded a Knight of the British Empire.
Sir Ralf has passion for technology, deep knowledge and tremendous connect with the current global
automotive industry including in terms of engineering, marketing, and people.
3. Sudarshan Venu –Managing director,TVS Motor company

Sudarshan Venu –Managing director,TVS Motor company
Sudarshan Venu, holds a Graduate Degree with Honors in the Jerome Fisher Program in Management and
Technology from the University of Pennsylvania. He also obtained a B.S. in Mechanical Engineering
from the School of Engineering and a B.S. in Economics from the Wharton School. Mr. Venu completed
his M.Sc. in International Technology Management from the Warwick Manufacturing Group attached to
the University of Warwick in U.K. Sudarshan Venu, being an automotive enthusiast, grew up amidst the
roar of engines of India’s oldest factory racing team. Driven by passion, he has motorbiked in 4
continents. These experiences suit Sudarshan Venu well, as he charts the future of one of India’s leading
2-wheeler manufacturer,. Under Sudarshan Venu’s leadership, TVS Motor has already seen a turnaround
in the Market Share and has been the Most Awarded Two - Wheeler Company.
Sudarshan has played a pivotal role in the international expansion of TVS Motor Company in Africa,
ASEAN and Latin America. He was recognised as a GenNext leader of India Inc. by Forbes India, a
leading business magazine. He is also the Managing Director of TVS Holdings Limited, the holding
Company and the Chairman of TVS Credit Services Limited, NBFC arm of the group.
4. K N Radhakrishnan – Director and CEO, TVS Motor Company

K N Radhakrishnan – Director and CEO, TVS Motor Company
K N Radhakrishnan, holds a Master’s degree from the Indian Institute of Technology, Chennai and has
also undertaken a Management Education Program from the Indian Institute of Management,
Ahmedabad.
He started his career as Management Trainee in Sundaram-Clayton Limited, the holding Company. Mr
Radhakrishnan held the position of Executive Vice President (India operations) followed by President &
CEO, TVS Motor Company before assuming his current role.
With decades of leadership skills, he has played a crucial role in transforming TVS Motor to become a
reputed two-wheeler manufacturer in India and among top 10 two-wheeler manufacturers globally. His
relentless efforts and commitment have helped the company win the prestigious Deming Application
Prize in 2002 from the Union of Japanese Scientists and Engineers, Japan and the prestigious TPM
Excellence Award from Japan Institute of Plant Maintenance in 2004. With him at the helm, the company
commenced its overseas plant in Indonesia in 2007 and entered the three-wheeler segment in 2008. He is
also on the board of subsidiary companies.
5. C.R.Dua –Independent director

C.R.Dua- Independent Director
Mr Dua is an honours graduate of St. Stephen’s College with a Master’s degree in Economics from the
Delhi School of Economics. He founded Dua Associates, Advocates & Solicitors over thirty years ago.
He is currently the Chairman of the firm and engaged in providing strategic advice and direction for its
further growth and development.
Mr Dua’s experience covers a broad range of areas relating to Corporate and Commercial matters,
Corporate Finance, Securities, Infrastructure and aspects of Public Policy and Administration,
Governance and Ethics.
He is the Chairman of the Board of Procter & Gamble Hygiene and Health Care Limited and also acts as
an Independent Director on the board of several companies. He is a founding member of the American
Chamber of Commerce in India and an invitee to its National Executive Board.
6. Mr R.Gopalan – Director
Mr R Gopalan holds a Master's Degree in Economics from Boston University and a Master's Degree in
Public Administration and Management from the John F. Kennedy School of Government, Harvard
University.

He served till April 2016 as a member of the Public Enterprises Selection Board (PESB) under the control
of the Prime Minister. Served as Secretary, Department of Economic Affairs, Ministry of Finance,
Government of India till 31st July, 2012 before retirement.
Mr R Gopalan has handled matters related to Capital Markets, Infrastructure Finance, G-20, World Bank
(WB), International Monetary Fund (IMF), Asian Development Bank (ADB), Budget preparation, Public
Private Partnership (PPP), Directorate of Currency and other related matters pertaining to the economy.
Prior to this assignment, he was a Secretary in the Department of Financial Services, Ministry of Finance
and was in charge of banking, insurance and pension reforms.
As a special secretary in the Department of Commerce, Ministry of Commerce & Industry, he served as
the Director General, Anti-Dumping and Anti-Subsidy Investigations, and was also a Director on the
Boards of MMTC, STC and PEC Ltd. During his long and varied career in the Govt of India, he held
several key assignments, such as the Joint Secretary, National Manufacturing Competitiveness Council
(NMCC); Joint Secretary in Commerce Department in charge of WTO and FTA negotiations; Joint
Secretary in charge of export promotion division in the Commerce Ministry; and CMD, Tamil Nadu
Industrial Development Corporation (TIDCO).
He is also on the board of several Indian companies.
7. Kuok Meng Xiong – Managing Director

Kuok Meng Xiong – Managing Director
Mr Meng Xiong is the Founder & Managing Partner of K3 Ventures, a Singapore-based venture
capital investment firm. In the last 8 years, he has invested in and partnered with visionary
founders of category-leading companies that drive innovation in today's world. The K3 Ventures
portfolio comprises 70 companies including ByteDance, Grab, Palantir, Planet, Perfect Day,
Aspiration, Genki Forest, SpaceX, Airbnb and Next Gen Foods.
MX serves as a director on the boards of ByteDance (Singapore), Next Gen Foods, SoCash,
Logivan, and the Anglo-Chinese Schools Foundation. He is also a Senior Advisor to TPG
Capital.
MX started his career at the Group’s Shangri La Hotels, expanding it to Europe, West Asia and
Sri Lanka. He started the venture firm K3 where he has led early investments in most of the
world’s leading startups in technology field and many Asian unicorns.
Mr Kuok's strengths include his experience of helping build and manage a hotel chain, as well
as growing up in a family that values relationships over short-term monetary gains.
Mr Meng Xiong is the scion of the reputed Kuok Group in Singapore and from one of Asia’s
most respected business houses running Wilmar, one of the largest grain trading business,
Shangri La Hotels and real estate business globally.
8. H K Singh- Director

H K Singh- Director
Ambassador Hemant Krishan Singh, holds an M.A. degree from the University of Delhi and
served in the Indian Foreign Service from 1974-2010 and is a distinguished former career
diplomat with extensive experience of geo-strategic and geo-economic issues as well as
multilateral institutions which underpin international law and commerce.
He has been India’s longest serving Ambassador to Japan (2006-2010), Ambassador to

Indonesia and Timor Leste (2003-2006), Ambassador to Colombia, Ecuador and Costa Rica
(1999-2002), and India’s Deputy Permanent Representative to the UN in Geneva (1995-1999).
He has held several significant assignments during his career, dealing with the United States,
West Europe and the European Union and India’s immediate neighbours.
Since June 2016, Ambassador Singh has been the Director General, Delhi Policy Group, which
is among India’s oldest independent think tanks focused on strategic and international issues of
critical national interest.
9. Dr Lakshmi Venu

Dr Lakshmi Venu
Dr. Lakshmi Venu, is a graduate of Yale University, and holds a Doctorate in Engineering
Management from the University of Warwick. She underwent her initial training in Sundaram
Auto Components Limited, a subsidiary of the Company. Thereafter, she underwent an
extensive in-depth induction at the Company. She had worked in the areas of business strategy,
corporate affairs, product design and sales & marketing of the Company, and has been the
Joint Managing Director of Sundaram – Clayton Limited, the holding Company from 2010.
Dr. Lakshmi Venu is also the Deputy Managing Director of TAFE Motors and Tractors Limited.
10. B Sriram – Director
B Sriram
Mr. B. Sriram is an Honours Graduate and a Master’s Degree holder in Physics from St
Stephen's College, Delhi University. He is also a Certificated Associate of the Indian Institute of
Banking & Finance (formerly The Indian Institute of Bankers), Mumbai. He holds a Diploma in
International Law & Diplomacy from the Indian Academy of International Law & Diplomacy, New

Delhi and an AIMA Diploma in Management from the All India Management Association, New
Delhi.
Mr Sriram has held several key executive positions in his career including the following:-
 Managing Director & CEO, IDBI Bank Ltd from June 30, 2018 to September 29, 2018.
 Managing Director, State Bank of India from July 2014 to June 2018.
 Managing Director, State Bank of Bikaner & Jaipur from March 2013 to July 2014.
Mr Sriram has worked with the State Bank of India Group for about 37 years and is well
experienced in all areas of Banking and Finance. He joined State Bank of India as a
Probationary Officer in December 1981 and has held various key assignments within the Bank
and the Group in Credit and Risk, Retail, Operations, IT, Treasury, Investment Banking,
International Operations, Payment and Settlement Systems and Small Scale Industry.
Mr Sriram is an External Investment Committee member of British International Investment, UK.
Mr Sriram serves as an Independent Director on the board of several companies. In addition, he
has also taken on a few advisory positions.
11. Dr Deepali Pant Joshi – Director
Dr Deepali Pant Joshi – Director
Dr. Deepali Pant Joshi, aged 65 years, holding DIN 07139051, is a doctorate, holds a Master’s
Degree in Arts from the University of Allahabad, law graduate from the University of Lucknow

and also completed the Harvard University Harvard Asia Centre Post-doctoral work in Finance
and Economics (on secondment from the RBI).
Dr. Deepali Pant Joshi, has more than four decades of experience in the formulation of macro-
economic policies. Dr. Deepali Pant Joshi joined as a Direct Recruit Grade B officer in 1981 and
retired after a long and distinguished career as Executive Director. She headed various
departments in RBI including the Department of Rural Planning and Credit and Financial
Inclusion Department and Customer Service & Financial Education Department. During her long
career with RBI, she had also held some key positions like:
 Banking Ombudsman for the State of Andhra Pradesh

 Regional Director at RBI Jaipur
 RBI Banking operations in Rajasthan
 Principal Bankers Training College, Mumbai, She is a member of the Executive Council
University of Allahabad, The Outstanding Speaker Bureau and has served as a nominee
on behalf of RBI on the Board of Andhra Bank, North East Institute of Bank Management,
Institute of Banking Personnel Selection I.B.P.S., Bhartiya Reserve Bank Note Mudran
Private Ltd. (RBI Currency Pass). Her core competencies include micro finance,
Regulation and Supervision, Foreign Exchange, includes Payment system and Currency
management.
She also handled the other important assignments as Chief General Manager incharge Rural
Planning Credit Department, Planning Commission, Member 12th plan group on rationalisation
of Government Sponsored Schemes, Malegam Committee on Interests and Concerns in the
Microfinance Sector, Committee on comprehensive services for small businesses and low
income households and G-20 India Expert on the Financial Inclusion and Payment Systems
Expert Group.
Her Professional achievements include:
 Post doctoral work in Finance and Economics from the University of Harvard, USA
 Awarded the Skoch Challenger award for contribution to Financial Inclusion in March
 Awarded the Chancellors medal at the University of Allahabad for academic proficiency
 Awarded the Amarnath Jha Gold Medal, University of Allahabad
 She has published various books on Economics, Financial Inclusion and Sustainable
Development.

Key Office Bearers:
1. Venu Srinivasan - Chairman & Managing Director
2. Sudarshan Venu - Joint Managing Director
3. K.N. Radhakrishnan - Director & CEO (TVS Motor Company)

Number of Manufacturing Units, Process and Address:
TVS Motor Company had multiple manufacturing units in India.
 Hosur Plant (Hosur, Tamil Nadu):
The primary manufacturing facility of TVS Motor Company is located in Hosur, Tamil Nadu. This
plant is one of the company's largest manufacturing units and produces a wide range of two-wheelers,
including scooters and motorcycles.
Address:
TVS Motor Company Ltd,
Jayalakshmi Estates V Floor, No. 29 (Old No. 8), Haddows Road, Chennai 600 006, Tamil Nadu, India.

 Mysuru Plant (Mysuru, Karnataka):
TVS Motor Company also has a manufacturing facility in Mysuru, Karnataka. This plant is involved in
the production of two-wheelers.
Address:
Plot No. 37-G, Block No.1, Ramco Industries Ltd, Metagalli Industrial Area, Mysuru - 570 016,
Karnataka, India.
 Nalagarh Plant (Nalagarh, Himachal Pradesh):
- The Nalagarh plant is another manufacturing unit of TVS Motor Company, located in Himachal
Pradesh. This facility plays a role in the company's production network.
Address:
Plot No. 5 & 6, EPIP Phase 1, Village Thana, Baddi, Tehsil Nalagarh, Dist. Solan - 173205, Himachal
Pradesh, India.
 Hosur - Mysuru Highway Plant (Karnataka):
- TVS Motor Company also has a manufacturing facility on the Hosur - Mysuru Highway in Karnataka,
contributing to the overall production capacity.
Address:
392, 393, TVS Motor Company Ltd, Hosur - Mysuru Highway, Village Muddenahalli, Kolathur Post,
Dist. Hassan - 573201, Karnataka, India.
Number of manufacturing units, process and address of TVS Company outside

India:
TVS Motor Company primarily had manufacturing operations in India. While the company exports its
two-wheelers to various international markets, my information may not include specific details about
manufacturing units outside India.
Number of different departments and products of the TVS Motor Company
TVS Motor Company is a well-known two-wheeler and three-wheeler manufacturer based in India.
Generally, major departments in automotive companies like TVS include:
1. Research and Development (R&D):

Responsible for designing and developing new vehicles and technologies.
2. Manufacturing:
In charge of the production of vehicles and components.
3. Sales and Marketing:

Handles the promotion and distribution of the company's products.
4. Finance and Administration:

Manages financial matters and administrative functions.
5. Service and Support:

Deals with customer service, after-sales service, and support.
TVS Motor Company produces a range of two-wheelers and three-wheelers. Their product portfolio may
include motorcycles, scooters, mopeds, and auto-rickshaws. They may offer different models with
varying features, engine capacities, and styles to cater to diverse customer preferences.

Number of employees and their cadre

There 5,133 employees in TVS motor company, Total showrooms are 6351 TVS Showrooms throughout
1039 cities in India.
There are 11 showrooms in Kalaburagi district
1. Amruth Ratna Auto, Shivajinagar
Opp. KMF Dairy, Humnabad Road, Gulbarga – 585104
2. Vijay Automotives, Muktamphra
Sangtraswadi, Darga Rd, opposite Prince Petrol Pump, Gulbarga - 585101
3. Amruth Ratna Auto Riders, Uday Nagar
Krishna Complex, Opp. Chittari Saw Mill, Jewargi Road, Gulbarga - 585103
4. Veer Automotives, Jagat
C/0, Rajshekar Shantagiri, 2-917/2 AB/1, Near Annapurna Hospital, Sedam Road, Gulbarga - 585105
5. S K Automech, Kotnoor
Shop No 9,953,1A Tengli Complex,Near Fire Station,SB Temple Road, Gulbarga - 585101
6. CR Motors, Chittapur
10-11-12, Dakaray Complex, Kalburgi Road, Gulbarga - 585211
7. Sri Mahalaxmi Motors, Jevargi
B B Road, Gulbarga - 585310
8. Star Motors, Aland
Near Aheemad Manzil, Razvi Road, Gulbarga - 585302
9. Jyothi Automobiles, Hunasagi
Main Road, Gulbarga District, Gulbarga - 585215
10. Nandi Motors, Sedam
Near Bharath Function Hall, G K Road, Gulbarga District, Gulbarga - 585222
11. Bilgundi Automobiles, Santraswadi
Darga Road, Bapu Nagar, Opp Indian Oil Prince Petrol Pump, Kalaburagi, Gulbarga - 585105

Recruitment and selection process

The TVS Motor company follows both the Internal and External Source of Recuritment such as:
Internal Sources:
 Promotion
 Transfer
 Response of employee to notified vacancies
External Sources:
 Advertisement
 Employee Exchange
 Campus Recruitment
 Unsolicited applicant
 Labour Contract
 Employee Referral
 Field Trips
Selection Process:
While the specific details of the selection process at TVS Motor Company may vary, here is a general
overview of the typical stages involved in the selection process:
1. Application Submission:
Interested candidates submit their applications through the company's official website or other
designated channels.
2. Application Review:
The human resources (HR) team reviews the applications to shortlist candidates based on the specified
job requirements.
3. Initial Screening:
Shortlisted candidates may undergo an initial screening process, which may include a telephonic or video
interview. This helps the company assess the candidate's communication skills, basic qualifications, and
interest in the position.

4. Written Test:
Depending on the role, candidates may be required to take a written test to evaluate their technical
knowledge, analytical skills, or other relevant competencies.
5. Interviews:
Shortlisted candidates are invited for in-person interviews. The interview process may include multiple
rounds, such as technical interviews, HR interviews, and possibly interviews with department heads or
other key stakeholders.
6. Assessment Center (Optional):
For certain roles, an assessment center may be conducted to evaluate candidates' practical skills,
teamwork, and problem-solving abilities.
7. Reference Checks:
The company may contact the candidate's previous employers or other provided references to verify the
candidate's work history and performance.
8. Final Interview:
Some candidates may undergo a final interview with top management or senior executives to assess
their suitability for the organization's leadership and cultural fit.
9. Job Offer:
Successful candidates receive a formal job offer, including details about the role, compensation,
benefits, and other terms and conditions of employment.
10. Medical Examination:
- Depending on the nature of the job, candidates may be required to undergo a medical examination to
ensure they meet the health requirements for the position.
11. Background Verification:
- TVS Motor Company may conduct background verification to confirm the candidate's educational
qualifications, work experience, and other relevant details.

12. Onboarding:
Once the candidate accepts the offer, the onboarding process begins. This involves orientation, training,
and integration into the company's culture and policies.
It's important to note that the specific steps and procedures in the selection process may be subject to
change, and the company may have variations for different positions.
Organisational Structure

Company turnover/sales/profit
Profit and loss of TVS Motor Company
Profit and Loss Quarter wise

Product line
TVS Motor Company is known for its diverse range of two-wheelers, including motorcycles, scooters,
and mopeds. The product line may vary by region, and the company continually updates and expands its
offerings. Here's a general overview of the product line of TVS Motor Company:
1. Motorcycles:
TVS Apache Series: Sporty and performance-oriented motorcycles known for their design and
features.
TVS Raider Series: A newer addition to the lineup, focusing on style and performance.
TVS Star City+: Commuter-friendly motorcycles known for fuel efficiency and comfort.
2. Scooters:
TVS Ntorq 125: A popular scooter model known for its sporty design and features, targeting the
youth market.
TVS Jupiter: A versatile scooter offering a balance of style, performance, and comfort.
TVS Scooty: Variants like the Scooty Pep Plus, targeting the entry-level and commuter segments.
3. Mopeds:
TVS XL100: A moped designed for utility and practicality, known for its durability and fuel
efficiency.
4. Electric Vehicles:
TVS iQube Electric: An electric scooter designed for urban mobility, providing an eco-friendly
commuting option.
5. Racing and Performance Bikes:
TVS Apache RR Series: High-performance racing bikes designed for enthusiasts and competitive
riders.
It's essential to note that TVS Motor Company may introduce new models or update existing ones based
on market trends, technological advancements, and consumer preferences. For the most up-to-date and
detailed information about TVS Motor Company's current product line.

Market share and the competitor
Apart from these Hero motocorp, bajaj auto, Eicher motors, Atul Auto

Marketing and sales strategy

TVS Motor Company has employed various marketing and sales strategies to promote its products in the
highly competitive two-wheeler industry. Please note that specific strategies may have evolved since then,
and for the latest details, it's recommended to refer to the company's official sources, recent reports, or
statements. As of my last update, here are some general aspects of TVS Motor Company's marketing and
sales strategy:
1. Product Positioning and Branding:
TVS has positioned its products to cater to different market segments, offering a diverse range of
motorcycles, scooters, and mopeds. The company focuses on creating a distinct brand image through
innovation, design, and performance.
2. Digital Marketing:
Utilizing digital platforms for marketing, including social media channels and the official company
website, to connect with a wider audience and engage with potential customers.
3. Product Innovation:
Emphasizing innovation in design and technology to stay competitive and attract customers who are
interested in the latest features and advancements.
4. Partnerships and Collaborations:
Forming strategic partnerships and collaborations to enhance market reach, explore new markets, and
possibly introduce co-branded products.

5. Dealer Network:
Maintaining a strong and widespread dealer network to ensure product availability and efficient
distribution across various regions.
6. Promotional Activities:
Conducting promotional campaigns, events, and sponsorships to create brand visibility and engage
with the target audience.
7. Customer Engagement:
Focusing on building long-term relationships with customers through customer-centric initiatives,

loyalty programs, and after-sales services.
8. Sales Network Expansion:
Expanding the sales network by entering new markets, both domestically and internationally, to tap
into diverse customer bases.
9. Customization Options:
Offering customization options for certain models to cater to individual preferences and increase
customer satisfaction.
10. After-Sales Service:
Prioritizing after-sales service and support to enhance customer satisfaction and loyalty.
11. Market Research:
Conducting regular market research to understand consumer preferences, market trends, and
competitive landscapes, allowing the company to adapt its strategies accordingly.
It's essential to note that the effectiveness of marketing and sales strategies can change based on market
dynamics, consumer behavior, and industry trends.

Organisation Study On Tvs

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Organisation Study On Tvs

Uploaded by

Copyright:

Available Formats

Organisation Study Of TVS Motor Company MBA

Sharnbasva University Page 1

History of TVS Motor Company

 1978: Establishment of Sundaram Clayton Ltd:

 1980: Entry into Two-Wheeler Industry:

 1982: Launch of TVS 50:

 1984: Collaboration with Suzuki:

 1985: Introduction of Suzuki Supra:

 2001: Demerger from Sundaram Clayton Ltd:

Sharnbasva University Page 2

 2002: Launch of TVS Victor:

 2004: Introduction of TVS Apache Series:

 2007: TVS Racing Division:

 2012: Launch of TVS Jupiter:

 2014: TVS-BMW Partnership:

 2015: TVS Apache RTR 200 4V:

 2021: TVS Raider 125

Sharnbasva University Page 3

Sharnbasva University Page 4

1. Understanding Organizational Structure:

Sharnbasva University Page 5

Sharnbasva University Page 6

Sharnbasva University Page 7

Sharnbasva University Page 8

Key Aspects of TVS Motor Company's Industry Profile:

 Innovation and Technology:

 Racing and Motorsports:

 Sustainability and Environmental Concerns:

Sharnbasva University Page 9

Sharnbasva University Page 10

Board of directors and office bearers:

Board of Directors (As of January 2022):

1. Venu Srinivasan - Chairman & Managing Director:

Chairman Emeritus, TVS Motor Company Padma Bhushan, PadmaShri

2. Prof Sir Ralf Dieter Speth –Chairman, TVS Motor Company

Sharnbasva University Page 12

Prof Sir Ralf Dieter Speth –Chairman, TVS Motor Company

3. Sudarshan Venu –Managing director,TVS Motor company

Sharnbasva University Page 13

Sudarshan Venu –Managing director,TVS Motor company

4. K N Radhakrishnan – Director and CEO, TVS Motor Company

Sharnbasva University Page 14

K N Radhakrishnan – Director and CEO, TVS Motor Company

5. C.R.Dua –Independent director

Sharnbasva University Page 15

C.R.Dua- Independent Director

Sharnbasva University Page 16

7. Kuok Meng Xiong – Managing Director

Sharnbasva University Page 17

Kuok Meng Xiong – Managing Director

Sharnbasva University Page 18

He has been India’s longest serving Ambassador to Japan (2006-2010), Ambassador to

Sharnbasva University Page 19

10. B Sriram – Director

Sharnbasva University Page 20

11. Dr Deepali Pant Joshi – Director

Dr Deepali Pant Joshi – Director

Sharnbasva University Page 21

 Banking Ombudsman for the State of Andhra Pradesh

Sharnbasva University Page 22

Key Office Bearers:

1. Venu Srinivasan - Chairman & Managing Director