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    Brand Positioning Exercise

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    Eden Aminu
    This document outlines key considerations for positioning a brand in the organic gardening services market. It identifies the brand's target customers as government institutions, hospitals, schools, individuals interested in organic gardening, real estates, and green initiative projects. These customers' main pain points are underutilized land, cost reduction needs, and lack of access to fresh herbs and vegetables. The document also notes trends in the market around aesthetic value and affordability. It proposes the brand's unique value will be providing exquisite first class organic gardens at reasonable prices through an ecommerce platform and consultancy/training services while staying true to eco-friendly and organic values.

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    Brand Positioning Exercise

    Uploaded by

    Eden Aminu
    14 views1 page
    This document outlines key considerations for positioning a brand in the organic gardening services market. It identifies the brand's target customers as government institutions, hospitals, schools, individuals interested in organic gardening, real estates, and green initiative projects. These customers' main pain points are underutilized land, cost reduction needs, and lack of access to fresh herbs and vegetables. The document also notes trends in the market around aesthetic value and affordability. It proposes the brand's unique value will be providing exquisite first class organic gardens at reasonable prices through an ecommerce platform and consultancy/training services while staying true to eco-friendly and organic values.

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    Practical Exercise

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    This document outlines key considerations for positioning a brand in the organic gardening services market. It identifies the brand's target customers as government institutions, hospitals, schools, individuals interested in organic gardening, real estates, and green initiative projects. These customers' main pain points are underutilized land, cost reduction needs, and lack of access to fresh herbs and vegetables. The document also notes trends in the market around aesthetic value and affordability. It proposes the brand's unique value will be providing exquisite first class organic gardens at reasonable prices through an ecommerce platform and consultancy/training services while staying true to eco-friendly and organic values.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    14 views1 page

    Brand Positioning Exercise

    Uploaded by

    Eden Aminu
    This document outlines key considerations for positioning a brand in the organic gardening services market. It identifies the brand's target customers as government institutions, hospitals, schools, individuals interested in organic gardening, real estates, and green initiative projects. These customers' main pain points are underutilized land, cost reduction needs, and lack of access to fresh herbs and vegetables. The document also notes trends in the market around aesthetic value and affordability. It proposes the brand's unique value will be providing exquisite first class organic gardens at reasonable prices through an ecommerce platform and consultancy/training services while staying true to eco-friendly and organic values.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Exercise 2

    Brand Positioning

    My brand values and


    My customers pain points My market trends and offering
    and expectations competition

    Relevant: Addressing a client Distinctive: Being different


    Credible: Staying true to the
    need from competition
    brand
    Who are they? Other promise?
    Your promise?
     Government  Aesthetic value
     Exquisite first class
    Institutions Others benefit? organic garden with
     Hospitals & schools reasonable price
     Individuals who wants  Their traction
    organic gardening  Affordability Your unique benefit?
    services Others personality & voice?  E-commerce platform
     Real estates &
     Consultancy &
    Apartments  Beauty
    training services
     Green initiative  Speed
     Justifiable health
    projects
    benefits
     Buildings under
     Customized
    construction
    design/set up of
    What is their problem organic plants garden
    broadly?  Customized garden
    pots & containers
     Under-utilized or
    patchy land space Your personality & voice?
     Cost reduction
     Eco-friendly
    through sustainable
     Edenic-Organic
    organic gardening
     First class service
     Unavailability of fresh
    herbs, spices &
    vegetables.
    What is their expectation?

     Aesthetic and
    productive organic
    garden
     Affordability: with
    reasonable price
     Health benefits from
    home grown
    nutritional & medicinal
    herbs, spices and
    vegetables.

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