Welcome

Changemakers
 INTRO TO

PITCHING
Why Should You Learn How to Pitch?
Participate in B-plan events
Pitch to Real Investors (VCs, Incubators,
Angel Investors, etc)
Ace Job Interviews

Help your research earn acclaim

Make sure you’re always heard in a room

Elevator
Pitch
Your 30 seconds to fame
The Deal
The Deal is that single, clear and compelling sentence that
describes what you sell to whom and at what price.

We To (customer) For (price)

Imagine you are in an elevator with someone interested in what you want to
do. Can you describe your idea in a clear and compelling manner before
the elevator stops and that person gets out? You can’t pull the emergency
stop. And the elevator is not going to get stuck between floors.
Pitch Deck
A typical pitch deck
has these slides.

It’s a matter of
putting it all together
and presenting a
coherent story.
 Make It Convincing

Show your care Share your Transformation

experiences
 Start with the
Problem Statement

Help your audience Give some

understand the pain relatable examples
point and why it matters. to build a connect
Tell a customer story or a
potential customer story
 Solve the problem and
present your business model
Your business model should answer the questions:

WHAT? WHOM? HOW? WHY?

YOU SELL YOU SELL YOU EARN THEY PAY YOU
 Let’s see if the framework can be used for an existing startup!

WHAT? WHOM? HOW? WHY?

YOU SELL YOU SELL YOU EARN THEY PAY YOU
Bridge the huge gap of Keen learners Subscription Accessibility &
learning by connecting across the globe revenue model Reliability
pupils and coaches
from across the globe

Paid Instructor
Acquisition Promotion
SEE, IT WORKS! (75-25) Udemy (97-3)
Organic
(50-50)
 Attract the Audience
towards your product
Showcase any milestones your business has achieved so far.

User Metrics Partnerships Patents Revenue

 Show your product!

Prototype
Anything that you have done
till now - This can include a
static website, a prototype, or
even a quick design of an
upcoming application!
Target
USP Audience
Focus on your product’s Who should be the
USP (Unique Selling most interested to
Proposition) - What buy or subscribe to
differentiates your product your product?
from the rest in the market?
 No-Code bg ke
judge ko
Technicalities
Do not speak much about
technicalities as judges might not be
from that background

Try not to love the product

itself, but rather cling to the
business aspect more! AI Model
batake aukat
dikha di
LEND THEM YOUR
VISIONARY EYES
If the investors can connect to your vision and
you can ideally portray yourself as a valuable
and dedicated team, the game is yours!
 Address your competition
Never say “I don’t have any competition.”

Explain what sets your start-up

Use tools to analyse your You can use SWOT
apart from existing solutions or
market competitors. Analysis to start with. potential competitors
Numbers behind your numbers
For example, here’s an appropriately detailed financial forecast for a
SaaS (software as a service) business:

We leverage the site traffic and customer base of partners A, B, and

C 1,00,000 unique visits/month to our online site
1,000 new leads captured per month
0.22 percent average conversion rate
5 percent monthly churn rate
$160 is average revenue per user (ARPU)
$12.50 is our customer acquisition cost (CAC)
 Road map
Ambitious but achievable
Call back the story
and end it.
End on an emotional
or thoughtful note.
Don't be a
teleprompter
Or your amazing idea will just be ruined!
Good Questions
Remember the key criteria for a good versus a bad question? We are looking
for facts, not opinions. Facts are only in the past and the present. Any
statement about the future is an opinion. Here are some good questions:

Please talk me through

how you dealt with the
problem

What solutions are you

What else did you try?
using at the moment?
Make wild guesses
When you start a business you don't have
the exact figures that you need at times.
It’s okay to make estimate numbers but
try to give realistic numbers.
Tips on pitching
Check if you need to improve your pronunciation, stop picking your nose,
take your hands out of your pockets, stop looking at the slides and look
at your audience instead. Most importantly, do NOT FORGET to SHARE
the workload.

Display a genuine passion for your idea, and speak with confidence.
Investors are more likely to invest in founders who truly believe in what
they're doing.

A really great tip is to record a video while you pitch and stick to the
time limit. Yes, it's awkward, but the hard truth is the best medicine for
improving your pitch technique.
“If an entrepreneur can’t convince you
in less than 2 minutes to listen more
and set up a meeting, they do not
have a business.”
Ask questions
There is no such thing as a silly question.
We never think a question is not smart
enough. Not asking your questions and
continuously wondering about something,
now that’s not too smart…

Average
Questioner
Have serious fun
Have serious fun. You’re going to work
your butt off during one of the most
exhilarating rides of your life: you’re on
your way to starting your own business.

Make sure you have some serious fun

along the way. We know we will.
Do some “Galti se Mistakes”
This is the time when mistakes are still safe, so make
them and learn from them. If we ask you to take a wild
guess, just do so. Don’t be afraid your answer will be too
far off. You’re here to learn. We’re here to help you.
Thank you!
Now ask
your questions!