Information Sheet CCHE 323-5.

2
Identifying customer needs
Learning Objectives:
After reading this INFORMATION SHEET, YOU MUST be able to:
1. Identify the customer needs
2. Discuss the different methods in identifying customer needs
3. Value the importance of identifying customer needs

Introduction
Identifying customer needs is mission-critical for businesses
looking to create a product that truly speaks to their customers’ problems.
Not to mention, the easiest way to position your brand smartly in the market
is to unite your internal teams behind the specific needs of your customers.

What are customer needs?

Customer needs are the named and unnamed needs of your
customer have when they come in contact with your business, your
competitors, or when they search for the solutions you provide.
To identify the needs of your customers, solicit feedback from your
customers at every step of your process. You can identify customer needs in
several ways, for example, by conducting focus groups, listening to your
customers or social media, or doing keyword research.

Methods to Identify Customer Needs:

1. Focus Groups
 Focus groups are a market research
technique in which you collectively
interview a small group of people who
represent your target audience.

2. Social Listening
 Social media listening is the process of
tracking and analyzing what is being said
about your company or industry on social
channels.

Bachelor of Technical Bulacan Date Developed:

Teacher-Vocational January 2021
Polytechnic Page 1 of 2
Education
Teaching Common College
Competencies in HE Document No. Developed by:
Arjay C. Castillo Revision # 00
c/o Admin
 3. Keyword Research
 Keyword research can also give you valuable
insight into what your customer needs from
you, your business, and your product. If you
know how your customers are searching
online and more importantly how they are
searching for your company and industry,
you can determine what they're looking for.
Once you've done your research, you can channel it into creating a
product or service that better aligns with those needs.

Meeting Customer Needs

Meeting customer needs is crucial for any business looking to retain and
attract new customers. Because, as important as the discovery phase is,
knowledge about what your customer needs from you is only as good as the
way you use it. So, how do you meet customer needs?
These are the steps in how to meet the needs of customers

How to Meet the Needs of Customers:

You can follow a simple, four-step procedure to meet the needs of
customers.
 Identify what your customers need from you through keyword
research, focus groups, or social listening.
 Distribute the information to relevant stakeholders in your
organization.
 Craft product features or creates content that speaks to your
customer's needs.
 Collect customer feedback on how your efforts meet their
expectations.
Why is it important to meet customer needs?
All of today's most successful businesses take steps to meet
customer needs early and often. For the modern marketer, taking strides to
make sure your customers' needs are met will help you align with other
internal teams at your organization, like your sales team, customer support
team, and your product team. With your whole organization operating under
a cyclical process of anticipating, identifying, and meeting customer needs,
you'll see results in no time.

Bulacan Date Developed:

Bachelor of Technical January 2021
Teacher-Vocational Polytechnic Page 2 of 2
Education College
Teaching Common Document No. Developed by:
Competencies in HE Arjay C. Castillo Revision # 00
c/o Admin