Business plan and Business Implementation

"Bud's Japanese cake"

Submitted to:

JOMELLE JOY ESTRADA

Subject Teacher

Submitted by:

James Isaac Fernandez Jeromy Samson Ronald L. Guiling

Kim Tenorio Jermaine Castillo James Yarte

John Lawrence Erto

 Table of contents

I. BUSINESS PLAN

1. Executive Summary

A. Overview………………………………………

2. Company description

A. Company Overview…………………..

B. Company Mission……………………….

C. Company Vision…………………………………

3. Product and services

A. Marketing Plan………………………………………..

B. Market Research………………………………………

C. Target Customer ……………………………………….

D. Threats and opportunities……………………………………………

E. Marketing budget………………………………………………..

F. Method of marketing your products …………………………………

4. Operation Plan

A. Staffing……………………………………………….

B. Production……………………………………

C. Location…………………………………..

D. Inventory………………………………….

5. Budget and expenses

A. Start-up expenses………………………………..
.
B. Members profile……………………………………………
1. Executive Summary

A. Overview

Buds Japanese cake" is a partnership business that represent a delightful

fusion of Japanese cake, capturing the hearts of snack enthusiasts. Conveniently
located at Philippines college of science and technology, old Nalsian road,
Calasiao Pangasinan, our business is devoted to delivering exceptional taste and
quality to our valued customers.

With a perfect blend of soft and stuffing chewy chocolate and cheese, "Buds
Japanese cake" offers a unique snacking experience that is second to none. Our
unwavering commitment to using premium ingredients ensures that every bite is
a truly satisfying one.

Our target customers include the student population, teachers, school staff, and
snack enthusiasts of Philippines college of science and technology, old Nalsian
road, Calasiao Pangasinan, while also enticing individuals from neighboring
areas.

Affordability and friendly service are at the core of our business ethos. With an
enticing price of for only P10 each and we have our promo 3pcs of Japanese
cake for only P25.we make sure that our customers can indulge in our offerings
without financial strain. To promote our delectable treats, we employ a
comprehensive marketing strategy that combines traditional and online
approaches.

At "Buds Japanese cake", our vision is to become the preferred destination for
unique and enjoyable snacking adventures. We aspire to infuse joy and
excitement into every bite, creating enduring impressions on all who visit us. Our
mission is to continually captivate customers with the harmonious fusion of
flavors and textures, offering mouthwatering treats that cater to diverse
preferences.

2. Company description

At Buds Japanese cake, we pride ourselves on using premium, authentic

ingredients to ensure the highest quality and authenticity in every bite. Our
skilled team combines time-honored with own recipes and innovative
techniques to create japanese cakes that are not only visually appealing but also
a symphony of flavors.
 A. Company overview

Bud's Japanese Cake is a specialty bakery company that focuses on creating and delivering
exceptional Japanese-style cakes to customers. Established in 2023, our company has quickly
gained recognition for our unique and delicious japanese cakes. Our mission is to provide
innovative technology solutions that empower businesses and individuals to thrive in a rapidly
evolving digital world.

At Bud's Japanese Cake, we take pride in baking cakes using traditional Japanese recipes and
techniques that have been passed down through generations. our japanese cakes are made
from high-quality and fresh ingredients to ensure reliable delivery.We offer a variety of japanese
cake, including chocolate, cheese, Vanilla.

B. Vision

Bud's Japanese Cake envisions itself as one of the best Japanese cake shop,
where it aims to give satisfaction and bring happiness and excitement to our customers when
they try our product. Provide the highest quality of taste to each individual piece of happiness as
the customer envisioned. Provide the same vision and communication to customers to exceed
the customers’ expectations. Build a business by engaging in the customer experience,
innovation, customer focus, delivery of results, trusting, inspiring, and successfully reaching
expectations. Provide for the communities for which the business serves with quality products
and give back to what makes communities cohesive.

C. Mission

The mission is to enthusiastically re-invent the way the customers enjoy the
collaborative expression of unique, eloquent, and to provide the most delicious, sensational, and
widest variety of baked goods in a place that gives you not only good food but a comfortable
home-feeling." exceed the customer expectations. The goal is to provide a supreme product
and customer experience using quality ingredients and new techniques to create a product truly
superior in taste. Provide appreciation to each guest for the opportunity to serve them and
provide happiness and joy through the taste of food.

3. Product and Services

 This business involve how to communicate and advertise a product, service, or brand to
potential customers. Its primary goal is to create awareness, generate interest, and persuade
customers to make a purchase or take a desired action. Introducing japanese cake,This
delightful snack is crafted to deliver a rich, softly, and satisfying experience that will tantalize
your taste buds. With its unique blend of premium chocolate, vanilla and cheese, Japanese
cake offers a luxurious and velvety texture that takes your enjoyment to a whole new level.

A. Marketing Plan

This method of distribution is chosen for the following reasons: We want to serve and present
our business properly to each customer through this, we can easily hear the feedbacks of our
customers and know what else our customers needs and interests are. And also, it would help
us in identifying the areas that need improvement.

Marketing Plan
Product

Good, service or range of product

Bud's Japanese cake

Quality -Lots of cheese,vanilla and chocolate inside

the Japanese cake and sweetness from a
freshly squeezed milk added in the cake also
have a high-quality condense milk.

Color -Golden brown

Size -Medium size

Packaging -Shawarma inspired packaging made of

recycled brown paper.
 Marketing Plan
Price

Good, service or range of product

•The price that consumers are willing to pay -P10.00

•Competitors prices -Our product is unique, no other businesses

sell BUD'S japanese cake.

•Price -P10.00

•Reasoning for setting this price
-We set this kind of price because we based
on what we spend on the product, and we
based on the answers of survey
respondents from our survey
questionnaires.

•Discount will be given to the following -All students, faculty staffs, and teacher will
customers be given a discount when three pieces are
purchased from our products (a BUD'S
japanese cake is P10.00 but when you buy
three (3) BUD'S japanese cake, there will be
a discount of P5.00 and the three (3) BUD'S
japanese cake will be discounted to P25.00.

•Reasoning for giving discounts
-The reasons why we are doing this
discount strategy is that students cannot
afford if we will set a higher price and by
that, our product can be sold out
immediately and our potential customers
may become regular customers of our shop.
 Marketing Plan
Promotion

Good, service or range of product

•Direct marketing Mean -Room-to-room survey questions and giving

flyers

•Details -It will help us easily make the product

popular among students and by using room-
to-room survey questions, we can capture the
attention of potential customers.

•Cost -250

B. Market Research

Our product is the "Japanese Cake" and in this paragraph, I will include how we reach out to our
customers. For us to market our product we need to create plans or strategies on how can we
advertise the product and the point of doing it is to make sure that everything is on plan. We
need to examine our ingredients, check for the quality and information to helps us gain
knowledge about the product and to also capture the eyes of the customers.Afterwards, in
which way it is necessary we want to reach out what our customers want to make them
satistfied of our product so that they will always buy our products and we have shown what our
customers want which means a very delicious Japanese Cake.

C. Target Customer
 Buds Japanese cake primarily targets the student population of Philippines college of
science and technology old Nalsian road Calasiao Pangasinan, providing convenient and
delicious snacks during break times and after school activities. Additionally, teachers and staff
also benefit from the accessible and satisfying snack options offered by Buds Japanese cake.
The brand’s appeal extends beyond the school community to snack enthusiasts of all ages who
appreciate unique and flavorful treats. Through effective marketing, Buds Japanese cake aims
to reach a broader audience of snack lovers in the surrounding area.

D. Threats and opportunities

Threats Opportunities

• Strong Competitor's and their market •Partnerships: Collaborate with retailers, or

presence, pricing, and product offerings. food delivery services to expand our product's
reach.

•Supply Chain Challenge Sourcing authentic •Innovation: Continuously develop new

ingredients and maintaining consistency in flavors, variations, or packaging that cater to
quality can be a logistical challenge. changing consumer preferences.

•Customer's volatility of satisfaction. •Sustainability: Emphasizing sustainable

sourcing of ingredients and eco-friendly
packaging can appeal to environmentally
conscious consumers.

E. Marketing budgets

Prior to the business operations, Buds Japanese cake will utilize marketing/promotional
materials such as a printed logo and a laminated menu. These materials are essential for
creating brand awareness and providing customers with information about the products and
services offered by Buds Japanese cake.

To calculate the costs of direct materials for prior operations and marketing materials, like a
printed logo and laminated menu, we multiply the quantities by their respective unit costs. The
provided table with item, unit, quantity, unit cost, and total cost details will ensure precise cost
computations.
 Direct cost for marketing cost

A. Print and lamination

Item Unit Quantity Unit cost Total cost

Coupon Piece 50 4 200

Printing service Piece 10 5 50

Total 250

F. Method of marketing your products

The method we use to promote our product is to give out flyers to everyone. Flyers can easily
catch the attention of customers because they are designed to be eye-catching and easy to
read so that people will stop and take notice.These flyers help our business grab the target
audience's attention quickly and are instrumental in reaching out to people with attractive
discounts on our products, so they can see what our product is and easily choose what they like
to buy, and get any information about our product like our contact number, email account, and
location. This method is the best way to promote our product to everyone because it is
affordable and it is attractive to get attention of everyone.

And we used a Surveys method to provide businesses with feedback and information about the
wants and needs of customers and employees to find out what businesses are popular at any
given time. different towns, provinces and countries and also to grow and increase the number
of potential customers and I intend to build more income and in doing the survey it is necessary
to gather data.

4. Operation Plan
A. Staffing

C. Location
BUD'S JAPANESE CAKE is Located at Philippine College of Science and Technology at Old
Nalsian Road Calasiao ,Pangasinan.

The location is good for our business to sell it easily due to many students and it is located in a
center of municipality of calasiao so that our product can easily produce many Japanese cake to
sell and to make our product famous and it will take a many buyers to come in our business to
buy are product.

D. Inventory

INGREDIE- UNIT STOCK VALUE REORDER REORDER QUALITY

NTS PRICE LEVEL TIME IN IN
DAYS REORDER

1 tray large 11 pesos 24pcs of 264 60 pieces 20 pieces 90 pieces

eggs each eggs

5pcs of 35 pesos 5pcs of 175 Two kilos One in a Three kilos

evaporated each evaporated half kilos
milk milk

5pcs 50 pesos 5pcs of 175 Five 75ml Half of Three

vanilla vanilla 75ml 75ml
extract

All-purpose 60 pesos 3 kilos 120 Three kilos One in a Four kilos

flour half kilos

Baking 40 pesos 1 kilo 40 Three kilos One in a Four kilos

powder half kilos

Granulated 55 pesos 1 kilo 55 Two kilos Half kilos Three kilos

sugar

Chocolate 40 pesos 5pcs 200 3pcs 2pcs 10 pcs

chocolate
bar

Cheese 60 pesos 2pcs 120 3pcs 2pcs 10 pcs

cheese bar

5. Budget and expenses

A. Start up Expenses
Marketing expenses: Marketing expenses cost of 250php for advertising, promotional
materials Inventory and supplies: Our expenses for our supply of ingredients have cost
of 1500.Office setup costs: expenses for our office, purchasing equipment such as
computers, and setting up a phone and internet connection that cost of 7500php of a
computer set, and 1600php for cost of internet connection.

Legal fees: The cost in legal fees for incorporating the business, obtaining necessary
licenses and permits, and drafting contracts and agreements is 1500php.

Our overall budget and experience for our business computed cost of 13,850php.

B. Members profile