BATTLE-TESTED

RECIPE
FOR RAPID
INSTAGRAM
GROWTH:
ACHIEVE 1K+ FOLLOWERS
IN UNDER 30 DAYS!

SUPER-PRACTICAL BOOK
30 PAGES OF VALUE
Glad to see you here!

I knew you were an action taker.

I’m sure you’re not too interested in my story

or any of that fluff and typical yada yada,
therefore I’ll not waste your time and let’s dive
straight into goldmines of knowledge.

It wouldn’t hurt, if you’d grab yourself a pen

and paper to write the most valuable stuff
done.

@wealthfella 01
WHY CONVERSION
MATTERS?
In order to understand the power of conver-
sion rate (CVR), let us take a look at some-
thing everyone has seen: cars.

Imagine two cars next to each other, compet-

ing who can reach the finish line faster.

In the first case, the Ferrari reaches the finish

line in seconds.

Whilst in the second, the Ford will struggle to

keep up.

The first car is a red Ferrari, state of the art ve-

hicle capable of going past 300 Km/h.

In the first case, the Ferrari reaches the finish

line in secs.

The other is a blue Ford truck from the

80s which is breaking apart on the race-
track.

@wifigrinders
@wealthfella 02
In the first case, the Ferrari reaches the finish
line in seconds.

Whilst in the second, the Ford will struggle to

keep up.

Your vehicle matters. In the case of lnsta-

gram, the vehicle is your profile, and the
fuel is profile visits. Optimize your profile
completely, that way you will reach the
finish line faster!

Example:

The difference between a Bad (10-15%) and a

Great (25-35%) conversion rate can cost you
thousands of followers.

Let us do a quick experiment to prove it:

1000 profile visits X 10% CRV = 100 followers
1000 profile visits X 30% CRV = 300 followers

In a month, this is an 800 follower differ-

ence.

In a year, this is a 9600 follower difference.

This is the power of a great CVR.

@wifigrinders
@wealthfella 03
IMPROVE YOUR CVR
What are heat maps, and how can they
change your lnstagram profile forever?

Heat maps are a data visualization technique

used primarily for website optimization.

Having said that, They are extremely handy

when we talk about lnstagram growth as well.

Why, you may ask? Heat maps enable us to

understandwhat people look at on our pro-
file and how it impacts them.

In other words, they tell us which parts of our

lnstagram pages we should focus on for the
best CVR.

@wifigrinders
@wealthfella 04
Based on the 4 years of experience in the in-
dustry, this is the heat map I have created for
lnstagram profiles.

@wifigrinders
@wealthfella 05
The warmer a region is, the more attention
the user has given it.

The colder a region Is, the less attention the

user has given it.

This allows us to rank the different elements

of our lnstagram profiles and better under-
stand how a user goes through them.

The trick is to make sure each element is

strong on its own but it also flows naturally
with how users check our profiles.

@wifigrinders
@wealthfella 06
INSTAGRAM PROFILE
RANKED
Using our-newly found knowledge about Heat
Maps we can rank the elements of our lnsta-
gram profile based on their significance to
our growth:

1. Profile picture
2. Handle
3. Headline
4. Bio
5. Feed layout
6. Highlights
7. Alternative feeds
8. Category of an account

We will take a deep dive into each of these 8

elements in the following pages.

No matter if you think you have mastered

them or you are just starting out, keep read-
ing.

I am sure you will learn something new.

@wifigrinders
@wealthfella 07
Where The Profile Picture Is Seen:

1. PROFILE;
2. SEARCH;
3. DIRECT MESSAGE;
4. COMMENT SECTION;
5. HOME FEED;
6. STORIES/LIVE TAB;
7. INSTAGRAM SHOPS;
8. INSTAGRAM REELS.

When creating your profile picture, you need

to keep in mind all of these placements.

In the following pages, we will take a deeper

look at what makes a great profile picture.

@wifigrinders
@wealthfella 08
What Makes A Good Profile Picture:

01. Optimised for small sizes

02. Branded (colors/props/style)
03. Approachable facial expression
04. If logo - use icons, not type
05. Following IG Size Requirements
06. Cropped in the center
07. Good color contrast
08. Tested between multiple choices
09. Consistent across different platforms
10. It stands out from Instagram’s
white/black user interface.

- Minimum size: 320x320px.

- Use coolors.co to test the contrast between

the background and your clothes/skin.

- Use Photofeeler.com to get an unbiased test

of pictures.

@wifigrinders
@wealthfella 09
HEROIC HANDLE
Where The Handle Is Seen:

1. PROFILE;
2. SEARCH;
3. TAG STORIES/POST;
4. COMMENT SECTION;
5. HOME FEED;
6. STORIES/LIVE TAB;
7. INSTAGRAM SHOPS;
8. INSTAGRAM REELS.

The profile picture and handle placements

overlap a ton, the most common placement is
handle + profile picture, so we have to make
sure they fit nicely, here is how:

@wifigrinders
@wealthfella 10
Examples Of Good Handles:

Great Handles
1. @jujubranding (keyword)
2. @jayshetty (same across platforms)
3. @garyvee (short & easy to remember)
4. @davetalas (2 words)
5. @marketingharry (nosymbols)

Bad handles
1. @_brandingmaster_ (symbols)
2. @marketinghary (similar to others)
3. @thebestvideomaker (4 words)
4. @609dave43 (hard to remember)
5. @chiaroscurist (hard to write)

@wifigrinders
@wealthfella 11
What Makes A Good Handle:

01. Easy to remember/spell

02. No symbols (looks spammy)
03. Unique (no similar ones)
04. Use maximum of 2 words
05. Use the most searched for keywords6
06. Consistent across platforms7
07. Fits your long-term vision

- Use Google Planner or Keyword Surfer to

check search volume for your keywords,
choose the one with the most search volume
on Google.

- Use namechk.com to make sure your handle

is free on the majority of the big social media
platforms.

@wifigrinders
@wealthfella 12
PERFECT HEADLINE
Where The Headline Is Seen:

1. PROFILE;
2. SEARCH;
3. DIRECT MESSAGES;
4. SFY* LISTS

The profile picture and handle placements

overlap a ton, the most common placement is
handle + profile picture, so we have to make
sure they fit nicely, here is how:

The Headline + Handle are the only elements

of your profile which are searchable inside of
lnstagram.

Optimising them to appear in the search

results on IG is extremely important for gener-
ating organic traffic.

Learn how to create an impactful Headline in

the next pages.

*Suggested For You Lists

@wifigrinders
@wealthfella 13
Examples Of Heroic Headlines:

Great Headlines
1. Brave Social Media
Marketing (unique + keyword intensive)
2. Lucas I Social Media Marketing
(using “I” to make it easier to read)
3. Digital Marketing NYC
(using NYC for geo-targeting)

Bad headlines
1. Marketing Harry
(repeating my handle)
2. Harry I Brand Strategy
(not relevant to my content/bio)
3. Hrabren Bankov
(not using any relevant keywords)

@wifigrinders
@wealthfella 14
What Makes A Great Headline:

01. Keyword intensive

02. Doesn’t repeat handle
03. Accurately describes your content
04. Drives curiosity8
05. Properly formatted9
06. Geo-targed if relevant10
07. Avoids overlapping with competitors

- The majority of the people will read your

headline, the goal of it is to make them want
to visit your profile or/and read your bio

- Examples of proper formatting on previous

page

- If your business is local, use geo-targeted

keywords (Example: Best Marketing Agency
NYC)

@wifigrinders
@wealthfella 15
EXCELLENT BIO
What Is The Role Of The Bio:

A great bio will be aware of the elements that

surround it And continue the journey the user
is on:

The Bio is usually the 4th element the

user sees after:

> The profile picture

> The handle
> The headline

The goal of the bio is to align with the inter-

ests of the user, show how your profile can be
beneficial and then spark action!

If you lose the attention of the user in your bio,

or don’t give clear directive what the user
should do next, you lose a lot of opportunities
for conversion.

Check the following page for tips on creating

a heroic bio.

@wifigrinders
@wealthfella 16
Examples Of Outstanding Bio:

Great Bio
1. I help people dominate social
media
Gives the user a benefit (dominate social)
2. I create bold content +
strategies
Gives context to line 1
3. DM me “CASH” and level up
Gives a clear call-to-action

Bad Bio
1. Owner of @boringbio
Focused on himself, no value to user
2. PPC SEO For the highest ROI
Use of jargon + no formatting
3. Like my content, follow, DM me
Too many call-to-actions + unclear

@wifigrinders
@wealthfella 17
What Makes A Great Bio:

01. Includes keywords

02. Doesn’t repeat headline
03. No technical words/jargon
04. First line focused on users
05. Second line giving context on 1st
06. Third line giving a simple Call-To-Action
07. No hashtags/special symbols
08. If you use emojis, brand them

Ain’t a rocket-science, is it?

@wifigrinders
@wealthfella 18
EYE-CATCHING FEED
What Is The Role Of The Feed:

Your feed, and to be specific, your last 12 posts,

have one of the biggest roles in turning a pro-
file visit into a follower.

The strength of your feed doesn’t only come

down to your feed layout - rather, a combina-
tion of these elements should be considered:

• Do you post consistently?

• Do your post look visually cohesive?
• Are the topics of your posts relevant to
bio/
headline?

The combination of the look, feel and rele-

vance attributes to the overall strength of your
feed (following a feed layout is a bonus).

In the next few pages, we will go over the

checklist for a eye-catching feed.

@wifigrinders
@wealthfella 19
What Makes A Heroic Feed:

01. Consistent visual identity

02. Relevant to bio/headline
03. Easy to see from far away
04. Last 12 posts show your content pillars
05. Last 12 posts showcase what you do
06. Has diverse content formats

- Isn’t limited to the pattern you follow, but in-

cludes: fonts, imagery, colors, etc

- Take 1 step back, can you still see your con-

tent clearly? Avoid small text + detailed
images as your posts will appear smaller in
Hashtag/Explore pages than on your Feed

- Use case-studies, informative posts, testimo-

nials to showcase how you help people

Great examples of fabolous feeds are:

@squaredacademy
@dotlung
@marketingharry
@theharryneedham
@genmonster365

@wifigrinders
@wealthfella 20
MIGHTY HIGHLIGHTS
What Is The Role Of Highlights:

A good set of highlights can not only increase

the time a user spends on your profile (and
thus your CVR), but they can also act as addi-
tional call-to-actions.

In order to use highlights to the utmost of

their potential, they have to achieve these 3
things:

1. Hook Attention
2. Retain Attention
3. Command Attention

In the next few pages, we are going to re-

verse-engineer how we can do this and I will
give you a few highlights that you absolutely
must-have in your profile.

@wifigrinders
@wealthfella 21
Examples Of Working Highlights:

1. About Me
Who are you?
How do you help others?
Simple call to action

2. Services
What do you offer?
Who do you help?
What is your process?
Testimonial
Clear Call to action

3. Products
What is the product?
Who is it for?
What are the benefits?
Testimonial
Simple Call to action

4. Social Proof
Case studies
Awards
Publications
Courses
Testimonial

@wifigrinders
@wealthfella 22
What Makes Heroic Highlights:

1. Keep people on your profile

2. Follow a clear structure

3. Prioritizes the 1st highlight

4. Have 3-5 slides per highlight

5. Is updated frequently
(every quarter)

6. Introduces who you are

7. Shares how you help people

8. Builds authority with social proof

9. Have covers that fit your visuals

@wifigrinders
@wealthfella 23
ALTERNATIVE FEEDS
What Is The Role Of Alternative Feeds:

Similar to Highlights, the goal of Alternative

Feeds is to increase the time people spend on
your profile.

Another benefit of having multiple feeds is

the fact that you can connect with your
audience on different levels.

Here are the Alternative Feeds you can set-up

on IG:

01. Tagged Friends

02. Reels Feed
03. IGTVFeed
04. Guides Feed
05. Shop Feed
06. Special Filter Feed

Each feed has a specific purpose based on

which we can optimise them.

@wifigrinders
@wealthfella 24
23
What Makes Heroic Alternative Feeds:

1. Are updated frequently (every month)

2. Use Guides to organize your posts

3. Use Tagged Feed as a portfolio

4. Use IGTV to nurture your community

5. Use Reels to attract a larger community

6. Use Effects for branding/growth

7. Use Shop for monetization

8. Have separate pinned posts on the Reels

Feed.

@wifigrinders
@wealthfella 25
BONUS ELEMENTS
Which Are The Bonus Elements:

In addition to the main elements of your

profile, there are some miscellaneous
elements, which when added together can
make an impact on your profile.

These Bonus Elements are:

1. Catagory of account
2. Action Button
3. FAQ Section

The next page will showcase the bonus

elements and how you can use them in your
profile.

What Makes Great Bonus Elements:

1. Category of account is searchable

2. Category of account is relevant
3. Category of account is visible
4. Add action buttons if relevant
5. Set FAQ if relevant

@wifigrinders
@wealthfella 26
PERFECT PROFILE
CHECKLIST
I know that optimizing each small element of
your profile can be daunting.

Here is a checklist you can use to make sure

everything is optimized:

1. Branded profile picture which is scalable

2. Short & easy to remember handle with
keywords
3. Headline optimised for search
4. Relevant category of an account
5. Optimised bio:
> Focuses on benefits
> Gives clarity
> Simple CTA
6. 3 Highlights with 3-5 slides each
7. 5 Alternative feeds
8. Optimised feed:
> Cohesive visuals
> Relevant to bio/headline
> Different content formats

@wifigrinders
@wealthfella 27
TRACK CONVERSION
RATE
Based on studying the previous pages, you
should have a good idea of what makes a
Ferrari type profile and a Ford type profile.

Having said that, optimising your profile once

doesn’t mean you are done.

You need to maintain your profile.

Your business, content, audience, platform

might change. And that means your profile
needs to change as well.

That is why knowing how to change elements

of your profile and test their effectiveness is
key.

@wifigrinders
@wealthfella 28
Here are the steps you need to take:

Step 1: Change 1 element at a time

(If your results improve or worsen, you know
what caused it)

Step 2: Gather enough data

(Test for 2-4 weeks (with minimum 100 profile
visits/weekly)

Step 3: Analyze your results using an A/B

test calculator

> Input profile visits and followers you got in

week A
> Input profile visits and followers you got in
week B
> Validate if the results are statistically
significant

This ensures that the changes you made

improved your stats, not pure luck.

@wifigrinders
@wealthfella 29
Thanks G, for reaching until the end.

Quite a fair amount of work went into it, I

really do hope that you found some value in it.

If this was the case, you can kindly DM me

and let me know your thoughts about the
book. :)

Every piece of feedback will be highly

appreciated.

And again, thanks for investing your precious

time into this book.

Now go and start dominating Instagram!!

- WifiGrinders

@wifigrinders
@wealthfella 30