Meet

THE TEAM

SLYTHERIN

ZAINUL ARFIN Adithya TV Shivam Srivastava Ritika Bansal

SCMHRD SCMHRD SCMHRD SCMHRD
MBA- BUSINESS MBA- BUSINESS MBA- BUSINESS MBA- BUSINESS
ANALYTICS ANALYTICS ANALYTICS ANALYTICS
 STRATEGIC ROADMAP
TIMELINE
YEAR 1
Increase the number of authorized service centers by 20%
Develop new partnerships with 10 existing players in the
aftermarket
Launch new extended warranty and service contracts
Develop a digital platform for customers to book
appointments and track the status of their repairs
YEAR 5
Increase the number of authorized service centers by
60%
Develop new partnerships with OEMs and other
industry leaders
Launch new aftermarket services that leverage new
technologies such as AI and the IOT.
Develop a digital platform for XY CORP Group to
manage its entire aftermarket business
summarizes the
characteristics of the different
markets by combining the market
growth, market volume and
competitive intensity
AFTER MARKET STRATEGY
AFTER MARKET STRATEGY
AFTER MARKET STRATEGY

illustrates that each region

requires a different set of
strategic initiatives. This map can
serve as a basic investment guide
since the prioritiess of the various
initiatives can be identified
AFTER MARKET STRATEGY

India seems to be the least ambitious

market in terms of differentiation.
Neither service innovation, service
quality, branding nor service levels seem
to offer significant differentiation
opportunities.
In this market companies can be
profitable by utilizing a strong logistics
network that helps them maintain a high
service level and by a focus on cost
cutting and basic service offerings,
while keeping an eye on customers’
specific service requirements
 AFTER MARKET STRATEGY

The illustration shows how the value

chain of an OEM (Original
Equipment Manufacturer) and OES
(Original Equipment Supplier) is
structured and where the after sales
activities are based in the chain.

summarizes the main components of the automotive aftermarket and

also gives an outline of average margin expectations per component.
 AFTER MARKET STRATEGY

The illustration shows how

the value chain of an OEM
(Original Equipment
Manufacturer) and OES
(Original Equipment Supplier)
is structured and where the
after sales activities are
based in the chain.

summarizes the main components of the automotive aftermarket and

also gives an outline of average margin expectations per component.
AFTER MARKET STRATEGY

The findings indicate that, at least until

now, the aftermarket appears not to
have received appropriate top
management attention when it comes to
evaluating future business potential and
making strategic investment decisions.
 AFTER MARKET STRATEGY

Companies can be still in

the stages of exploring or exploiting
the aftermarket potential in an
emerging market and already an
aftermarket champion in Western
Europe.

This model in principle is intended to be a guide to optimize the performance in any of the focus markets regardless of the
origin of the OEM/OES and does not recommend a market sequence on which to follow up.
THANKS