Jan. – Apr.

2021 Final Assignment GM507 International Business and Management

FACULTY OF BUSINESS & MANAGEMENT

FINAL ASSIGNMENT

Student ID (in Figures) :

Student ID (in Words) :

Course Code & Name :

GM507 International Business and Management
Semester : January - April 2021
Lecturer : Assoc. Prof. Dr. Lee Wai Chow
Duration : 3 days (12.05am 12 April to 11.55pm 14 April 2021)

INSTRUCTIONS TO CANDIDATES:
This Question Paper totals 100 marks and constitutes 50% of the course marks.
1. Log in to https://investors.nike.com/investors/news-events-and-reports/default.aspx
to access the 2020 Annual Report of Nike.
i. Select Annual Reports
ii. Select 10K PDF
2. Answer ALL Questions.
Read the questions first before you search for the relevant sections in the Report.
3. It is advisable to refer to the marking Rubric guidelines when writing your assignment.
4. Additional Instructions:
a. Word count maximum 2,000 words, font size Times New Roman, line spacing 1.5, APA
referencing style.
b. Submit to Turnitin for determining Similarity Index (max. 25%).
c. Name your Word file with your full name FIRST. e.g. Li Xiong Final Assignment.
d. Submit using the Submission Link in CN after Turnitin submission.
d. Attach the summary of Turnitin SI report after your References.
e. Attach the Marking Rubric on the last page of your assignment.
f. Failure to comply with the above may result in marks deduction.
g. Submission after the due date will not be accepted and a zero-mark given.
This question paper consists of 2 pages including the cover page.

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Jan. – Apr. 2021 Final Assignment GM507 International Business and Management

Warning:
The University Examination Board of UCSI University regards cheating as a most serious
offence and will not hesitate to mete out the appropriate punitive actions according to the
severity of the offence committed, and in accordance with the clauses stipulated in the
Students’ Handbook, up to and including expulsion from UCSI University.

Answer ALL Questions.

(Students are required to answer with Nike’s information and data. No generic answers would
be accepted.)

Question 1
Explain Nike’s mission and its international business environments with relevant examples or
information.
(20 marks).

Question 2
Evaluate Nike’s international operations and trade in relation to (1) risks and challenges, and
(2) competition. Justify your evaluation with relevant examples or information.
(40 marks)

Question 3
Discuss the international business strategy of Nike with reference to (1) its distinctive
competence, (2) scope of operations, (3) resource deployment, and (4) synergy. Generic
answers are not acceptable. Justify your discussion with relevant examples or information.
(40 marks)
[Total :100 Marks]

END OF QUESTION PAPER